Does influence marketing actually work with Twitter?
Twitter is rarely considered the go to place for influencers due to the amount and popularity on Instagram and Youtube.
So is Twitter a useful source for influence marketing and should we be using it more? Before I go into the details myself, I’ll let Twitter speak for itself first:
“For marketers today, it’s not “if” you should be partnering with creators but more so “why and how” to partner with them. What’s even more important for brands to understand is that there is a unique why and how for every platform – especially for Twitter.”
Using influencers and developing influencer marketing campaigns to increase brand awareness is very much a viable tactic on Twitter. Statistics from Twitter’s official blog posts show that brands have a lot to gain on this platform. Twitter is a platform where followers are way more engaged with their favorite influencers, so it’s also fairly logical to conclude that influence marketing campaigns will do well with Twitter!
Let’s explore a few reasons why influence marketing works on Twitter, and also the best methods to incorporate when engaging in it.
First off, let’s talk about Twitter influencers.
Compared to other social media platforms, influencers on Twitter are connected with their audience differently. Twitter is a platform built for discussion, therefore, the influencers are very much engaged and connected with their audiences. This, of course, makes them a lot more attractive to marketers looking to promote their product or services.
When it comes to influencers, the number one thing marketers look for is high engagement rate.
That’s why Twitter influencers are one of the best choices for this level of marketing. You could argue that Twitter users are less likely to fall for marketing tricks, but this is only the case for low-quality marketing.
That’s why it’s very important to choose the best influencers for your brand and create a compelling campaign that will draw people in. With influence marketing, it all comes down to execution. When the campaign is executed correctly, success is very likely. If you want the best results, use influencer platforms and agencies to help you with your campaigns.
Another very cool feature of Twitter is that your tweets can go viral, meaning thousands of people outside of your following can see them. This takes marketing to a whole ‘nother level if used correctly.
Is it Worth Becoming a Twitter Influencer?
When it comes to influencing, Instagram and YouTube are far more appealing to the majority of people. Yes — there’s more profit and fame to be made on these platforms, but they are also very overcrowded and specific in their approach. It’s very hard to stand out, especially now that millions of people are trying to do the same.
However, Twitter is a platform for A different breed of influencer — those who appreciate discussion and ideas, rather than showing off and entertaining. If you’re one of those people who would rather discuss and share ideas, rather than simply entertain, then Twitter might be the right platform for you to pursue your influencer career.
What Kind of Brands Should use Twitter?
Twitter demographics differ from other platforms, for all the reasons already mentioned. This platform is used to share, discuss and consider ideas rather than just entertain people. However, nobody said that ideas can’t be entertaining — most tweets go viral because of their entertainment value, contained within the educational and relatable content.
If you’re trying to promote a make-up product, Twitter is probably not the right platform for you. However, if you’re trying to sell an idea, spark discussion or move people in the right direction (and that can be done with a product), then Twitter can be of great use to you.
Twitter is a great platform for both marketers and influencers, and they can both profit greatly from it. In the end, it all comes to down a good strategy that’s executed properly, and that should be your focus at all times.
If you want to take your Twitter game to the next level, feel free to check out all of our posts related to Twitter — you will learn a lot. Good luck!