If you’re struggling to get sales on your store then this article is for you, below i’m going to show you a proven traffic method that works if you’re drop-shipping or have your own brands.
I’ll show how we scaled an online store from $0 – $40K in sales in 1 month with a traffic method that so-called “guru’s” won’t tell you about.
I’m going to assume you already have a store setup with products so I don’t want to go into too much detail about how to setup that stuff.
But, as with any store you need a decent product to sell, for this store we used sunglasses drop-shipped from aliexpress and please note that this traffic method will work for any type of product you’re selling.
Myself and my business partner both struggled with paid ads when we started this store, We dumped around $9K into FB & Google ads which pulled us around 60 sales and ended up with a loss of $7K. We very nearly gave in and thought we couldn’t make any money doing this.
I ended up flying to Bangkok for a marketing event and bumped into a friend of mine who has been running Shopify stores for a few years.
I tell him about how I lost a ton of money with my store..Long story short he tells me about how he’s only running influencer traffic to make sales, I said I didn’t have the budget to be paying influencers thousands of dollars to promote my drop-shipped sunglasses.
He laughed and told me about an influencer platform he’s been using where you don’t need to pay influencers up front. They’ll work on commission or a free product in return of a shoutout or post on their IG accounts.
To be honest if he hadn’t of shown me his store sales I wouldn’t of believed him. He showed me all the influencer posts with his products being featured and the content was mind-blowing. These influencers really can create some dope ass content and push insane sales!
Anyway.. I flew back home after the conference and signed-up to the platform my friend told me about (CollabFluence)
This platform is basically an influencer marketplace that lets store owners list their products for influencers to find and promote. They have a ton of influencers that are active and have between 5K-150K followers.
Im guessing that at this level it’s kinda hard to find sponsored / paid posts as an influencer so they come to CollabFluence to find products they can sling out to their followers on a commission basis.
They’ve got an internal messaging system so influencers can either direct message through the platform or they can email you.
I loaded up a few of our products to the platform:
Then i added in all the details about the type of influencers we wanted, a little bit about the brand and product – (I was offering commission and a free product to influencers with 20K+ followers and good % engagement)
I was sceptical but I published the products to the marketplace and waited…
3-4 days later I went to check my account and.. I shit you not.. I had around 340 messages from influencers wanting to promote my products. I was pretty shocked but also worried now that I had to go through 340 fucking influencers to make sure they were the right fit for our products.
It took me half a day to go through the influencers..
CollabFluence has a handy little engagement tool you can put any instagram account ID in and it will tell you their engagement rates and estimated costs per post – Not that we cared because most of them are willing to promote our stuff for a free pair of sunglasses and commissions on any sales made.
After going through all the requests we decided on working with 20 different influencers, we shipped them a pair of our sunglasses each which wasn’t very expensive to do.
We told half of them they were to come up with their own content, and the other half that we wanted facial shots, hashtags, product tag and to mention us in their stories while wearing the sunglasses.
We also gave them a 20% discount code i.e: “20THEIRNAME” so their followers could use for any purchases. This was to entice sales but also so that we could track which influencers the sales came from.
Around 10 days later the influencer posts started going up and here’s what they created:
Literally minutes after the influencers posted the sales started coming in and my business partner turned to me and said “is this fucking for real??” The traffic was insane. Here’s the results:
TOTAL SALES = 801 UNITS
REVENUE = $40,000
PRODUCT COSTS = -$3,200
SHIPPING COSTS = -$4,070
INFLUENCER COMMISSION = -$8,400
TOTAL NET PROFIT = +$24,330
The sales were insane! We ended up replicating this with another store of ours selling lip gloss and did extremely well with that too. The sales that came from the influencers helped us train our Facebook pixel quickly too, we then use that data to run lookalike audiences with paid ads and scaled up even more.
If you want to signup for a CollabFluence account click here>