For marketers, promoting their brands and products on influencer platforms is a proven formula. Influencer marketing works, and it’s only getting bigger and better as time goes by. The hardest question in this unique market is often:
“Which influencer platform should I use to promote my brand or product?!”
The honest answer to this question will always be: It depends. Every platform has it’s good and bad side and it really depends on your brand image to decide which one is the best for you.
The most overlooked platform for influencer marketing is Twitch.tv. Being mainly focused on gamers, Twitch is a streaming platform that hosts millions of viewers each day. But Twitch can be one of the best platforms if you’re looking to find the best influencer for your brand.
Why Promote Your Brand on a Gaming Platform?
This is the most commonly asked question about Twitch marketing. Many marketers think that unless they have a product related to video game that it’s not going to work. However, this is very untrue.
Your product does not have to be related to gaming to be a marketing success, the only thing matters is the influencer who promotes it – your target audience wants what their favorite streamer wants and that can be anything. If KFC had a great Twitch campaign, so can you.
With that in mind, let’s take a look at 5 reasons to use Twitch platform and it’s influencers to promote your brand or product:
1. It’s an Undiscovered Goldmine
As mentioned earlier, Twitch is very much an overlooked platform for marketers. This means that your competitors aren’t using it to their advantage – giving you a chance to promote your brand without any competition. This is true especially for non-gaming related brands or products. Think about it – how many non-gaming brands promote on Twitch?
All this leads us to one conclusion – Twitch is an undiscovered goldmine of marketing.
You are competing only with yourself and your creativity. It’s up to you to choose the perfect Twitch influencer and create a great marketing campaign to promote your brand. Everything else will come on its own, including a lot of unexpected money made.
2. Target Younger Audience
If your brand or product mainly targets the younger generations – you’ve hit the jackpot with this one. Almost all Twitch users are millennials & generation Z kids that are craving for attention. If you can present them with a solution to their problems, you are going to make a lot of money, and that’s a fact.
Probably the best part about Twitch is that as years goes by, this market will only grow in numbers. Older millennials will still be using Twitch and on top of that – a lot of younger kids will be hopping along.
Younger audiences have a lot of pain points, help them and you will profit greatly.
3. Higher Return on Investment
Twitch.tv is a very social platform. Connection between influencers and their audience is a lot stronger compared to other platforms. This is because Twitch is a live-streaming platform which allows influencers to form stronger & better connection with their viewers.
For marketers, this means that their campaign will be more effective, leading to higher return on investment. Twitch influencers are known for being praised as basically gods by their followers and if they are promoting your brand or product, it’s going to have a huge impact on their audience.
I could make an argument that promoting to 5000 Twitch viewers is way more effective than 50 000 viewers on a YouTube video, and I would probably be right as well.
It all comes down to choosing the right influencer and creating awesome campaign.
4. Real-Time Data
Since Twitch is a live-streaming platform, your marketing campaign will have immediate effect, providing you with useful data & statistics in real-time. This makes it a lot easier to determine whether or not your campaign is going to work.
This is another great advantage of using Twitch influencers – you can test a lot of different options with minimal budget and pick the one that works the best for you. Data rocks.
5. Global Worldwide Reach
Although most Twitch users speak & understand English, some of them may also come from different countries of the world. We all know that US market is constantly bombarded with advertisements, they’re basically everywhere. However, global market is way more appreciative of this because they haven’t been exposed to it as much.
With Twitch influencers, you can reach audience from all around the world – Europe, China, India, Russia, Spain and whatever country you can think of. This can have a very powerful effect and it can often be a crucial factor for many brands and products.
Twitch influencers are extremely impactful and they can be the key ingredient for the success of your brand or product. Give them a shot and see for yourself!