Are you looking to improve your social media presence?
Of course you are, everyone is. Social media and influence marketing has become one of the most important things for almost any brand or businesses. Whether you’re a business trying to reach its customers or just an influencer looking to build a larger following, working on your social media presence can only yield positive results.
There are always ways to improve and build a better social media presence, even if you’re already successful in this field. In this article, you are going to find 5 useful tips that you can use to improve your social media presence and make more money.
Let’s get straight to it!
1. Maintain Activity
Activity is by far the most important thing for almost any brand that’s trying to build a large audience. And yet… most brands fail at this simple step. The reason is that the concept of activity is often unclear, and brands aren’t sure exactly how much they should post.
Most social media pages push a lot of content in a short amount of time, and then they are nowhere to be seen. This is a bad strategy for obvious reasons – if you’re not posting, your audience will completely forget about you.
Maintaining activity can be a hard task, especially since you have to keep creating high-quality content, all the time. However, when done correctly, there’s nothing better.
The ideal amount of “activity” for most brands should be at least 1 post once a day. That way, you’re always active and engaged with your audience, but you’re not spamming them. It also depends on the platform, as some platforms will allow you to do multiple posts per day, like Twitter for example. You should tweet 10 times a day, but you should not post 10 images on Instagram per day. Make sure you know how each platform works, and then you can create a great content strategy that will allow you to maintain your activity, at all times.
2. Engage With Your Audience
This is also a very important step. When it comes to social media, it’s not just about posting, a lot of it also comes down to interacting and engaging with your audience. Nobody likes brands that just post stuff without ever trying to engage with you, or respond to your questions.
If you want to improve your social media presence, you have to engage with your audience more often.
You can do this in many ways – by responding to comments and questions or by simply asking questions to your audience. Either way, your followers will be happy and you will be able to create more meaningful connections that will bring better results in the long run.
3. Set Clear Goals
Improving your social media presence is hard when you don’t have clear goals set before you. But if you know for sure what your goal is, then you can create a strategy that will help you achieve that goal faster and easier.
Settings goals may sound difficult, but it’s really not. All you have to do is set a simple goal that’s easy to follow and execute on. It can be something as simple as “grow my page by 1000 followers in one month”.
The best strategy for this would be to set goals for each week, month, and year. This way, you can focus on the long-term goals, while fully executing things in the short-term.
If you’re not sure what goals to set…
4. Perform Social Media Audits
Social Media Audit can be one of the crucial changes you make when it comes to your online approach. You begin by collecting all the existing data, analyzing it and figuring out how to use it to your advantage.
I can’t even begin to explain how important this step is. Social media platform audit will allow help you boost your online presence by a lot, so make sure you use this advice to it’s fullest. As a matter of fact, go and perform one right now! It’s simple – just read the article and you will know all the how’s, why’s and what’s.
5. Add a Touch of Personality
One of the worst mistakes that brands and business make is to lose all personality. You look at their profile, and it doesn’t even seem human – just a bunch of technical words, cold words and no engagement. If you want to be successful in this field, you have to add a touch of your personality.
It doesn’t have to be your personality per say, just something that will make your loyal followers think “Aha, I can totally relate to this!”. It can be something as simple as making a short, witty joke or using fun words or images.
Adding a touch of personality will help you stand out and your audience will appreciate your attempts to entertain them, so do it more often!
I have to warn you though…
If you follow these tips, your social media pressence will skyrocket very quickly – so make sure you’re up to the task of keeping up with that many new people. Good luck!