In the past few years, Influencing as a trend has grown tremendously.

I still remember those days when the term “influencer” was looked down upon by many, saying it doesn’t make sense, it’s confusing and unclear. And now… it’s everywhere.

Influencing is massive field that spreads across many different platforms & channels. Apart from the popular ones like YouTube & Instagram, there are also some unique platforms such as, where influencing is on a raise since like… forever. And it’s not going to stop anytime soon. Twitch has some really special features that really allow influencers to thrive in a different, unique environment.


Let’s take a look at 6 reasons why you SHOULD be a Twitch Influencer:

1. Massive Audience

Successful Twitch Influencers is MASSIVE. According to Wikipedia, Twitch hosts more than 100 million viewers per month, with more than 15 million DAILY active users. These numbers are insane, especially for a platforms that seemingly focuses only on “gamers” – which is wrong, btw. Twitch is primarily focused on gaming, but it also has other unique categories that allow influencers to stream other events and their real life activities.

Twitch has a lot active users, but the best part about it is that they spend on average more time than on any other platform. Once someone comes to Twitch, he/she stays for a while. It would be a shame to waste such passionate audience. If you want to reach out to tons of people all around the world and influence them, take your shot with and you won’t be disappointed.

2. Connection With Viewers

Perhaps the most unique thing about using Twitch is the ability to connect with your followers. Since you’re streaming live, in real time, you can constantly connect with your viewers at all times, and that makes for a special experience.

Being able to connect with your audience is important, and everyone will agree to that. With other platforms, it might be hard to do this but with Twitch – it’s extremely easy! You do your thing and your followers will engage with you constantly, giving you a chance to respond with ease.

This is a crucial factor, as building connection with your followers is one of the most important things in influencing. makes that very simple & easy!

3. Easy to Monetize

Twitch is probably one of the best platforms when it comes to making money, especially as a micro-influencer! All you really need is a small audience and you can be on your way to earn some epic money. Some of the popular streams easily pull $1 million / year just by streaming and doing their thing. They do their thing and viewers pay them for it, amazing – isn’t it?!

Influencer Earnings

The best part is that the company itself is constantly working to upgrade and improve their features to make sure streamers can earn as much as possible. Twitch has recently introduced many different options that allowed streamers to up their earnings, almost doubling their income. With things like tier subscriptions, donations, ads – monetizing is as easy as it can be.

If you want to learn more about influence marketing on Twitch – check this out this article!

4. It’s Entertaining

Twitch as a platform is extremely entertaining & fun to use. Unlike other platforms where you have to create content in private and publish it hoping it’ll turn out, well… Twitch eliminates all the boring stuff. You get to live stream your hobby & passion to followers all around the world, and you get paid for it.

You can always do different things, play different games and entertain yourself in many different ways. Streaming on Twitch will never get boring and you will be compelled to create, all the damn time!

5. Work on Your Own Time

This is the reason many of us became influencers in the first place – we want to work on our own time, when we want, without any obligations. Well…

Influencers Relaxing

Twitch lets you do exactly that. You get to stream whenever you want, and you can stream as much as you’d like to – whether that’s 15 hours or 30 minutes. It’s really as simple as that. You turn on the stream and do your thing and you turn it off when you want, that’s it. Obviously, the more you work the more you will earn, but it’s always good to have the option to stop and take a break, and with Twitch you can do exactly that.

6. You Love Video Games!

If this is the case – you’ve already succeeded. was built for gamers, and most of it’s audience is there to watch amazing personalities & skilled players do their thing.

If you love video games, you are already qualified enough to be a successful influencer on Twitch, you don’t need anything else. Obviously, you don’t have to be a gamer to be popular on twitch, but it really helps if you love video games. So go ahead, start your twitch channel and let the world see what you’re all about. is an amazing platform and you should definitely give it a shot! 

Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.