At this point, influence marketing is one of the most profitable & popular fields when it comes to internet marketing. There are many benefits of using influencers that result in a positive ROI for brands and businesses. When done correctly, it is THE BEST way to market products and brands. However…
The most difficult part about influence marketing is dealing with all the logistics and overcoming certain challenges. With those out of the way, a successful campaign is almost guaranteed.
In this article, we will cover the 4 biggest challenges with influence marketing, and I will provide you with a simple solution to all of them. Let’s get straight to the point.
What are the most significant problems with influencer marketing?
1. Finding the Right Influencers
By far the most common problem that most marketers face is finding the right influencers to work with. This is the crucial part of any influencer marketing campaign and businesses have to pay special attention to it. If the right connection is established between a brand and an influencer, a successful campaign is almost guaranteed.
To be honest, the process of finding the right influencer can be quite challenging and I totally understand why most brands fail at this step. Having to research, understand, contact and negotiate with a potential “fitting” influencer can be such a daunting task.
There is a solution to this problem, and to all others as well.
2. Measuring Campaign ROI
Another difficult task with influence marketing is to measure the ROI of a single campaign. It’s hard to exactly know whether your campaign is working or not. Yes, influencers can promote your product, but they can’t track impressions, engagement or conversion. This lack of data is a big turn off for many businesses, and it’s totally understandable.
Tracking the returns on investment is a crucial part of every campaign, and it’s no different when it comes to influencer marketing. Although this can be a difficult issue to tackle, there is a solution to this one as well.
Providing a unique URL or discount code can work in some cases, but it often fails to cover the entire ROI data for most campaigns. However… marketers always find a way to get things to go their way, and it’s no different with this one – you will see.
3. Proper Communication
Communication is one of the most important things in every business transaction. When communication is done efficiently, there is less trouble for both sides. This issue is also present with influencer marketing, and it can be somewhat irritating for marketers.
Most influencers will only use their social media platforms, which creates problems for brands and businesses that have a built-in system for communication. The hardest part is often in the middle of the campaign when little things have to be communicated effectively. At this point, using social media to communicate is probably not the best idea, especially since influencers are always overwhelmed with messages.
Establishing a strong connection with an influencer is important, and it’s always a good idea to begin with proper communication.
Pricing may not be the most pressing issue for marketers, but it’s an issue nonetheless. With influencer marketing, prices often vary from one influencer to another, and it’s hard for businesses to know whether they’re paying the right price.
There are multiple problems… fake followers, engagement rates, wrong audience and many more. Marketers need to know these things in order to determine whether the price they pay is correct. They need a system with collected data to determine the correct price for their marketing campaign.
Influencers also face similar problems, as they too are uncertain on how much they should charge for their services. Finding the middle ground between influencers and marketers is a hard task, but some websites managed to do it.
There’s a Solution to These Problems
All of these problems can be fixed with a simple collection of data that’s available to both parties, and that’s exactly what these websites did.
Social influencer platforms are built to make the process of creating a successful influence marketing campaign as easy as possible. They collect all the data, measure the results and offer a way to communicate in an easy and manageable way. On top of that, they also provide good pricing estimates since they work with so many different influencers and brands, so they have all the data to back it up.
If you want to know more about it, check out the article below in which we covered this topic and provided a list of the best platforms to use.
That article contains all the important information about all the different platforms, and it’s the only thing you need to create a successful campaign for your business.
Give it a quick look, and you will see why these platforms make it so easy to conquer these difficulties that we talked about. Influencer marketing = made easy.