Daniella is a marketing professional who specializes in business development and advertising sales. She has helped with the growth of several companies by curating original content, leading brand development initiatives, and driving business objectives.
Last night, a tragic terror attack took place at a mosque in Christchurch, New Zealand. According to CNN, at least 49 civilians have been killed and another 48 are injured.
To the surprise of many, PewDiePie (aka Felix Arvid Kjellberg), one of social media’s biggest names, has also been linked to the attack. One of the alleged gunmen responsible for the shooting broadcasted a livestream video praising PewDiePie, minutes before he gunned down dozens of civilians. The suspected gunman also shared a “manifesto” online, which exhibits white supremacist ideas.
The video shows the shooter blaring music in his car and driving up to the mosque where the terror attack took place. The video in question is now in police custody, and the authorities have requested the public not to share the distressing footage.
According to Forbes, the shooter is heard saying: “Let’s get this party started. Remember lads, subscribe to PewDiePie.”
The gunman livestreamed at least one of the shootings and then uploaded the video to multiple online platforms including Facebook, Twitter, and YouTube. The video ended up going viral.
As reported by Rolling Stone, “Facebook, for instance, reportedly failed to remove the livestream until 20 minutes after it posted, leaving ample time for people to capture the footage and share it on YouTube…”
In response to being referenced in the gunman’s video, Kjellberg said that he was “sickened” that the shooter mentioned his name in his livestream. PewDiePie Tweeted the following message to lend his support, and address the controversy:
“Just heard news of the devastating reports from New Zealand Christchurch. I feel absolutely sickened having my name uttered by this person. My heart and thoughts go out to the victims, families and everyone affected by this tragedy.”
The gunman’s mention of PewDiePie is particularly contentious as he has been accused of perpetuating racist views on his videos in the past.
In 2017, the media and public went after the YouTuber for posting neo-nazi and anti-semitic content. Kjellberg uploaded a video that featured a sign that read: “Death to all Jews”. As stated by Rolling Stone, he also uttered racial slurs during a livestream on Twitch that same year.
After this incident, Disney’s Maker Studios cut ties with the social media mogul in 2017. Disney’s Maker Studios commented on the matter, stating that: “although [he had] created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate.”
Who is PewDiePie?
As the most subscribed user on YouTube, PewDiePie has become one of social media’s biggest celebrities. The 29 year-old Swedish YouTuber currently has over 89 million subscribers on the platform, and over 20.7 billion views. He also brought home $15.5 million last year, making him one of the highest earning YouTubers.
Most of his video content involves video game narration, commentaries and comedic vlogs. According to Forbes, PewDiePie has charged up to $450,000 for sponsored videos.
Collabor8 is the self-proclaimed “Tinder of influencer marketing”. It was the very first mobile app offering brands and influencers a platform to connect with each other and work on new collaborations. Currently, the app is only available for IOS, however, the company will soon be launching an Android version of the app.
One of the main differences between Collabor8 and other influencer apps is that it doesn’t act as a middleman, rather, the platform allows brands and influencers and have a direct line of communication. On the app, users can chat, send and receive collaboration requests, and leave reviews, all on one platform.
Below we are going to detail how collabor8 works, and what the pros and cons are of using the app as an influencer or as a brand.
How does it work?
Firstly, brands and influencers can join Collabr8 for free, and collaborate with anyone on a trial basis. However, there is a small monthly fee for those that want to take advantage of some of the app’s other perks, including access to analytics, unlimited collaborations, brand to brand collaborations, features, and more.
One of the benefits of using Collabo8 is that brands and influencers of all sizes can join. Whether you’re a micro influencer with only 2500 followers or a mega influencer with a few hundred thousand followers, you can use the app. According to Collabor8, the company believes that “everyone has the ability to offer influencer value whether it be a large fan base, unique distribution channels, or amazing content creation capabilities.”
Collabor8 has an excellent range of filters that allows brands to find their perfect match with efficiency. Companies can search by geographic location, gender, industry, number of followers, and category.
Collabor8’s filters are also helpful to brands that wish to limit who can connect with them via the app. For example, brands can choose only receive requests for collaborations from influencers that have upwards of 10,000 followers. This is a great feature for both brands and influencers. It allows them both to save time and connect with those that are closely aligned with their needs as a brand or influencer.
The app has an excellent in-app chat room where brands and influencers can chat once they have agreed to collaborate together. This allows for a much better flow of communication and helps to maintain a decent level of organization when brands and influencers collaborate together.
Firstly, both parties (the brand and influencer) need to agree upon a rate in the app’s chatroom before commencing a new collaboration. Then, they will be expected to agree on a due date for the project. Once these two details have been addressed, the brand has to go to the “details screen” to initiate the payment process.
According to Collabor8, all payments are fully protected: “All payments are held in escrow until the influencer has completed the agreed-upon task, and it has been verified by the brand. We then release payment to influencer.” Once the payment has been verified, the payment will be deposited into the influencer’s Square or Paypal account (this is based on their preference).
Trial – FREE – Create an account & connect instantly – Free collaboration to get started – Build rapport through reviews
Standard – 4.99/Month – Unlimited collaborations – Match w/ unlimited influencers/brands at once
Gold – 9.99/Month – Collab w/ both influencers AND brands – Co-Branded giveaways – Toggle between multiple Collabor8 accounts
Verified vs. unverified accounts
Some influencers can opt to have a verified account, which will pull their follower counts directly from their social media platforms and make them visible on their Collabor8 profile. However, currently, the app can only pull follower counts from Instagram and Twitter at the moment. Though, according to Collabor8, users can expect to pull follower numbers from their Facebook pages soon.
Influencers that have unverified accounts can still have their number of followers appear on their profiles, but they need to insert the information in manually. In this case, the number “will contribute to your ‘total reach’,” explained Collabor8.
Pros of using Collabor8:
Excellent user support
Our first impression of Collabor8 is that there is a great amount of support available to influencers and brands, should they need help to navigate the app. There are several resources on the app’s website to help answer users questions and provide assistance to them as they get started with collaborations.
Another aspect we liked about the app is that the company really puts on emphasis on user security. The app tries to limit spam on the platform in a number of ways, for example, when influencers send hundreds of requests to brands in a short amount of time, it’s labeled as spam.
The number of collaboration requests that an influencer has sent appears on their profiles, which can be a helpful indicator of spammy activity.
Brands can also easily find their ideal influencers by using Collabor8’s comprehensive filters. Compared to other influencer apps on the market, Collabor8 has an excellent range of filters. For example, brands can filter by the number of followers, geographic location, and industry.
All in all, when we surveyed Collabor8’s online reviews, they were very positive. Though most users admitted that the app is not flawless, they are content with the way it operates and the benefits they receive from using it.
Cons of using Collabor8:
Navigating the app
Although the concept behind Collabor8 is great, the app doesn’t work as well as it should. Many users reviewed the app negatively because they struggled with the responsiveness of others on the platform.
For example, on user wrote: “There are quite a few influencers who don’t want to be contacted, so they pause their incoming requests. The others that have higher viewership are not responsive. The only influencers you might be able to work with have less than 3k viewers.” Many users also reported that brands did not answer them when they reached out for collaborations.
Although Collabor8’s pricing seems reasonable (4.99/month for the Standard package), the website leads users to believe that the platform is free before they sign up. Yet, the only service that is free is Collabor8’s trial package. Moreover, ‘$’ signs are displayed on influencers profiles, which represent a rough estimate of how much an influencer charges for collaborations. While this could be useful in many cases, the feature can also act as a deterrent. Influencers have the freedom to set their own rates depending on several factors, including the scope of a project, the brand in question, and more.
These ‘$” signs are surely more beneficial to brands that wish to get a rough estimate of an influencer’s going rate. Brands are using this criteria to decide which influencers they want to work with. However, it doesn’t take into account negotiations between influencers and brands, which happens frequently before the two parties agree on a price. In turn, this could mean a lot of missed opportunity for influencers.
Over the last few years, influencer marketing has become one of the most popular and effective forms of marketing. Brands use influencers to reach highly targeted, engaged and loyal audiences that they otherwise couldn’t reach using more traditional advertising methods like Facebook and Google Ads.
There’s no doubt that influencers are a great tool for brands that are looking to increase their sales, brand exposure, and establish relationships with their consumers. However, many brands are under the impression that influencers with larger numbers of followers make better partners, which isn’t always the case.
Influencers with several hundreds of thousands or millions of followers are excellent to use if your brand is looking to increase its reach. Though, when it comes to increasing engagement and their ROI, studies have shown that using micro influencers will deliver much better results.
Below, we will discuss the difference between micro influencers and celebrity influencers, and touch on the benefits of using them in your brand’s next influencer marketing campaign.
What are micro influencers?
When people think of influencers, they usually think of content creators with millions of followers and huge brand endorsements. These influencers are defined as ‘macro influencers’ or celebrity influencers.
Micro influencers are influencers that typically have between 3,000 and 300,000 followers or subscribers on their social media account. They’re content creators, who are also very normal, everyday people. They typically post less sponsored content than celebrity influencers and some even hold a day job in addition to being an influencer.
What are the benefits of using micro influencers?
Word of mouth instead of idolizing
Most brands hire celebrity influencers because they’re counting on the fact that their followers idolize them. The belief is that their followers are persuaded to buy the advertised products because they look up to the influencer. The public idolizes and relates to influencers, which is what makes them such a powerful tool in the marketing world. However, micro influencers take this a step further.
Micro influencers are normal people who post interesting content that the public loves and trusts. The fact that their audiences trust them means that they automatically have the power of persuasion on their side, which is why most brands are starting to use more micro influencers as part of their marketing strategies. In a way, using micro influencers is a great way to market your products using ‘word of mouth’. Brands collaborate with smaller influencers because the publictrust them the same way they trust an acquaintance or a friend.
Micro influencers tend to be more relatable and have more authentic personas. This makes them more credible when they promote new products and brands to their followers. In fact, studies show that consumers are seven times more likely to trust the recommendation of an influencer they follow than the recommendation of a celebrity. The perceived authenticity of micro-influencers is extremely effective when trying to reach consumers and promote products.
According to Socialbakers, “…consumers make most of their purchase decisions based on suggestions by close friends (86%), although distant friends (39%) and influencers (31%) also carry good clout in their decision-making.” The result of using micro influencers is similar to when your friend or acquaintance recommends a new product to you. You’re more inclined to try it out.
If increasing engagement is a priority for your brand, you should consider using micro influencers in your next marketing campaign. Data has shown that influencers with larger numbers of followers tend to have lower engagement rates. On the other hand, micro influencers are very impactful when it comes to increasing campaign engagement rates. According to Adweek, “micro-influencers with under 30,000 followers have been shown to deliver 60% higher campaign engagement rates and those campaigns are 6.7 times more efficient per engagement…”
Micro influencers frequently like their followers’ comments and they reply to them, which makes their followers feel like they have a connection with them. By contrast, macro-influencers or celebrity influencers respond to comments less frequently and likely have a lot more spam in their comments. People are more apt to listen to the recommendation of an influencer that they identify with than a celebrity who seems very “out of reach” to them.
Another benefit of using micro influencers instead of celebrity influencers is that they can deliver a better ROI on campaigns. According to Experticity, data shows that micro influencers drive up to 22 times more conversions. The reason behind this goes back to the idea that micro influencers are more authentic than macro influencers and celebrities. The strong connections that micro influencer have with their followers can have a huge effect on purchasing behavior.
Because micro influencers don’t have the same amount of reach as macro influencers do, working with multiple micro influencers at once is an excellent way to positively impact ROI while making sure your ads are seen by millions of consumers. Not to mention, brands can easily hire many micro influencers at a relatively small cost.
They often work through agencies
Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. These agencies help to mitigate risk for both influencers and brands. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers.
By working through agencies, brands can avoid doing in-depth research to find their next influencers. They can simply scroll through influencer platforms to discover thousands of micro influencers across multiple niches all in one place. Not to mention, much of the communication happens directly on the influencer platforms as well, which ensures smooth communication between both parties.
It’s much easier for brands to initiate long-term partnerships with micro influencers than celebrity influencers because they are much less expensive. As reported by Tapinfluence, 77% of marketers believe that long-term ambassadorships are a more effective form of influencer marketing. On-going partnerships with micro influencers are a much more powerful way to advertise your products than simply establishing a one-off collaboration with an influencer.
As we established earlier, consumers develop authentic relationships with micro influencers, which makes them more persuasive spokespeople. When an influencer continues to promote a specific product, it gives the impression to their followers that they genuinely love this product. In turn, they will be more likely to listen to the influencer’s recommendation.
Micro influencers are less costly
While influencer marketing can still more costly than other forms of advertising, it doesn’t have to completely consume your brand’s marketing budget. Using micro influencers is a great solution for brands that want to use influencer marketing, but can’t afford to pay $10,000 per sponsored post. SocialMediaToday reported that, on average, hiring a micro influencer costs roughly $180 per post on Instagram. This is much more affordable than the costs of hiring celebrity influencers to sponsor your products, and it’s effective.
However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams.
Although it looks like the top travel influencers live every day like they’re on a luxury holiday, this couldn’t be farther from the truth. As glamorous as their travels may appear, it’s still considered hard work for them. Their daily lives involve several outfit changes per day, and a lot more 5 am photoshoots than you’d expect – all to get that perfect shot and inspire their followers to see the world.
Below, we’re going to present to you 10 travel influencers who excel at their craft, and whose swoon-worthy Instagram accounts you should be following.
Jennifer Tuffen, who goes by ‘izkiz’ on Instagram, is one of the most colorful travel influencers out there right now. Tuffen was born in England but raised in a small town outside of Amsterdam. She credits her schooling for her curiosity for travel and culture, which ultimately led to her successful career as an influencer. According to Jennifer, she attended international schools for much of her childhood, so she was constantly making friends with people who practiced different religions and came from unique backgrounds and cultures.
Tuffen started her Instagram account six years ago, and since then, she has grown an impressive following of 2.7 million people. Additionally, she has developed her own blog that allows her fans to take a ‘behind the scenes’ look at her travel adventures.
Jennifer also has her own app, Izkiz Cam, which she uses to edit her photos to perfection, along with Adobe Lightroom. The app is available for purchase in the app store.
Christine Tran is the influencer behind the popular and extremely aesthetically pleasing Instagram account, @tourdelust. As expressed on her blog, Christine develops content for women who are passionate about travel. She appears to carefully plan the color schemes of her photos, giving her account a monochromatic look.
Tran, who is born and raised in Los Angeles, started blogging in 2016 and now has 282,000 followers on Instagram. She left her 9 to 5 job in San Francisco to become a full-time travel blogger in 2017 and hasn’t looked back since.
Christine is constantly adding new content for her fans on her blog, tourdelust.com. She provides her readers with travel guides, advice on how to become a travel influencer, beauty and wellness tips, recipes and much more.
Unlike most travel influencers, Chris Burkard doesn’t put himself at the center of his content. Burkard, a self-taught travel photographer, uses his Instagram account (@chrisburkard) to share mesmerizing photos of his adventures around the world with his 3.3 million followers.
Burkard has become known for his thought-provoking captions and powerful images of landscapes around the world, including Canada, Iceland, India, New Zealand, and more. His content mostly revolves around travel, nature, and surf.
Burkard has an impressive resume. Not only is he one of the most successful travel influencers on Instagram, but he has also shot album art for Justin Bieber, completed eight books, participated in 4 exhibits, and won 15 awards for his work.
Alyssa Bossio, a travel and fashion influencer from New York, has an interesting take on travel content. Her Instagram feed is a cross between fashion, luxury travel, and lifestyle, which caters perfectly to her followers who are both fashion and travel enthusiasts.
Her photos are colorful and always include various carefully selected props, such as elegant handbags and beautifully laid out cuisine. Bossio also knows how to capture photos with the perfect lighting to make her travels look absolutely dreamy.
According to Alyssa, she started using Instagram as a creative outlet back in University. Now, years later, she has 1.8 million followers on the platform.
Although, Bossio started documenting her travels on her Instagram account, she has also recently started blogging about her travel adventures, fashion, fitness, and lifestyle tips on her successful blog effortlyss.com.
With her exquisite taste and swoon-worthy adventures, it’s easy to see why Lyss is one of the most popular travel influencers on Instagram.
Kiersten (Kiki) Rich (aka the Blonde Abroad) started blogging at 22 years old. Years ago, she left her career in wealth management in California to travel around Australia, New Zealand, and South East Asia, with the goal of discovering herself.
Kiki’s first trip was the beginning of a new career as a travel influencer. “Since embarking on that first world tour, I’ve spent the past 6 years sharing my personal journey and travel tips on this website with women around the world.”, says Rich. She has now traveled to over 70 countries, has developed her own tours (for ladies only!), has a popular travel blog (theblondeabroad.com), and has 544,000 followers on Instagram.
Jack Morris, aka @doyoutravel, has traveled to almost every corner of the earth from Finland to Indonesia to Jordan. His photos are stunning and vividly capture the diverse cultures and nature the world has to offer.
On his Instagram feed, you’ll also find many photos of Morris’ girlfriend, Lauren Bullen (@gypsea_lust), who is a big travel influencer, in many of his photos. Together, the couple has traveled to over 20 countries. Morris says that he and his girlfriend find new travel destinations to visit via “word of mouth, Instagram, and research on Pinterest.”
Having worked with companies like AirBnB, Uber, and Royal Caribbean Air NZ, Morris and Bullen have some impressive partnerships under their belt.According to the Daily Mail Australia, Morris makes up to $9,000 per sponsored post.
As far as travel influencers go, Aussie blogger, Jessica Stein, is probably one of the most unique. While the Australian super influencer’s Instagram feed and blog, tuulavintage.com, have excellent travel content, what’s truly amazing about her is that she’s a mom.
Stein’s content is really raw and authentic. She unapologetically shares her journey as a travel blogger and mother to a child that is battling a rare chromosome disorder, without sugarcoating it. This in itself means that her content is wildly different from that of other travel influencers out there.
Stein has 2.5 million followers on Instagram and runs her own blog, tuulaintage.com, where she writes candidly about exploring the world.
Melissa Hie is traveling the world, one snack at a time. Unlike most travel influencers, Hie’s Instagram account, @girleatworld, isn’t about herself or the places she visits. Rather, it’s about adventuring for the food. Her content is completely focused on the tons of delicious looking food that she eats during her travels.
Hie’s Instagram account is beautiful to look at, and it’ll simultaneously make you feel super hungry. As expressed by Melissa, “‘I choose whatever food piques my curiosity or looks tasty. Then the location comes later… Usually, it’s just local food with an iconic location since I like to tell a story about the place I visited through food or the location itself.’”
In the first week that she started her account in 2014, Hie already had 7,000 new Instagram followers. Now, 4 years later, her travel/foodie Instagram account is just shy of hitting 400,000 followers.
Murad Osmann, a Russian photographer, gained international fame in 2012 when he started his “follow me” photo series.
He sparked a global trend on Instagram when he captured a photo of his then-girlfriend, Natalia Zakharova, (now wife) holding his hand, leading him towards a colorful graffitied wall. There are now over 1 million photos with the hashtag “Followmeto”.
Since then, Osmann has continued his photo series, photographing his wife holding his hand in beautiful destinations around the world. Murad’s photos are edited in a very distinctive style – they almost look animated.
With 4.2 million followers, Osmann is recognized as one of the biggest names in the travel influencer world.
Keira Rumble (aka @krumble)’s Instagram content caters to the modern woman, who is passionate about holistic wellness and beauty, and travel. Keira started blogging on her website, krumbled.com, back in 2014. At the time, her blog was concentrated on healthy food, recipes, and wellness.
Over the next few years, she started to write a bit more about travel, in addition to clean eating and holistic wellness. Keira has since expanded her business – she now has her own food brand called Krumbled Foods.
Today, Keira’s blog covers a much wider scope. She shares lifestyle tips, recipes, and travel hacks, and itineraries with her fans.
You’ve probably noticed that Cannabidiol (CBD) products are one of the hottest new trends in health and wellness at the moment. In fact, over the last few years, CBD has become a billion dollar industry and is on track to take over consumer stocks as well.
CBD is one of the compounds found in the cannabis sativa plant, but unlike marijuana, it contains no tetrahydrocannabinol (THC). Many consumers buy CBD to prevent and minimize the symptoms of numerous health conditions. People suffering from chronic pain and mental health disorders are among the biggest consumers of CBD products as they allegedly help to reduce the symptoms of health conditions such as PTSD, arthritis, anxiety, depressio, diabetes and more.
CBD products are legal in much of the world, including Canada and many countries across Europe. While CBD products are also legal in many states in the United States, it isn’t legal in all 50 states. It’s a bit of a grey area, which is why some avoid monetizing it.
Why are influencers not promoting CBD?
Despite the industry’s rise in popularity, companies that produce CBD products struggle to find ways to advertise their products online. This is because key players in digital advertising, Facebook, Pinterest, Google, etc, have deemed CBD as a “dangerous product”. In turn, CBD brands have their ads taken down by these platforms.
However, these businesses have found a new way to bypass ad platforms like Facebook and Google by marketing their products with influencers. By using influencers, CBD brands can advertise without the risk of getting their ads taken down, while effectively reaching highly engaged and targeted audiences.
Yet, there are very few CBD influencers that promote CBD brands to their followers. According to the CEO of Heartbeat, an influencer agency, this is because “There’s a lot of confusion that’s blocking influencers from getting on board,” said Brian Freeman. “They are scared of legal ramifications, and they don’t want YouTube to shut them down.” This applies to influencers that use other popular platforms like Instgram as well. Additionally, there’s the fear of not knowing how their followers will respond to CBD content.
Though, as legalization continues and the cannabis industry continues to become more mainstream, Heartbeat’s CEO, Freeman, believes that influencers are beginning to catch on. For example, Cannabrand, a CBD influencer agency, works with roughly 1000 influencers, some of whom have millions of followers.
The CBD influencer industry is relatively unexplored by influencers and presents a huge opportunity for them as CBD brands start to favour influencer marketing over more traditional digital advertising avenues. Below, we’re going to explore the health benefits of CBD, why you should promote CBD as an influencer, and what kind of products you could promote to your followers.
Health benefits of CBD
The main reason behind the surge in popularity of CBD is because it’s a naturally occurring substance that provides real health benefits to users. Many studies have shown that CBD can effectively be used as a preventative medicine and to treat symptoms of various ailments.
Although there is a multitude of health benefits associated with the use of CBD, it should be noted that some consumers also experience side effects. Side effects include tiredness, fluctuations in appetite/weight, and diarrhea.
The following lists some of the many benefits users have reported when using CBD to treat health conditions.
Mood disorders and depression
Good for the skin:
Alleviates cancer-related symptoms
Can help to prevent Type 2 Diabetes
Why should you promote CBD products?
The CBD industry is seeing exponential growth
The CBD market is arguably one of the fastest growing industries at the moment. According to Statista, over the next four years, the CBD industry is expected to reach up to 2 billion in sales, which makes it the perfect new trend for influencers to jump on.
Not only is the CBD industry gaining popularity in the financial world and with consumers, but it’s also piquing the interest of large enterprises. According to BBC, “drinks manufacturer Coca-Cola has said it’s “closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world”.
The CBD market is gaining a lot of momentum around the world, which means it’s also the perfect time for influencers to start looking into this burgeoning industry.
Millennials are the biggest consumers of CBD products
As a CBD influencer, another reason why you should be promoting CBD is that your target audiences are buying these products. For influencers, the majority of their audience is most likely comprised of millennials, who are also the biggest consumers of CBD products. This makes influencers the perfect spokespeople for the products.
As reported by BBC, “Based on a survey of 5,000 CBD users that Brightfield conducted this summer, millennials were the first to begin buying CBD products after various states legalised it.”
At the moment, not many influencers are using this social channels to promote CBD or discuss it, but there is a lot of untapped potentials here, particularly as the industry continues to gain prominence in the financial world, and becomes more widely accepted by society.
You can feel good about promoting CBD products
One of the reasons many influencers shy away from collaborations with CBD products is because their use is still considered taboo to many and, therefore, their followers can respond negatively to the content.
However, as we established earlier, CBD products have amazing health benefits and they’re natural. Contrary to what many think about CBD, its effects have no semblance to those of marijuana. CBD has a very small amount of THC, which means users don’t get that “high” feeling when they use it.
These products can help alleviate the symptoms and pain of many health conditions, and they can even act as a preventive treatment. As we know, promoting quality products that your followers are actually interested in is essential for influencers. It plays a big role in your success as an influencer. Influencers can feel confident that CBD products are a natural and effective treatment, and safe for their followers to use.
As an influencer, you can feel good about promoting CBD products to your followers because they’re good for your health and they’re safe to use for most people.
CBD products are easy to promote for influencers of almost any niche
Influencers in most niches (particularly health and fitness, food, beauty, and lifestyle) can easily promote CBD products. CBD fits right into the health and wellness category, so you can easily fit it into your content library. For example, beauty influencers can promote CBD creams as a treatment for better and healthier skin. Fitness influencers can promote CBD to relieve post-workout muscle pains, and lifestyle influencers can share the anti-anxiety properties of CBD with their followers. Because CBD products can be used for so many purposes, there are many ways influencers can promote them, regardless of their niche.
What kind of CBD products are best to promote and why?
CBD is a huge industry, and as such, there are a ton of CBD products that you can promote to your followers. Here are a few of the more popular products influencers can promote via their social networks:
CBD oils – CBD oils are probably the most popular CBD product. These oils provide most of the health benefits we listed above (alleviate pain, ease anxiety, mild antidepressant, anti-seizure treatment, etc).
CBD/hemp-based creams – CBD creams are excellent for relieving pain, improving the condition of one’s skin, minimizing acne, and more. Beauty influencers would be the ideal influencers to promote these products.
CBD infused edibles – The most common CBD edibles are gummy candies that are infused with CBD hemp oil. If influencers can promote gummy bear hair vitamins (eg Sugar Bear Hair vitamins), why not promote CBD gummy candies?
Pet products – CBD pet products include CBD oil for dogs, which acts as a natural stress and anxiety relief, kibbles to support healthy joints, and more.
Influencer marketplaces are a great tool for influencers that are struggling to connect with brands. However, many of them are geared towards influencers with large audiences, rather than micro influencers. This is one of the biggest differentiators between the Tribe app and many other influencer marketplaces.
The app was founded in 2014 by Jules Lund, an Australian television and radio host who, according to Tribe, says he “fell in love with the power of social media after helping build the most engaged Facebook brand page in Australia.” This is when he decided to create an influencer marketplace that could help brands build their influencer marketing campaigns with real customers instead of celebrity influencers.
Tribe is aimed towards “micro-influencers”, who typically have less than 300,000 followers on their social media streams. The app’s goal is to connect influencers to brands, which it does successfully.
Brands are increasingly flocking towards micro-influencers instead of super-influencers, or social media “celebrities”, which makes apps like Tribe a real asset. This is largely because micro-influencers are less expensive to establish partnerships with, and their social media accounts also have a certain authenticity that many super influencers lack.
Tribe has a huge presence in Australia and is growing in popularity in the UK and United States. The company has since pegged itself as the fastest growing influencer marketing app in the world, and now has a community of over 47,000 influencers and almost 10,000 brand campaigns.
In short, brands post their campaign briefs on Tribe’s platform, and micro-influencers (of any niche) submit their own creative branded content to the brands. The brands can then select from the influencers’ submissions that they like, and pay them for their content. Tribe is mainly geared toward Instagram influencers and is available as an IOS or Android app.
Below we will explore how Tribe works for both influencers and brands, its benefits, and its disadvantages.
How does it work for influencers?
Firstly, influencers can only register to Tribe if they have upwards of 3,000 genuine Instagram followers. The key word here is genuine. Tribe puts all new influencers through a vetting process to safeguard brands from influencers with fake Instagram followers and engagement.
Once approved, influencers can start searching for brand campaigns that sound interesting to them. The app has close to 10,000 campaigns for them to choose from, featuring large brands like Land Rover, Reese, Dove, Ikea, and Domino’s.
Following this, influencers set a price for their content, and can then submit it to brands for their review. Brands then select the content they love from dozens of submissions on the app.
Below is an example of what influencers’ content submissions look like in a brand’s inbox:
Tribe is a great influencer app for content creators who liek to use multiple mediums to creatively express themselves and the brands they represent. For example, Tribe supports a huge variety of creative formats that influencers can use for brand campaigns, including:
Long form video
*Note: Brands on Tribe will only pay influencers for the content that they want. Therefore, influencers should be wary that brands are under no obligation to compensate them for their content.
If your content is approved by the brand, then you can post it to your social media account, or the brand will license your content for their own use. You can then collect payment directly in the Tribe app.
When it comes to payment, Tribe says this is partially based them off of the number of followers an influencer has on their social media account. Below, you can see the the approximate payouts influencers can receive, based on the number of followers they have.
How does it work for brands?
To get started on Tribe, brands simply need to write a brief, which will provide the criteria for influencers that wish to submit content for their campaigns. The briefs can describe the product they want to promote, who their audience is, what kind of influencer they’re looking for, what sort of content they need, and any other helpful information to guide influencers as they create branded content. Once brands have submitted their briefs, they just need to wait for the submissions to roll in.
Brands can choose to post two types of campaigns to the Tribe app: influencer marketing campaigns and content campaigns. Influencer marketing campaigns will be shared with influencers’ followers on their social media account, whereas content campaigns will not be posted to the influencer’s socials, but can be licensed for use to share on the brand’s advertising channels.
As we explored Tribe, it became abundantly clear that brands hold most of the power in the influencer-brand relationship. For example, as a brand, if you don’t like the content that influencers submit to your brand, then you’re under no obligation to purchase it.
Our thoughts on Tribe
What we love about the app
One of the biggest benefits of using Tribe is that it makes collaborations with large brands more accessible to regular people. However, it’s important to note that Tribe is not meant for building longterm brand and influencer partnerships. Rather, most influencers use the platform to make a bit of pocket money from one-off collaborations.
Tribe also allows influencers to be really creative. As we mentioned above, influencers can use a variety of creative mediums for their content, including boomerangs, drone footage, illustrations, and more.
Moreover, Brands often struggle to identify influencers that have fake followers. With their comprehensive vetting process, Tribe helps brands address this issue. The app uses AVS technology to prevent influencers with fake engagement and followers from submitting content for campaigns. In many ways, Tribe acts as a “middleman” between the influencer and brand, which is a huge advantage to brands.
Finally, where Tribe really shines is in the service it provides to brands. Not only does the app help to connect brands to micro-influencers, but it also allows the companies to build their influencer marketing campaigns for a fraction of the cost. Micro-influencers are much less expensive to hire for sponsorships than celebrity influencers. Not to mention, they also tend to have a more authentic persona and have better engagement among their followers.
What we don’t love about the app
As we discussed previously, one of Tribe’s selling points to brands is that they only need to pay for the branded content that they love. This is great for the brands that use Tribe to search for influencers for their next campaign. Albeit, it seems that influencers get the short end of the stick.
Firstly, Tribe encourages influencers to purchase brands’ products as it can help them create better content for their campaign submissions. However, given that influencers often don’t get paid for the content they submit, it doesn’t sound like a good deal for them.
In fact, judging by the app’s reviews on iTunes and Google Play, it appears that many influencers think the Tribe App is a bit of a sham. One user wrote the following review:
“Not supportive to influencers at all Influencers are expected to pay for items the brand wants to be advertised and then they don’t even accept your submissions so you never get paid and they don’t even tell you why. Brands should be required to be more specific on what kind of influencer they are looking for and also what their budget is. You end up wasting a lot of time and money making posts that never get accepted and They don’t provide any feedback to you. There is no way to communicate with the brand. You are completely separated from them. It’s a total scam to get you to buy stuff from their brands!!!”
Secondly, there doesn’t seem to be many guidelines for brands when it comes to writing briefs. Setting more appropriate and detailed guidelines would be a huge help for influencers. It would help them optimize their content and increase their approval rates.
Overall, Tribe appears to be useful to influencers that want to make a bit of cash on the side. It’s less suitable for those who want to make a career out of their social media accounts and influencers want to build long-term relationships with brands.
Nevertheless, Tribe is a pretty well-rounded influencer marketplace for brands. It’s an easy platform to get started with, and allows brands to find their perfect influencers for a relatively small cost.
The best travel influencers are the ones whose content give us wonderlust, and transport us to far away destinations through their photography. They inspire us to see the world and experience new cultures. Torben (@stagedives) has mastered this and has managed to make his Instagram profile look like a work of art. His account showcases hundreds of photos of his adventures in dreamy destinations, like the Maldives, Italy, Sri Lanka, and more. What makes Torben’s travel photos so captivating are the unique angles at which he captures his images, and his vivid use of colour.
Torben started using Instagram in 2013, and since then, he has grown an impressive following of 251,000 Instagram followers.
We chatted with Torben to find out how he became the successful travel and lifestyle influencer he is today, and what piece of advice he would give aspiring influencers.
Would you say your Instagram account’s growth happened slowly over time, or quickly in a small period of time? I think that there is a big shift happening when it comes to influencer marketing and also influencer behavior. Some time ago before all the updates on the Instagram algorithm, it was all about the number of followers and you have been chasing the next big milestone. Theoretical reach was the KPI to go for and brands looked for when working with an influencer. Getting featured on big sites, receiving and giving shoutouts helped a lot next to the old algorithm. I think that has changed a lot. AI enabled tools or other kinds of analytics get more and more sophisticated and also brands have understood that quality engagement, as well as the right audience and demographics, are much more important than the pure amount of followers. Micro Influencer marketing promises, for example, a higher engagement rate and a very targeted audience.As an influencer, I regard myself as a small brand on my own and as someone with a marketing background, I understand how important targeting is. That’s why I already started some time ago to narrow down my audience to be more relevant to the brands I would like to work with. As one example, if someone would like to collaborate with an influencer from Germany you would expect to have a big audience from Germany followed by some other markets. So if you, for example, have a huge amount of followers from, let’s say Mexico, you should ask yourself how relevant they are for you as a brand or if you would ever get booked from Mexican companies. As a travel and lifestyle influencer, a natural spread of your audience is expected but you should still look at what you would like to represent.So to answer your initial question, it started off with a steady and constant growth maybe until 150k followers, followed by a period of accelerated growth. Currently, I am trying to sharpen my profile as a mid-size influencer which also means removing followers.
What have you found to be the biggest challenge as an influencer that focuses primarily on luxury travel & fashion content?I think the biggest challenge is to constantly produce great and appealing content that is loved by your audience. For an influencer in my niche, this might get a bit costly once in a while, so this is also a challenge.
3. Social media is used differently around the world due to cultural distinctions (eg the United States, Australia, Dubai etc). As a luxury travel influencer, is this something you need to consider when you’re posting new content? My business is registered in Germany so I need to follow the German regulations which are a bit tricky. Apart from that, I try to stick to my style of content and so far it seems to work worldwide. 4. How did you get your start as a social media mogul? Was it a series of events, or one opportunity in particular that kick-started your career? I am a big fan of social media and social media dynamics for a long time. I have been involved in social media tracking, managed a Facebook page for an online music magazine, where I also did a lot of concert photography and later started to do that for a small fashion label I have been involved in. Natural and organic growth started to slow down on Facebook so we decided to increase the utilization of Instagram in early 2013, which was much more visual and inspiring. So I started managing and growing that Instagram account, took most of the pictures, did the editing and so on. I slowly started to also post on my personal handle which I used more or less as a test account for different kind of strategies. My personal account grew and at a certain stage, I received an email from an agency that asked me if I would be interested to promote a shaver. And that’s how it all started… 5. You’ve had the chance to work alongside some impressive brands (eg Heineken). Do you still seek out sponsorships, or do you pick and choose from the brands that come to you? It is clearly a combination of both. If you really want to work with a certain brand, you have to get in contact and pitch your idea. You cannot just wait and expect them to find you among all those influencers out there. Obviously, this is more effort than saying yes or no to a brand that is contacting you in order to collaborate. Currently, I have enough to do with the brands and agencies that get in contact so I am less seeking out sponsorships. But if I plan a bigger trip I am normally trying to arrange one or two collaborations around it. 6. How do you agree on a price for paid posts? Do you have any negotiation tips for aspiring influencers? Influencers tend not to openly speak about their rates and pricing, so it’s not too easy to get an initial feeling or benchmarking for what your work is worth. I would recommend starting registering to some of those platforms who link influencers and brands. There are a lot of them out there and in most cases, there are no costs involved in registering. These platforms often suggest a pricing for a regular post based on your reach and engagement and this is a good first indication. My recommendation is clearly not to undersell your work and yourself as a brand. 7. For a lot of aspiring travel influencers, funding their trips can be an issue when they get started. Do you have any advice for travel influencers who are trying to overcome these barriers? If you would like to become a travel influencer, you need to travel. Start small. There are so many places around, you can reach by car or with a low-cost carrier. So many amazing places worth visiting, which don’t require a major budget. Start creating content around that and if your content is beautiful and inspiring there will be opportunities. 8. What are your favorite brands to work with? In the future, are there any you’d love to work with? I really enjoyed working with Heineken. They created a real and appealing experience around the Formula One Grand Prix in Monza and gave the influencers they invited their creative freedom without telling them what to write and how to post. I would love to work with Singapore Airlines as one of the best airlines I know and it would be very exciting to plan and design a trip with them. 9. Have you ever really struggled to work with a brand? If so, how did you handle this? I think it is important that you can identify with the brand you work together with, so I normally chose my collaborations carefully. But I did struggle some time ago with a collaboration where the brand/agency wanted to control everything up until the very last detail. It came even to the point that they provided the exact wording and text I should use for my post. So we did have a very long discussion and I tried to bring across how important it is that I use my own words and my own creativity. The more natural your post comes across the more your audience identifies with you and ideally the product/brand you present. It’s great to provide some guidance and an introduction to the brand and its’ values but please don’t treat the influencer you would like to work together with as a pure media channel where you can just book some advertisement. In the end, it’s a learning process and I think these days brands appreciate the creativity and individual touch a chosen influencer can bring to their brand. Also, the collaboration partner ended up being very satisfied with the results and insights of the partnership. 10. Influencer marketing is increasingly becoming a competitive business. What tips would you give to aspiring influencers looking to get their start in the industry (eg how can they set themselves apart from their competitors)? I think it is more and more important to have a distinctive profile. You don’t need to have a huge followership to be relevant for brands. If you create content around your true passion, it will be true to you and will feel much more natural than everything you create because you think it is what people would like to see. 11. Have you ever hit a “creative roadblock”? If so, how did you overcome it? Obviously you don’t want to create content always in the same way. You want to remain interesting and inspiring for your followers and also for yourself. So you need to think once in a while about how to make things differently or how to bring them to the next level. For me, it’s absolutely important to have friends around me who kind of fuel my creativity through conversations and experiences. But it’s not only people, but it’s also locations and visual impressions. Traveling helps a lot. Keep your mind open, change your habits once in a while and creativity will flow.. 12. Have you ever taken any risks in terms of promoting a new product, or introducing new content? If so, what was the result? If you believe in something I won’t regard it as a risk promoting it. When it comes to new kind of content it took me a long time before I started producing video content or talking to my audience via stories. I just did not feel that comfortable and natural and I think you can see that in my first stories. Fortunately, there is something like a learning curve and you cannot access my first stories of me talking into the camera anymore
Influencers receive hundreds, if not thousands, of emails and DMs on a daily basis from fans and brands that want to establish partnerships. If you want to get in touch with a content creator, you’re going to be competing for their attention, which means your outreach needs to be strategic.
Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates.
Should you DM or Email influencers?
“Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. The answer is really simple: look at their social media bio. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Some influencers prefer this approach as it keeps all their communications on one platform.
Why are influencers not responding to your messages?
Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses.
You can almost think of your initial message to an influencer as a cold email. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. Otherwise, you’ll risk getting ignored by them. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to.
Your subject line isn’t enticing
Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. If your subject line isn’t interesting, the influencer or their manager may not even open your email. While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message.
You cut and paste the same message to different influencers
When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Simply put, they may perceive you as disingenuine. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Just make sure to tailor your message to the influencer you’re sending it to.
Your message is too long
The length of your messages to influencers probably matters more than you think. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. It should be simple and to the point. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. In particular, brands tend to go into a ton of detail about their products. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. This is a trick that copywriters use all the time as a sales tactic. When a reader sees a P.S. in a message, chances are they will actually read it before the rest of the message. The P.S. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include.
How to approach influencers to promote your brand
Make sure your message is easy to scan
As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. By sending these long messages, they risk being ignored by their subjects. Ultimately, the reason long messages aren’t effective is that people are busy.
When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. To avoid this, limit your message to three or four sentences max. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?) 2. Why would the influencer be a great ambassador for your brand? 3. A call to action: Finish your message with a call to action. Here, a question could work well (eg. request a meeting). Pro tip: When writing an email to an influencer, avoid adding any links in the body. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. The last thing you want is for your email to end up in an influencer’s junk mail.
Do your homework
Before you start your influencer outreach, set some time aside to learn about them. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response.
Use an influencer company
Influencer companies are great resources for brands that are looking to connect with influencers. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.
By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. The advantage of working with these companies is that they already have a ton of existing connections in the industry. As we’ve already established, there’s a lot of competition in the inbox of a content creator. Influencer companies can often get past this issue because of their connections. Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. A great influencer company that can help you approach content creators about promoting your products is Social Elite. The company is used by over 4,000 stores and 60,000 influencers. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products.
Famebit Influencer Platform Review. Is Famebit Legit?
In 2013, influencer marketing was a relatively new, but rapidly growing area in marketing. Companies quickly discovered the sheer impact that influencers had on their thousands of social media followers/subscribers. This is around the same time when several influencer marketing platforms started appearing, including Famebit.
Famebit was launched in 2013, with the aim of connecting brands to influencers on one easy-to-use platform. While it’s typically used by YouTubers, content creators on Instagram, Facebook, Tumblr, and Twitter can also find sponsored work with Famebit.
The platform provides an online marketing space where brands can post about various sponsorship gigs they have available to influencers. Influencers can then log into the interface and can read more about these paid sponsorships, and negotiate their price.
Famebit is now owned and operated by Google. In 2016, Google acquired it for a reported $36 million. Now, the platform has built a community of over 65,000 influencers across different verticals.
While Famebit seems to be a pretty comprehensive influencer marketplace for YouTubers, it can be a tough platform to navigate. Below we are going to go over Famebit’s key features, how it works, pricing, and our honest thoughts on the platform.
Famebit strives to provide a win-win environment for content creators and brands. It provides an easy and effective way for content creators to choose from a variety of opportunities with different brands, across several industries.
Famebit also prides itself on being fully transparent with influencers. The platform is free to use, there are no contracts, and influencers do not have to give up their rights to their social media accounts. In addition, it helps to mitigate the relationship between influencers and brands by ensuring the influencer hiring process goes smoothly.
Famebit is also beneficial for agencies and brands that are looking for their next brand ambassadors. Several large brands, like Adidas, Sony, and Canon, are already using the platform.
Prior to hiring an influencer, brands can set their desired budgets, starting at just $100 per campaigns. Additionally, they can review proposals from content creators, view their profiles and audience demographics, allowing brands to select the right influencer for their campaigns. Best of all, brands and agencies can take advantage of these features for free.
Furthermore, Famebit finally released an Android app for busy, on the go influencers. The app released its 1.0 version in September 2018.
How does it work for content creators?
Getting started on Famebit is supposed to be easy enough. Firstly, you need to have at least 5000 followers on a channel/account in order to join Famebit. Once you have joined the platform, you’re free to browse the many sponsorship opportunities for either YouTube, Instagram, Twitter, of Facebook.
After you’ve found a few opportunities that have piqued your interest, you need to submit a proposal. The idea behind submitting the proposal is to entice brands to want to hire you. This is also where you’ll provide the brand with your desired fee. Content creators can choose to set expiration dates on the proposal offers as well.
Once your proposal has been reviewed by the receipting brand, you will be able to see the status of your offer on the home page.
After you’ve connected with a brand on Famebit, you can message back and forth on the message board with them.
As for Payment, Famebit has several methods. International influencers can be paid via eCheck/Local Bank Transfer, Wire Transfer, PayPal, or they can choose to hold their payments. Influencers from the United States are given several payment methods to select from. They can choose to receive payment through direct deposit, checks, PayPal, or they can also choose to hold their payments.
What do brands see when they look at your Famebit profile?
When brands look at your Famebit profile, all they see are stats that will help them understand who your audiences are, what kind of engagement your account(s) have, and how much reach you have (eg how many followers or subscribers you have on your channel). For example, here are some of the stats that Famebit pulls to showcase to brands:
Total number of videos
Total number of views
% of Male/Female
Average number of views
Below is a screenshot of what brands see when they view your Famebit profile:
As you can see, the only information that is shared publicly on your profile is not too invasive. The data will simply help brands decide whether or not you would be a good fit as their brand ambassador.
Doesn’t use a traditional payment model like a subscription-based model. Instead, Famebit uses a model the company refers to as “The Bounty Model”, which allows Famebit to make money off the transactions that occur between influencers and brands. The company’s self-service pricing model charges both influencers and brands a 10% service fee for those connections. For influencers, the 10% fee is only taken once their content is approved, published, and payment has been sent. The 10% will only be deducted from the brands once they have reviewed and approved influencers’ content.
Famebit also has another pricing model called their “VIP Service” for brands, where the company deducts a 30% service fee from brands. This service is targetted towards larger brands, fast-growing startups, and agencies that want to use more YouTube content. As explained by Famebit, “For a small management fee, our team of experts handles everything including, setting strategies and custom packages for content and media, curating custom talent lists, and managing execution, deliverables, and amplification of hundreds of branded videos at a time to drive meaningful results.”
Our thoughts on Famebit
Overall, the whole proposal to approval process is quite simple for influencers. Famebit informs you about the status of your proposal at every stage. You’ll know if your proposal is pending approval, has been approved, or declined.
On the downside, Famebit has no vetting process for influencers. The company’s only requirement is that content creators have 5000 followers/subscribers. This doesn’t help Famebit to rule out influencers with fake followers.
Moreover, we also noticed that, although Famebit advertises that its a marketplace for Instagram influencers, we could not connect with our Instagram account when trying to sign up. As you can see with the screenshot below, registering an Instagram account doesn’t seem possible.
FameBit’s mission is to bring creators and influencers together, and while Famebit seems to have good intentions, it does a poor job at executing. It appears as though brands have to rely on influencers to do the heavy lifting.
Famebit makes it pretty difficult for brands to find their ideal content creators. The reason being that the filters on the FameBit search function do not allow brands to easily target their ideal influencers.
The following are Famebit’s filters:
Reach: The reach filter allows brands to search for influencers within specific ranges of followers/subscribers. The search function is a slider scale, which allows you to select any range between 1,000-100,000,000 followers or subscribers.
Audience Gender: This is where you could choose to target a majority female or male demographic.
Audience Age: Here you can choose various age ranges, or you can indicate a specific age.
All Creators vs. Featured Creators
Channel Category: This relates to influencer niche’s, eg: Health and Fitness.
This in itself is an issue. It means that brands will probably miss a lot of influencers in their search queries. With a Google-owned platform as large as Famebit, one would assume that brands would be able to search for content creators in a more effective manner. Ultimately, Famebit falls a bit short when it comes to connecting brands to influencers.
Overall, Famebit is a decent influencer marketplace for YouTubers. There is definitely some value for video creators that are looking to monetize their content. Moreover, with over 65,0000 influencers to choose from it’s a good resource for brands that are looking to use more branded YouTube content.
On the other hand, Instagram, Facebook, Tumblr, and Twitter influencers would be better off using an influencer marketplace that provides better support for these social media platforms.
Several influencers who begin their careers as social media moguls tend to gravitate towards entrepreneurial work. These influencers don’t necessarily have the largest number of followers on Instagram. Rather, they have harnessed their existing success as influencers to market their own brands to their loyal followers.
In many instances, these women have transcended their ‘influencer’ images. They have expanded beyond their niches in the influencer world to become full-fledged business owners.
Below we’re going to introduce 8 badass ladies who are not only wildly successful super influencers. They are also brilliant entrepreneurs.
Arielle Charnas (SomethingNavy)
Arielle Charnas’ chic yet casual feminine style is what her followers love about her. When she started her blog, SomethingNavy.com, in 2009 before there was Instagram. Over the years, she has traded her Aldo and Steve Madden shoes for Manolos and Louboutins. Arielle now has 1.1 million followers on her Instagram account (@ariellecharnas).
Her followers have quite literally watched her grow up. Arielle has always invited her Instagram followers to take a close look at her personal life, via photos, Q&As, and captions. They saw her fall in love with her husband, Brandon Charnas, get married, have their two daughters, and slowly become the full-fledged fashion designer she is today.
Initially, Nordstrom collaborated with Arielle Charnas to create the Something Navy x Treasure & Bond line in 2017, which drove over $1 million in sales in just 24 hours. Following the huge success of her collaboration, Arielle went on to create her own brand, Something Navy, which is exclusively sold at Nordstrom.
Arielle has now designed three collections for Nordstrom, and they have all been huge successes. In fact, her most recent collection dropped earlier last week. Like with the launch of Arielle’s other two collections, the Nordstrom website crashed due to high traffic.
Chiara Ferragni (The Blonde Salad)
Chiara Ferragni is one of the first and, arguably, the most successful fashion influencer in the world. Long before establishing her own brand, Chiara was busy working on her blog TheBlondeSalad.com. According to Ferragni, brands started reaching out to her very soon after launching her blog in 2009. Chiara got into fashion blogging when it was still an unexplored area. Her appeal caught on quickly in the luxury fashion world, which is when she started receiving lucrative deals with brands like Dior and Louis Vuitton.
After several successful years as a fashion influencer, the Italian social media mogul launched her own self-titled luxury brand, Chiara Ferragni Collection. Chiara’s fashion label is now sold in several luxury retailers around the world, including Barneys New York and Saks Fifth Avenue. She also has flagship stores in Milano, Shanghai, Paris, and Chengdu.
Chiara Ferragni has proved that she has transcended her influencer image. Not only does she have her own successful brand, but Chiara has also been the subject of a Havard Business School case study, scored front covers for Vogue Spain and Vogue Turkey, and has been named one of Forbes’ top 30 under 30.
Considering Huda Kattan is one of the most successful influencers in the world, you probably expected to see her on this list. Huda has built up a massive Instagram following of over 28.8 million followers on her account @hudabeauty.
Before becoming a successful influencer, Huda Kattan worked as a celebrity makeup artist in Los Angeles. Her client list included celebrities like Eva Longoria and Nicole Richie. Additionally, she was also employed as a makeup artist by cosmetics giant, Revlon.
Huda’s journey as an influencer started in 2010 when she started her beauty blog, Huda Beauty, where she posted her makeup tutorials and beauty tips and tricks. It didn’t take long for her blog to gain popularity.
Huda launched the Huda Beauty brand in 2013 through Sephora, and at the time, the only product she sold was fake eyelashes. Since then the Huda Beauty brand has become popular all over the world – it’s now sold in several retailers including Sephora and online retailer, Cult Beauty. She has expanded her brand to include several new products including eyeshadow palettes, eyeliners, liquid lipsticks, foundations, and more.
@neginmirsalehi If you’re into all things beauty and fashion, chances are you’ve seen photos of Negin Mirsalehi on Instagram. Not only does she have 5.1 million Instagram followers, but she also secured a spot on Forbes’s European 2018 30 Under 30 list and developed her own best-selling haircare brand, Gisou.
Negin and her boyfriend launched Gisou, her hair care brand, in 2015. Her hair care line, which includes hair oil, texturizing spray, hair masks, and more, is made with bee products. Mirsalehi’s family, who have been working as beekeepers for 6 generations now, inspired her to create Gisou.
As reported by Forbes, Negin even declined a brand ambassador job with a leading hair care provider, for which she would have been paid $800k, in order to pursue her completely self-funded haircare company. Gisou is now reportedly worth millions. 👏
It may be surprising to some that Gisou is so successful considering how expensive the products are (i.e $60 hair masks and $80 hair oil). However, according to Revolve, one of the retailers that sell Gisou, the product sells out almost immediately after restocking it – it’s one of their beauty best-sellers.
Jen Atkin, a renown hair stylist to the stars, reached widespread fame after appearing on several A-list celebrities’ Instagram accounts. For a while, she was best known as the Kardashian/Jenner clan’s hairstylist, which is likely how she built up an Instagram following of 2.6 million. Atkin also has a successful blog, maneaddicts.com. However, over the last year or so, she has started gaining more recognition for her entrepreneurial work.
Atkin is the founder of the hugely popular Ouai haircare line, which most of you beauty enthusiasts are probably familiar with. Ouai was launched in 2016, and since then, it’s turned into a thriving business. This is partly because the company has done an incredible job marketing the products on social media. From super influencers to celebrities, it seems like Ouai hair products are everywhere.
Ouai is also very focused on building a community for millennial women. For example, “In November of 2016, Ouai launched an on-site consultation service in which users can take a quiz that leads them to product recommendations. To date, the quiz has been taken approximately 70,000 times, enabling the brand to collect first-person data and feedback from customers while moving product,” wrote Fashionista. Ouai is very customer-centric, which is one of the main differentiators between Jen’s company and other leading hair care companies.
Although the brand’s sales figures have yet to be confirmed, experts estimated that Jen Atkin’s brand brought in $15 million in net sales last year. That number will likely be much higher in 2018.
Leandra Medine (The Man Repeller)
Leandra Medine started her career as an influencer in 2010 when she launched her blog Man Repeller. Her blog, which still receives millions of views every month, covers women’s fashion. Namely, fashion that women love and men hate (think frills, shapeless dresses, and sequins).
She also has a very strong presence on Instagram – @manrepeller has 2 million followers and her personal account, @leandramcohen, has 749k followers.
Leandra has created two shoe brands: MR by Man Repeller and Leandra Medine. MR by Man Repeller was carried exclusively by the luxury online retailer, Net-a-Porter, while her self-titled shoe line, Leandra Medine, is sold in luxury retailers around the world, like Harvey Nichols and Barney’s New York.
Leandra has been named one of Forbes’s “Top 30 Under 30”, and is also the author of “Man Repeller: Seeking Love. Finding Overalls”.
Natasha Oakley & Devin Brugman (A Bikini a Day)
Natasha Oakley and Devin Brugman are two best friends that simply started posting photos of themselves on the beach, wearing their favorite bikinis. The two best friends used their joint Instagram account, @abikiniaday, to post photos of a new bikini every day. What originally started as a fun hobby turned into a burgeoning business for both Natasha and Devin.
Natasha and Devin now have a combined following of roughly 4 million Instagram users. With their large social media followings and after working with thousands of swimwear companies over the years, Devin and Natasha launched their very own brand, Monday Swimwear, in 2013. Their swimwear line has been worn by several celebrities (like Kendall Jenner) and constantly sells out on their e-shop.
Their vast knowledge and experience in the swimwear industry have allowed these two ladies to create swimsuits that are of unprecedented quality. Their products are made to fit women of all shapes and sizes and enhance the female figure.
Kayla Itsines is one of the biggest names in fitness right now. The Australian fitness influencer has her own blog, e-shop, app, cookbooks, and fitness programs. Kayla, who has been a personal trainer since 2008, gained international fame with her fitness program, the “Bikini Body Guide” (BBG), a 28 minute HIIT workout program.
Although she may have started as a fitness influencer on Instagram, Kayla Itsines has managed to create her own fitness empire over the last few years. Her business is now worth millions and she’s only 27.
Every aspect of her business aims to encourage women to be strong and live healthy lives. On Kayla’s Instagram page, you’ll see that she posts many BBG transformation photos that have been taken by her fans.
Kayla now has 10.5 million followers on Instagram and has been featured in an impressive number of publications, such as Shape, Women’s Health, Daily Mail, Cosmopolitan, Marie Claire, ET, and more.
As reported by Forbes, Kayla has a unique approach to the way she operates her business, saying: “I strive to focus my account on the inspirational transformations of my clients, rather than it always being about me and my life. Relatable and engaging content is fundamental for the continued growth and a loved social media account.”