Influencer Marketing With Twitter?

Does influencer marketing actually work with Twitter?

Twitter is rarely considered the go to place for influencers due to the amount and popularity on Instagram and Youtube.

So is Twitter a useful source for influencer marketing and should we be using it more? Before I go into the details myself, I’ll let Twitter speak for itself first:

“For marketers today, it’s not “if” you should be partnering with creators but more so “why and how” to partner with them. What’s even more important for brands to understand is that there is a unique why and how for every platform – especially for Twitter.”

Using influencers and developing influencer marketing campaigns to increase brand awareness is very much a viable tactic on Twitter. Statistics from Twitter’s official blog posts show that brands have a lot to gain on this platform. Twitter is a platform where followers are way more engaged with their favorite influencers, so it’s also fairly logical to conclude that influencer marketing campaigns will do well with Twitter!

Influence Marketing on Twitter

Let’s explore a few reasons why influence marketing works on Twitter, and also the best methods to incorporate when engaging in it.

First off, let’s talk about Twitter influencers.

Twitter Influencers

Compared to other social media platforms, influencers on Twitter are connected with their audience differently. Twitter is a platform built for discussion, therefore, the influencers are very much engaged and connected with their audiences. This, of course, makes them a lot more attractive to marketers looking to promote their product or services.

When it comes to influencers, the number one thing marketers look for is high engagement rate.

That’s why Twitter influencers are one of the best choices for this level of marketing. You could argue that Twitter users are less likely to fall for marketing tricks, but this is only the case for low-quality marketing.

Influence Marketing on Twitter

That’s why it’s very important to choose the best influencers for your brand and create a compelling campaign that will draw people in. With influence marketing, it all comes down to execution. When the campaign is executed correctly, success is very likely. If you want the best results, use influencer platforms and agencies to help you with your campaigns.

Another very cool feature of Twitter is that your tweets can go viral, meaning thousands of people outside of your following can see them. This takes marketing to a whole ‘nother level if used correctly.

Is it Worth Becoming a Twitter Influencer?

When it comes to influencing, Instagram and YouTube are far more appealing to the majority of people. Yes — there’s more profit and fame to be made on these platforms, but they are also very overcrowded and specific in their approach. It’s very hard to stand out, especially now that millions of people are trying to do the same.

However, Twitter is a platform for A different breed of influencer — those who appreciate discussion and ideas, rather than showing off and entertaining. If you’re one of those people who would rather discuss and share ideas, rather than simply entertain, then Twitter might be the right platform for you to pursue your influencer career.

What Kind of Brands Should use Twitter?

Twitter demographics differ from other platforms, for all the reasons already mentioned. This platform is used to share, discuss and consider ideas rather than just entertain people. However, nobody said that ideas can’t be entertaining — most tweets go viral because of their entertainment value, contained within the educational and relatable content.

If you’re trying to promote a make-up product, Twitter is probably not the right platform for you. However, if you’re trying to sell an idea, spark discussion or move people in the right direction (and that can be done with a product), then Twitter can be of great use to you.

Conclusion

Twitter is a great platform for both marketers and influencers, and they can both profit greatly from it. In the end, it all comes to down a good strategy that’s executed properly, and that should be your focus at all times.

If you want to take your Twitter game to the next level, feel free to check out all of our posts related to Twitter — you will learn a lot. Good luck!

 

WHAT HAPPENED TO VINE?

Remember Vine?

You probably remember some of those crazy viral videos from a few years back — that was the time when everyone was competing to make the goofiest gif possible. Those short videos were called vines, and they inspired many popular features of today’s apps, such as Instagram’s short video & boomerang.

What happened to Vine

Vine was a short-form video hosting service & a social platform where users could share 6-second looping video clips. The company was bought by Twitter in 2012, just before its official public launch. Twitter clearly saw the opportunity in short form videos, and they weren’t wrong!

Taking videos wasn’t anything new and groundbreaking, but Vine had a secret that made it so popular and viral. Because the videos hard to be short (6 seconds), users had to use their creativity to the max. Within months, it appeared that Vine probably would never become the everyday video sharing tool its founders had envisioned.

Instead, Vine became something much bigger, and much more interesting. Vine’s culture quickly shifted towards creativity and experimentation, which brought about plenty of fun & entertainment for everyone.

What happened to Vine

Vines became a worldwide phenomenon, with people all around the world contributing and creating awesome videos. The Vine social media platform quickly went viral, spreading its name all across the globe, but also speeding up its demise.

Launched on January 24, 2013, by December 2015 Vine had 200 million active users.

However, in 2016 — Twitter announced it would be shutting Vine down.

What happened?! 

Vine Shut Down

In January 2017, Vine website was archived by Twitter.  The official story was that Vine was no longer profitable, therefore it had to be shut down. Users would still be able to see their old vines, but new ones could not be created through the platform.

There are many reasons for Vine’s demise, but it’s safe to say that other social media platforms had a large role in it. Because of Vine’s immense popularity, other platforms started to copy and use Vine’s features for their own benefit.

Also, Vine’s trendiness slowly wore off, and the promises of “internet fame” started to die out. Vine had a simple but fatal problem — it didn’t bring anything else to the table.

Other social media platforms took Vine’s idea and did something similar on their own:

  • Instagram added a short-video service in their stories
  • Snapchat also did a similar thing
  • YouTube vine compilations were more popular than the Vine itself

For all these reasons, it was clear that Vine could no longer sustain itself financially, so Twitter decided to shut it all down. No matter how trending something is, if it can’t make money, it’s eventually going to die out.

What happened to Vine
Credit: CNN

Vine was a one trick pony whose trick was easy to pull off — so other social platforms did exactly that. There’s nobody to blame here really. Vine was a unique idea that certainly worked, but it had to die out eventually. Making short videos was cool, but it wasn’t enough to build an entire social platform around it.

Many influencers who started off on Vine went to YouTube or Instagram anyway, which also reflected negatively for Vine.

For us — Vine can serve as a perfect example of an awesome idea that simply couldn’t work in the long run. And you can bet that there will be even more “Vines” in the future.

If anything, it just goes to show how powerful platforms like Instagram, Facebook or Twitter are — they stood the test of time no matter what happened.

 

 

 

Influencer Luka Sabbat Sued for Failing to Influence

Influencer Luka Sabbat was sued just recently for failing to live up to his agreement regarding influence marketing. According to a lawsuit filed by PR Consulting Inc., Luka breached a $60.000 contract signed with Snap Spectacles to promote their content on… Instagram!

Influencers sued

The PR agency claimed that the deal was for Luka Sabbat to post three Instagram stories and one Instagram post promoting the new Spectacles product by Snapchat. There was also some additional deal made for him to be photographed in public wearing “a product tied to the ‘Spectacles Marketing Campaign'” during Fashion Week in Milan & Paris, but that too never happened.

According to PR Consulting — Sabbat failed to fulfill his end of the deal, posting only one Instagram story and a post that wasn’t approved by the company.

For all this, influencer Luka Sabbat is now being sued for $45.000 plus additional “damage” fees. That’s a lot of money. Sounds crazy, right?!

This was the post published by Sabbat, and you can notice the hashtags #spectacles + #ad

Influence marketing is, after all, a business, so it has to be taken seriously, no matter how large an influencer is. Contracts have to be honored and there are no exceptions.

Apparently, lawsuits related to influence marketing are more common than you may believe… they have just been kept hidden up until now.

As The Fashion Law reports, there are, apparently, many more similar lawsuits happening. This shouldn’t surprise anyone, as there have been reports in the past of influencers doing shady activities during their marketing campaigns. Even Kendall Jenner was involved in a similar situation, although, probably for the better.

The Kardashians are always subject to these lawsuits, like this $180Million one back in March, so there is undoubtedly a trend somewhere in here.

What can Influencers Learn From This? 

For all of us regular influencers out here, there is a lesson to be learned from all of this, and I believe that lesson is to keep our promises.

After all, influence marketing is all about branding and making a name for yourself, and none of us wants to be known as “the fella who got sued”, right?

Influencer marketing is an amazing thing that changed the lives of many, and we should all make sure it stays that way. Situations like this give influencers a bad reputation, which reflects on all of us equally. We should strive to do our best to grow as an influencer, and of course — honor our contracts and follow the rules.

 

 

 

5 Reasons to Use Twitch Influencers to Promote Your Brand or Product

For marketers, promoting their brands and products on influencer platforms is a proven formula. Influencer marketing works, and it’s only getting bigger and better as time goes by. The hardest question in this unique market is often:

“Which influencer platform should I use to promote my brand or product?!”

The honest answer to this question will always be: It depends. Every platform has it’s good and bad side and it really depends on your brand image to decide which one is the best for you.

The most overlooked platform for influencer marketing is Twitch.tv. Being mainly focused on gamers, Twitch is a streaming platform that hosts millions of viewers each day. But Twitch can be one of the best platforms if you’re looking to find the best influencer for your brand.  Continue reading “5 Reasons to Use Twitch Influencers to Promote Your Brand or Product”

How to Take Better Pictures For Your Sponsored Content

As an influencer, you likely spend a lot of your time dealing with brands who are looking to engage in influence marketing. You discuss a lot of things — strategy, execution, pricing, brand’s image and such. But statistics show that one of the most discussed things between brands and influencers are sponsored posts and pictures. So here’s a few tips on how to take better pictures for your sponsored content!

Every brand and business cares about their online image, so for them, it’s very important to have posts that show their brand in the best light. This often puts the pressure on influencers to come up with a creative way to efficiently represent the brand.

But influencers care about this as well — if their post achieves good results, they will get paid more and everyone’s going to hear about it.

This sponsored post by Kylie is a great example of influence marketing done right, and you are soon going to learn exactly why.

Since it benefits both brands and influencers, we can all agree that learning how to take better pictures for sponsored posts is a good thing. Well, you’ve come to the right place.

Here’s a list of things that will empower your posts and make them stand out!

Think About the Objective

Before you post anything, it’s important to think about the overall campaign objective. You have to take in consideration things like the brand’s image, campaign goal, and your followers. Once the objective is clear, coming up with a good picture is easy.

As an example — let’s say you’re endorsing a sunscreen product. Its main goal is to get people who are exposed to the sun often to buy. In this case, you probably want to take a picture somewhere on a beach, displaying your tan and emotions of happiness since you’re not worried about the sun.

The result?

Your product will probably sell a lot of sunscreen bottles. We’re talking money here.

Thinking about sponsored posts in this manner can help you improve your results as an influencer, so it’s definitely something you should work on. Think about the objective.

Personality

At the end of the day — you are the only person who matters for your followers. They want to see you at first, and everything else comes later. In every sponsored post, you should add a mix of your own personality, be it your body, face or simply a few catchphrases that are unique to you.

A great example of this is Kylie Jenner’s post that you saw earlier — she is endorsing a tumbler for a detox juice company, and yet the main focus is on her. That’s what draws a lot of attention, and only after that do people read the description and find out about your product.

And here’s another similar post by Kylie, done in a similar fashion:

Make sure you always add a mix of your own personality into the sponsored post.

Product Placement, Angle & Lighting

With the overall objective and personality covered, we finally come to the actual product and its components. When it comes to the product you’re endorsing, you always want to make sure it’s in the spotlight, recognizable and noticeable.

The product should never cover the entire picture, but it should have its own place somewhere in there. A good example of this would be the following:

View this post on Instagram

Bronzed thanks to @bondisands

A post shared by Naomi Genes (@naomigenes) on

This post by Naomi shows herself (personality!) holding a tanning product, with a witty description and mention to the brand. The product covers maybe 5% of the picture, but you can bet that almost everyone noticed it. Why?

It’s all thanks to the placement and angle. She holds the product in her own hand which immediately draws attention to it, and the angle is perfect to display it fully.

When endorsing a brand, the product should never cover the whole image, but it should always take the spotlight — with correct placement, angle and lighting. Make sure it’s always displayed fully, so your followers can see it for what it is, without having to wonder what it looks from the back/sides.

As for the lighting, the best way to make the product noticeable is to have an overall darker picture with the product in a brighter spot. This will naturally make it stand out, as humans tend to notice shiny things in the dark.

A good example (and the opposite of this) would be this post:

View this post on Instagram

Eng🔽 Шампанское🍾 Ваша любимая закуска на скорую руку, какая?! А пока небольшой экскурс😉 Закуска к шампанскому (брют) должна быть такой же низкокалорийной, как и оно само, вот, например, я выбираю следующее: ⏩Кабачок с творожным сыром ⏩Брускетта (обязательно поджаренный хлеб) с маскарпоне и баклажаном ⏩Из фруктов один из самых популярных вариантов – ананас ⏩ Мини креветки с яйцом ⏩Легкий паштет 🍾Из не бюджетных – морепродукты, икра и белая рыба, фуа-гра ммм . . . Champagne🍾, what's to whip him up?! So, snack to champagne (Brut) should be the same low-calorie as it itself, I choose the following: ⏩Zucchini with cottage cheese ⏩Bruschetta (necessarily toasted bread) with mascarpone and eggplant ⏩One of the most popular fruit options is pineapple ⏩Shrimp with egg ⏩Light pate 🍾From not budget – seafood, caviar and white fish, foie Gras . . . . . #winelover #winetime #wineoclock #winecountry #wine #wines #winefestival #winelife #wineclub #winenight #wineot #whitewine #instawine #winestagram #winelife #winetasting #instawine #champagne #инста #люблювино #шампанское #newlife #tw_winegastronomy

A post shared by WINE & LIFE 🍷 ВИНО И ЖИЗНЬ (@tanywine) on

In this one, you will notice that the background is very bright-looking, but the key spotlight is on the black bottle of wine. This situation makes the wine stand out and puts the spotlight on the product, with its full name on display for the audience.

Description

And finally, a lot of it also comes down to the picture description as well. Getting the product noticed is important, but if you want the best results then you have to include a good description with it. It should follow the rules of sponsored content, but also provide an attention catching paragraph or two.

Describing the product is fine, but what you want to do is to once again put yourself in it. Write about your own feelings, how the product helped you and made you happy, after all, that’s what matters to your followers.

Great example of this can be found in Kylie’s Instagram posts above.

Conclusion

And that’s it!

There are a lot of things that matter when it comes to influence marketing, but these simple tips will help you create awesome pictures for your sponsored posts, which means more success to you and your clients!

 

8 Ways Influencers Can Make Money Streaming On Twitch

Looking to become a Twitch Influencer? 

Twitch.tv is a streaming platform that hosts more than 15 million users DAILY. It’s a very popular platform with some of the most active & committed users, making it excellent for influencers who want to impact the world and make some money in the process.

When it comes to making money doing what you love… Twitch trumps everything else. It’s a very profitable platform when it comes to influence marketing, and there’s a a lot of different options that streamers can take to make additional money.

If you’re looking for reasons to become a Twitch influencer, feel free to check out this article. Now…

For all of you who made up your minds on becoming a successful Twitch influencer, the next step is to know & understand the ways you can make money on this platform. With that in mind, I prepared a list of 8 ways influencers can make money streaming on Twitch.

So, let’s take a look at it!

Before You Begin….

The first step to making any serious money on this platform is to become a Twitch Affiliate. This will give you additional options & perks that you can use to monetize your stream. It’s pretty hard to make any real money before this step is complete so it’s pretty much a must-do thing. The only way to make money before becoming an affiliate is through viewer donations.

But… don’t worry. Becoming a Twitch Affiliate is easy, you need to complete only a few basic steps and that’s it. You need to have these stats:

How to Become Twitch Affiliate

  • Stream for at least 30 days
  • Have at least 50 followers
  • Stream at least on 7 unique days, total of 500 minutes
  • Average 3 or more concurrent viewers

The hardest part is obviously waiting 30 days, but it’s totally worth it! After those initial 30 days, you can enroll in the Affiliate Program, giving you options like subscriptions, ads etc. that will make it way easier to monetize your channel.

Additionally, if you grow a large enough channel, you can become a Twitch Partner, and have even more benefits and privileges. 

Let’s get into it now. Here’s 8 ways you can make money as a Twitch Influencer:

1) Channel Subscriptions

Collecting subscribers is probably the best & most profitable method of making money for almost every streamer. Having loyal followers who support you & pay money each month is one of the best features of Twitch platform. Unlike on other platforms where you constantly have to beg your followers to do this and that, on Twitch you simply have to show up every month and your followers will keep subscribing to you.

The way Twitch subscriptions work is simple.

Twitch Subscriptions for Influencers

You simply do your thing and show up to stream, and your followers will have the option to subscribe to your channel & support you. There are 4 kinds of subscriptions:

  • Amazon Prime
  • 1st Tier = $4.99
  • 2nd Tier = $9.99
  • 3rd Tier = $24.99

From each one of these, you earn a & cut based on your deal with Twitch. The more subscribers you have, the better. Once you become large enough to become Twitch Partner, you will have additional perks and more % cuts on each subscriber, making even more money. So just keep going until you get there!

2) Donations

Receiving donations is another great way to make money streaming on Twitch. And you don’t have to be an affiliate to receive donations. So you can make money even in the first 30 days of your Twitch career. By providing entertainment, your viewers will have the option to donate their money to you as a “thank you”.

There are multiple ways you can compel people to donate even more, whether that’s setting donation goals, having “top donors” rankings or simply giving shout-outs & doing things for your donors. However, that’s a huge topic on it’s own, so we’ll leave it for some other time.

Next up…

3) Twitch Ads

Another great way to make $$ is to play ads on your channel while streaming.

How To Use Twitch Ads To Make Money As An Influencer

Playing advertisements is a great way to earn some additional money on your channel. You are getting paid for each 1000 viewers who see your ad. The amount you get paid will vary from time to time, season to season, for example – ads make more money on holidays such as Christmas than on regular summer days.

Ads can sometimes be annoying for your followers, but you can always pick specific times to play them, like during bathroom breaks for example. You get to pick whether you want to play longer or shorter ads, so you can always lessen that frustration.

Additionally, some viewers will have AdBlockers but will turn them off to support their favorite streamers.

4) Affiliate Links

Affiliate linking is not connected to the Twitch Affiliate program, so don’t get confused. The way it works is you connect to a 3rd party affiliate program, outside of twitch, and promote their links on your channel.

By joining these affiliate networks, you can set-up your Twitch automation bots to post links to specific products / services that you’re affiliated with, and you will earn % cut of all sales that come from your channel. Additionally, you can also have affiliate links set up in your channel bio with useful graphics to help your viewers understand what is it that you’re promoting.

Using affiliate links is a great way to earn some additional income on Twitch.

5) Sell Merchandise

Another great way to make money on Twitch is to promote / sell some cool merchandise like T-shirts, caps and other great stuff.

Make Money on Twitch Selling Merchandise

You can sell pretty much anything! – Fun items like coffee cups, decorations, toys, clothes, anything really. But what merchandise do I sell? Well, you can have your own customized merch that you make 100% profit from, or you can be an affiliate to someone else’s merchandise – by endorsing them (more on that later).

Selling merchandise is a great way to make money on Twitch, especially if your followers are loyal enough that they will buy almost anything you offer them!

6) Twitch Bits / Cheers

Twitch Bits, in short – paying to cheer a message on your channel is a cool new, unique feature that Twitch came up with. It works the best on large channels where chat is moving too fast, so some of your viewers choose to “cheer” to have their message stand out from the crowd.

Make Money With Twitch Bits

Twitch cheering is a really fun feature that brings entertainment to your channel. You will have access to it once you become a Twitch Affiliate and you can use it to it’s full extent to earn some additional income from your most loyal followers.

7) Endorsements / Sponsorship

It works exactly as it sounds – once you become a well-known streamer with large, loyal audience, you will be approached by sponsors who want to be endorsed by you. These sponsors will often vary, from various gaming item companies to professional gaming teams who want you to join their team.

Once you have a sponsor, you will be able to endorse their products, making money from affiliate links and of course have that additional reach to people who follow your sponsor. Every large Twitch influencer has a sponsor, and you will probably have one too once you grow a large enough channel and start influencing a lot of people!

8) Game Sales

And last but not least… you can also make money by selling the game that you’re playing! By playing games that are available for sale, or have in-game items on sale, your viewers will be able to buy these games by watching your stream, making you some additional money in the process.

Make Money Influencing On Twitch

You’re basically working as an affiliate to that game that you’re playing – crazy, right?!

And there you go…

You now have 8 amazing ways that you can make money as an Influencer on Twitch and believe me – these are more than enough! If you use them to your follow extent, they will make you a very successful streamer. Just keep working at it and who knows, maybe one day you will be earning millions each month, like Ninja does.

So go ahead and start your career as a Twitch Influencer! 

 

 

Why Asking “Follow 4 Follow” will Hurt Your Reputation with Brands and Potential Paid Partnerships

When it comes to social media and influencing, it’s all about the numbers, or so it seems. Numbers matter and that’s true. But other metrics are way important than numbers alone.

Why the number of followers matters? 

There are some good reasons here, such as the fact that it makes you easier to find sponsors to work with. Everyone wants to reach a lot of people, so the number of followers matters in that sense. However, they all want to reach real people, not bots.

You might be considering the good old “follow 4 follow” method to grow your page…

Well, I’m here to tell you why that won’t work, and will actually hurt you in the long run.

Why Follow for Follow Brings no Results

Everyone wants to grow their following to attract bigger sponsors and partnerships, but what exactly are those marketers looking for?

They look for numbers of followers, sure — but they also look for real people, trying to filter out bots and fake followers. There are multiple online tools that brands use to filter out all the bad followers, and this means they will know if you used “follow 4 follow” method to grow your following. If they find out, the deal is off.

Asking for followers does grow your audience, there’s no doubt about that. The problem is that most of these followers are either bots, fake accounts or people who are doing the same thing as you. This means they don’t really care about your content, so they will never respond to your calls-to-action or engage with you.

Bad engagement rate is one of the biggest reasons why marketers refuse to work with influencers. It doesn’t matter if you have 100,000 or 1 million followers if none of them cares about the content you push forward. In the world of influence marketing, it all comes down to engagement and conversion.

Marketers who engage in influence marketing are looking to reach the audience that’s willing to buy their product, and that’s where the quality of followers comes first. It’s way better to have a hundred committed followers who would buy anything you endorse than thousands of fake followers who don’t care about your content.

You can find way better sponsors and make more profit with a small, engaged audience than just by having large numbers. That’s why you should focus on growing your influence organically, rather than going around asking for followers from accounts that simply won’t care about your content.

The Bottom Line is…

Asking for followers won’t make you achieve your desired results. You may grow your page to a certain number, but it will never work with marketers who have the tools to filter out pages with fake numbers.

It may look and feel good to have more followers, but you will never trick the system.

Instead, you should focus on organic growth, which will bring you way more results than asking for followers ever would. If you want to succeed and make a profit as an influencer, do these things instead:

These methods will make you a far more successful influencer than asking for followers ever would — and it really is that simple!

 

The Best Influencer Marketing Conferences Around The World

Would you like to know about some of the best influenceR marketing conferences around?

Influencers and marketers — rejoice!

Influencer marketing conferences are great places to learn more about the industry, meet new people and find out about secret methods that some of your competitors are using. And when it comes to influence marketing, there’s always a lot to be learned, for both influencers and marketers who are looking to get into this industry.

We are going to explore some of the best influencer marketing conferences here, so stay with us and find out if some of them capture your attention!

Social Media Marketing World

Influence marketing conferences

When: March 20-22, 2019

Where: San Diego

SMM World is one of the top conferences related to the social media industry, with tons of professional speakers with a lot of experience in the field. Thousands of fellow marketers and influencers gather up to discuss the important topics and techniques related to social media marketing, each with their own insight.

If you’re looking to expand your social media knowledge, which of course you are — go ahead and book your ticket to this conference. You will have the opportunity to learn many useful things that will help you achieve more success on social media.

Content Marketing World

Influence marketing conferences

When: September 3-6, 2019

Where: Cleveland, Ohio USA

Content Marketing World is a conference & EXPO with a focus on online content and marketing. They cover all of the important aspects when it comes to online marketing — influence marketing, branding, social media, email and many, many more.

Over 120 workshops and sessions, presented by leading marketing & branding experts from all around the world covering this like strategy, storytelling, ROI and exploring new ideas related to the online world. You will find a lot of useful information specifically about influence marketing and social media, so go ahead and pay them a visit!

Vidcon

Influence marketing conference

When: July 10-13, 2019

Where: Anaheim, CA

Vidcon is one of the largest conferences, festivals, and summits all in one, wrapped up into an amazing experience that’s happening for 10 years now. Its largest focus is on the video world, exploring and discussing brand new ideas and methods about the video content.

It’s packed with content creators and influencers from all around the world, with different interests and insights. The video medium is definitely taking over the online world, and learning more about it can never hurt anyone. Whether you’re a influencer or a marketer who’s looking to get into video, this conference is a must-attend for you!

Blog Her

Influence Marketing Conferences

When: January 24-25, 2019

Where: Los Angeles

Blog Her is an empowering influencer conference with a focus on women influencers and content creators from all around the world. It covers all of the important online topics related to blogging, which is now also a part of social media, as pages are called personal blogs. The event covers a bunch of different fields, uniting women from all around the world to share their experiences.

If you’re a female influencer or are looking to hire one, this conference is a great way to get more inside information about how it all works.

TwitchCon

Influence marketing conference

When: October 26-28

Where: San Jose, CA

For all the fans of the Twitch platform, TwitchCon is there to sate all of your needs. This is by far the largest influencer conference related to Twitch, with hundreds of influencers and marketers talking about the platform. It’s packed with fun, entertainment, education with a special focus on the Twitch community.

If you’re looking to learn more about the platform, meet some of its influencers, learn how to be a successful streamer or find out how to use Twitch to your market advantage — then this conference is the one for you.

With years of events behind it, it has definitely developed into something large that covers all you need to know about, so go ahead and pay TwitchCon a visit!

Continue reading “The Best Influencer Marketing Conferences Around The World”

5 Tips to Improve Your Social Media Presence

Are you looking to improve your social media presence?

Of course you are, everyone is. Social media and influence marketing has become one of the most important things for almost any brand or businesses. Whether you’re a business trying to reach its customers or just an influencer looking to build a larger following, working on your social media presence can only yield positive results.

There are always ways to improve and build a better social media presence, even if you’re already successful in this field. In this article, you are going to find 5 useful tips that you can use to improve your social media presence and make more money.

Let’s get straight to it!

1. Maintain Activity

Activity is by far the most important thing for almost any brand that’s trying to build a large audience. And yet… most brands fail at this simple step. The reason is that the concept of activity is often unclear, and brands aren’t sure exactly how much they should post.

Most social media pages push a lot of content in a short amount of time, and then they are nowhere to be seen. This is a bad strategy for obvious reasons – if you’re not posting, your audience will completely forget about you.

Tips to Improve Your Social Media Presence

Maintaining activity can be a hard task, especially since you have to keep creating high-quality content, all the time. However, when done correctly, there’s nothing better.

The ideal amount of “activity” for most brands should be at least 1 post once a day. That way, you’re always active and engaged with your audience, but you’re not spamming them. It also depends on the platform, as some platforms will allow you to do multiple posts per day, like Twitter for example. You should tweet 10 times a day, but you should not post 10 images on Instagram per day. Make sure you know how each platform works, and then you can create a great content strategy that will allow you to maintain your activity, at all times.

2. Engage With Your Audience

This is also a very important step. When it comes to social media, it’s not just about posting, a lot of it also comes down to interacting and engaging with your audience. Nobody likes brands that just post stuff without ever trying to engage with you, or respond to your questions.

If you want to improve your social media presence, you have to engage with your audience more often. 

You can do this in many ways – by responding to comments and questions or by simply asking questions to your audience. Either way, your followers will be happy and you will be able to create more meaningful connections that will bring better results in the long run.

3. Set Clear Goals

Improving your social media presence is hard when you don’t have clear goals set before you. But if you know for sure what your goal is, then you can create a strategy that will help you achieve that goal faster and easier.

Settings goals may sound difficult, but it’s really not. All you have to do is set a simple goal that’s easy to follow and execute on. It can be something as simple as “grow my page by 1000 followers in one month”.

The best strategy for this would be to set goals for each week, month, and year. This way, you can focus on the long-term goals, while fully executing things in the short-term.

If you’re not sure what goals to set…

4. Perform Social Media Audits

Social Media Audit can be one of the crucial changes you make when it comes to your online approach. You begin by collecting all the existing data, analyzing it and figuring out how to use it to your advantage.

Check this article if you want to know more about performing social media audits. 

I can’t even begin to explain how important this step is. Social media platform audit will allow help you boost your online presence by a lot, so make sure you use this advice to it’s fullest. As a matter of fact, go and perform one right now! It’s simple – just read the article and you will know all the how’s, why’s and what’s.

5. Add a Touch of Personality

One of the worst mistakes that brands and business make is to lose all personality. You look at their profile, and it doesn’t even seem human – just a bunch of technical words, cold words and no engagement. If you want to be successful in this field, you have to add a touch of your personality.

Influencer Niche

 

It doesn’t have to be your personality per say, just something that will make your loyal followers think “Aha, I can totally relate to this!”. It can be something as simple as making a short, witty joke or using fun words or images.

Adding a touch of personality will help you stand out and your audience will appreciate your attempts to entertain them, so do it more often!  Continue reading “5 Tips to Improve Your Social Media Presence”