The Unusual Industry Influencers Should Be Looking At – CBD Influencers

You’ve probably noticed that Cannabidiol (CBD) products are one of the hottest new trends in health and wellness at the moment. In fact, over the last few years, CBD has become a billion dollar industry and is on track to take over consumer stocks as well.

CBD is one of the compounds found in the cannabis sativa plant, but unlike marijuana, it contains no tetrahydrocannabinol (THC). Many consumers buy CBD to prevent and minimize the symptoms of numerous health conditions. People suffering from chronic pain and mental health disorders are among the biggest consumers of CBD products as they allegedly help to reduce the symptoms of health conditions such as PTSD, arthritis, anxiety, depressio, diabetes and more.

CBD products are legal in much of the world, including Canada and many countries across Europe. While CBD products are also legal in many states in the United States, it isn’t legal in all 50 states. It’s a bit of a grey area, which is why some avoid monetizing it.

Image: BuildingIndiana

Why are influencers not promoting CBD?

Despite the industry’s rise in popularity, companies that produce CBD products struggle to find ways to advertise their products online. This is because key players in digital advertising, Facebook, Pinterest, Google, etc, have deemed CBD as a “dangerous product”. In turn, CBD brands have their ads taken down by these platforms.

However, these businesses have found a new way to bypass ad platforms like Facebook and Google by marketing their products with influencers. By using influencers, CBD brands can advertise without the risk of getting their ads taken down, while effectively reaching highly engaged and targeted audiences.

Yet, there are very few CBD influencers that promote CBD brands to their followers. According to the CEO of Heartbeat, an influencer agency, this is because “There’s a lot of confusion that’s blocking influencers from getting on board,” said Brian Freeman. “They are scared of legal ramifications, and they don’t want YouTube to shut them down.” This applies to influencers that use other popular platforms like Instgram as well. Additionally, there’s the fear of not knowing how their followers will respond to CBD content.

Though, as legalization continues and the cannabis industry continues to become more mainstream, Heartbeat’s CEO, Freeman, believes that influencers are beginning to catch on. For example, Cannabrand, a CBD influencer agency, works with roughly 1000 influencers, some of whom have millions of followers.

The CBD influencer industry is relatively unexplored by influencers and presents a huge opportunity for them as CBD brands start to favour influencer marketing over more traditional digital advertising avenues. Below, we’re going to explore the health benefits of CBD, why you should promote CBD as an influencer, and what kind of products you could promote to your followers.

Image: People

Health benefits of CBD

The main reason behind the surge in popularity of CBD is because it’s a naturally occurring substance that provides real health benefits to users. Many studies have shown that CBD can effectively be used as a preventative medicine and to treat symptoms of various ailments.

Although there is a multitude of health benefits associated with the use of CBD, it should be noted that some consumers also experience side effects. Side effects include tiredness, fluctuations in appetite/weight, and diarrhea.

The following lists some of the many benefits users have reported when using CBD to treat health conditions.

  • Mood disorders and depression
  • Anti-inflammatory properties
  • Sleep disorders
  • Good for the skin:
  • Muscle relaxant
  • Alleviates cancer-related symptoms
  • Can help to prevent Type 2 Diabetes
  • Anti-seizure properties
Image: Healthline

Why should you promote CBD products?

The CBD industry is seeing exponential growth

The CBD market is arguably one of the fastest growing industries at the moment. According to Statista, over the next four years, the CBD industry is expected to reach up to 2 billion in sales, which makes it the perfect new trend for influencers to jump on.

Not only is the CBD industry gaining popularity in the financial world and with consumers, but it’s also piquing the interest of large enterprises. According to BBC, “drinks manufacturer Coca-Cola has said it’s “closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world”.

The CBD market is gaining a lot of momentum around the world, which means it’s also the perfect time for influencers to start looking into this burgeoning industry.

Millennials are the biggest consumers of CBD products

As a CBD influencer, another reason why you should be promoting CBD is that your target audiences are buying these products. For influencers, the majority of their audience is most likely comprised of millennials, who are also the biggest consumers of CBD products. This makes influencers the perfect spokespeople for the products.

As reported by BBC, “Based on a survey of 5,000 CBD users that Brightfield conducted this summer, millennials were the first to begin buying CBD products after various states legalised it.”

At the moment, not many influencers are using this social channels to promote CBD or discuss it, but there is a lot of untapped potentials here, particularly as the industry continues to gain prominence in the financial world, and becomes more widely accepted by society.

You can feel good about promoting CBD products

One of the reasons many influencers shy away from collaborations with CBD products is because their use is still considered taboo to many and, therefore, their followers can respond negatively to the content.

However, as we established earlier, CBD products have amazing health benefits and they’re natural. Contrary to what many think about CBD, its effects have no semblance to those of marijuana. CBD has a very small amount of THC, which means users don’t get that “high” feeling when they use it.

These products can help alleviate the symptoms and pain of many health conditions, and they can even act as a preventive treatment. As we know, promoting quality products that your followers are actually interested in is essential for influencers. It plays a big role in your success as an influencer. Influencers can feel confident that CBD products are a natural and effective treatment, and safe for their followers to use.

As an influencer, you can feel good about promoting CBD products to your followers because they’re good for your health and they’re safe to use for most people.

CBD products are easy to promote for influencers of almost any niche

Influencers in most niches (particularly health and fitness, food, beauty, and lifestyle) can easily promote CBD products. CBD fits right into the health and wellness category, so you can easily fit it into your content library. For example, beauty influencers can promote CBD creams as a treatment for better and healthier skin. Fitness influencers can promote CBD to relieve post-workout muscle pains, and lifestyle influencers can share the anti-anxiety properties of CBD with their followers. Because CBD products can be used for so many purposes, there are many ways influencers can promote them, regardless of their niche.

Image: CBDHabitat

What kind of CBD products are best to promote and why?

CBD is a huge industry, and as such, there are a ton of CBD products that you can promote to your followers. Here are a few of the more popular products influencers can promote via their social networks:

  • CBD oils – CBD oils are probably the most popular CBD product. These oils provide most of the health benefits we listed above (alleviate pain, ease anxiety, mild antidepressant, anti-seizure treatment, etc).
  • CBD/hemp-based creams – CBD creams are excellent for relieving pain, improving the condition of one’s skin, minimizing acne, and more. Beauty influencers would be the ideal influencers to promote these products.
  • CBD infused edibles – The most common CBD edibles are gummy candies that are infused with CBD hemp oil. If influencers can promote gummy bear hair vitamins (eg Sugar Bear Hair vitamins), why not promote CBD gummy candies?
  • Pet products – CBD pet products include CBD oil for dogs, which acts as a natural stress and anxiety relief, kibbles to support healthy joints, and more.

How to Approach Influencers to Promote your Products

Influencers receive hundreds, if not thousands, of emails and DMs on a daily basis from fans and brands that want to establish partnerships. If you want to get in touch with a content creator, you’re going to be competing for their attention, which means your outreach needs to be strategic.

Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates.

Should you DM or Email influencers?

“Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. The answer is really simple: look at their social media bio.

If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer.

If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts.

For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Some influencers prefer this approach as it keeps all their communications on one platform.

Why are influencers not responding to your messages?

Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. 

You can almost think of your initial message to an influencer as a cold email. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. Otherwise, you’ll risk getting ignored by them.

If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to.

Your subject line isn’t enticing 

Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. If your subject line isn’t interesting, the influencer or their manager may not even open your email.

While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. 

You cut and paste the same message to different influencers

When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Simply put, they may perceive you as disingenuine.

First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them.

Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach.

If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Just make sure to tailor your message to the influencer you’re sending it to. 

Your message is too long

The length of your messages to influencers probably matters more than you think. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. It should be simple and to the point. 

It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. In particular, brands tend to go into a ton of detail about their products. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences.

While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them.

Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. This is a trick that copywriters use all the time as a sales tactic. When a reader sees a P.S. in a message, chances are they will actually read it before the rest of the message.

The P.S. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include.

How to approach influencers to promote your brand

Make sure your message is easy to scan

As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. By sending these long messages, they risk being ignored by their subjects. Ultimately, the reason long messages aren’t effective is that people are busy.

When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise.

Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. To avoid this, limit your message to three or four sentences max. This should be enough to tell the influencer the three things they care about:

1. Who you are: (what is your brand/product?)
2. Why would the influencer be a great ambassador for your brand?
3. A call to action: Finish your message with a call to action. Here, a question could work well (eg. request a meeting).

Pro tip: When writing an email to an influencer, avoid adding any links in the body. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. The last thing you want is for your email to end up in an influencer’s junk mail.

Do your homework

Before you start your influencer outreach, set some time aside to learn about them. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post.

By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her.

You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response.

Use an influencer company

Influencer companies are great resources for brands that are looking to connect with influencers. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.

By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. The advantage of working with these companies is that they already have a ton of existing connections in the industry. As we’ve already established, there’s a lot of competition in the inbox of a content creator. Influencer companies can often get past this issue because of their connections.


Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach.

A great influencer company that can help you approach content creators about promoting your products is Social Elite. The company is used by over 4,000 stores and 60,000 influencers. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products.

Influencer Marketing Predictions & Trends for 2019

The influencer marketing space is relatively new and constantly changing. In order to be successful in this space, it’s essential to understand what the newest trends are, and how to implement them in your strategy.

Below, we’ve listed out 7 influencer marketing trends & predictions to look out for as you start planning for 2019.

Cracking Down on Sponsored Content

Over the last couple of years, we’ve started to see an increasing amount of influencers using the hashtag “#ad” at the end of their captions. This was a result of the FTC cracking down on brands and influencers in April 2017. The FTC called for more transparency when it came to partnerships between brands and influencers on social media. Since then, we’ve seen much more transparency in the influencer marketing world, however, it still has a ways to go. There is a cry for authenticity in the industry, and brands are realizing this.

In 2019, influencers will continue to disclose all sponsored content on their accounts. Influencers’ audiences will easily be able to spot sponsored content as it’ll be stated on photo captions, or mentioned in videos – it’ll be black and white. Influencers who tend to stay in the grey area when it comes to sponsorship will likely need to adjust and comply.

Greater Authenticity

As we previously stated, it’s clear that there is a desire for more authenticity in the influencer marketing industry. As an influencer, if you’re sponsoring a product, make sure it’s something you actually love and feel like you can sell to your followers. Users are becoming more aware of this type of marketing and can sense phony/salesy content from a mile away.

A great example of an influencer who boasts authenticity is Arielle Charnas (@ariellecharnas), who is also behind the hugely popular clothing brand Something Navy. Arielle has stated several times that she only promotes products she uses herself. She also took to her Instagram to explain that she works with very few brands (Dr.Brandt, Bandier, and Briageo to name a few) because she is selective with her partnerships. This type of transparency is something that her followers love, and it also makes her much more credible.

Moreover, micro-influencers are becoming a more popular choice for brands. The reason is simply that they come across as more authentic to consumers. They aren’t a part of the celebrity influencer ‘bandwagon’, which many users are growing tired of. Not to mention, micro-influencers tend to have greater engagement rates.

Live video & IGTV

Influencers are increasingly making more use of video in order to engage with their followers. In particular, live video has become popular in 2018, and this trend is expected to continue growing in 2019. We see many social media influencers using Instagram’s live video feature to do Q&As, or even just to document events they’re attending. Live videos are fun and interactive, so it’s no surprise that we’ll be seeing more of them in 2019.

Influencers are also starting to implement longer videos as part of their content strategy. For example, IGTV allows you to create longer videos that all your followers can see. While It’s true that IGTV has had a slow start since being introduced to the platform, we think 2019 is the year it’ll start to pick up.

Additionally, using video builds on this idea of “authenticity” in the influencer world, which is sometimes regarded as very artificial by the public.

CPA Influencer Network APPS & Platforms

Influencers are much similar to Affiliate marketers, affiliates are given products by affiliate networks, the affiliates buy traffic to send to the product landing pages and if they make a sale they are paid a commission! We predict that more CPA influencer networks will flood into the market in 2019

CPA influencer networks will have “marketplaces” where influencers can select individual products from multiple brands and then promote them on their social accounts, this isn’t really ideal for influencers as they usually want paying up front, but what if the influencer doesn’t make any sales? The person that paid for the sponsored post will be quite annoyed. CPA Influencer networks take out the risk for the brand and product owners yet the commissions and payouts for influencers with CPA influencer networks will likely be much greater than a normal paid sponsorship. Influencers will also be able to request product samples so they can take pics for their posts. Influencer networks are also more likely to attract the bigger brands that have a lot of money to spend with influencers so it’s well worth checking them out.

You can read our article on the world’s best influencer marketing platforms here >

Podcasts

Have you noticed that some of your favorite influencers have started creating more podcasts? This is a new trend that is definitely on the rise for 2019. In fact, many influencers who have blogs have shifted their focus to podcasts instead.

Podcasts are an interesting way for influencers to connect with their followers. The casual nature of podcasts makes their followers feel like they’re hanging out with them.

This type of content is also a great opportunity for influencers to chat about sponsored products in a more organic and unrehearsed manner. Brands are already seeing the potential of product promotion via podcasts, which makes us think we’ll be seeing a lot more of them in 2019.

Esports influencers

When it comes to influencer marketing, certain platforms come to mind immediately, including Instagram, Facebook, Twitter, etc. You’ll likely find more influencers sharing their content on these platforms, however, there is another platform gaining momentum in the influencer marketing industry: Twitch.

Most people turn to Twitch to watch their favorite esports players play online games for hours. According to Twitch, most users spend an average of 95 minutes per day watching live gaming. In comparison, Recode reported that users spend roughly 53 minutes per day on Instagram and 58 minutes a day on Facebook. This shows us that users are spending significantly more time on Twitch, which opens the door for partnership opportunities between Twitch influencers and brands. The rapid growth of esports suggests that it will continue to gain popularity in 2019.

Greater engagement

Better engagement will be important in the influencer marketing industry in 2019. Having hundreds of thousands of followers isn’t always good enough anymore. Brands want influencers that know how to effectively engage with their followers.

Here are a few ways influencers can engage more with their followers:

  • Ask questions on Instagram – Instagram introduced a feature for people to create polls and ask questions to their followers on their Instagram stories. It’s a great way to interact with them.
  • Reply to followers’ comments – For influencers that have built a loyal following, it’s a great idea to reply to your followers’ comments. Followers are fans, so getting replies is exciting to them. Not to mention, it reminds them that their favorite influencers are actually human.
  • Giveaways – Everyone like giveaways. To win, followers are often asked to repost photos, tag their friends in posts, and follow brands pages. This allows brands to promote their products by using influencers and certainly increases engagement.
  • Make fun videos – Creating fun videos is a great way to engage with followers. For example, Danielle Bernstein of WeWoreWhat (@weworewhat) is a big name in the fashion influencer world. She often films videos that are super fun to watch, like WeDancedWhat (Every Wednesday she films videos of her dance choreographies with her two fitness influencer friends).

 

 

 

 

5 Of The world’s Best Influencer Marketing Platforms

Are you looking to find the world’s best social influencers to promote your brand, product or service? 

The influencer marketing industry is booming, and no wonder – the results are outstanding!

Many businesses are now using social influencers to promote their brands and products to people all across the globe.

The Influencer marketing industry has definitely seen a surge in new influencer platforms – where business owners can find the best influencers who will endorse their product or service.

But why are these influencer platforms becoming so popular?

Because they make it extremely easy to find the right influencer for your business! With everyone on board at the same time, business owners get to choose and pick the best influence marketers.

On top of all that, these platforms make the process extremely easy by providing you with influencers who are more than ready to promote your product.

There’s no need for any additional work on your part – you simply sign up for an account, create your campaign and let the platforms do the rest. It’s easy and it works!

With all that said, let’s take a look at the 5 of the world’s best influencer marketing platforms:

1. SocialElite

SocialElite Club just recently came to the radar – and it took the influencing world by the storm!

This company has developed a revolutionary method to help both advertisers and influencers make huge amounts of money. Besides it’s flashy looks, Social Elite has a lot more to offer:

Best Influencer Platform To Advertise your Products

SocialElite’s motto tells you pretty much everything you need to know about them:

Simple, effective and affordable advertising.

Their goal is to make influencer advertising as easy and affordable as possible. In order to achieve that, both sides (Influencer & Business owner) have to be equally satisfied and Social Elite does just that.

The biggest advantage of using the Social Elite advertising platform is their groundbreaking Cost Per Action technology which means you pay only when a sale is made by influencer. No more investing money with no results.

All you have to do is create the campaign, provide some basic sample material, specify your budget and let influencers do the rest. It’s extremely easy and cost effective.

As an advertiser, using Social Elite will give you the access to all the best influencers out there whose data simply translates into one thing – more money for you.

Social Elite also has a hidden advantage for you – they provide you only with influencers who are pumped up & ready to work with you.

No more wasted time waiting for responses, or dealing with excess information. Everything will be delivered straight to you, including all the profits that your campaign has made.

On top of that, all of this is tracked internally and you get all the useful statistics delivered to your in real-time.

If you’re getting into influencer marketing (which you should’ve done a long time ago), Social Elite Club will be your vessel to success.

Hardly anything can outmatch such simple, cheap and effective way to get the best influencers to advertise your products.

2. Influencer.co

Influencer is another great influencer platform that can help you achieve the best results for your business. It works a little bit different than other sites and allows more freedom for both influencers and advertisers.

Influencers get to pick the products they want to promote, which gives them a lot of freedom to choose and promote whatever they want.

Advertisers on the other hand – get to post their products and wait for results, simple – right?! You don’t have to spend all that time finding the best influencer or negotiating the price, influencers sort all of that on their own and you get the results.

3. IFluenz

IFluenz is a great influence advertising platform that allows brands to create campaigns and get the best results for their efforts. It’s simple and easy to start off, and you also have a lot of different options and benefits to go along with.

Best Influence Advertising Platforms

IFluenz is known to have a lot of high quality influencers – which guarantees good results.

How does it work?

It’s simple – you create a campaign, define all the different aspects and wait. Influencers will then send you proposals and you get to pick the best ones to promote your product.

On top of that, you can track campaign performance in real time and you will be able to review the influencers when job’s done, which gives them the incentive to do their best work. All in all – Ifluenz is a great platform for advertising!

4. Revfluence 

Revfluence is an excellent websites to create campaigns for your products and get the best influencers working on it. What makes this platform great is that it has built-in navigation system which allows you to easily communicate with all influencers who are working on your campaign.

Influencer Marketing Best Platforms

Revfluence has some great & unique features that you can try out for yourself. On top of all these great features, you also get a lot of useful statistics that you can track and optimize for the best results.

5. FameBit

Looking to advertise your product on YouTube? FameBit is the right place.

FameBit is the leading platform for all YouTube influencers, so if that’s your medium of choice, you have to give them a shot.

YouTube creators are known for their unique storytelling abilities – they will present your products in a unique way that will make every customer want to buy.

YouTube Influence Platform

Sign up now and get the best results out of that YouTube traffic!

Looking for more platforms? 

Stay tuned! – We will be updating this article as more awesome companies cross our paths. We want to make sure all of our picks are the best ones for you, so make sure you stick around and visit us from time to time to check up on the news!