Fan Subscriptions: Have Your Content Funded by Your Facebook Fans

It’s no surprise that content creators/influencers are constantly looking for new ways to monetize their content. Whether you’re an artist, a vlogger, podcaster, or photographer, developing online communities and fanbases has become one of the easiest an most effective ways to monetize their craft. This is simply because of exposure. The greater exposure creators have, the larger their fan base will be, and the more influence they have. In turn, they can monetize their content more easily.

Large platforms like YouTube, Facebook and Twitch recognized this, which is why they produced their own respective monetization programs for creators. Instead of earning money from collaborations with brands as most influencers do, these programs allow influencers/content creators to earn money via subscriptions and donations from their fans. In particular, the subscription model is especially beneficial to creators as they are better longterm business models that offer a more stable income.

Facebook introduced their own monetization program for content creators, Facebook fan subscriptions. In doing this, the company aimed to attract more content creators in order to have more original content available to Facebook users.

Below, we have laid out the specifics of Facebook fan subscriptions, as well as who its competitors are.

What are Facebook fan subscriptions?

In its pursuit to secure better content for its platform, Facebook launched fan subscriptions last April. Typically, Facebook users take to the platform to repost videos, photos, articles, etc. that they find on other websites. However, they do not use the platform to post original content. By launching this feature, the company aims to establish its own network of original content creators over time. In turn, Facebook can compete with others, like YouTube, which is currently the platform of choice for most content creators.

As the name suggests, Facebook fan subscriptions will allow content creators to make money on their work through a community of monthly subscribers. Essentially, this feature will enable Facebook fans to subscribe to their favorite influencers for a fixed price. The creators that are chosen to participate in Facebook fan subscriptions will pocket all the money they receive from their subscribers – for now at least. Facebook reported that it will not take a cut from the income creators earn via Facebook fan subscriptions while it’s still in a testing period.

While fan subscriptions will likely be popular with video content creators looking to monetize their content, this feature will also be of interest to creators who use the platform to publish written work and photos. Essentially, this would work for any content creator that has a ton of engagement on their page.

Although Facebook introduced this feature several months ago, it’s still in its testing stages. The company is only accepting a limited number of creators at the moment. In order to join Facebook’s community of paying supporters, as a content creator, you need to have a pre-existing and highly engaged fan-base.In doing this, Facebook is hoping to attract YouTube-like content creators.

How does it work?

Content creators can choose the monthly cost of their subscription, and keep all their earnings from it. Facebook wrote that this is their way of saying “thanks for your help with the test, you’ll keep 100% of your earnings, minus relevant fees, until the test period ends.” However, they will not be extending this courtesy to their content creators indefinitely. The company expressed that they “will share a portion of the earnings in the future, and you’ll be notified before this happens.”

As a way of supporting their most engaged fans, content creators can choose to reward their subscribers. They can offer their subscribers a number of rewards, “from exclusive content and badges to merchandise discounts”, wrote Facebook.

To be considered for Facebook’s fan subscriptions, creators must follow certain eligibility standards, which includes the following:

  • Comply with Facebook’s Community Standards
  • Comply with Facebook’s Payment Terms
  • Comply with Facebook’s Page Terms
  • Adhere to Facebook’s Content Guidelines for Monetization
  • Share authentic content: Creators must post content that Facebook deems authentic. If they post anything that is flagged as misinformation or false news, creators could lose their eligibility to monetize their content using Facebook.
  • Develop an established presence: Creators must have an “established presence” for at least 90 days.

Who does it benefit?

This feature could truly benefit all areas of the influencer industry. As previously mentioned, Facebook fan subscriptions will most likely continue to attract content creators that use videos and photos. However, this doesn’t mean the platform isn’t suitable for creators that use other mediums (podcasters, writers, etc). 

Writers, photographers, musicians, and more could also easily use this program to generate income from their content. Ultimately, creators who have unique ideas and a decent amount of engaged followers can make fan subscriptions work.

In order for this feature to work well, influencers need to offer content that their fans can’t get anywhere else. Followers are more apt to subscribe to their favorite influencers if they feel like they’re getting something out of their subscription.

For example, yoga, fitness, beauty, and foodie influencers could benefit from Facebook’s fan subscription feature. Influencers in these areas of expertise (and others as well) can post how-to videos, new recipes, yoga courses, comedy, makeup tutorials, etc. These types of content would likely do well with Facebook fan subscriptions.

Who is Facebook competing with?

YouTube

YouTube is probably the first platform that comes to mind when video creators are looking to monetize their content. The company’s Partner Programme pays a select amount of creators for the original content they post to their YouTube channel. Unlike other platforms that offer compensation for original content, creators earn money from YouTube red subscribers (YouTube Premium) and advertisements that are played before their videos begin.

The YouTube Partner Programme pays all of its content creators through their Adsense account. Creators are also asked to set monetization preferences upon applying for the Partner Programme, which is where creators can choose which kind of ad formats they’d like to serve their viewers. After going through these steps, applicants will have their channels reviewed for the programme.

It should be noted, however, that YouTube has become more strict with their eligibility requirements. To be considered for YouTube’s Partner Programme, your channel must reach “4000 watch hours in the previous 12 months and 1000 subscribers…”, stated Google. These requirements were introduced in January 2018, as an effort to safeguard the platform from spammers and impersonators.

Credit: Weberience

Twitch

As we’ve already established, Facebook isn’t the first platform to launch a program to help creators monetize their content. Similarly, on Twitch, many viewers make donations and subscribe to their favorite esports players for roughly $5 a month.

For example, Twitch broadcaster, ‘pianoimproman’, who streams videos of himself playing piano and singing song requests from his fans is compensated through monthly subscriptions and 1-time donations from his supporters.

The platform, which attracts over 15 million site visitors per day, also allows viewers to donate to broadcasters on a 1-time basis. While Twitch is often associated with esports streaming, the platform also has broadcasters that stream a ton of different content, including music, lifestyle vlogs, etc.

Many broadcasters use Twitch as their primary source of income, especially esports players. Some of the most popular streamers make well over 6 figures per year in subscriptions and donations from Twitch viewers.

The company has two unique programs for broadcasters who wish to use the platform to monetize their content: the Twitch Affiliate Program and the Twitch Partnership Program.

As noted by Twitch, their Affiliate Program requires the following eligibility criteria:

  • At least 500 total minutes broadcast in the last 30 days
  • At least 7 unique broadcast days in the last 30 days
  • An average of 3 concurrent viewers or more over the last 30 days
  • At least 50 Followers

The Twitch Partnership Program is geared towards broadcasters that are “committed to streaming”, wrote Twitch. The company expressed that “Twitch Partners are creators who stream a variety of content, from games, music, talk shows, art, to just about anything else you can imagine.” The Twitch Partnership Program is aimed towards those who have built a large following of highly engaged viewers.

Twitch pays broadcasters through a variety of methods, including direct deposit to a bank account, wire, PayPal, check, and in hold payments in certain circumstances.

Patreon

 

Patreon stems from ‘patronage’, which, historically, is how most creators were paid. Patrons were typically aristocrats that provided funds to artists, play writers, novelists, etc. In turn, these creators produced content for them.

Patreon follows the same idea as patronage. Creators of all kinds can use Patreon to monetize their content, including podcasters, video creators, artists, writers, musicians, and more, in conjuction with a multitude of platforms (YouTube, Instagram, etc). Like the other programs we’ve listed, Patreon follows a subscription model where “patrons” (members) pay a monthly fee to their favorite creators. This constant stream of revenue allows creators to continue their craft without having to worry about how new content creation will impact them financially.

There are different subscriptions available to patrons. For instance, members can pay $5 a month to get early access to content, $10 a month for extra videos, or $20 a month for ‘behind the scenes’ access. Patreon says that their membership enables creators to have a direct relationship with their biggest fans, get recurring revenue, and create on their “own terms”.

Patreon prides itself on being transparent when it comes to fees. Creators keep 90% of their earnings, while Patreon takes 5% and the last 5% goes towards transaction fees. According to Patreon, they also shield creators from chargebacks, take care of chasing down declined payments, and track patron history and value.

Conclusion

Introducing fan subscriptions was a step in the right direction for Facebook, which is trying to expand its community content creators. Although it’s the largest social media platform, Facebook isn’t exactly synonymous with original content. Its users tend to repost videos, images, articles, etc that they have retrieved from other sites. Most content creators head to YouTube or Instagram to post their original work. However, Facebook’s fan subscriptions provide creators an incentive to start using the platform as a space for posting new content.

The company has a bit of work to do if it wants to catch up to its competitors in this area (like YouTube). Nevertheless, it’s a good start for Facebook, and perhaps fan subscriptions will help to encourage creators to share their works on the platform.

Read the article posted by Facebook HERE >

A Solution For The 4 Biggest Challenges with Influencer Marketing

At this point, influence marketing is one of the most profitable & popular fields when it comes to internet marketing. There are many benefits of using influencers that result in a positive ROI for brands and businesses. When done correctly, it is THE BEST way to market products and brands. However…

The most difficult part about influence marketing is dealing with all the logistics and overcoming certain challenges. With those out of the way, a successful campaign is almost guaranteed.

In this article, we will cover the 4 biggest challenges with influence marketing, and I will provide you with a simple solution to all of them. Let’s get straight to the point.

What are the most significant problems with influencer marketing?

1. Finding the Right Influencers

By far the most common problem that most marketers face is finding the right influencers to work with. This is the crucial part of any influencer marketing campaign and businesses have to pay special attention to it. If the right connection is established between a brand and an influencer, a successful campaign is almost guaranteed.

To be honest, the process of finding the right influencer can be quite challenging and I totally understand why most brands fail at this step. Having to research, understand, contact and negotiate with a potential “fitting” influencer can be such a daunting task.

But…

There is a solution to this problem, and to all others as well.

2. Measuring Campaign ROI

Another difficult task with influence marketing is to measure the ROI of a single campaign. It’s hard to exactly know whether your campaign is working or not. Yes, influencers can promote your product, but they can’t track impressions, engagement or conversion. This lack of data is a big turn off for many businesses, and it’s totally understandable.

Tracking the returns on investment is a crucial part of every campaign, and it’s no different when it comes to influencer marketing. Although this can be a difficult issue to tackle, there is a solution to this one as well.

Providing a unique URL or discount code can work in some cases, but it often fails to cover the entire ROI data for most campaigns. However… marketers always find a way to get things to go their way, and it’s no different with this one – you will see.

3. Proper Communication

Communication is one of the most important things in every business transaction. When communication is done efficiently, there is less trouble for both sides. This issue is also present with influencer marketing, and it can be somewhat irritating for marketers.

Most influencers will only use their social media platforms, which creates problems for brands and businesses that have a built-in system for communication. The hardest part is often in the middle of the campaign when little things have to be communicated effectively. At this point, using social media to communicate is probably not the best idea, especially since influencers are always overwhelmed with messages.

Establishing a strong connection with an influencer is important, and it’s always a good idea to begin with proper communication.

4. Pricing

Pricing may not be the most pressing issue for marketers, but it’s an issue nonetheless. With influencer marketing, prices often vary from one influencer to another, and it’s hard for businesses to know whether they’re paying the right price.

There are multiple problems… fake followers, engagement rates, wrong audience and many more. Marketers need to know these things in order to determine whether the price they pay is correct. They need a system with collected data to determine the correct price for their marketing campaign.

Influencers also face similar problems, as they too are uncertain on how much they should charge for their services. Finding the middle ground between influencers and marketers is a hard task, but some websites managed to do it.

There’s a Solution to These Problems

All of these problems can be fixed with a simple collection of data that’s available to both parties, and that’s exactly what these websites did.

Social influencer platforms are built to make the process of creating a successful influence marketing campaign as easy as possible. They collect all the data, measure the results and offer a way to communicate in an easy and manageable way. On top of that, they also provide good pricing estimates since they work with so many different influencers and brands, so they have all the data to back it up.

If you want to know more about it, check out the article below in which we covered this topic and provided a list of the best platforms to use.

Here’s a list of top 5 platforms to find influencers for your marketing campaigns!

Best Influencer Platform To Advertise your Products

That article contains all the important information about all the different platforms, and it’s the only thing you need to create a successful campaign for your business.

Give it a quick look, and you will see why these platforms make it so easy to conquer these difficulties that we talked about. Influencer marketing = made easy. 

Should Businesses Still Use Facebook?

Facebook is the world’s largest social media network, hosting more than 2.2 billion monthly users as of 2018. It’s also worth noting that Facebook is by far the most ad-friendly network of all, as it owes most of its success and profit to advertising. Millions of brands and businesses use Facebook for their marketing efforts.

However, with all the recent drama surrounding Facebook’s founder & CEO, Mark Zuckerberg — Facebook’s stock and overall popularity are at a low-point. Many users are complaining about the platform, threatening to pull out indefinitely. Businesses have also taken note of this, reporting less effectiveness with their Facebook campaigns.

While Facebook as an overall social platform has fallen out of grace, its advertising system is still a very profitable marketing strategy. However, it’s worth asking the question:

Is Facebook really dead for businesses or are they merely misusing it?

My bet is on the latter. Facebook is still as good as it ever was — a great platform to reach, communicate and convert your audience to more business success. Instead of stepping down from Facebook, businesses should simply optimize their current strategy.

Facebook Setup for Business

This is where most businesses get it wrong — their overall setup and expectation of Facebook is ineffective, therefore their strategy fails. Businesses should start off by optimizing their Facebook page and writing down measurable goals.

To start off, create a Facebook businesses page and fill it with useful information about your business. Every professional page needs to have a good profile & cover photo, filled out “About” section, properly explaining the businesses. On top of that, there are additional sections such as “Services”, “Reviews” and so on, that help a lot when used.

Starbucks is a great example of this — Great page, active engagement with followers.

Most Facebook business pages get this part wrong, and this is your perfect chance to stand out. Have an awesome, well-designed photo & cover, with witty and memorable description and you will already be miles ahead of the competition.

Next up on the list is setting goals for your Facebook page.

What exactly are you looking to get out of this? Don’t ever start a Facebook page just because everyone does it, you need to have some specific and measurable goal that you can follow. This can be anything, such as — increasing brand awareness, getting more leads to your website or communicating with your audience.

Once the goals are set, you need to develop a strategy that will make sure those goals are fulfilled.

Execute your Strategy

With proper goals set in place, it now all comes down to the execution of said goals. Your goal can be anything, it doesn’t matter that much as each business has a different goal. However, creating and executing a strategy is something that every business needs to do, and it often comes down to similar things.

Number #1 thing on everyone’s list should always be high-quality content. Facebook users follow pages because of their content, so every business needs to step up in this regard. The kind of content you post will depend based on your goals, but in most cases, it should be high-quality — informative, educational, entertaining and relatable.

Facebook Business Page
High-quality content, engagement with followers = WIN

Invest some time in educational posts & entertaining videos and you’re good to go.

Now that you have an idea of quality content, you need to stay active with it. You can’t just be posting once a month, that doesn’t work. Every business should be publishing content at least a few times per week, and don’t worry about spam — it’s way harder to “over-do” rather than “under-do” when it comes to content.

The next important thing that businesses should focus on is engagement. No matter how big your following is, if your audience isn’t engaged with your page, they won’t care about it. You need to increase your engagement rate, and that can be done in many ways — by creating quality posts that lead to discussion, asking questions and answering them and so.

Also, a good Facebook page should always serve as a perfect customer service representative. It should have an FAQ page and a quick response to all questions asked by customers. Most of the customers will ask questions through Messenger, so make sure you have a representative available at all times.

Analyze your Data

With proper strategy and execution in place, your Business page should now be thriving and growing each month. However, even some of the most thought-out strategies sometimes fail. To prevent this from happening, businesses need to rely on data to back their strategies up.

Sometimes, if your strategy isn’t working, all it needs is a little tweak to become better. Analyzing your statistics can help you identify the problems, so you can fix them and move on with better results. This is done by performing social media audits for your page.

We covered this process in a specific article that you check by clicking here.

Your Facebook data can be found under the “Insights” page, just like this:

Facebook business page

Performing a social media audit will let you know what works and what doesn’t. With that information, you can tweak the strategy to make it better and more successful. Businesses that analyze their data, optimize their strategies and fully execute on all that are guaranteed to succeed on Facebook.

So if you’re still asking “Should businesses still use Facebook?

The definite answer is – Yes. If they do it properly.

Following these steps — setting up your page, coming up with measurable goals and strategy, executing and analysing data, will make sure your Facebook page and your business is blooming for years to come.

7 Reasons You Should Never Buy Fake Followers or Likes

Did you just recently consider the idea of having more likes / followers? 

Don’t worry, we all did. Everybody at some point wishes to have more followers on their page, our brains are simply wired that way. And this is a good thing, really. Having more followers is not bad in any way.

However…

If you’re considering about BUYING fake followers or likes, you better think twice. Yes, there are some possibly profitable uses of buying fake likes or followers, however – the cons outnumber the pros by a wide margin. There are a few reasons why this is a bad idea, and it could potentially ruin your page. Let’s take a look at some of them:

1. It’s actually forbidden

Most platforms have some sort of rule against buying followers or even likes. If you’re buying followers, you’re technically breaking platform’s Terms of Service and you could potentially get banned because of it. Nobody wants to have their account suspended – and in the end your new followers would go to waste anyway. So that’s already one very important reason why not to take this move.

Buying Fake Followers

However, for all you rebels out there… here’s some more.

2. Lower Engagement Rate

Buying fake likes or followers will actually HURT your engagement score pretty badly. And nowadays, influencing is much more about engagement rate than numbers anyway. Lower engagement rates can be seen from a mile away. Did you ever see a 100k account with less than 10 comments? Yeah, that must’ve seemed pretty weird.

Engagement rate is a holy grail of influence marketing, and you should protect it at all costs. Instead of focusing on number of followers, try to organically build great following of people who LOVE your page. On top of that, your engagement rates will skyrocket.

3. It Hurts Your Credibility

A lot of pages have been exposed for buying fake likes or followers. And once the public found out about it, they were pretty pissed. And it’s quite obvious why the public gets pretty pissed about it – if you lie to your REAL followers with fake numbers, what does that say about you?

If you’re looking to create great, life-changing page for the world, you shouldn’t devalue it by buying fake likes or followers. Instead, focus on organic growth.

4. They Take Spam With Them

If you’ve ever bought fake followers, you know what I’m talking about. (don’t judge me, I’m not proud of those days..)

Buying fake likes and followers

At start it looks all fine and dandy, you got a couple thousand of new followers and your page looks awesome. Until… they start spamming your posts and pictures with some foreign language words. You don’t even know what’s happening or why – until it hits you. These fake accounts are usually used to advertise some other products, and you REALLY don’t want additional trouble having to remove these comments every second. Spare yourself the trouble and don’t give them a chance to do so.

5. It Ruins Your Data

If you’re the type that likes to analyze data to fully use it to your advantage – this will make your life pretty hard. If you ever bought fake likes or followers, your data will be inflated with fake numbers all over the place, and you won’t be able to get rid of them.

Having proper data is a very important thing, it can tell you some game-changing things to transform your page. Don’t ruin that by buying fake numbers.

6. You’re Wasting Your Money and Your Time

The truth is, these fake numbers will not bring you any good in most of the cases. Yeah, they will make your page seem better – visually, but it doesn’t bring any benefits on it’s own. I know it seems hard in the beginning when you’re just starting out, however, if you just hang in there and focus on building your following by providing real value – you will be much more successful.

Buying Fake Followers and Likes
Live footage of people wasting money on fake followers

Don’t waste your precious money that could’ve been used in other ways – like improving your following the real, organic way. On top of that, you’re also using your time thinking, considering and worry about this when it could be used way more productively by just building your empire with blood and sweat.

7. Bottom Line: It’s Just Not Worth it

Yeah, there are some benefits. However, there are way too many negative things that come with it. If you’re looking for long-term benefit, this is a bad move. Wasting your time and money on fake followers / likes, which could also ruin your credibility and get you suspended at the same time – is just not worth it.

It’s a tough world out there and trying to get noticed in a sea of millions is not easy. However, it’s doable – and We can help you. You can find a lot of relevant material on our site that will help you succeed in this field, and it’s all completely FREE. Don’t waste your time or money any longer…

Go out there and build your online Empire!