How Many Followers Do I Need To Be An Influencer?

So the growing popularity of social influencers has convinced you into becoming one, but there’s just one question..

How many followers do you need to be an influencer?

Well here’s some good news… Believe it or not you don’t actually need that many followers to become a successful influencer:

Big brands and companies have focused on using celebrity influencers for many years both online and offline. These companies have the capital to be able to pay the crazy big bucks that celebrities demand for a sponsored post. The good news for you is that things are now changing!

Due to the increasing clicks costs on most advertising platforms like Facebook, Google and Native advertising platforms, the average marketers or product owners are now looking more and more into influencer marketing!

Influencers can be extremely successful for promoting products online!

The average marketer doesn’t have the huge advertising budget that the big fortune 500 companies have to splash out. This means that micro influencers are becoming hot and in-demand!

Micro influencers have anywhere from 200-20,000 followers and are much cheaper than using the big celebrities with millions of followers! But.. they do have extremely high engagement rates which is awesome for promoting online products!

More and more influencer marketing platforms are accepting micro influencers and feeding them with tons of paid sponsorships, you might not get accepted by some of the big brands but it’s a foot in the door and as you grow your account and develop your skills as an influencer you’ll start to see more and more of the bigger names selecting you for paid posts.

So to answer the question of how many followers do you need to be an influencer: Anywhere from 200+

If you’re looking to get started as an influencer you can checkout the world’s best influencer platforms here >

How To Be A Successful Travel Influencer: Dimitar Hristov

For Dimitar Hristov, working as a luxury travel influencer has been a long-time dream. His content documents the many luxury trips he has taken around the world, men’s fashion, and lifestyle.

On his Instagram (@dhlifestyle), you’ll find everything from photos of Dimitar’s swoon-worthy colorful travel photos, to his workouts in luxury fitness clubs. If you keep scrolling down Dimitar’s Instagram page, you’ll even find a few photos of yummy healthy dessert recipes he’s concocted!

Since he was 12 years old, Dimitar has been passionate about traveling and video editing, saying: “I never get bored of trying new things and now I am extremely dedicated to this industry and I always strive to improve my skills.”

Not only has Dimitar built a large following on Instagram, but he also has his own successful blog where you’ll find details about his travel adventures. He writes blog posts about all things fashion-related, luxury accommodations he stays in around the world (eg Dubai, Morocco, Mexico, Greece, etc), and much more.

As an influencer who focuses on travel, lifestyle, and men’s fashion, he hopes that his content will spread knowledge and inspire his followers to be creative and travel the world.

Since beginning his career as a travel influencer, Dimitar has built a loyal Instagram following of over 110k and has had the chance to work with large brands, including Levi’s, Converse, Vitamix, Moet & Chandon, Hyundai, Daniel Wellington, and many more.

We chatted with Dimitar, who shared with us how he curates new travel content, what his key to success is, and what advice he would give on how to be a travel influencer.

Read the complete interview below.

  • Would you say your Instagram account’s growth happened slowly over time, or quickly in a small period of time?
    It definitely didn’t happen overnight. I started posting on Instagram back in 2014 so it took me about 4 years to grow my page. However, I believe patience is key when building an engaged audience and I’d advise everyone that is just starting out to stay consistent in order to be successful.
  • What have you found to be the biggest challenge as an influencer that focuses primarily on luxury travel & fashion content?
    Freelance life can be challenging as there isn’t a strict salary each month, but I absolutely love doing what I do, and the freedom and creativity that come from being my own boss so I don’t find many challenges.
  • How did you get your start as a social media mogul? Was it a series of events, or one opportunity in particular that kick-started your career?
    I would say there was one night that turned my life around. It was almost a year ago when I was invited to a press event and I was so nervous because it was my first big occasion. On the other hand, I was super excited because I knew I was going to meet up with so many people. After that night, I realized how important it is to network all the time and since then I always try to make new friendships.
  • Do you tailor your content towards your followers, or do you simply post content that reflects your interests and personality?
    That’s a great question and I get it asked all the time. I think people usually struggle to find their niche because there are so many things they’re passionate about. However, I’d suggest posting a mix of everything when they start and see which content gets the most engagement. In the beginning, I started posting mainly about fitness but over time I found that my audience engages way more with my lifestyle content so I decided to make a change.
  • You’ve worked with several large and reputable brands in different industries (eg Levi’s, Moet & Chandon, Hyundai, etc). How did you initially find sponsored work?
    I usually get contacted by brands directly or work on campaigns through influencer marketing platforms.
  • Do you still seek out sponsorships, or do you pick and choose from the brands that come to you?
    I only work with brands that I truly believe in. At the end of the day, my audience trusts me and the last thing I’d do is let them down by promoting something that I don’t really use.
  • How do you agree on a price for paid posts?
    It depends what are the brand requirements. If they’d like me to make a video, they would be willing to pay more because it takes more time to create such content.
  • For a lot of aspiring travel influencers, funding their trips can be an issue when they get started. Do you have any advice for travel influencers who are trying to overcome these barriers?
    I don’t think brands look for your number of followers anymore. So, even if you’re just starting out, try to post original content all the time and pitch yourself to hotels or resorts. If the quality of your posts is good, then you’re likely going to get a complimentary stay in exchange for social media promotion.

  • What are your favorite brands to work with? In the future, are there any you’d love to work with?
    I love working with brands that believe in me and give me the freedom to create great content. In the future, I’d love to work with Nike. (Big fan since a young age).
  • Have you ever really struggled to work with a brand? If so, how did you handle this?
    Fortunately, I haven’t had any bad experiences yet.
  • Influencer marketing is increasingly becoming a competitive business. What tips would you give to aspiring influencers looking to get their start in the industry (eg how can they set themselves apart from their competitors)?
    As cliche as it sounds, be unique! In order to stand out from the crowd, you have to tell your story in a unique way. I think it’s great to look for inspiration from other people’s content in the beginning but always stay true to yourself.
  • Do you think you have a personal brand image?
    I think so. I get hundreds of DM’s every day from people telling me how much they like my style and how I motivate them to go out and explore the world. Every time I read such messages, it makes me so energized.
  • Do you have any tips for curating new content that you picked up along the way?
    Take time to plan your Instagram content. It will save you in the long run and ensure your feed is unified and well executed.
  • Have you ever taken any risks in terms of promoting a new product, or introducing new content? If so, what was the result?
    As I said earlier, my biggest concern was to entirely change my niche. I didn’t know how my audience was going to react but fortunately, it turned out they liked my new content even more.
  • Social media is used differently around the world due to cultural distinctions (eg the United States, Australia, Dubai etc). As a luxury travel influencer, is this something you need to consider when you’re posting new content?
    Yes, you have to be careful what you post. For example, when I was in Dubai I wasn’t allowed to post content that includes alcohol. So, do your research before visiting new destinations because otherwise, you can get into trouble.

Follow Dimitar Hristov on Instagram @dhlifestyle

How an Influencer Power Couple Built an Empire Using Instagram

In just 4 years, Sarah Harris (@iamsarahharris) and Josh Williams (@wanderwithwilliams), one of Instagram’s power couples, have built a combined loyal following of over 1.8 million Instagram followers and 6.7K YouTube subscribers.

Although the couple is based in Auckland, New Zealand, you’ll find them traveling to luxurious destinations around the world, like Bali, Bora Bora, and Cape Verde.

Sarah and Josh’s Instagram accounts detail their travels around the world, fitness routines, and lifestyle. Moreover, through their careers as influencers, they managed to create a hugely successful watch brand, Sachii (@sachiiwatches).

The couple created Sachii timepieces because they wanted to design refined, minimalistic watches that are also comfortable to wear. Ultimately, the couple wanted to design timepieces that had a more modern look. However, Sachii was also a passion project for them.

After seeing animal abuse up close, Josh and Sarah wanted to put their popularity to good use. With every purchase of their timepieces, Sarah and Josh donate $10 towards Soi Dog Foundation, a charity that helps rescue abused dogs.

It’s easy to see why they’ve become so popular. Josh and Sarah’s content is colorful, engaging, and gives us serious wanderlust (and makes us want to hit the gym!).

We chatted with Josh and Sarah, who shared with us how they gained their huge followings, and advice they have for aspiring influencers. Read the complete interview below:

We love the Sachii brand! How did you come up with the idea and why did you choose to launch a watch brand?

As content creators, we were sent a number of overpriced “new school” watches. The problem was that they didn’t sit flush on the wrist, the hour marks were too noticeable and they just weren’t modern enough. This inspired us to draw our own collection of minimalistic refined timepieces. We also wanted to have a strong purpose and mission behind our brand so for every watch sold we essentially save a dog’s life by donating $10 to the Soi Dog Foundation which provides food and the necessary medical treatment to save one dog’s life.

What were your biggest struggles when you were in the process of launching Sachii watches?

Dealing with influencers as our number one marketing channel has been an interesting hurdle for us. There’s still a lot of novelty around influencer marketing and a lot of influencers aren’t really sure on how to value themselves which can cause some confusion around collaborations.

You both have very active Instagram accounts and YouTube channels. Do you think that Instagram is better for interacting with your audience than Youtube?

I think that both deliver a lot of value and both provide the opportunity to interact in a very engaging way, but yes. From a business point of view, Instagram is better. For personal branding, youtube is the way as it’s more scalable.

What’s advice can you give aspiring influencers who are trying to get more followers/subscribers? How can you keep them engaged?

It really comes down to three key components – Consistency, Authenticity, Quality.

How do you guys manage to keep up with everything? You both have such active lifestyles from keeping fit, managing your personal training company, running the Sachii brand and then updating your social accounts daily! Is there a routine you stick to throughout the day?

Ha, great question! Having goals in place and utilizing time management tools that ensure we stay on track is a credit to how we’re able to get so much done, but it’s not easy! We spend a good 14-16 hours daily working on everything but for us, we don’t consider it work. Most people would freak out at that but we love it. The daily hustle is exciting and every day is different, we’re building our empire together so we wouldn’t have it any other way. That being said, balance is extremely important to us. Work hard play hard!

Do you think influencers should try launching their own brands or focus on getting paid sponsorships to promote other brands and products instead?

Both, there’s no better time to be focusing on personal branding as it’s only going to get harder to stand out and make a name for yourself. Starting your own thing isn’t always what somebody wants as there’s a lot of stress and hard work involved but yeah ultimately, If you want to really get ahead and set yourself up for the future then starting your own brand on the side is a good move.

Which influencers are you both inspired by?

I personally look up to the likes of Jonny Edlind, Christian Guzman, Ali Gordon, and Jack Morris (doyoutravel) to name a few.

Sarah looks up to the likes of Lydia Millen, Byevelina, and ssssamanthaa.

Do you have any plans for Sachii watches in the future?

We’ve actually just released our brand new packaging which we have a ton of raving fans over right now and we’re so happy with. We also have a new women’s line coming out in time for Christmas which features a smaller face with new colors which we’re really amped about. Other than the watches, we just really wanna make a difference, our goal for the next 12 months is to have saved over 1000 dogs which we are super motivated to try and do!

Do you use other influencers to promote the watch brand? And if so what do you look for when selecting influencers to work with?

Yes, influencer marketing is actually our number one marketing channel. We look for people with great content that have a good engaging audience that would be well aligned with our brand. Sometimes we find people that may have very little followings but have extremely cute dogs which we still collaborate with as our mission is to save rescue dogs so its all very well aligned.

What key advice would you give people that are trying to break into the world of influencer marketing (both as an influencer and as a brand)?

Figure out exactly WHO your target market is. You may have the best product in the world but if it’s not put in front of the right people it’s not gonna sell. For personal branding, it’s really the same but focus on being authentic and genuine, deliver great content and figure out how to constantly add value to your audience.

Fan Subscriptions: Have Your Content Funded by Your Facebook Fans

It’s no surprise that content creators/influencers are constantly looking for new ways to monetize their content. Whether you’re an artist, a vlogger, podcaster, or photographer, developing online communities and fanbases has become one of the easiest an most effective ways to monetize their craft. This is simply because of exposure. The greater exposure creators have, the larger their fan base will be, and the more influence they have. In turn, they can monetize their content more easily.

Large platforms like YouTube, Facebook and Twitch recognized this, which is why they produced their own respective monetization programs for creators. Instead of earning money from collaborations with brands as most influencers do, these programs allow influencers/content creators to earn money via subscriptions and donations from their fans. In particular, the subscription model is especially beneficial to creators as they are better longterm business models that offer a more stable income.

Facebook introduced their own monetization program for content creators, Facebook fan subscriptions. In doing this, the company aimed to attract more content creators in order to have more original content available to Facebook users.

Below, we have laid out the specifics of Facebook fan subscriptions, as well as who its competitors are.

What are Facebook fan subscriptions?

In its pursuit to secure better content for its platform, Facebook launched fan subscriptions last April. Typically, Facebook users take to the platform to repost videos, photos, articles, etc. that they find on other websites. However, they do not use the platform to post original content. By launching this feature, the company aims to establish its own network of original content creators over time. In turn, Facebook can compete with others, like YouTube, which is currently the platform of choice for most content creators.

As the name suggests, Facebook fan subscriptions will allow content creators to make money on their work through a community of monthly subscribers. Essentially, this feature will enable Facebook fans to subscribe to their favorite influencers for a fixed price. The creators that are chosen to participate in Facebook fan subscriptions will pocket all the money they receive from their subscribers – for now at least. Facebook reported that it will not take a cut from the income creators earn via Facebook fan subscriptions while it’s still in a testing period.

While fan subscriptions will likely be popular with video content creators looking to monetize their content, this feature will also be of interest to creators who use the platform to publish written work and photos. Essentially, this would work for any content creator that has a ton of engagement on their page.

Although Facebook introduced this feature several months ago, it’s still in its testing stages. The company is only accepting a limited number of creators at the moment. In order to join Facebook’s community of paying supporters, as a content creator, you need to have a pre-existing and highly engaged fan-base.In doing this, Facebook is hoping to attract YouTube-like content creators.

How does it work?

Content creators can choose the monthly cost of their subscription, and keep all their earnings from it. Facebook wrote that this is their way of saying “thanks for your help with the test, you’ll keep 100% of your earnings, minus relevant fees, until the test period ends.” However, they will not be extending this courtesy to their content creators indefinitely. The company expressed that they “will share a portion of the earnings in the future, and you’ll be notified before this happens.”

As a way of supporting their most engaged fans, content creators can choose to reward their subscribers. They can offer their subscribers a number of rewards, “from exclusive content and badges to merchandise discounts”, wrote Facebook.

To be considered for Facebook’s fan subscriptions, creators must follow certain eligibility standards, which includes the following:

  • Comply with Facebook’s Community Standards
  • Comply with Facebook’s Payment Terms
  • Comply with Facebook’s Page Terms
  • Adhere to Facebook’s Content Guidelines for Monetization
  • Share authentic content: Creators must post content that Facebook deems authentic. If they post anything that is flagged as misinformation or false news, creators could lose their eligibility to monetize their content using Facebook.
  • Develop an established presence: Creators must have an “established presence” for at least 90 days.

Who does it benefit?

This feature could truly benefit all areas of the influencer industry. As previously mentioned, Facebook fan subscriptions will most likely continue to attract content creators that use videos and photos. However, this doesn’t mean the platform isn’t suitable for creators that use other mediums (podcasters, writers, etc). 

Writers, photographers, musicians, and more could also easily use this program to generate income from their content. Ultimately, creators who have unique ideas and a decent amount of engaged followers can make fan subscriptions work.

In order for this feature to work well, influencers need to offer content that their fans can’t get anywhere else. Followers are more apt to subscribe to their favorite influencers if they feel like they’re getting something out of their subscription.

For example, yoga, fitness, beauty, and foodie influencers could benefit from Facebook’s fan subscription feature. Influencers in these areas of expertise (and others as well) can post how-to videos, new recipes, yoga courses, comedy, makeup tutorials, etc. These types of content would likely do well with Facebook fan subscriptions.

Who is Facebook competing with?

YouTube

YouTube is probably the first platform that comes to mind when video creators are looking to monetize their content. The company’s Partner Programme pays a select amount of creators for the original content they post to their YouTube channel. Unlike other platforms that offer compensation for original content, creators earn money from YouTube red subscribers (YouTube Premium) and advertisements that are played before their videos begin.

The YouTube Partner Programme pays all of its content creators through their Adsense account. Creators are also asked to set monetization preferences upon applying for the Partner Programme, which is where creators can choose which kind of ad formats they’d like to serve their viewers. After going through these steps, applicants will have their channels reviewed for the programme.

It should be noted, however, that YouTube has become more strict with their eligibility requirements. To be considered for YouTube’s Partner Programme, your channel must reach “4000 watch hours in the previous 12 months and 1000 subscribers…”, stated Google. These requirements were introduced in January 2018, as an effort to safeguard the platform from spammers and impersonators.

Credit: Weberience

Twitch

As we’ve already established, Facebook isn’t the first platform to launch a program to help creators monetize their content. Similarly, on Twitch, many viewers make donations and subscribe to their favorite esports players for roughly $5 a month.

For example, Twitch broadcaster, ‘pianoimproman’, who streams videos of himself playing piano and singing song requests from his fans is compensated through monthly subscriptions and 1-time donations from his supporters.

The platform, which attracts over 15 million site visitors per day, also allows viewers to donate to broadcasters on a 1-time basis. While Twitch is often associated with esports streaming, the platform also has broadcasters that stream a ton of different content, including music, lifestyle vlogs, etc.

Many broadcasters use Twitch as their primary source of income, especially esports players. Some of the most popular streamers make well over 6 figures per year in subscriptions and donations from Twitch viewers.

The company has two unique programs for broadcasters who wish to use the platform to monetize their content: the Twitch Affiliate Program and the Twitch Partnership Program.

As noted by Twitch, their Affiliate Program requires the following eligibility criteria:

  • At least 500 total minutes broadcast in the last 30 days
  • At least 7 unique broadcast days in the last 30 days
  • An average of 3 concurrent viewers or more over the last 30 days
  • At least 50 Followers

The Twitch Partnership Program is geared towards broadcasters that are “committed to streaming”, wrote Twitch. The company expressed that “Twitch Partners are creators who stream a variety of content, from games, music, talk shows, art, to just about anything else you can imagine.” The Twitch Partnership Program is aimed towards those who have built a large following of highly engaged viewers.

Twitch pays broadcasters through a variety of methods, including direct deposit to a bank account, wire, PayPal, check, and in hold payments in certain circumstances.

Patreon

 

Patreon stems from ‘patronage’, which, historically, is how most creators were paid. Patrons were typically aristocrats that provided funds to artists, play writers, novelists, etc. In turn, these creators produced content for them.

Patreon follows the same idea as patronage. Creators of all kinds can use Patreon to monetize their content, including podcasters, video creators, artists, writers, musicians, and more, in conjuction with a multitude of platforms (YouTube, Instagram, etc). Like the other programs we’ve listed, Patreon follows a subscription model where “patrons” (members) pay a monthly fee to their favorite creators. This constant stream of revenue allows creators to continue their craft without having to worry about how new content creation will impact them financially.

There are different subscriptions available to patrons. For instance, members can pay $5 a month to get early access to content, $10 a month for extra videos, or $20 a month for ‘behind the scenes’ access. Patreon says that their membership enables creators to have a direct relationship with their biggest fans, get recurring revenue, and create on their “own terms”.

Patreon prides itself on being transparent when it comes to fees. Creators keep 90% of their earnings, while Patreon takes 5% and the last 5% goes towards transaction fees. According to Patreon, they also shield creators from chargebacks, take care of chasing down declined payments, and track patron history and value.

Conclusion

Introducing fan subscriptions was a step in the right direction for Facebook, which is trying to expand its community content creators. Although it’s the largest social media platform, Facebook isn’t exactly synonymous with original content. Its users tend to repost videos, images, articles, etc that they have retrieved from other sites. Most content creators head to YouTube or Instagram to post their original work. However, Facebook’s fan subscriptions provide creators an incentive to start using the platform as a space for posting new content.

The company has a bit of work to do if it wants to catch up to its competitors in this area (like YouTube). Nevertheless, it’s a good start for Facebook, and perhaps fan subscriptions will help to encourage creators to share their works on the platform.

Read the article posted by Facebook HERE >

6 Of The World’s Best Beauty Influencers

Over the last decade, the beauty niche in the influencer industry has blown up. Many of our favorite beauty influencers who started their careers by posting how-to makeup tutorials on YouTube have managed to build large fan bases and multi-million dollar businesses. They are some of the most famous and successful influencers in the world. 

From super-influencers with their own cosmetic lines to celebrity makeup artists, we’ve listed our favorite beauty influencers below.

Farah Dhukai

IG: @farahdhukai

Farah Dhukai is a Canadian beauty influencer and the Co-Founder of Farsali Cosmetics. She mostly posts videos of her beauty tips and tricks, including DIY beauty products and makeup looks on her Instagram page (@farahdhukai).

Over the last few years, she has become one of the most popular beauty influencers in the world. She now has 6.3 million followers on Instagram, and even has her own cosmetics line, Farsali, which has been picked up by Sephora and online cosmetic retailer Cult Beauty.

As a beauty influencer, Farah has certainly set herself apart from the crowd. Like most other Instagram beauty influencers, you’ll find plenty of videos of her applying makeup that’s absolutely swoon-worthy. What makes her content unique are her DIY product videos.

On her Instagram page, you’ll find videos of Farah using all kinds of colorful gooey products that she makes from scratch. These products are typically all natural using ingredients that are readily available at grocery stores or pharmacies, such as aloe vera and vitamin E.

Moreover, her videos are entertaining to watch. She has a bit of a silly side that she shows her followers, which gives off an authentic image.

Huda Kattan

IG: @hudabeauty

Huda Kattan is probably the most successful beauty influencer of all time. With 28.8 million followers on Instagram, she is the most followed beauty influencer and the highest earning influencer, in any industry, on the platform. Not to mention, she also founded Huda Beauty cosmetics, which makeup lovers around the world swear by. In just a few years, Huda has built a beauty empire.

Huda began beauty blogging in 2010 and quickly gained fame in the industry after her beauty tips and tricks went viral.

On her Instagram page, you’ll find a ton of makeup looks created by Huda, but you’ll also see many reposts of other makeup artists’ looks. She’s big on supporting other influencers in the beauty space, which is great considering the fierce competition among beauty influencers.

Carli Bybel

IG: @carlibel
YouTube: Carli Bybel

Famous YouTuber, Carli Bybel, has been beauty vlogging for just over 7 years now. While she still creates weekly videos for her YouTube channel, Carli is also very active on Instagram.

Carli’s YouTube channel really took off after she posted a now infamous Megan Fox makeup tutorial. Today, she has 6.1 million YouTube channel subscribers and 4.9 million Instagram followers on her personal account.

The YouTube star has a super girly style that her followers love. Her makeup looks are always glam and flawless, and her video content is very casual and conversational.

Although beauty vlogging may have been Carli’s claim to fame, in recent years, she has also delved into the fashion influencer world. She posts photos of her outfits and clothing & accessory hauls on a separate Instagram account for her fashion-loving followers (@thefashionbybel). She has garnered 2.2 million followers on her fashion Instagram page.

Credit: Bikini Luxe

Nikkie de Jager

IG: @nikkietutorials
YouTube: nikkietutorials

At only 24 years old, Nikkie de Jager (also known by her YouTube and Instagram handles “nikkietutorials”) takes the term ‘super influencer’ to the next level. With 11.2 million followers on Instagram and 11.1 million YouTube subscribers, Nikkie is the 2nd most popular beauty influencer on Instagram (right behind Huda Kattan).

She started creating makeup tutorials for her YouTube channel in 2008 when she was just 14 years old. According to Nikkie, she was inspired to create her own channel after seeing other people’s makeup tutorials. Just like that, she posted her first YouTube makeup tutorial and continued to post every week after that. Not long after, her YouTube channel became the most watched channel in the Netherlands.

When looking at her beauty videos and photos, it’s easy to see how Nikkie became so successful. Her makeup looks are transformative and flawless. There aren’t many beauty influencers out there with the same degree of detail and artistry.

James Charles

IG: @jamescharles
YouTube: James Charles

James Charles is one of the most familiar faces in the beauty influencer industry. Not only is he an incredible makeup artist, but he also became the first male CoverGirl at only 17 years old. He’s also a celebrity favorite. You’ll frequently see appearances from mega-celebrities like Kylie Jenner and Kim Kardashian on James’ Instagram account.

James’ career as a beauty influencer began when he created his YouTube channel in 2015. In only three years, he has gained a loyal following of 9.2 million on Instagram and 9.7 million on YouTube. Additionally, he has also launched his first collaboration with Morphe cosmetics earlier this week, which has been a huge hit.

What’s special about James’ content is that he makes it look like pure art. The way James Charles uses color is different to what most beauty influencers are doing – his photos look like they’re straight out of a contemporary art gallery.

Mario Dedivanovic (AKA Makeup by Mario)

IG: @makeupbymario

It’s no surprise that Mario Dedicanovic has become one of the most famous and sought-after makeup artists in the world. After all, he is the king of contour and Kim Kardashian’s longtime makeup artist.

Mario has been Kim Kardashian’s makeup artist for roughly a decade now. Over the last few years, he started making a name for himself as a makeup artist to the stars. He has beautified some of the biggest celebrities in the world, including Gabrielle Union, Demi Lovato, Priyanka Chopra, Jennifer Lopez, and of course Kim Kardashian.

Mario has 5.5 million Instagram followers, making him one of the most popular beauty influencers in the world. He has launched several makeup collaborations over the last few years, including one with Anastasia Beverly Hills, and one with Kim Kardashian in April 2018.

What we (and millions of others) love about Mario’s content is that he shares the makeup tips and tricks that he actually uses on our favorite celebrities. Ordinarily, we admire celebrities and assume they woke up looking perfect. Mario’s beauty tips show us how we can recreate these perfect looks on ourselves too.

Influencer Marketing With Twitter?

Does influencer marketing actually work with Twitter?

Twitter is rarely considered the go to place for influencers due to the amount and popularity on Instagram and Youtube.

So is Twitter a useful source for influencer marketing and should we be using it more? Before I go into the details myself, I’ll let Twitter speak for itself first:

“For marketers today, it’s not “if” you should be partnering with creators but more so “why and how” to partner with them. What’s even more important for brands to understand is that there is a unique why and how for every platform – especially for Twitter.”

Using influencers and developing influencer marketing campaigns to increase brand awareness is very much a viable tactic on Twitter. Statistics from Twitter’s official blog posts show that brands have a lot to gain on this platform. Twitter is a platform where followers are way more engaged with their favorite influencers, so it’s also fairly logical to conclude that influencer marketing campaigns will do well with Twitter!

Influence Marketing on Twitter

Let’s explore a few reasons why influence marketing works on Twitter, and also the best methods to incorporate when engaging in it.

First off, let’s talk about Twitter influencers.

Twitter Influencers

Compared to other social media platforms, influencers on Twitter are connected with their audience differently. Twitter is a platform built for discussion, therefore, the influencers are very much engaged and connected with their audiences. This, of course, makes them a lot more attractive to marketers looking to promote their product or services.

When it comes to influencers, the number one thing marketers look for is high engagement rate.

That’s why Twitter influencers are one of the best choices for this level of marketing. You could argue that Twitter users are less likely to fall for marketing tricks, but this is only the case for low-quality marketing.

Influence Marketing on Twitter

That’s why it’s very important to choose the best influencers for your brand and create a compelling campaign that will draw people in. With influence marketing, it all comes down to execution. When the campaign is executed correctly, success is very likely. If you want the best results, use influencer platforms and agencies to help you with your campaigns.

Another very cool feature of Twitter is that your tweets can go viral, meaning thousands of people outside of your following can see them. This takes marketing to a whole ‘nother level if used correctly.

Is it Worth Becoming a Twitter Influencer?

When it comes to influencing, Instagram and YouTube are far more appealing to the majority of people. Yes — there’s more profit and fame to be made on these platforms, but they are also very overcrowded and specific in their approach. It’s very hard to stand out, especially now that millions of people are trying to do the same.

However, Twitter is a platform for A different breed of influencer — those who appreciate discussion and ideas, rather than showing off and entertaining. If you’re one of those people who would rather discuss and share ideas, rather than simply entertain, then Twitter might be the right platform for you to pursue your influencer career.

What Kind of Brands Should use Twitter?

Twitter demographics differ from other platforms, for all the reasons already mentioned. This platform is used to share, discuss and consider ideas rather than just entertain people. However, nobody said that ideas can’t be entertaining — most tweets go viral because of their entertainment value, contained within the educational and relatable content.

If you’re trying to promote a make-up product, Twitter is probably not the right platform for you. However, if you’re trying to sell an idea, spark discussion or move people in the right direction (and that can be done with a product), then Twitter can be of great use to you.

Conclusion

Twitter is a great platform for both marketers and influencers, and they can both profit greatly from it. In the end, it all comes to down a good strategy that’s executed properly, and that should be your focus at all times.

If you want to take your Twitter game to the next level, feel free to check out all of our posts related to Twitter — you will learn a lot. Good luck!

 

WHAT HAPPENED TO VINE?

Remember Vine?

You probably remember some of those crazy viral videos from a few years back — that was the time when everyone was competing to make the goofiest gif possible. Those short videos were called vines, and they inspired many popular features of today’s apps, such as Instagram’s short video & boomerang.

What happened to Vine

Vine was a short-form video hosting service & a social platform where users could share 6-second looping video clips. The company was bought by Twitter in 2012, just before its official public launch. Twitter clearly saw the opportunity in short form videos, and they weren’t wrong!

Taking videos wasn’t anything new and groundbreaking, but Vine had a secret that made it so popular and viral. Because the videos hard to be short (6 seconds), users had to use their creativity to the max. Within months, it appeared that Vine probably would never become the everyday video sharing tool its founders had envisioned.

Instead, Vine became something much bigger, and much more interesting. Vine’s culture quickly shifted towards creativity and experimentation, which brought about plenty of fun & entertainment for everyone.

What happened to Vine

Vines became a worldwide phenomenon, with people all around the world contributing and creating awesome videos. The Vine social media platform quickly went viral, spreading its name all across the globe, but also speeding up its demise.

Launched on January 24, 2013, by December 2015 Vine had 200 million active users.

However, in 2016 — Twitter announced it would be shutting Vine down.

What happened?! 

Vine Shut Down

In January 2017, Vine website was archived by Twitter.  The official story was that Vine was no longer profitable, therefore it had to be shut down. Users would still be able to see their old vines, but new ones could not be created through the platform.

There are many reasons for Vine’s demise, but it’s safe to say that other social media platforms had a large role in it. Because of Vine’s immense popularity, other platforms started to copy and use Vine’s features for their own benefit.

Also, Vine’s trendiness slowly wore off, and the promises of “internet fame” started to die out. Vine had a simple but fatal problem — it didn’t bring anything else to the table.

Other social media platforms took Vine’s idea and did something similar on their own:

  • Instagram added a short-video service in their stories
  • Snapchat also did a similar thing
  • YouTube vine compilations were more popular than the Vine itself

For all these reasons, it was clear that Vine could no longer sustain itself financially, so Twitter decided to shut it all down. No matter how trending something is, if it can’t make money, it’s eventually going to die out.

What happened to Vine
Credit: CNN

Vine was a one trick pony whose trick was easy to pull off — so other social platforms did exactly that. There’s nobody to blame here really. Vine was a unique idea that certainly worked, but it had to die out eventually. Making short videos was cool, but it wasn’t enough to build an entire social platform around it.

Many influencers who started off on Vine went to YouTube or Instagram anyway, which also reflected negatively for Vine.

For us — Vine can serve as a perfect example of an awesome idea that simply couldn’t work in the long run. And you can bet that there will be even more “Vines” in the future.

If anything, it just goes to show how powerful platforms like Instagram, Facebook or Twitter are — they stood the test of time no matter what happened.

 

 

 

Influencer Marketing Predictions & Trends for 2019

The influencer marketing space is relatively new and constantly changing. In order to be successful in this space, it’s essential to understand what the newest trends are, and how to implement them in your strategy.

Below, we’ve listed out 7 influencer marketing trends & predictions to look out for as you start planning for 2019.

Cracking Down on Sponsored Content

Over the last couple of years, we’ve started to see an increasing amount of influencers using the hashtag “#ad” at the end of their captions. This was a result of the FTC cracking down on brands and influencers in April 2017. The FTC called for more transparency when it came to partnerships between brands and influencers on social media. Since then, we’ve seen much more transparency in the influencer marketing world, however, it still has a ways to go. There is a cry for authenticity in the industry, and brands are realizing this.

In 2019, influencers will continue to disclose all sponsored content on their accounts. Influencers’ audiences will easily be able to spot sponsored content as it’ll be stated on photo captions, or mentioned in videos – it’ll be black and white. Influencers who tend to stay in the grey area when it comes to sponsorship will likely need to adjust and comply.

Greater Authenticity

As we previously stated, it’s clear that there is a desire for more authenticity in the influencer marketing industry. As an influencer, if you’re sponsoring a product, make sure it’s something you actually love and feel like you can sell to your followers. Users are becoming more aware of this type of marketing and can sense phony/salesy content from a mile away.

A great example of an influencer who boasts authenticity is Arielle Charnas (@ariellecharnas), who is also behind the hugely popular clothing brand Something Navy. Arielle has stated several times that she only promotes products she uses herself. She also took to her Instagram to explain that she works with very few brands (Dr.Brandt, Bandier, and Briageo to name a few) because she is selective with her partnerships. This type of transparency is something that her followers love, and it also makes her much more credible.

Moreover, micro-influencers are becoming a more popular choice for brands. The reason is simply that they come across as more authentic to consumers. They aren’t a part of the celebrity influencer ‘bandwagon’, which many users are growing tired of. Not to mention, micro-influencers tend to have greater engagement rates.

Live video & IGTV

Influencers are increasingly making more use of video in order to engage with their followers. In particular, live video has become popular in 2018, and this trend is expected to continue growing in 2019. We see many social media influencers using Instagram’s live video feature to do Q&As, or even just to document events they’re attending. Live videos are fun and interactive, so it’s no surprise that we’ll be seeing more of them in 2019.

Influencers are also starting to implement longer videos as part of their content strategy. For example, IGTV allows you to create longer videos that all your followers can see. While It’s true that IGTV has had a slow start since being introduced to the platform, we think 2019 is the year it’ll start to pick up.

Additionally, using video builds on this idea of “authenticity” in the influencer world, which is sometimes regarded as very artificial by the public.

CPA Influencer Network APPS & Platforms

Influencers are much similar to Affiliate marketers, affiliates are given products by affiliate networks, the affiliates buy traffic to send to the product landing pages and if they make a sale they are paid a commission! We predict that more CPA influencer networks will flood into the market in 2019

CPA influencer networks will have “marketplaces” where influencers can select individual products from multiple brands and then promote them on their social accounts, this isn’t really ideal for influencers as they usually want paying up front, but what if the influencer doesn’t make any sales? The person that paid for the sponsored post will be quite annoyed. CPA Influencer networks take out the risk for the brand and product owners yet the commissions and payouts for influencers with CPA influencer networks will likely be much greater than a normal paid sponsorship. Influencers will also be able to request product samples so they can take pics for their posts. Influencer networks are also more likely to attract the bigger brands that have a lot of money to spend with influencers so it’s well worth checking them out.

You can read our article on the world’s best influencer marketing platforms here >

Podcasts

Have you noticed that some of your favorite influencers have started creating more podcasts? This is a new trend that is definitely on the rise for 2019. In fact, many influencers who have blogs have shifted their focus to podcasts instead.

Podcasts are an interesting way for influencers to connect with their followers. The casual nature of podcasts makes their followers feel like they’re hanging out with them.

This type of content is also a great opportunity for influencers to chat about sponsored products in a more organic and unrehearsed manner. Brands are already seeing the potential of product promotion via podcasts, which makes us think we’ll be seeing a lot more of them in 2019.

Esports influencers

When it comes to influencer marketing, certain platforms come to mind immediately, including Instagram, Facebook, Twitter, etc. You’ll likely find more influencers sharing their content on these platforms, however, there is another platform gaining momentum in the influencer marketing industry: Twitch.

Most people turn to Twitch to watch their favorite esports players play online games for hours. According to Twitch, most users spend an average of 95 minutes per day watching live gaming. In comparison, Recode reported that users spend roughly 53 minutes per day on Instagram and 58 minutes a day on Facebook. This shows us that users are spending significantly more time on Twitch, which opens the door for partnership opportunities between Twitch influencers and brands. The rapid growth of esports suggests that it will continue to gain popularity in 2019.

Greater engagement

Better engagement will be important in the influencer marketing industry in 2019. Having hundreds of thousands of followers isn’t always good enough anymore. Brands want influencers that know how to effectively engage with their followers.

Here are a few ways influencers can engage more with their followers:

  • Ask questions on Instagram – Instagram introduced a feature for people to create polls and ask questions to their followers on their Instagram stories. It’s a great way to interact with them.
  • Reply to followers’ comments – For influencers that have built a loyal following, it’s a great idea to reply to your followers’ comments. Followers are fans, so getting replies is exciting to them. Not to mention, it reminds them that their favorite influencers are actually human.
  • Giveaways – Everyone like giveaways. To win, followers are often asked to repost photos, tag their friends in posts, and follow brands pages. This allows brands to promote their products by using influencers and certainly increases engagement.
  • Make fun videos – Creating fun videos is a great way to engage with followers. For example, Danielle Bernstein of WeWoreWhat (@weworewhat) is a big name in the fashion influencer world. She often films videos that are super fun to watch, like WeDancedWhat (Every Wednesday she films videos of her dance choreographies with her two fitness influencer friends).

 

 

 

 

Influencer Luka Sabbat Sued for Failing to Influence

Influencer Luka Sabbat was sued just recently for failing to live up to his agreement regarding influence marketing. According to a lawsuit filed by PR Consulting Inc., Luka breached a $60.000 contract signed with Snap Spectacles to promote their content on… Instagram!

Influencers sued

The PR agency claimed that the deal was for Luka Sabbat to post three Instagram stories and one Instagram post promoting the new Spectacles product by Snapchat. There was also some additional deal made for him to be photographed in public wearing “a product tied to the ‘Spectacles Marketing Campaign'” during Fashion Week in Milan & Paris, but that too never happened.

According to PR Consulting — Sabbat failed to fulfill his end of the deal, posting only one Instagram story and a post that wasn’t approved by the company.

For all this, influencer Luka Sabbat is now being sued for $45.000 plus additional “damage” fees. That’s a lot of money. Sounds crazy, right?!

This was the post published by Sabbat, and you can notice the hashtags #spectacles + #ad

Influence marketing is, after all, a business, so it has to be taken seriously, no matter how large an influencer is. Contracts have to be honored and there are no exceptions.

Apparently, lawsuits related to influence marketing are more common than you may believe… they have just been kept hidden up until now.

As The Fashion Law reports, there are, apparently, many more similar lawsuits happening. This shouldn’t surprise anyone, as there have been reports in the past of influencers doing shady activities during their marketing campaigns. Even Kendall Jenner was involved in a similar situation, although, probably for the better.

The Kardashians are always subject to these lawsuits, like this $180Million one back in March, so there is undoubtedly a trend somewhere in here.

What can Influencers Learn From This? 

For all of us regular influencers out here, there is a lesson to be learned from all of this, and I believe that lesson is to keep our promises.

After all, influence marketing is all about branding and making a name for yourself, and none of us wants to be known as “the fella who got sued”, right?

Influencer marketing is an amazing thing that changed the lives of many, and we should all make sure it stays that way. Situations like this give influencers a bad reputation, which reflects on all of us equally. We should strive to do our best to grow as an influencer, and of course — honor our contracts and follow the rules.

 

 

 

5 Different Types Of Influencers – Which One Are You?

Last year, the influencer marketing industry grew by 198%? It’s very clear that brands are taking influencers very seriously, regardless of their size. Influencers can be put into 5 categories depending on their follower count and engagement rates:

Lets take a look at the 5 different types of influencers you can expect to find while scrolling through your Instagram feed or Youtube channels:

1) Micro Influencers –

These are people that are fairly new to Influence Marketing, either they started a new youtube channel or are looking to monetise their Instagram account. Micro Influencers usually have between 100-10K followers / subscribers.

They are cheap to use but don’t let that fool you because micro influencers generally have the highest engagement rates! This is due to the fact that most of their followers are close friends or family members that are highly engaged with the content they post, this means that there’s a much higher chance of making sales when promoting a product with a micro influencer! The ROI from these types of influencers can be huge!

2) Brand Ambassadors –

Brand Ambassadors are basically influencers that are under contract / sponsorship or hired by 1 or 2 companies. Depending on the contract, they are only allowed to promote the products from the company that the contract states.

Brand ambassadors usually have a following of around 80K-200K+ with highly engaged audiences that focus on a specific niche! Because of the focused niche and highly engaged audiences, big companies love to have ambassadors instead of just hiring influencers. Because of the loyalty and dedication to the brand, ambassadors can be paid a little more than your typical influencer! You can negotiate more and also receive many products in the post!

A supplement company called Shredz executed their marketing campaigns perfectly by poaching fitness athletes and influencers that they signed deals with to make sure they only promoted the Shredz brand.

Shredz was voted one of the fastest growing supplement companies in the world and it’s all thanks to their army of dedicated brand ambassadors.

Unfortunately Shredz came under scrutiny after they were found to be photoshopping most of their athletes bodies to make them look more aesthetic. It was one of the biggest fitness scandals on social media in 2017

With all that being said it’s easy to see why brand ambassadors can be a great asset for any company with an online presence.

3) Mega Influencers –

Mega Influencers are the crème de la crème and highly valued for companies wanting to push traffic or awareness to their products or services. Mega influencers typically have anywhere from 100K-5Million followers and can charge anywhere from $2K up to $200K per sponsored post!

A company called SkinnyMeTea founded by A marketing powerhouse “Gretta Rose Van Riel” owes A great deal of her success to their Mega Influencers, they’ve hand selected the most influential “Instagrammers” to create a powerful brand that dominates other leading tea companies.

Gretta managed to pull over $1Million in sales in their first hour when she launched her Tea brand online!! Crazy!

4) Content Creators –

These are our favourite type of influencers and the most inspiring, content creators actually don’t like to be called influencers but deep down they know they are still, influencers…

Content creators are are super creative and bring the most magnificent images and videos to your phone screens! A good example of A content creator is “Beautiful Destinations” founded by Jeremy Jauncey

Jeremy’s team travel the world creating the most magical video’s the world has ever seen! We really envy the lifestyles of these guys, i mean being paid to travel the world and take shots of stunning destinations isn’t a bad way to live life!

Another amazing content creator is Sam Kolder! A popular Youtuber with over 1Million followers on Instagram:

Sam Kolder is a travel influencer / content creator and has been hired by some of the biggest companies in the world including Hyundai, Gym Shark, Go Pro and many more!

Sam creates video ads that really engage viewers, Sams twist on the typical form of advertising makes him a leader in this field and marks a trend that brands and companies are now following.

 

5) Celebrity Influencers –

Probably the most expensive and difficult influencers to hop on board are Celeb influencers!  Landing a celeb to promote your brand or product is a big deal and doesn’t come without difficulty. Due to the crazy amount of followers they have, getting your message about how you want them to promote your product into their inbox and seen by them is very slim. Celebs typically have sponsorship managers that take care of all business enquiries, thats not to say you wont land a celeb influencer by dropping a message to their Instagram DM.

An influence marketing genius – Josh Elizetxe is an expert when it comes to celeb influencers and has paid hundreds of thousands of dollars to celebrities to promote his teeth whitening brand “SNOW

Josh has built multiple million dollar companies all powered by celebrity endorsements from Chuck Liddell to Floyd Mayweather!

Celeb Influencers are the most sought after people to work with when promoting a brand at scale. The impact from celebrity endorsements is huge and game changing!

Thats our list of the 5 different types of influencers and we hope it gives you some clarity when searching for influencers to promote your brand or product!!

TIP! Influencer Engagement Rates – Rule Of Thumb: