In our previous article, we’ve covered the topic of influence marketing on Twitter platform. As we saw, using Twitter is still an excellent option for many brands and influencers who are looking to build their name and reputation. Twitter is a unique platform that works really well for some niches, but the usual question still remains…
How can I grow my Twitter account?
In this article, we are going to provide you with X useful tips to grow your Twitter page, using organic methods only. You can always engage in additional paid methods to get that extra edge, but organic growth will be more than enough if done correctly.
Let’s get straight into it — here are five tips to organically grow your Twitter page:
1. Optimize Your Bio
Your Twitter bio should tell everything new visitors should know about you. This is the perfect opportunity to hook new followers and get them to stay, so you should pay particular attention to it. Your goal should be to stand out and capture attention.
Optimizing your bio involves three simple steps:
- Clear & Awesome Profile Photo
- Relevant Description with Main Keywords
- Taste of Your Personality (Important!)
Since we realize the importance of optimizing your Twitter bio for best performance, we took our time to cover it fully in this article. Go and check it out — it will tell you everything you need to know about creating an amazing Twitter bio.
2. Tweet More
It sounds simple and yet… so many people fail at this step!
If you want to grow your following, you simply have to be more active on the platform. Producing more tweets can be hard, especially if you’re trying to keep high-quality content only. However, with little effort, you can easily pump out a few extra tweets each day.
Tweeting more often (but not spamming!) will engage your audience, and there’s also a better chance to have your tweet go viral. More tweets = more results.
3. Network with Other Influencers
It’s hard to be successful if you’re all alone on the path, so try not to be!
As an influencer, you are probably focused on a specific niche (or niches) which cover most of your tweets. You should seek out like-minded influencers and connect with them, which will be a positive thing for both of you.
Networking — following, messaging, retweeting, engaging with other influencers will help you to reach a broader audience, as well as improve your own content with high-quality retweets. Help other influencers to grow and they will in return help you as well.
This also works for businesses, just make sure you’re not promoting your competition!
4. Engage With Your Audience
Don’t forget your audience! No matter how small their contribution is, you should always try to engage with your followers as much as you can. This includes:
- Liking their comments
- Replying to their comments
- Retweeting good content
- Following some of your best fans
- Asking questions and involving them in your process
Engaging with your audience really helps to build passionate follower-base, and if they sense your responsiveness, they will be more likely to engage with you in the future. Also, followers who are invested in your relationship are more likely to engage with your influence marketing content as well.
5. Promote Your Twitter Page Elsewhere
Finally, you should funnel visitors from other sources straight to your Twitter page.
Twitter is a platform for discussion and sharing ideas, so you can always take the audience from your Instagram, YouTube, Twitch or similar platforms and point them to your Twitter page. As these platforms serve different purposes, your followers will even appreciate following you on twitter and listening to your real ideas.
This also works for anything else, such as blog posts, forums etc. — whatever you do outside of Twitter, it can be used to organically grow your Twitter account at the same time. Don’t be shy to promote your page!