Why Asking “Follow 4 Follow” will Hurt Your Reputation with Brands and Potential Paid Partnerships

When it comes to social media and influencing, it’s all about the numbers, or so it seems. Numbers matter and that’s true. But other metrics are way important than numbers alone.

Why the number of followers matters? 

There are some good reasons here, such as the fact that it makes you easier to find sponsors to work with. Everyone wants to reach a lot of people, so the number of followers matters in that sense. However, they all want to reach real people, not bots.

You might be considering the good old “follow 4 follow” method to grow your page…

Well, I’m here to tell you why that won’t work, and will actually hurt you in the long run.

Why Follow for Follow Brings no Results

Everyone wants to grow their following to attract bigger sponsors and partnerships, but what exactly are those marketers looking for?

They look for numbers of followers, sure — but they also look for real people, trying to filter out bots and fake followers. There are multiple online tools that brands use to filter out all the bad followers, and this means they will know if you used “follow 4 follow” method to grow your following. If they find out, the deal is off.

Asking for followers does grow your audience, there’s no doubt about that. The problem is that most of these followers are either bots, fake accounts or people who are doing the same thing as you. This means they don’t really care about your content, so they will never respond to your calls-to-action or engage with you.

Bad engagement rate is one of the biggest reasons why marketers refuse to work with influencers. It doesn’t matter if you have 100,000 or 1 million followers if none of them cares about the content you push forward. In the world of influence marketing, it all comes down to engagement and conversion.

Marketers who engage in influence marketing are looking to reach the audience that’s willing to buy their product, and that’s where the quality of followers comes first. It’s way better to have a hundred committed followers who would buy anything you endorse than thousands of fake followers who don’t care about your content.

You can find way better sponsors and make more profit with a small, engaged audience than just by having large numbers. That’s why you should focus on growing your influence organically, rather than going around asking for followers from accounts that simply won’t care about your content.

The Bottom Line is…

Asking for followers won’t make you achieve your desired results. You may grow your page to a certain number, but it will never work with marketers who have the tools to filter out pages with fake numbers.

It may look and feel good to have more followers, but you will never trick the system.

Instead, you should focus on organic growth, which will bring you way more results than asking for followers ever would. If you want to succeed and make a profit as an influencer, do these things instead:

These methods will make you a far more successful influencer than asking for followers ever would — and it really is that simple!

 

5 Tips to Improve Your Social Media Presence

Are you looking to improve your social media presence?

Of course you are, everyone is. Social media and influence marketing has become one of the most important things for almost any brand or businesses. Whether you’re a business trying to reach its customers or just an influencer looking to build a larger following, working on your social media presence can only yield positive results.

There are always ways to improve and build a better social media presence, even if you’re already successful in this field. In this article, you are going to find 5 useful tips that you can use to improve your social media presence and make more money.

Let’s get straight to it!

1. Maintain Activity

Activity is by far the most important thing for almost any brand that’s trying to build a large audience. And yet… most brands fail at this simple step. The reason is that the concept of activity is often unclear, and brands aren’t sure exactly how much they should post.

Most social media pages push a lot of content in a short amount of time, and then they are nowhere to be seen. This is a bad strategy for obvious reasons – if you’re not posting, your audience will completely forget about you.

Tips to Improve Your Social Media Presence

Maintaining activity can be a hard task, especially since you have to keep creating high-quality content, all the time. However, when done correctly, there’s nothing better.

The ideal amount of “activity” for most brands should be at least 1 post once a day. That way, you’re always active and engaged with your audience, but you’re not spamming them. It also depends on the platform, as some platforms will allow you to do multiple posts per day, like Twitter for example. You should tweet 10 times a day, but you should not post 10 images on Instagram per day. Make sure you know how each platform works, and then you can create a great content strategy that will allow you to maintain your activity, at all times.

2. Engage With Your Audience

This is also a very important step. When it comes to social media, it’s not just about posting, a lot of it also comes down to interacting and engaging with your audience. Nobody likes brands that just post stuff without ever trying to engage with you, or respond to your questions.

If you want to improve your social media presence, you have to engage with your audience more often. 

You can do this in many ways – by responding to comments and questions or by simply asking questions to your audience. Either way, your followers will be happy and you will be able to create more meaningful connections that will bring better results in the long run.

3. Set Clear Goals

Improving your social media presence is hard when you don’t have clear goals set before you. But if you know for sure what your goal is, then you can create a strategy that will help you achieve that goal faster and easier.

Settings goals may sound difficult, but it’s really not. All you have to do is set a simple goal that’s easy to follow and execute on. It can be something as simple as “grow my page by 1000 followers in one month”.

The best strategy for this would be to set goals for each week, month, and year. This way, you can focus on the long-term goals, while fully executing things in the short-term.

If you’re not sure what goals to set…

4. Perform Social Media Audits

Social Media Audit can be one of the crucial changes you make when it comes to your online approach. You begin by collecting all the existing data, analyzing it and figuring out how to use it to your advantage.

Check this article if you want to know more about performing social media audits. 

I can’t even begin to explain how important this step is. Social media platform audit will allow help you boost your online presence by a lot, so make sure you use this advice to it’s fullest. As a matter of fact, go and perform one right now! It’s simple – just read the article and you will know all the how’s, why’s and what’s.

5. Add a Touch of Personality

One of the worst mistakes that brands and business make is to lose all personality. You look at their profile, and it doesn’t even seem human – just a bunch of technical words, cold words and no engagement. If you want to be successful in this field, you have to add a touch of your personality.

Influencer Niche

 

It doesn’t have to be your personality per say, just something that will make your loyal followers think “Aha, I can totally relate to this!”. It can be something as simple as making a short, witty joke or using fun words or images.

Adding a touch of personality will help you stand out and your audience will appreciate your attempts to entertain them, so do it more often!  Continue reading “5 Tips to Improve Your Social Media Presence”

Top 5 Twitch Influencers to Follow and Learn From

Twitch.tv is a streaming platform that hosts millions of users each month and there’s definitely a lot of interest in it, both from influencers and marketers. Twitch has taken influence marketing by the storm and it’s only getting bigger.

There are a lot of great reasons to become a twitch influencer, and it’s quite a fun life to live. Popular Twitch influencers are making a lot of money while having fun, and many people wonder just how they do it.

In this article, we’re going to explore top 5 Twitch influencers that you can follow and learn from, and there’s always a good lesson hiding behind popular figures. Let’s go!

1. Ninja

Ninja Influencer
Source: ESPN

By far the most popular Twitch streamer, internet celebrity and also a YouTuber is Tyler “Ninja” Blevins, who took the influencer world by storm in 2018. This is the man who achieved almost everything there is to achieve when it comes to influencing from scratch.

Before 2018, he was just a smaller streamer playing shooter games, and now he’s become the first eSports figure to be featured on the cover of ESPN magazine. As soon as he goes live, thousands of people join his stream and he always averages 50-60,000 viewers. On top of that, his YouTube channel has 19 million subscribers, making it one of the most popular single person channels ever.

Ninja should be studied by everyone who’s looking to become a popular influencer, not just on Twitch or YouTube but on any social media platform. He has all the key elements that make influencer great, and you should definitely pay close attention to him.

If you want to learn more about Ninja as an influencer, check out this article!

2. LIRIK

LIRIK Influencer

Saqib “LIRIK” Zahid is one of the first original Twitch influencers, with years of experience on this platform. He also has one of the largest followings on his channel, crossing just over 2 million followers.

LIRIK is best known for his variety when it comes to streaming, as he likes to play a lot of new games as they are coming out. He’s always one of the first influencers to try a new game and that’s one of the key reasons for his enormous popularity.

3. Summit1g

Summit1G Influencer

Jaryd “Summit1g” Lazar is among the top Twitch streamers of all time. He became the most followed streamer in January 2018, but was quickly overtaken by Ninja as his popularity rose up.

Summit1g used to be a pro Counter-Strike player before deciding to ditch that career to go into streaming and influencing full time. Well, one thing is for sure – it was totally worth it! Summit is a classic example of someone who decided to quit their old profession and pursue influencing, with great success.

There’s a reason why he became the most popular Twitch influencer – he’s skilled, fun, entertaining and knowledgeable – a perfect combination for this platform.

4. Imaqtpie

Imaqtpie Influencer

Michael “Imaqtpie” Santana is one of the most unique personalities on Twitch platform. Much like Summit1g, he also used to be a pro player – he played League of Legends professionally for a few years before deciding to become a streamer.

He was a great player, but the League of Legends community knew him mostly because of his hilarious personality. Everyone, including himself, knew that he was destined to be a Twitch influencer, and he did exactly that.

He is now one of the most popular Twitch streamers and is definitely a lesson for anyone trying to build a unique influencer personality. If you’re looking for some entertaining gameplay with a touch of golden comedy, take a peek at Imaqtpie’s Twitch channel.

5. Sodapoppin

Sodapoppin Influencer

I’ve been following Twitch and it’s influencers ever since the platform first started to get popular, and I can tell you for certain that this guy is one of the most unique influencers out there.

Chance “Sodapoppin” Morris used to be just a regular World of Warcraft player, that is until he blew up as an influencer. His secret sauce was his crazy personality that made him stand out at that time.

I remember watching some of his first streams when he had just a few hundred viewers – he used to ink his whole body with markers for anyone who donated any money to him. It was one of a time experience watching a guy draw names over his pecs for $10. But that was the first sign of his unique gift – amazing personality that stands out.

Nowadays, Sodapoppin has millions of followers and his streams average 20-30,000 viewers. He also became a lot more matured compared to his old days, and it’s actually a fascinating transformation to observe. If you’re looking for a smart, entertaining and skilled guy, give him a shot and let him impress you as he impressed me years ago.

Continue reading “Top 5 Twitch Influencers to Follow and Learn From”

A Solution For The 4 Biggest Challenges with Influencer Marketing

At this point, influence marketing is one of the most profitable & popular fields when it comes to internet marketing. There are many benefits of using influencers that result in a positive ROI for brands and businesses. When done correctly, it is THE BEST way to market products and brands. However…

The most difficult part about influence marketing is dealing with all the logistics and overcoming certain challenges. With those out of the way, a successful campaign is almost guaranteed.

In this article, we will cover the 4 biggest challenges with influence marketing, and I will provide you with a simple solution to all of them. Let’s get straight to the point.

What are the most significant problems with influencer marketing?

1. Finding the Right Influencers

By far the most common problem that most marketers face is finding the right influencers to work with. This is the crucial part of any influencer marketing campaign and businesses have to pay special attention to it. If the right connection is established between a brand and an influencer, a successful campaign is almost guaranteed.

To be honest, the process of finding the right influencer can be quite challenging and I totally understand why most brands fail at this step. Having to research, understand, contact and negotiate with a potential “fitting” influencer can be such a daunting task.

But…

There is a solution to this problem, and to all others as well.

2. Measuring Campaign ROI

Another difficult task with influence marketing is to measure the ROI of a single campaign. It’s hard to exactly know whether your campaign is working or not. Yes, influencers can promote your product, but they can’t track impressions, engagement or conversion. This lack of data is a big turn off for many businesses, and it’s totally understandable.

Tracking the returns on investment is a crucial part of every campaign, and it’s no different when it comes to influencer marketing. Although this can be a difficult issue to tackle, there is a solution to this one as well.

Providing a unique URL or discount code can work in some cases, but it often fails to cover the entire ROI data for most campaigns. However… marketers always find a way to get things to go their way, and it’s no different with this one – you will see.

3. Proper Communication

Communication is one of the most important things in every business transaction. When communication is done efficiently, there is less trouble for both sides. This issue is also present with influencer marketing, and it can be somewhat irritating for marketers.

Most influencers will only use their social media platforms, which creates problems for brands and businesses that have a built-in system for communication. The hardest part is often in the middle of the campaign when little things have to be communicated effectively. At this point, using social media to communicate is probably not the best idea, especially since influencers are always overwhelmed with messages.

Establishing a strong connection with an influencer is important, and it’s always a good idea to begin with proper communication.

4. Pricing

Pricing may not be the most pressing issue for marketers, but it’s an issue nonetheless. With influencer marketing, prices often vary from one influencer to another, and it’s hard for businesses to know whether they’re paying the right price.

There are multiple problems… fake followers, engagement rates, wrong audience and many more. Marketers need to know these things in order to determine whether the price they pay is correct. They need a system with collected data to determine the correct price for their marketing campaign.

Influencers also face similar problems, as they too are uncertain on how much they should charge for their services. Finding the middle ground between influencers and marketers is a hard task, but some websites managed to do it.

There’s a Solution to These Problems

All of these problems can be fixed with a simple collection of data that’s available to both parties, and that’s exactly what these websites did.

Social influencer platforms are built to make the process of creating a successful influence marketing campaign as easy as possible. They collect all the data, measure the results and offer a way to communicate in an easy and manageable way. On top of that, they also provide good pricing estimates since they work with so many different influencers and brands, so they have all the data to back it up.

If you want to know more about it, check out the article below in which we covered this topic and provided a list of the best platforms to use.

Here’s a list of top 5 platforms to find influencers for your marketing campaigns!

Best Influencer Platform To Advertise your Products

That article contains all the important information about all the different platforms, and it’s the only thing you need to create a successful campaign for your business.

Give it a quick look, and you will see why these platforms make it so easy to conquer these difficulties that we talked about. Influencer marketing = made easy. 

HERE’S HOW MUCH MONEY PEWDIEPIE MAKES EACH YEAR!

How Much Money Does PewDiePie Make?

Felix “PewDiePie” Kjellberg is one of the most popular internet celebrities for a few years now. He was one of the first real “influencers” to come on the YouTube stage, and he hasn’t stopped ever since. He started his YouTube career back in 2010, and since then, he made more than $120,000,000 as reported by Forbes magazine. His estimated net worth in 2018 is somewhere between $55-60 million.

PewDiePie owes most of his success to influence marketing, and most of his earnings come from his very loyal fanbase. As of October 2018, he has over 67 million subscribers on his YouTube channel, making his channel rank #1 per amount of subscribers. His videos have accumulated a total of 18 BILLION views so far, which is unbelievable for a single guy who records from the comforts of his home.

But how could one single guy dominate an entire platform competing with real celebrities and companies all over the world? 

All I can say to that is – It’s the power of internet influencers.

But the question that remains is: how much money does he make right now? In this article, we’ll try to figure out exactly that, so stay tuned! Starting off…

How Much Money Does PewDiePie Make?

Obviously, PewDiePie’s main source of income is his YouTube channel, but apart from that, he gets additional money from sponsors and affiliate links. If you’re interested to see some of the best ways YouTube influencers make money, feel free to check this out.

PewDiePie influencer earnings

YouTube’s advertising revenue comes down to X amount of $ per 1000 views. That depends on many things, such as interaction, engagement, amount of subscribers and so on. PewDiePie reportedly makes $7.50 per 1000 views in his channel. In September 2018, his videos from that month accounted for 120 000 000 views. On top of that, add up all of his other videos that are gaining views each second, which is just impossible to calculate.

Adding the numbers up, it leaves us with slightly over $1,000,000 per month. 

And that’s just from YouTube and its advertising.

On top of that, PewDiePie sells his own merchandise and has affiliate links to his recording setup, stuff like headphones, greenscreen, PC etc.  If that wasn’t enough – he probably gets money from all the other sponsors, like the video games that he plays, it’s just insane!

It’s entirely possible that he makes more money from other sources compared to his YouTube channel revenue. It is impossible to precisely calculate all of those earnings, but there are viable estimates that can be given.

Oh, and there’s something I completely forgot. You might be wondering about Pewdiepie’s other social platforms? Instagram, Twitter, Twitch? He probably makes a decent amount of money on all of those platforms as well, and let’s not forget that he also wrote a book.

However, just recently, PewDiePie was at a risk of losing a lot of his guaranteed revenue, and you might be wondering how exactly that happened.

PewDiePie Drama

Back in 2017, PewDiePie got a lot of media attention for his racist remarks during one of the live streams on his Twitch channel. While playing a popular Twitch game – PUBG, he called one random guy the N-word, which pulled a lot of negative attention to him.

PewDiePie drama

Because of that, he lost a lot of his sponsors like Disney, and many more, including having some of his YouTube perks removed and videos demonetized. All of that drama dropped his income by about 20%, but it threatened to do much more than that. On top of all that, he also had a lot of drama for calling another streamer a “Twitch thot”, suggesting that she’s on the platform just to make money. This didn’t help his reputation either.

PewDiePie apologized for his mistakes, and everything seems to have settled down for now. He still managed to retain most of his core fanbase, and he keeps getting more subscribers and making more money with each month.

We’ve been through a lot of information and numbers so far, so let’s make a conclusion.

So.. How Much Money Does PewDiePie Make per Year?

Given all the data, we can say for sure that PewDiePie makes more than $12,000,000 each year from YouTube alone. On top of that, he also makes money from influence marketing and things like sponsors, affiliate links and selling merchandise.

With his numbers and roughly 150,000,000 video views each month, we can safely estimate that he makes millions from his merchandise sales and sponsors as well. With all that said…

PewDiePie is guaranteed to make at least $20,000,000 per year.

PewDiePie makes a lot of money

And to be honest – I’m probably being a little modest when I say that. When it comes to influencer marketing, there are simply too many ways to make money, so it’s impossible to know for sure.

Continue reading “HERE’S HOW MUCH MONEY PEWDIEPIE MAKES EACH YEAR!”

How to Find The Right Influencer to Endorse Your Product

Are you looking for the best influencers to advertise your product / store? 

For all of us with eCommerce stores and products that we want to sell, it can be quite a difficult task to drive relevant traffic to our products. One of the most popular methods of outreach is to use popular influencers to share our product with their audience. Influence Marketing has been on a rise recently and a lot of people are getting into it. The hard part?

Finding the right influencer for our product.

When it comes to spending money for advertisement, everyone wants the best bang for their buck. If you want to get the best results, you need to find the right influencer.

I’m here to help you do exactly that!

Step 1: Know Your Customers Inside & Out

This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers.

  • Who are they?
  • Where are they from?
  • What do they do?
  • What is it that they need?
  • Can they afford it?

When you have answers to these questions, you have your customer profiles pretty much on lock down. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her.

Perfect Influencer For Endorsement

Why is this the first step?

If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. The results? = Successful marketing campaign.

Step 2: Find Influencers Relevant To Your Niche

If you have customer profiles for your product, finding the right influencer will be an easy task. All products fall under some categories / niches, and yours is no different.

Perhaps you’re selling trendy watches?

That’s great! And who buys trendy watches? Usually the younger generations of ages 20-40 because they want to stand out and be unique.

So now you go and search for influencers who have similar audience. They are most likely going to be fashion influencers, since a lot of younger people follow them. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. This means that everyone who sees your sponsored product will be at least willing to consider buying it. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever.

Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him.

Step 3: More Engagement Always Wins

After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything.

Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! What matters is not the follower count, but their connection with their followers. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more.

How to find influencer for your product

When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. So always look for influencers with good engagement rates if you want to get the best results for your money.

Step 4: Use Authentic Influencers

What do I mean by authentic influencers?

Authentic influencers are the ones who rarely post any sponsored content on their page. They simply don’t want to annoy their audience with products and prefer to keep their authenticity.

But…

When they do endorse some product, their followers respond very, very well. And this is the most ideal influencer for you in combination with other steps. But how do you get them to endorse you?

Well, don’t worry – it’s not THAT hard!

Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. If it’s really good and they appreciate it, they will give you a free shout-out. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning.

Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition.

OR: You Can Use Influencer Platforms

Influencer platforms are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. They are simple, easy to use and most importantly – they work!

Click here to find more about the best influencer platforms for your business. 

Best Influencer Platform To Advertise your Products

Anyway…

When the perfect influencer matches up with you, success is almost guaranteed.

Keep reaching out and don’t give up!