Why Brands Should Use Micro Influencers Instead of Celebrity Influencers

Over the last few years, influencer marketing has become one of the most popular and effective forms of marketing. Brands use influencers to reach highly targeted, engaged and loyal audiences that they otherwise couldn’t reach using more traditional advertising methods like Facebook and Google Ads.

There’s no doubt that influencers are a great tool for brands that are looking to increase their sales, brand exposure, and establish relationships with their consumers. However, many brands are under the impression that influencers with larger numbers of followers make better partners, which isn’t always the case.

Influencers with several hundreds of thousands or millions of followers are excellent to use if your brand is looking to increase its reach. Though, when it comes to increasing engagement and their ROI, studies have shown that using micro influencers will deliver much better results.

Below, we will discuss the difference between micro influencers and celebrity influencers, and touch on the benefits of using them in your brand’s next influencer marketing campaign.

Image: Instagram (@laurissawillems)

What are micro influencers?

When people think of influencers, they usually think of content creators with millions of followers and huge brand endorsements. These influencers are defined as ‘macro influencers’ or celebrity influencers.

Micro influencers are influencers that typically have between 3,000 and 300,000 followers or subscribers on their social media account. They’re content creators, who are also very normal, everyday people. They typically post less sponsored content than celebrity influencers and some even hold a day job in addition to being an influencer.

Image: Instagram (@blankitinerary)

What are the benefits of using micro influencers?

Word of mouth instead of idolizing

Most brands hire celebrity influencers because they’re counting on the fact that their followers idolize them. The belief is that their followers are persuaded to buy the advertised products because they look up to the influencer. The public idolizes and relates to influencers, which is what makes them such a powerful tool in the marketing world. However, micro influencers take this a step further.

Micro influencers are normal people who post interesting content that the public loves and trusts. The fact that their audiences trust them means that they automatically have the power of persuasion on their side, which is why most brands are starting to use more micro influencers as part of their marketing strategies. In a way, using micro influencers is a great way to market your products using ‘word of mouth’. Brands collaborate with smaller influencers because the public trust them the same way they trust an acquaintance or a friend.

Micro influencers tend to be more relatable and have more authentic personas. This makes them more credible when they promote new products and brands to their followers. In fact, studies show that consumers are seven times more likely to trust the recommendation of an influencer they follow than the recommendation of a celebrity. The perceived authenticity of micro-influencers is extremely effective when trying to reach consumers and promote products.

According to Socialbakers, “…consumers make most of their purchase decisions based on suggestions by close friends (86%), although distant friends (39%) and influencers (31%) also carry good clout in their decision-making.” The result of using micro influencers is similar to when your friend or acquaintance recommends a new product to you. You’re more inclined to try it out.

Higher engagement

If increasing engagement is a priority for your brand, you should consider using micro influencers in your next marketing campaign. Data has shown that influencers with larger numbers of followers tend to have lower engagement rates. On the other hand, micro influencers are very impactful when it comes to increasing campaign engagement rates. According to Adweek, “micro-influencers with under 30,000 followers have been shown to deliver 60% higher campaign engagement rates and those campaigns are 6.7 times more efficient per engagement…”

Micro influencers frequently like their followers’ comments and they reply to them, which makes their followers feel like they have a connection with them. By contrast, macro-influencers or celebrity influencers respond to comments less frequently and likely have a lot more spam in their comments. People are more apt to listen to the recommendation of an influencer that they identify with than a celebrity who seems very “out of reach” to them.

Image: Instagram (@cheraleelyle)

Stronger ROI

Another benefit of using micro influencers instead of celebrity influencers is that they can deliver a better ROI on campaigns. According to Experticity, data shows that micro influencers drive up to 22 times more conversions. The reason behind this goes back to the idea that micro influencers are more authentic than macro influencers and celebrities. The strong connections that micro influencer have with their followers can have a huge effect on purchasing behavior.

Because micro influencers don’t have the same amount of reach as macro influencers do, working with multiple micro influencers at once is an excellent way to positively impact ROI while making sure your ads are seen by millions of consumers. Not to mention, brands can easily hire many micro influencers at a relatively small cost.

They often work through agencies

Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. These agencies help to mitigate risk for both influencers and brands. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers.

By working through agencies, brands can avoid doing in-depth research to find their next influencers. They can simply scroll through influencer platforms to discover thousands of micro influencers across multiple niches all in one place. Not to mention, much of the communication happens directly on the influencer platforms as well, which ensures smooth communication between both parties.

On-going partnerships

It’s much easier for brands to initiate long-term partnerships with micro influencers than celebrity influencers because they are much less expensive. As reported by Tapinfluence, 77% of marketers believe that long-term ambassadorships are a more effective form of influencer marketing. On-going partnerships with micro influencers are a much more powerful way to advertise your products than simply establishing a one-off collaboration with an influencer.

As we established earlier, consumers develop authentic relationships with micro influencers, which makes them more persuasive spokespeople. When an influencer continues to promote a specific product, it gives the impression to their followers that they genuinely love this product. In turn, they will be more likely to listen to the influencer’s recommendation.

Micro influencers are less costly

While influencer marketing can still more costly than other forms of advertising, it doesn’t have to completely consume your brand’s marketing budget. Using micro influencers is a great solution for brands that want to use influencer marketing, but can’t afford to pay $10,000 per sponsored post. SocialMediaToday reported that, on average, hiring a micro influencer costs roughly $180 per post on Instagram. This is much more affordable than the costs of hiring celebrity influencers to sponsor your products, and it’s effective.

However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams.

Awesome Step-By-Step Guide On Growing Your Followers And Making Money As An Instagram Influencer

How To Grow Your Followers And Make Money As An Instagram Influencer!

Seasoned influencing pro, or just starting out, we’re sure you’ll find this article very useful and we’ve tried to cover as many bases as possible from “growth tool hacks” to “influencer platforms” so that you’ll have an upper hand when it comes to making money as an Instagram influencer!

Making money as an Instagram influencer is extremely exciting, lucrative and you will turn it into a full time job if you follow the right steps. You should however, treat this like any other business and success doesn’t come overnight. It takes time, patience and dedication to truly succeed and become a well paid, in-demand influencer.

Fortunately for you we’ve had years of experience in growing accounts and acquiring paid sponsorship so it’s a pleasure to be able to share our knowledge with you:

OKAY LETS GO!

SETUP AN INSTAGRAM ACCOUNT

First things first… You’re going to need an Instagram account if you want to make money as an Instagram Influencer! Download the Instagram app and create an account.

Create one under a business account! This way you’ll get more data and analytics which is very useful for understanding how your posts performed, you can also add “Swipe Up” links on IG stories which are needed when promoting affiliate links or driving traffic to other websites.

You can read an article written by Forbes on: The pro’s and con’s of using an IG business account here >

FIND A NICHE

Before you start posting content you should decide on a niche or theme that your account will follow. Decide on a niche you are knowledgable with, something you have a passion about and can truly be comfortable posting new content each day or week, otherwise you’ll find yourself getting bored a few months down the line.

Brands and companies look to work with “niche focused” accounts and influencers, if all your posts are a jumble of travel, food, tech and horoscopes then it will make things very difficult if you were trying to approach a lipstick or perfume company for sponsorship. The more focused your niche is, the more you’ll be able to charge in a potential sponsorship deal and the more success you’ll have with landing paid promotions.

We wrote an article on the top 5 most profitable niches but be careful if you choose one of these as they are very saturated with thousands of other influencers.

GETTING MORE FOLLOWERS

Getting more followers on Instagram can be achieved very easily if you know how. There’s a few different tricks and hacks (paid & free) you can do which helped us grow our account from 0 to over 60,000 followers in just a few months! We’re going to cover all these tips and hacks below, starting with the basics;

POST ENGAGING CONTENT, FREQUENTLY!

When you post content to your Instagram it needs to be an image / video that people find interesting, funny, amazing, strange or cool! The goal is to get high engagement and people commenting or tagging other people so you achieve a higher organic reach. Try to post content daily and at the best time of the day to maximise engagement.

The more likes and comments your post receive, the more Instagram will serve / show your post to other IG users. You can read our other post on how to boost engagement here>

VIDEO’S ALWAYS PERFORM BETTER THAN IMAGES

As you can see from above, when we post videos they always out perform the image posts and have much better engagement rates, people react more to video posts so the more you can post video’s the quicker you’ll be able to grow your account. We gained 775 new followers after posting the video compared with only 10 new followers with the image post.

INSTAZOOD INSTAGRAM BOT TOOL

One of our most favourite Instagram tools is Instazood , it can also be used to promote affiliate offers with great results but for the sake of this article we’re just going to show how effective it is for gaining more followers.

Instazood is basically an Instagram bot that will automatically; follow, like, unfollow, comment and direct message other users posts or accounts. Because of it’s super cheap price and very effective results we think it’s the best way of getting followers quick!

Below is an image of our very first day using Instazood, we gained 79 followers in just 24 hours which might not seem like much but if you continue this over 1 month you’ll get 2370 new followers per month, that’s 28,440 per year! We’ve heard of others using instazood and being able to gain over 600-700 new followers each day!

After you setup an account you’ll be able to connect your Instagram profile and login to your dashboard. From here you can start tweaking the settings.

TARGETING SETUP – Firstly you need to let Instazood know what to target, we’ve found that the “Hash-tag” and “Followers” seem to work the best. Instazood is going to automatically follow, like or comment on other users posts or accounts based on the targeting you select.

Because our account is focused on the “Influencer” and “E-commerce” niche we used hashtags like: #Influencer #InfluencerStyle #Influencers #shopify etc.. The instazood bot will then start targeting accounts that have posted images that have used one of those hashtags on their post!

You can select between post OWNER or post LOVERS

  • post OWNER – Will comment, follow or like posts from a person that posted the image or video to their own account with the hashtag you select.
  • Post LOVERS – Will comment, follow or like posts from a person that has taken interest in Post OWNERS post that used the hashtag you select.

COMMENT SETUP – click into the “comment” section and remove all the pre-set comments and create your own. These comments will be posted on other people’s posts, you want to use words / phrases that are generic because these comments will be posted on hundreds of peoples photos. We use things like “”Love It”” “”Nice Post! Checkout Our Page””

Once you have everything setup just leave Instazood to get to work and you’ll start seeing followers in a couple of hours! SIMPLE!

USING INSTAGRAM ENGAGEMENT GROUPS

Instagram Engagement Groups are very useful and can help in making your IG posts go viral.

An Instagram Engagement Group is a group of people that have accounts with similar niches as yours. The people in the group work together to help your published posts get more engagement by commenting or liking your recent posts.

We’re in around 30-40 different engagement groups, most of the people in those groups have around 100K-2M followers so when these guys like or comment on our posts it will also show their followers that they have interacted with our posts, this means that you have more chance of their followers checking out your posts and account.

The main reason to use engagement groups though is to make your posts get more engagement. As soon as you publish a new post you can DM that post into the groups and tell the people in those groups what actions you want them to do!

As you can see in the image above, these are other people in the engagement group that have sent the post they want everyone to interact with. L&C (means Like And Comment) and TOP ROW (means they want you to like / comment on all the last 3 posts on their account)

By using IG engagement groups you can trick Instagram’s algorithm! Instagram has complex algorithms and will show your latest post to people that are interested in the image or video you have posted. If A lot of people like the posts and find it interesting then Instagram will serve it to more people! Meaning you’re more likely to get more interaction likes and followers!

By using an engagement group you are tricking Instagram’s Algo by asking people in the engagement groups to comment or like your posts! By doing this Instagram thinks that people really do like your post so they bump up the organic reach and serve your post to much more people!

Be careful though! Instagram are starting to crack down on engagement groups!

We advise that when you ask people in an engagement group to comment your post that you tell them to use a sentence that has 5 or more words!

DON’T get them to simply comment: NICE / COOL / AMAZING / EPIC / WOW – Instagram now knows about these tricks so make sure they comment with a 5+ word sentence on your posts to be effective.

HOW TO FIND BRANDS OR COMPANIES TO PAY YOU!

Once you have a few hundred to a few thousand followers you can start finding companies to pay you!

There’s a few different methods you can use to find brands or companies to pay you for sponsored Instagram posts:

FACEBOOK INFLUENCER GROUPS

There are many Facebook influencer groups where you’ll find brands looking to pay you for sponsored posts, these are really good as you’ll be able to speak with the person directly and find out more about their product or to discuss the payment and terms etc.

We have an Influencer group which you can join here >

Some other influencer Facebook groups we like are:

INFLUENCE MARKETING GROUP

INFLUENCE MARKETING MASTERMIND GROUP

INFLUENCERS X BRANDS

SOCIAL INFLUENCER GROUP

INFLUENCERS & CREATORS & BRANDS 

INFLUENCERS ON INSTAGRAM

CONTACT BRANDS DIRECTLY

You can contact brands directly on Instagram to see if they are interested in working with you. This is slightly time consuming and in most cases the companies won’t reply. However if you do want to try this you can start by looking at other influencer posts and checking out the products they are promoting!

If you see influencers promoting products then there’s a high chance that the companies are actively seeking influencers to promote their products!

to search for influencer posts you can type in the Instagram search bar things like: #AD #influencer #influencerswanted #paidpost #collaboration #sponsoredpost #sponsored 

Check the product tags they use and it will take you to the Instagram page for the brand or product, then you can start sending them messages about you being interested in their product and would love to be an influencer for them!

USE INFLUENCER PLATFORMS

Influencer Advertising Platforms are the best way to find paid work as an influencer!

Influencer platforms have hundreds to thousands of brands that are looking for people just like you to promote their products! You have a much better chance of being selected to run a sponsored post with an influencer platform than you do by reaching out to brands individually! It’s much less time consuming and you can find some really good brands to work with!

You can read our article on the 5 of the worlds best influencer platforms here >

We have also interviewed a few other influencers about how they find paid work and grow their followers, these are a great read and very useful:

DIMITAR HRISTOV – TRAVEL INFLUENCER INTERVIEW

JOSH WILLIAMS & SARAH HARRIS – INTERVIEW

If you like this article and found it useful please give it a share!

 

 

How To Be A Successful Travel Influencer: Dimitar Hristov

For Dimitar Hristov, working as a luxury travel influencer has been a long-time dream. His content documents the many luxury trips he has taken around the world, men’s fashion, and lifestyle.

On his Instagram (@dhlifestyle), you’ll find everything from photos of Dimitar’s swoon-worthy colorful travel photos, to his workouts in luxury fitness clubs. If you keep scrolling down Dimitar’s Instagram page, you’ll even find a few photos of yummy healthy dessert recipes he’s concocted!

Since he was 12 years old, Dimitar has been passionate about traveling and video editing, saying: “I never get bored of trying new things and now I am extremely dedicated to this industry and I always strive to improve my skills.”

Not only has Dimitar built a large following on Instagram, but he also has his own successful blog where you’ll find details about his travel adventures. He writes blog posts about all things fashion-related, luxury accommodations he stays in around the world (eg Dubai, Morocco, Mexico, Greece, etc), and much more.

As an influencer who focuses on travel, lifestyle, and men’s fashion, he hopes that his content will spread knowledge and inspire his followers to be creative and travel the world.

Since beginning his career as a travel influencer, Dimitar has built a loyal Instagram following of over 110k and has had the chance to work with large brands, including Levi’s, Converse, Vitamix, Moet & Chandon, Hyundai, Daniel Wellington, and many more.

We chatted with Dimitar, who shared with us how he curates new travel content, what his key to success is, and what advice he would give on how to be a travel influencer.

Read the complete interview below.

  • Would you say your Instagram account’s growth happened slowly over time, or quickly in a small period of time?
    It definitely didn’t happen overnight. I started posting on Instagram back in 2014 so it took me about 4 years to grow my page. However, I believe patience is key when building an engaged audience and I’d advise everyone that is just starting out to stay consistent in order to be successful.
  • What have you found to be the biggest challenge as an influencer that focuses primarily on luxury travel & fashion content?
    Freelance life can be challenging as there isn’t a strict salary each month, but I absolutely love doing what I do, and the freedom and creativity that come from being my own boss so I don’t find many challenges.
  • How did you get your start as a social media mogul? Was it a series of events, or one opportunity in particular that kick-started your career?
    I would say there was one night that turned my life around. It was almost a year ago when I was invited to a press event and I was so nervous because it was my first big occasion. On the other hand, I was super excited because I knew I was going to meet up with so many people. After that night, I realized how important it is to network all the time and since then I always try to make new friendships.
  • Do you tailor your content towards your followers, or do you simply post content that reflects your interests and personality?
    That’s a great question and I get it asked all the time. I think people usually struggle to find their niche because there are so many things they’re passionate about. However, I’d suggest posting a mix of everything when they start and see which content gets the most engagement. In the beginning, I started posting mainly about fitness but over time I found that my audience engages way more with my lifestyle content so I decided to make a change.
  • You’ve worked with several large and reputable brands in different industries (eg Levi’s, Moet & Chandon, Hyundai, etc). How did you initially find sponsored work?
    I usually get contacted by brands directly or work on campaigns through influencer marketing platforms.
  • Do you still seek out sponsorships, or do you pick and choose from the brands that come to you?
    I only work with brands that I truly believe in. At the end of the day, my audience trusts me and the last thing I’d do is let them down by promoting something that I don’t really use.
  • How do you agree on a price for paid posts?
    It depends what are the brand requirements. If they’d like me to make a video, they would be willing to pay more because it takes more time to create such content.
  • For a lot of aspiring travel influencers, funding their trips can be an issue when they get started. Do you have any advice for travel influencers who are trying to overcome these barriers?
    I don’t think brands look for your number of followers anymore. So, even if you’re just starting out, try to post original content all the time and pitch yourself to hotels or resorts. If the quality of your posts is good, then you’re likely going to get a complimentary stay in exchange for social media promotion.

  • What are your favorite brands to work with? In the future, are there any you’d love to work with?
    I love working with brands that believe in me and give me the freedom to create great content. In the future, I’d love to work with Nike. (Big fan since a young age).
  • Have you ever really struggled to work with a brand? If so, how did you handle this?
    Fortunately, I haven’t had any bad experiences yet.
  • Influencer marketing is increasingly becoming a competitive business. What tips would you give to aspiring influencers looking to get their start in the industry (eg how can they set themselves apart from their competitors)?
    As cliche as it sounds, be unique! In order to stand out from the crowd, you have to tell your story in a unique way. I think it’s great to look for inspiration from other people’s content in the beginning but always stay true to yourself.
  • Do you think you have a personal brand image?
    I think so. I get hundreds of DM’s every day from people telling me how much they like my style and how I motivate them to go out and explore the world. Every time I read such messages, it makes me so energized.
  • Do you have any tips for curating new content that you picked up along the way?
    Take time to plan your Instagram content. It will save you in the long run and ensure your feed is unified and well executed.
  • Have you ever taken any risks in terms of promoting a new product, or introducing new content? If so, what was the result?
    As I said earlier, my biggest concern was to entirely change my niche. I didn’t know how my audience was going to react but fortunately, it turned out they liked my new content even more.
  • Social media is used differently around the world due to cultural distinctions (eg the United States, Australia, Dubai etc). As a luxury travel influencer, is this something you need to consider when you’re posting new content?
    Yes, you have to be careful what you post. For example, when I was in Dubai I wasn’t allowed to post content that includes alcohol. So, do your research before visiting new destinations because otherwise, you can get into trouble.

Follow Dimitar Hristov on Instagram @dhlifestyle

How an Influencer Power Couple Built an Empire Using Instagram

In just 4 years, Sarah Harris (@iamsarahharris) and Josh Williams (@wanderwithwilliams), one of Instagram’s power couples, have built a combined loyal following of over 1.8 million Instagram followers and 6.7K YouTube subscribers.

Although the couple is based in Auckland, New Zealand, you’ll find them traveling to luxurious destinations around the world, like Bali, Bora Bora, and Cape Verde.

Sarah and Josh’s Instagram accounts detail their travels around the world, fitness routines, and lifestyle. Moreover, through their careers as influencers, they managed to create a hugely successful watch brand, Sachii (@sachiiwatches).

The couple created Sachii timepieces because they wanted to design refined, minimalistic watches that are also comfortable to wear. Ultimately, the couple wanted to design timepieces that had a more modern look. However, Sachii was also a passion project for them.

After seeing animal abuse up close, Josh and Sarah wanted to put their popularity to good use. With every purchase of their timepieces, Sarah and Josh donate $10 towards Soi Dog Foundation, a charity that helps rescue abused dogs.

It’s easy to see why they’ve become so popular. Josh and Sarah’s content is colorful, engaging, and gives us serious wanderlust (and makes us want to hit the gym!).

We chatted with Josh and Sarah, who shared with us how they gained their huge followings, and advice they have for aspiring influencers. Read the complete interview below:

We love the Sachii brand! How did you come up with the idea and why did you choose to launch a watch brand?

As content creators, we were sent a number of overpriced “new school” watches. The problem was that they didn’t sit flush on the wrist, the hour marks were too noticeable and they just weren’t modern enough. This inspired us to draw our own collection of minimalistic refined timepieces. We also wanted to have a strong purpose and mission behind our brand so for every watch sold we essentially save a dog’s life by donating $10 to the Soi Dog Foundation which provides food and the necessary medical treatment to save one dog’s life.

What were your biggest struggles when you were in the process of launching Sachii watches?

Dealing with influencers as our number one marketing channel has been an interesting hurdle for us. There’s still a lot of novelty around influencer marketing and a lot of influencers aren’t really sure on how to value themselves which can cause some confusion around collaborations.

You both have very active Instagram accounts and YouTube channels. Do you think that Instagram is better for interacting with your audience than Youtube?

I think that both deliver a lot of value and both provide the opportunity to interact in a very engaging way, but yes. From a business point of view, Instagram is better. For personal branding, youtube is the way as it’s more scalable.

What’s advice can you give aspiring influencers who are trying to get more followers/subscribers? How can you keep them engaged?

It really comes down to three key components – Consistency, Authenticity, Quality.

How do you guys manage to keep up with everything? You both have such active lifestyles from keeping fit, managing your personal training company, running the Sachii brand and then updating your social accounts daily! Is there a routine you stick to throughout the day?

Ha, great question! Having goals in place and utilizing time management tools that ensure we stay on track is a credit to how we’re able to get so much done, but it’s not easy! We spend a good 14-16 hours daily working on everything but for us, we don’t consider it work. Most people would freak out at that but we love it. The daily hustle is exciting and every day is different, we’re building our empire together so we wouldn’t have it any other way. That being said, balance is extremely important to us. Work hard play hard!

Do you think influencers should try launching their own brands or focus on getting paid sponsorships to promote other brands and products instead?

Both, there’s no better time to be focusing on personal branding as it’s only going to get harder to stand out and make a name for yourself. Starting your own thing isn’t always what somebody wants as there’s a lot of stress and hard work involved but yeah ultimately, If you want to really get ahead and set yourself up for the future then starting your own brand on the side is a good move.

Which influencers are you both inspired by?

I personally look up to the likes of Jonny Edlind, Christian Guzman, Ali Gordon, and Jack Morris (doyoutravel) to name a few.

Sarah looks up to the likes of Lydia Millen, Byevelina, and ssssamanthaa.

Do you have any plans for Sachii watches in the future?

We’ve actually just released our brand new packaging which we have a ton of raving fans over right now and we’re so happy with. We also have a new women’s line coming out in time for Christmas which features a smaller face with new colors which we’re really amped about. Other than the watches, we just really wanna make a difference, our goal for the next 12 months is to have saved over 1000 dogs which we are super motivated to try and do!

Do you use other influencers to promote the watch brand? And if so what do you look for when selecting influencers to work with?

Yes, influencer marketing is actually our number one marketing channel. We look for people with great content that have a good engaging audience that would be well aligned with our brand. Sometimes we find people that may have very little followings but have extremely cute dogs which we still collaborate with as our mission is to save rescue dogs so its all very well aligned.

What key advice would you give people that are trying to break into the world of influencer marketing (both as an influencer and as a brand)?

Figure out exactly WHO your target market is. You may have the best product in the world but if it’s not put in front of the right people it’s not gonna sell. For personal branding, it’s really the same but focus on being authentic and genuine, deliver great content and figure out how to constantly add value to your audience.

The Epic Lip Art That Turned Vlada Haggerty Into an Instagram Star

Very few people would walk around in the streets with their lips painted like Vlada’ Haggerty (@vladamua) – but that’s the point. There truly is nothing quite like it. Her edgy lip art is incredibly detailed and interesting to look at, which explains how she built a huge following of nearly 800k and led her to build a career in the cosmetics industry.

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Photo Credit: Instagram @vladamua

Vlada Haggerty, a makeup artist and the Lip Editor in Chief at Smashbox Cosmetics, uses her Instagram account to post her makeup art. She’s known throughout Instagram’s makeup community for creating elaborate lip art. Vlada uses many different materials to create her mesmerizing lip art, including rhinestones, paint, sequins, and a ton of different shades of lipstick. According to Vlada, her lip art sometimes takes hours to create. She stated that covering her lips in sequins and rhinestones takes between an hour and an hour and a half, whereas it takes her about three to four hours to paint and draw on her lips.

As you could imagine, Haggerty must have incredible patience to create her intricate lip designs, but it has clearly paid off for her. Since 2015, Vlada Haggerty has made a name for herself in the makeup and fashion industries. She has been featured in several large publications, including Teen Vogue, Fashion magazine, Cosmopolitan, and more.

Screen Shot 2018-11-01 at 13.06.00In an interview with Coveteur, Vlada wrote that she started experimenting with lip art when she moved to Los Angeles with her husband a few years ago. According to Haggerty, she was expecting a job transfer with Sephora upon moving, however, it didn’t pan out: “…I ended up in L.A. on December 15th, right before Christmas, with no friends, no job. It was really scary.”, wrote Vlada.

After moving to LA without a job, she began experimenting with different techniques. Vlada credits London makeup artist, Karla Powell, as her initial inspiration for experimenting with lip art.

While Vlada’s unique content is admired by nearly 800k followers, large corporations and publications are also eyeing her interesting take on makeup. In fact, earlier this year, Vlada sued Make Up For Ever, an LVMH company, for copying her lip art to promote their products.

Screen Shot 2018-11-01 at 13.06.31

According to Vlada, Make Up For Ever reached out to her several times, asking if the cosmetics company could use her lip art in their marketing campaigns. Allegedly, Vlada politely declined all of their requests for a collaboration as she was already under contract with one of Make Up For Ever’s competitors, Smashbox.

When it comes to her success as an influencer, Vlada has expressed that she saw a surge in her Instagram followers after having her lip art reposted by Anastasia Beverly Hills. “That was great, and that’s why I fight for proper credit”, she told Coveteur. Vlada elaborated on this saying that many people miss opportunities when they aren’t given credit for reposts on social media.

Particularly for influencers looking to build up their following and gain recognition, it’s imperative for them to fight for credit when they are reposted on social media – we never know what opportunities can arise from the right publicity.

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FOLLOW @vladamua

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9 Of The World’s Best Instagram Agencies for Businesses

Instagram is a huge social media platform for businesses. From advertising, content creation, communicating all the way to influencer marketing — businesses use multiple methods to increase their brand awareness.

Creating a social media campaign works, but it requires a lot of work too. You have to know a lot of different things to have a profitable social media campaign. Most businesses prefer to focus on their product instead of this — and that’s how Social Media Marketing agencies were born.

SMM agencies help businesses with their social media campaigns, so they can focus on providing the best service. In this article, we’re going to explore some of those agencies, mainly focused on Instagram marketing. Without further ado…

(In No Particular Order) Here’s a list of the top 9 Instagram marketing agencies for brands and businesses:

1. Jumper Media

Jumper Media is a San Diego based, worldwide social media agency that focuses solely on Instagram. While most other agencies provide services for multiple platforms, Jumper Media is only interested in Instagram, and that’s what makes them stand out from the rest. They claim to be experts when it comes to Instagram and they do indeed have a pretty strong Instagram page to back it up.

They offer a variety of different services including growth, management, content creation and advertising. We’ve talked about these services earlier, but you can find full detailed descriptions and summaries of each one on their website.

The most unique aspect of Jumper Media is their storytelling ability. They claim to be experts at storytelling, and you can find a lot of useful testimonials from their clients under the “Stories” page on their website. It is important to have a unique brand story in order to stand out from the rest — so this marketing angle sounds very appealing for brands who are looking exactly for that.

2. Fireball Marketing

Next up on the list is Fireball Marketing — social media marketing agency that offers a full range of services to their clients. As mentioned on their website, social media marketing is all they do, and that’s their core offer.

They offer services such as social media channel audits, social media management and ad management. On top of all that, they also offer secondary services such as blogging, influencer marketing, chatbots and more. Their main focus as a company is to provide brands and businesses with a clear path to success, taking them straight from the point A to the point B.

If you’d like to learn more about their inner workings, they have a whole page dedicated to a case study done on one of their clients. It explains the full process from research, strategy, approach and finally — realization

3. Lyfe Marketing

Lyfe Marketing is a giant social media marketing company with more than 50 employees working there. They offer a lot of different services including social media management, advertising, content creation, PPC campaigns, web design and more.

Although they provide a variety of services, their main focus is on paid advertising. Lyfe Marketing spends most of it’s time working on marketing, rather than management and it appears to yield great results for their clients. Advertising on Instagram is very underrated, so it might be worth giving it a shot.

4. SocialElite 

Social Elite Club is more of an influencer advertising platform, focused primarily on influencer marketing, rather than a classical agency, but they fit the description and cover some of the important aspects of influencer marketing. They work with both influencers and businesses who are looking to advertise their services. When it comes to influence marketing, it all comes down to choosing the right kind of influencer — and that’s exactly where Social Elite Club thrives.

SocialElite has claimed to be the fastest growing influence marketing company in the world.

With revolutionary technology such as campaign creation software, real-time monitoring and “Cost per Action” system, they can easily help you succeed with influencer campaigns.

5. Viral Nation

Viral Nation is an Instagram agency that works exclusively with businesses and influencers. They brand themselves as a global influencer marketing and influencer talent agency that represents influencers on the top social media platforms. They help companies find the best influencers for their campaigns, but they also offer secondary services such as consulting, growth and management.

Viral Nation claims to be the largest influencer talent network in the whole industry.

Their portfolio page shows large clients such as GoPro, Disney, Nestle, Bud Light, and Tencent.

6. GRAMiety

As their name suggests, GRAMiety is an LA-based marketing agency working exclusively on Instagram. They offer a variety of different services, including content creation, account management, analytics, account growth, Instagram advertising and more.

As opposed to others on the list, GRAMiety seems to be more focused on working with small businesses rather than large companies. This makes them a viable option for smaller, perhaps local businesses who are looking to get their name out there on the social media. They have services as cheap as $149/month which seem like a great deal.

7. True North Social

True North Social is another LA-based social media agency with distinctive services. Although they offer many different options such as social media management, SEO, and Shopify design, they also have Instagram specific services — mainly Instagram advertising, and influencer marketing.

Their main goal is to research and perfectly understand the client’s target audiences in order to create the best possible marketing strategy. They claim to be the Instagram agency that delivers results and not just promises.

With almost 200.000 followers on their Instagram page, True North Social seems to be an agency that knows what to do with this platform. If your goals match that number, it’s probably worth giving them a shot.

8. Upfluence

Upfluence is a Social Media Marketing agency focused on influencer marketing that’s enabled by great use of software technologies. The software that they offer for businesses and use themselves offers many useful tools such as Search Engine, Managment & Analytics.

Businesses have the option to buy their software for commercial use, allowing them to optimize their influencer campaigns easily, or they can hire Upfluence to do all the hard work. Either way, the results are great and definitely an option for most brands.

9. Bad Rhino

Bad Rhino Inc is a social media marketing agency based in Philadelphia. All of their services are focused exclusively on social media platforms, giving them an edge over similar firms.

They offer services such as social media audits, content creation, strategizing and monthly analytics.

Bad Rhino SMM agency is featured in Forbes’ list of social media agencies, and they’re also among the top-ranked on a popular B2B review website, Clutch. These achievements give them the right to say that they’re one of the leading agencies in their field, with hundreds of clients and years of experience.

An In Depth Guide to Instagram Analytics for Businesses

When Instagram first came to the online world in 2010, nobody really took the platform seriously, especially businesses. Nowadays, almost all internet-based businesses and brands rely heavily on this platform. It is a proven formula that works, so no wonder many businesses use it.

The reason Instagram is so popular in the marketing world is it provides a variety of options to increase brand awareness and boost sales. Businesses from all around the world rely on influencer marketing, IG advertising and content publishing to boost their overall brand image.

In order to come up with the best Instagram strategy, businesses have to rely on data to determine what works and what doesn’t. That’s why every brand needs to know how to use Instagram analytics tools to their advantage.

Instagram Insights

If you want access to all of your Instagram data, you need to have a business account first. If you don’t already, you can find this options in settings and simply change your account to a business one. Once you do that, you gain access to a feature called — Instagram Insights.

Instagram Insights
Source: Buffer.com

Clicking on this button will take you to a page where all of your data can be found.

There’s a lot of different data here, including:

  • Activity
  • Post Statistics
  • Stories Statistics
  • Audience Statistics

In these 4 sections, you will find a lot of useful data about each one of them individually. We will cover each one of these to see what exactly they mean.

Activity

Activity page is pretty standard and it covers some basic data such as Impressions, Reach, Profile Visits, Website clicks etc.

Impressions and reach is a standard data that measures how many times your profile has been visited and how many users have seen your posts. We also have a profile visits info which can be important for businesses who are looking to increase conversion.

Business should be looking at website & email clicks as this is the key metric to determine whether or not your followers are converting. You should be focused on increasing these stats as much as possible.

Content Statistics

These statistics are relevant to all the content that you publish on Instagram, including stories as well. In this page, you will find metrics for each individual post and story, with data such as impressions, likes, comments, replies, actions etc.

These statistics are different for posts and stories.

For your posts, you will be able to see the amount of likes / comments per post, as well as some additional data like post saves, actions and discovery. Business should focus on increasing all these numbers, in no specific order. Similar to activity, the most important metric here is, of course, actions taken — which can be anything such as profile or website visit.

Instagram Insights

Instagram stories have similar statistics, such as impressions and reach, or the number of people that save your story. But you can also see some interesting data such as taps forward, replies, swipes and exits. If you’re publishing more than 1 story at once, this can be useful to determine whether or not your first story was captivating enough to get them to see the second one. In this case, fewer swipes and exits are better.

Follower Statistics

Finally, you can find all the data about your audience, such as their average age, gender and location. This can be crucial to creating a good marketing strategy, especially when you’re planning to do paid advertising which relies heavily on data such as age & location.

Instagam Insights Audience Data

When you know all of the useful data about your audience, you can then plan your content to cater to their needs. For example, younger audiences may appreciate more humor, memes and trendy posts compared to older ones.

Continue reading “An In Depth Guide to Instagram Analytics for Businesses”

How a Makeup Artist Built a Billion Dollar Beauty Brand

Huda Kattan, a U.S.-born daughter of Iraqi immigrants, is one of the most successful women influencers in the world. She is listed in the Forbes’ top 50 list of the world’s richest self-made women and her net worth is estimated to be $550 million. Her make-up brand, Huda Beauty, has an estimated value of $1 billion according to Forbes.

However, things weren’t always like that. Huda Kattan used to be just another woman with a passion for makeup and beauty, until she went online and started off her influencing career.

Huda Kattan Influencer
Source: Forbes

Huda Kattan grew up in Oklahoma in a small town where, by her own words, she often felt like a stranger. Her ethnicity was different from her peers, which stirred a lot of problems and often caused her to be bullied. Because of all that, she started to wear makeup at a young age and fell in love with it. She wanted to finally embrace her name and nature, not hiding from the world anymore – and she did exactly that with her Huda Beauty brand.

After her short career in business and finances, she finally decided to quit and become a full-time makeup artist. In 2010, Huda Kattan started a beauty blog, Huda Beauty, which officially kicked off her career as an internet influencer.

The blog, that was mostly filled with “how-to” videos in regards to makeup, quickly took off and took the internet by storm. A lot of girls all around the world loved her content, and she gained worldwide fans on her social media profiles. Slowly but surely, she started gaining traction and building her name as an influencer in beauty niche. As she started to gain popularity among internet fans, Huda decided to finally start her own business, selling beauty products.

Huda Kattan quickly realized that she had a knack for business. She borrowed her first $6000 from her sister and invested some of her own money in order to push her first product to the market – premium false eyelashes that worked perfectly. Her products sold out on the first day, and the key factor was an endorsement from Kim Kardashian herself, who helped Huda build the name she has today. She sold $1.5 million in the first year, and $10 million next year, and the brand has only been growing ever since. Kim Kardashian helped a lot to build this brand, and it is a perfect example of how powerful influence marketing really is. To this day, Huda Kattan is still linked and compared to Kim, with people calling her “The Kim Kardashian of Online Beauty”.

Huda Kattan Kim Kardashian influencers
Kim Kardashian and Huda Kattan in the center

Huda Kattan now runs her Instagram account with 28 million followers, and her YouTube channel has 2.5 million subscribers as well. Most of her sales come from online efforts, purely from influence marketing from her various social media platforms. She claims she never spent a $ on marketing, and she did it all through organic, influencer efforts.

Being a true businesswoman that she is, she doesn’t want to stop there. Huda is also focused on retail sales, and her brand is the top selling in Sephora stores. Her brand sells more than 200 different beauty products that are unique. Kattan says that she eventually wants to build a brand as popular as L’oreal, and she’s on a good path to do exactly that.

We can only wait and see what happens with Huda Beauty from now on, but a $1 billion dollar brand is a pretty good start from someone who started off as a simple influencer. By the end of 2018, the brand will be in more than 900 stores all across the world, and the company will open its first U.S. office in San Francisco or LA.

Huda Beauty’s revenue for 2018 is expected to be roughly $300 million. 

 

The Founders of Instagram Resigned After Growing Tensions With Mark Zuckerberg

Huge news coming from San Francisco as Instagram co-founders Kevin Systrom and Mike Krieger resign from their executive positions at Instagram. 

On Monday night, Kevin Systrom, Instagram’s CEO and Mike Krieger, CTO – informed the world and Facebook of their decision to step down from their executive roles over at Instagram. This decision took the world by storm, especially since it seemingly came out of nowhere, but it did it really…?

Relationship Between Facebook & Instagram

As we know (and if you don’t, well now you do!), Facebook bought Instagram for $1 billion back in 2012 and ever since then, Instagram has been growing under Facebook’s own wings. This gave a lot of new opportunity for growth, especially with all the insight that Facebook had on how to run & operate a huge, successful social media platform.

Facebook buys Instagram

And it worked – Instagram grew huge after being adopted by Facebook. As of June 2018, Instagram grew to a total of 1 billion monthly active users, and just for reference – that number was less than 100 million back in 2012 when Facebook bought Instagram.

Instagram took the world by storm, with its unique design and features that kept getting better as each year passed by. It’s no wonder why Instagram is so popular nowadays. But with all that growth, Facebook had something to say about it.

Ever since 2016, Facebook has been on a steady decline – their numbers hit a flatline, especially in the US market. With all the drama around elections, privacy and just recently, Cambridge Analytica scandal – Facebook has gotten a really bad reputation in the public.

But their problems don’t end there…

Facebook has also been constantly reinforcing new features, and they were not meant to benefit the users. These features included a non-linear news feed, increased number of advertising content and overall – user interaction went down heavily. Many users reported their dissatisfaction with the new business model, but Facebook didn’t do too much about it. After all, these new changes brought a lot of new money on the table.

So what did this all mean for Facebook – Instagram relationship?

instagram facebook relationship

Growing Tensions

As Instagram became bigger and bigger, Facebook obviously wanted to cash in on some of that growth – and they did. The company rolled out some new features and incorporated advertising strategies that made Facebook the social media giant back in the day. Long story short, Instagram, but mainly Facebook – made a lot of $$ profits, at the cost of user experience.

But everything has its cost. When Facebook started implementing Instagram features such as stories in their own Messenger app, a lot of people had objections. And you can see exactly why, it’s obsolete and unnecessary – rarely anyone uses messenger stories.

But what it’s all really about is the aggressive stance that Facebook took when it comes to Instagram, trying to milk off its popularity as best as they can. Users were unhappy, but rumors are – so were the founders.

Kevin Systrom and Mike Krieger obviously had objections and didn’t get along with this aggressive stance that Facebook took for Instagram as a platform. Over the years, tensions grew so much and I guess the bubble just had to pop at one point – The co-founders finally quit their positions and moved on.

This is what Instagram’s ex-CEO, Kevin Systrom had to say about all this:

Instagram Founders Quit

There’s indeed a lot of pretty words that hide something deeper, “simple product that solved universal problems” – It’s not so much now, is it?

On Instagram’s press release blog, Kevin Systrom reported the following :

Kevin Systrom Quits Instagram

Apparently, the grateful co-founders are living to explore their creativity and possibly venture into new, unexplored territories. They are now ready for the new chapter, new companies, new challenges.

But what does all of that mean for Instagram?  

Future of Instagram

As of now, the future is still certain. We are left to see what will Facebook do with the remains of Instagram. However, as the core founders and directors just resigned, it’s clear and obvious that something’s about to change, maybe for the good, maybe for the bad.

Instagram is changing and nobody knows where will it end up.

However, we’re going to stay tuned and patiently wait for Instagram’s next move. One thing is for sure, Instagram is way too big to fail. And it’s going to remain a powerful platform for all influencers, maybe even a better one – who knows?!

10 Simple Ways To Boost Engagement On Your Instagram Posts

Instagram is a great platform that allows you to do so many things. On top of that, it’s actually very entertaining and fun to use. However, it can sometimes get extremely overwhelming to think about all the small details that affect your Instagram profile. One of those details is Engagement Rate – the holy grail of every successful Instagram page.

If you want to succeed on Instagram, you have to have high engagement rate.

What Exactly Is Engagement Rate? 

Engagement Rate is simply a metric used to determine how your audience responds to your posts. You can actually calculate it yourself:

Average # of Likes + Comments / #Number of Followers = % Engagement Rate

Just as an example: Let’s say you have an average of 150 likes and 20 comments per post. And with that, you have 1000 followers on your Instagram account. So your formula would look like this: 150+20 = 170 / 1000 = 0.17 * 100 = 17% Engagement Rate.

In order to calculate average # of likes / comments per post, you have to calculate likes & comments from all your posts, and then divide them by the number of posts. It’s a lot easier to just use some online website calculators like Phlanx for this. 

Simple, right? But…

It’s a little bit more complex than that. We can only calculate it like this because this is the only info that we have. However, Instagram’s algorithm works a little bit differently to calculate engagement rate, and it considers other things like story replies for example.

Why does this matter? 

Because Instagram pages with higher engagement rate (the hidden algorithm one) get recommended more often to new, random users. This way you’re getting more organic traffic (think of it like SEO for Instagram) to your page, without even knowing about it.

So, that’s what Engagement Rate is. And that’s why it matters. And with that…

Let’s take a look at 10 ways you can boost engagement on your posts to make your growth skyrocket, bringing you one step closer to success.

1. Focus On The Right Audience

The first step to take is to know the right audience for you. When you know the right audience, you can put all of your effort towards appealing to them, and that will make things a lot easier for you. If you focus on the right audience, your content will naturally be more attractive to them and in return – you will have way more engagement than if you just shared your content with random people.

One way you can do this is to find a specific niche to focus on. Finding a specific niche will make a huge difference when it comes to engagement rates. It’s no wonder that those photographers with less than 10 000 followers sometimes make more money than accounts with 100 000 followers. The reason? – they found the right audience.

With the right audience, all of your posts will be welcomed and eagerly awaited. This means your followers will like and comment on your content more often, unlike some random strangers who don’t care about you or your page.

2. Post High Quality Content Only

If you want to have great engagement, you have to put in some time and effort in order to create the best pieces of content. Ever wondered why those infographics go viral? Well, they’re pretty, entertaining and informative – and they took a lot of effort to be made.

This is how your content should be as well. Your audience will really appreciate high quality posts that they can relate to. Let’s face it – nobody likes to be spammed and showered with low quality content, it’s too common and it’s everywhere. However, high quality content is rare and when you do find it, you really come to appreciate it.

“But what do you mean by high quality content Tom?!” 

Well, that will depend on your niche/business. But whether you’re a photographer, fashion guru, passionate traveler or simply a business selling some product, there’s something you can do to provide higher quality.

That can be something as simple as posting a higher quality, well-edited and properly mapped out picture or creating great caption for it (more on that later).

3. Utilize Instagram Stories

Using Instagram stories is one of the best ways to impact that secret Instagram algorithm that will grow your page organically.

Why?

Because people love to interact with IG stories and live feeds. Usually, when you post a story, it’s something a little more raw, spontaneous, “in the moment” and your followers enjoy this because they feel more connected to you. They will reply to your stories, vote on polls, ask questions and all of this counts towards that engagement rate.

There’s a lot of very cool ways to use instagram stories, so feel free to express your creativity and experiment with it. And your followers will love that as well! Win/Win.

4. Use Proper Hashtags

Using hashtags is another great way to improve your engagement. They can help you reach some audience that you normally wouldn’t be able to. It’s simple. More followers, more interaction, better engagement rate.

If you’re a part of a specific niche, this will be a little bit easier as you can use those specific hashtags to reach your desired audience. And if you’re not – worry not. There are still a lot of ways to find perfect hashtags that will help you increase engagement, and bring you some new followers too.

If you want some help – check out this article for Instagram hashtag hacks.

5. Great Captions Make a Huge Difference

Looking back through history in Instagram, you have to admit one thing: The most memorable posts you’ve seen all had amazing captions to ’em. Great caption comes like icing on the cake – it’s the final, finishing touch to complete an amazing picture.

It can often be hard to come up with a good caption, it’s a difficult task, yes. Personally, I sometime spend more time thinking of caption that the picture itself. It’s hard work but it’s necessary in order to have great post.

And every audience loves great captions because they make pictures come alive. When you share your thoughts, experience or memories through captions, it really connects your audience to that post – giving them even more reason to engage with it. If you give them a great, unique story, they will shower you with their engagement and as a result, your connection will grow even further, and that’s always a good thing for your page.

5.1. Use Call-To-Action in Captions

A good trick to use with captions is to have a “call-to-action” at the very beginning or at the end of your post description. It can be something as simple as asking your audience:

  • What do you think of this picture? or
  • What do you think about this story? (that you just told in description)

It’s an incentive for them to comment on the post and engage with you, and it works well. You can use many call to actions so feel free to experiment with them and see what works the best for you and your audience.

6. Post At The Right Time

Timing can be a very important thing when it comes to engagement. Think about it:

When are you more likely to get more likes? At 6PM or at 3AM?

Well it’s obviously the former. You want to make sure you’re posting when most of your audience is online and active. This will lead to your post being seen by more people and therefore you will have more engagement.

However, there are a lot of different variables when it comes to the “right time” to post, and sometimes even 15 minutes can make a huge difference. You could actually bump your engagement by quite a bit just by posting 15 minutes earlier than you normally would. Sounds insane, right?!

Well, not really. We have a whole post dedicated to this topic – check it out!

7. Interact With Your Audience

The more you engage with your audience, the more they will engage with you. 

It sounds too good to be true, but it actually is. The truth is that people like being noticed and appreciated by their favorite Instagram pages and influencers, and if you give them even a small dose of interaction, they will be very grateful for that.

But Tom, what do you mean by “interacting” with my audience? 

Well, it’s simply responding to their responses to you! You probably get a lot of comments on your posts, compliments like “great stuff, love it” or their own thoughts on the matter. You want to take some time to respond to all of these, simply by saying “thank you!” or providing some additional clarification if they have questions. People love when you interact with them, and in return – they will engage with you more often. You just have to give them the incentive to do so.

You may also be getting a lot of responses to your stories, or simple DMs asking you all kinds of questions, well, all of this is considered important if you’re looking to stand out. Give your followers some interaction and build connections with them. Great connections always lead to more engagement and better results and most importantly – success.

7.1. Do a Livestream

Live-streaming is another great way to interact with your audience – they get to ask you questions in real time, and they get to see you at the same time. Doing regular, weekly / monthly live streams is a great way to build connection with your followers and as I said earlier, great connections lead to great results.

8. Use Instagram Ads

Using ads can sometimes be seen as a bold and aggressive move, but it’s really not. If you have a great ad marketing strategy, you can target the perfect audience and expand your following / engagement by broadcasting your posts to them.

And the best part is that these people don’t even follow you in the first place. That means it’s completely new and original traffic that’s going to interact with you. And since they don’t follow you, they count to your engagement rate only in a positive way (remember that formula from earlier?).

Don’t let anyone tell you that using ads on Instagram is a bad, unethical thing.

If you provide amazing, high-quality content, it is your DUTY to share it with the best audience. You’re not doing anything unethical or morally wrong. And besides, they can choose whether they want to engage with your or not. Instagram ads are definitely a big plus in my book – use them to skyrocket that engagement rate and your follower count.

9. Host Contests / Giveaways

What better way to get people to engage with you than to give them something for free?!

Everyone loves getting free stuff. If your budget (or time) allows it, you should definitely consider hosting some contests / giveaways. It doesn’t have to cost you that much. Give your audience more reason to engage with you, share your content and participate in fun and entertaining contests – for a reward. I promise you that every and any kind of audience will be receptive to this kind of interaction. It’s a proven formula for a long time now – you’re giving out value for free and in return you are getting something much more valuable in return.

10. Analyze The Data

And finally, the best way to boost your engagement rate is to analyze all the data.

Yes, all of these methods work and they will bring great results. However, analyzing your data, statistics and studying the charts will lead to the best results. Why? 

Because when you analyze your data, you get to see what works and what doesn’t. You also get to see what works better than something else. When you study your statistics, you will have a lot deeper insight in to your audience and your growth in general. You can then use this fully to you advantage by doubling down on what works, and cutting out what doesn’t.

It always comes down to the 80/20 rule – 80% of results come from 20% of actions.

That means that the other 80% of your actions only bring you about 20% of the results. And this is a proven, scientific principle (The Pareto principle) that can be applied to many things in life, including your Instagram page.

Instagram has a lot of built-in features that allow you to see specific results, but you can also use 3rd party apps and websites to get even more information. Whatever you do, you can’t go wrong. Knowing the data is always the first step towards improving it. So go ahead and spend some time studying your stats before you decide to move forward, see what works and use it to your full advantage.

Final Thoughts

Engagement is such a fascinating thing to explore and study and there are definitely a lot of ways that you can improve it. These 10 methods will, if followed properly – will make your engagement rate go through the roof. In fact, it’s probably going to be the end of all of your worries.

So go ahead and use them to your full advantage. I’m looking forward to see your success with implementing these steps and, please do let me know if they helped you!