How to Approach Influencers to Promote your Products

Influencers receive hundreds, if not thousands, of emails and DMs on a daily basis from fans and brands that want to establish partnerships. If you want to get in touch with a content creator, you’re going to be competing for their attention, which means your outreach needs to be strategic.

Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates.

Should you DM or Email influencers?

“Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. The answer is really simple: look at their social media bio.

If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer.

If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts.

For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. Some influencers prefer this approach as it keeps all their communications on one platform.

Why are influencers not responding to your messages?

Sometimes, in order to understand how to do something the right way, you also need to pinpoint how you’re doing it incorrectly in the first place. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. 

You can almost think of your initial message to an influencer as a cold email. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. Otherwise, you’ll risk getting ignored by them.

If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to.

Your subject line isn’t enticing 

Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. If your subject line isn’t interesting, the influencer or their manager may not even open your email.

While you don’t have to worry about crafting a great subject line for a DM, you do need to make the first few words of your message sound interesting. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. 

You cut and paste the same message to different influencers

When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Simply put, they may perceive you as disingenuine.

First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them.

Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach.

If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Just make sure to tailor your message to the influencer you’re sending it to. 

Your message is too long

The length of your messages to influencers probably matters more than you think. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. It should be simple and to the point. 

It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. In particular, brands tend to go into a ton of detail about their products. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences.

While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them.

Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. This is a trick that copywriters use all the time as a sales tactic. When a reader sees a P.S. in a message, chances are they will actually read it before the rest of the message.

The P.S. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include.

How to approach influencers to promote your brand

Make sure your message is easy to scan

As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. By sending these long messages, they risk being ignored by their subjects. Ultimately, the reason long messages aren’t effective is that people are busy.

When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise.

Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. To avoid this, limit your message to three or four sentences max. This should be enough to tell the influencer the three things they care about:

1. Who you are: (what is your brand/product?)
2. Why would the influencer be a great ambassador for your brand?
3. A call to action: Finish your message with a call to action. Here, a question could work well (eg. request a meeting).

Pro tip: When writing an email to an influencer, avoid adding any links in the body. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. The last thing you want is for your email to end up in an influencer’s junk mail.

Do your homework

Before you start your influencer outreach, set some time aside to learn about them. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post.

By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her.

You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response.

Use an influencer company

Influencer companies are great resources for brands that are looking to connect with influencers. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.

By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. The advantage of working with these companies is that they already have a ton of existing connections in the industry. As we’ve already established, there’s a lot of competition in the inbox of a content creator. Influencer companies can often get past this issue because of their connections.


Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach.

A great influencer company that can help you approach content creators about promoting your products is Social Elite. The company is used by over 4,000 stores and 60,000 influencers. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products.

Awesome Step-By-Step Guide On Growing Your Followers And Making Money As An Instagram Influencer

How To Grow Your Followers And Make Money As An Instagram Influencer!

Seasoned influencing pro, or just starting out, we’re sure you’ll find this article very useful and we’ve tried to cover as many bases as possible from “growth tool hacks” to “influencer platforms” so that you’ll have an upper hand when it comes to making money as an Instagram influencer!

Making money as an Instagram influencer is extremely exciting, lucrative and you will turn it into a full time job if you follow the right steps. You should however, treat this like any other business and success doesn’t come overnight. It takes time, patience and dedication to truly succeed and become a well paid, in-demand influencer.

Fortunately for you we’ve had years of experience in growing accounts and acquiring paid sponsorship so it’s a pleasure to be able to share our knowledge with you:

OKAY LETS GO!

SETUP AN INSTAGRAM ACCOUNT

First things first… You’re going to need an Instagram account if you want to make money as an Instagram Influencer! Download the Instagram app and create an account.

Create one under a business account! This way you’ll get more data and analytics which is very useful for understanding how your posts performed, you can also add “Swipe Up” links on IG stories which are needed when promoting affiliate links or driving traffic to other websites.

You can read an article written by Forbes on: The pro’s and con’s of using an IG business account here >

FIND A NICHE

Before you start posting content you should decide on a niche or theme that your account will follow. Decide on a niche you are knowledgable with, something you have a passion about and can truly be comfortable posting new content each day or week, otherwise you’ll find yourself getting bored a few months down the line.

Brands and companies look to work with “niche focused” accounts and influencers, if all your posts are a jumble of travel, food, tech and horoscopes then it will make things very difficult if you were trying to approach a lipstick or perfume company for sponsorship. The more focused your niche is, the more you’ll be able to charge in a potential sponsorship deal and the more success you’ll have with landing paid promotions.

We wrote an article on the top 5 most profitable niches but be careful if you choose one of these as they are very saturated with thousands of other influencers.

GETTING MORE FOLLOWERS

Getting more followers on Instagram can be achieved very easily if you know how. There’s a few different tricks and hacks (paid & free) you can do which helped us grow our account from 0 to over 60,000 followers in just a few months! We’re going to cover all these tips and hacks below, starting with the basics;

POST ENGAGING CONTENT, FREQUENTLY!

When you post content to your Instagram it needs to be an image / video that people find interesting, funny, amazing, strange or cool! The goal is to get high engagement and people commenting or tagging other people so you achieve a higher organic reach. Try to post content daily and at the best time of the day to maximise engagement.

The more likes and comments your post receive, the more Instagram will serve / show your post to other IG users. You can read our other post on how to boost engagement here>

VIDEO’S ALWAYS PERFORM BETTER THAN IMAGES

As you can see from above, when we post videos they always out perform the image posts and have much better engagement rates, people react more to video posts so the more you can post video’s the quicker you’ll be able to grow your account. We gained 775 new followers after posting the video compared with only 10 new followers with the image post.

INSTAZOOD INSTAGRAM BOT TOOL

One of our most favourite Instagram tools is Instazood , it can also be used to promote affiliate offers with great results but for the sake of this article we’re just going to show how effective it is for gaining more followers.

Instazood is basically an Instagram bot that will automatically; follow, like, unfollow, comment and direct message other users posts or accounts. Because of it’s super cheap price and very effective results we think it’s the best way of getting followers quick!

Below is an image of our very first day using Instazood, we gained 79 followers in just 24 hours which might not seem like much but if you continue this over 1 month you’ll get 2370 new followers per month, that’s 28,440 per year! We’ve heard of others using instazood and being able to gain over 600-700 new followers each day!

After you setup an account you’ll be able to connect your Instagram profile and login to your dashboard. From here you can start tweaking the settings.

TARGETING SETUP – Firstly you need to let Instazood know what to target, we’ve found that the “Hash-tag” and “Followers” seem to work the best. Instazood is going to automatically follow, like or comment on other users posts or accounts based on the targeting you select.

Because our account is focused on the “Influencer” and “E-commerce” niche we used hashtags like: #Influencer #InfluencerStyle #Influencers #shopify etc.. The instazood bot will then start targeting accounts that have posted images that have used one of those hashtags on their post!

You can select between post OWNER or post LOVERS

  • post OWNER – Will comment, follow or like posts from a person that posted the image or video to their own account with the hashtag you select.
  • Post LOVERS – Will comment, follow or like posts from a person that has taken interest in Post OWNERS post that used the hashtag you select.

COMMENT SETUP – click into the “comment” section and remove all the pre-set comments and create your own. These comments will be posted on other people’s posts, you want to use words / phrases that are generic because these comments will be posted on hundreds of peoples photos. We use things like “”Love It”” “”Nice Post! Checkout Our Page””

Once you have everything setup just leave Instazood to get to work and you’ll start seeing followers in a couple of hours! SIMPLE!

USING INSTAGRAM ENGAGEMENT GROUPS

Instagram Engagement Groups are very useful and can help in making your IG posts go viral.

An Instagram Engagement Group is a group of people that have accounts with similar niches as yours. The people in the group work together to help your published posts get more engagement by commenting or liking your recent posts.

We’re in around 30-40 different engagement groups, most of the people in those groups have around 100K-2M followers so when these guys like or comment on our posts it will also show their followers that they have interacted with our posts, this means that you have more chance of their followers checking out your posts and account.

The main reason to use engagement groups though is to make your posts get more engagement. As soon as you publish a new post you can DM that post into the groups and tell the people in those groups what actions you want them to do!

As you can see in the image above, these are other people in the engagement group that have sent the post they want everyone to interact with. L&C (means Like And Comment) and TOP ROW (means they want you to like / comment on all the last 3 posts on their account)

By using IG engagement groups you can trick Instagram’s algorithm! Instagram has complex algorithms and will show your latest post to people that are interested in the image or video you have posted. If A lot of people like the posts and find it interesting then Instagram will serve it to more people! Meaning you’re more likely to get more interaction likes and followers!

By using an engagement group you are tricking Instagram’s Algo by asking people in the engagement groups to comment or like your posts! By doing this Instagram thinks that people really do like your post so they bump up the organic reach and serve your post to much more people!

Be careful though! Instagram are starting to crack down on engagement groups!

We advise that when you ask people in an engagement group to comment your post that you tell them to use a sentence that has 5 or more words!

DON’T get them to simply comment: NICE / COOL / AMAZING / EPIC / WOW – Instagram now knows about these tricks so make sure they comment with a 5+ word sentence on your posts to be effective.

HOW TO FIND BRANDS OR COMPANIES TO PAY YOU!

Once you have a few hundred to a few thousand followers you can start finding companies to pay you!

There’s a few different methods you can use to find brands or companies to pay you for sponsored Instagram posts:

FACEBOOK INFLUENCER GROUPS

There are many Facebook influencer groups where you’ll find brands looking to pay you for sponsored posts, these are really good as you’ll be able to speak with the person directly and find out more about their product or to discuss the payment and terms etc.

We have an Influencer group which you can join here >

Some other influencer Facebook groups we like are:

INFLUENCE MARKETING GROUP

INFLUENCE MARKETING MASTERMIND GROUP

INFLUENCERS X BRANDS

SOCIAL INFLUENCER GROUP

INFLUENCERS & CREATORS & BRANDS 

INFLUENCERS ON INSTAGRAM

CONTACT BRANDS DIRECTLY

You can contact brands directly on Instagram to see if they are interested in working with you. This is slightly time consuming and in most cases the companies won’t reply. However if you do want to try this you can start by looking at other influencer posts and checking out the products they are promoting!

If you see influencers promoting products then there’s a high chance that the companies are actively seeking influencers to promote their products!

to search for influencer posts you can type in the Instagram search bar things like: #AD #influencer #influencerswanted #paidpost #collaboration #sponsoredpost #sponsored 

Check the product tags they use and it will take you to the Instagram page for the brand or product, then you can start sending them messages about you being interested in their product and would love to be an influencer for them!

USE INFLUENCER PLATFORMS

Influencer Advertising Platforms are the best way to find paid work as an influencer!

Influencer platforms have hundreds to thousands of brands that are looking for people just like you to promote their products! You have a much better chance of being selected to run a sponsored post with an influencer platform than you do by reaching out to brands individually! It’s much less time consuming and you can find some really good brands to work with!

You can read our article on the 5 of the worlds best influencer platforms here >

We have also interviewed a few other influencers about how they find paid work and grow their followers, these are a great read and very useful:

DIMITAR HRISTOV – TRAVEL INFLUENCER INTERVIEW

JOSH WILLIAMS & SARAH HARRIS – INTERVIEW

If you like this article and found it useful please give it a share!

 

 

How To Be A Successful Travel Influencer: Dimitar Hristov

For Dimitar Hristov, working as a luxury travel influencer has been a long-time dream. His content documents the many luxury trips he has taken around the world, men’s fashion, and lifestyle.

On his Instagram (@dhlifestyle), you’ll find everything from photos of Dimitar’s swoon-worthy colorful travel photos, to his workouts in luxury fitness clubs. If you keep scrolling down Dimitar’s Instagram page, you’ll even find a few photos of yummy healthy dessert recipes he’s concocted!

Since he was 12 years old, Dimitar has been passionate about traveling and video editing, saying: “I never get bored of trying new things and now I am extremely dedicated to this industry and I always strive to improve my skills.”

Not only has Dimitar built a large following on Instagram, but he also has his own successful blog where you’ll find details about his travel adventures. He writes blog posts about all things fashion-related, luxury accommodations he stays in around the world (eg Dubai, Morocco, Mexico, Greece, etc), and much more.

As an influencer who focuses on travel, lifestyle, and men’s fashion, he hopes that his content will spread knowledge and inspire his followers to be creative and travel the world.

Since beginning his career as a travel influencer, Dimitar has built a loyal Instagram following of over 110k and has had the chance to work with large brands, including Levi’s, Converse, Vitamix, Moet & Chandon, Hyundai, Daniel Wellington, and many more.

We chatted with Dimitar, who shared with us how he curates new travel content, what his key to success is, and what advice he would give on how to be a travel influencer.

Read the complete interview below.

  • Would you say your Instagram account’s growth happened slowly over time, or quickly in a small period of time?
    It definitely didn’t happen overnight. I started posting on Instagram back in 2014 so it took me about 4 years to grow my page. However, I believe patience is key when building an engaged audience and I’d advise everyone that is just starting out to stay consistent in order to be successful.
  • What have you found to be the biggest challenge as an influencer that focuses primarily on luxury travel & fashion content?
    Freelance life can be challenging as there isn’t a strict salary each month, but I absolutely love doing what I do, and the freedom and creativity that come from being my own boss so I don’t find many challenges.
  • How did you get your start as a social media mogul? Was it a series of events, or one opportunity in particular that kick-started your career?
    I would say there was one night that turned my life around. It was almost a year ago when I was invited to a press event and I was so nervous because it was my first big occasion. On the other hand, I was super excited because I knew I was going to meet up with so many people. After that night, I realized how important it is to network all the time and since then I always try to make new friendships.
  • Do you tailor your content towards your followers, or do you simply post content that reflects your interests and personality?
    That’s a great question and I get it asked all the time. I think people usually struggle to find their niche because there are so many things they’re passionate about. However, I’d suggest posting a mix of everything when they start and see which content gets the most engagement. In the beginning, I started posting mainly about fitness but over time I found that my audience engages way more with my lifestyle content so I decided to make a change.
  • You’ve worked with several large and reputable brands in different industries (eg Levi’s, Moet & Chandon, Hyundai, etc). How did you initially find sponsored work?
    I usually get contacted by brands directly or work on campaigns through influencer marketing platforms.
  • Do you still seek out sponsorships, or do you pick and choose from the brands that come to you?
    I only work with brands that I truly believe in. At the end of the day, my audience trusts me and the last thing I’d do is let them down by promoting something that I don’t really use.
  • How do you agree on a price for paid posts?
    It depends what are the brand requirements. If they’d like me to make a video, they would be willing to pay more because it takes more time to create such content.
  • For a lot of aspiring travel influencers, funding their trips can be an issue when they get started. Do you have any advice for travel influencers who are trying to overcome these barriers?
    I don’t think brands look for your number of followers anymore. So, even if you’re just starting out, try to post original content all the time and pitch yourself to hotels or resorts. If the quality of your posts is good, then you’re likely going to get a complimentary stay in exchange for social media promotion.

  • What are your favorite brands to work with? In the future, are there any you’d love to work with?
    I love working with brands that believe in me and give me the freedom to create great content. In the future, I’d love to work with Nike. (Big fan since a young age).
  • Have you ever really struggled to work with a brand? If so, how did you handle this?
    Fortunately, I haven’t had any bad experiences yet.
  • Influencer marketing is increasingly becoming a competitive business. What tips would you give to aspiring influencers looking to get their start in the industry (eg how can they set themselves apart from their competitors)?
    As cliche as it sounds, be unique! In order to stand out from the crowd, you have to tell your story in a unique way. I think it’s great to look for inspiration from other people’s content in the beginning but always stay true to yourself.
  • Do you think you have a personal brand image?
    I think so. I get hundreds of DM’s every day from people telling me how much they like my style and how I motivate them to go out and explore the world. Every time I read such messages, it makes me so energized.
  • Do you have any tips for curating new content that you picked up along the way?
    Take time to plan your Instagram content. It will save you in the long run and ensure your feed is unified and well executed.
  • Have you ever taken any risks in terms of promoting a new product, or introducing new content? If so, what was the result?
    As I said earlier, my biggest concern was to entirely change my niche. I didn’t know how my audience was going to react but fortunately, it turned out they liked my new content even more.
  • Social media is used differently around the world due to cultural distinctions (eg the United States, Australia, Dubai etc). As a luxury travel influencer, is this something you need to consider when you’re posting new content?
    Yes, you have to be careful what you post. For example, when I was in Dubai I wasn’t allowed to post content that includes alcohol. So, do your research before visiting new destinations because otherwise, you can get into trouble.

Follow Dimitar Hristov on Instagram @dhlifestyle

Why Asking “Follow 4 Follow” will Hurt Your Reputation with Brands and Potential Paid Partnerships

When it comes to social media and influencing, it’s all about the numbers, or so it seems. Numbers matter and that’s true. But other metrics are way important than numbers alone.

Why the number of followers matters? 

There are some good reasons here, such as the fact that it makes you easier to find sponsors to work with. Everyone wants to reach a lot of people, so the number of followers matters in that sense. However, they all want to reach real people, not bots.

You might be considering the good old “follow 4 follow” method to grow your page…

Well, I’m here to tell you why that won’t work, and will actually hurt you in the long run.

Why Follow for Follow Brings no Results

Everyone wants to grow their following to attract bigger sponsors and partnerships, but what exactly are those marketers looking for?

They look for numbers of followers, sure — but they also look for real people, trying to filter out bots and fake followers. There are multiple online tools that brands use to filter out all the bad followers, and this means they will know if you used “follow 4 follow” method to grow your following. If they find out, the deal is off.

Asking for followers does grow your audience, there’s no doubt about that. The problem is that most of these followers are either bots, fake accounts or people who are doing the same thing as you. This means they don’t really care about your content, so they will never respond to your calls-to-action or engage with you.

Bad engagement rate is one of the biggest reasons why marketers refuse to work with influencers. It doesn’t matter if you have 100,000 or 1 million followers if none of them cares about the content you push forward. In the world of influence marketing, it all comes down to engagement and conversion.

Marketers who engage in influence marketing are looking to reach the audience that’s willing to buy their product, and that’s where the quality of followers comes first. It’s way better to have a hundred committed followers who would buy anything you endorse than thousands of fake followers who don’t care about your content.

You can find way better sponsors and make more profit with a small, engaged audience than just by having large numbers. That’s why you should focus on growing your influence organically, rather than going around asking for followers from accounts that simply won’t care about your content.

The Bottom Line is…

Asking for followers won’t make you achieve your desired results. You may grow your page to a certain number, but it will never work with marketers who have the tools to filter out pages with fake numbers.

It may look and feel good to have more followers, but you will never trick the system.

Instead, you should focus on organic growth, which will bring you way more results than asking for followers ever would. If you want to succeed and make a profit as an influencer, do these things instead:

These methods will make you a far more successful influencer than asking for followers ever would — and it really is that simple!

 

A Solution For The 4 Biggest Challenges with Influencer Marketing

At this point, influence marketing is one of the most profitable & popular fields when it comes to internet marketing. There are many benefits of using influencers that result in a positive ROI for brands and businesses. When done correctly, it is THE BEST way to market products and brands. However…

The most difficult part about influence marketing is dealing with all the logistics and overcoming certain challenges. With those out of the way, a successful campaign is almost guaranteed.

In this article, we will cover the 4 biggest challenges with influence marketing, and I will provide you with a simple solution to all of them. Let’s get straight to the point.

What are the most significant problems with influencer marketing?

1. Finding the Right Influencers

By far the most common problem that most marketers face is finding the right influencers to work with. This is the crucial part of any influencer marketing campaign and businesses have to pay special attention to it. If the right connection is established between a brand and an influencer, a successful campaign is almost guaranteed.

To be honest, the process of finding the right influencer can be quite challenging and I totally understand why most brands fail at this step. Having to research, understand, contact and negotiate with a potential “fitting” influencer can be such a daunting task.

But…

There is a solution to this problem, and to all others as well.

2. Measuring Campaign ROI

Another difficult task with influence marketing is to measure the ROI of a single campaign. It’s hard to exactly know whether your campaign is working or not. Yes, influencers can promote your product, but they can’t track impressions, engagement or conversion. This lack of data is a big turn off for many businesses, and it’s totally understandable.

Tracking the returns on investment is a crucial part of every campaign, and it’s no different when it comes to influencer marketing. Although this can be a difficult issue to tackle, there is a solution to this one as well.

Providing a unique URL or discount code can work in some cases, but it often fails to cover the entire ROI data for most campaigns. However… marketers always find a way to get things to go their way, and it’s no different with this one – you will see.

3. Proper Communication

Communication is one of the most important things in every business transaction. When communication is done efficiently, there is less trouble for both sides. This issue is also present with influencer marketing, and it can be somewhat irritating for marketers.

Most influencers will only use their social media platforms, which creates problems for brands and businesses that have a built-in system for communication. The hardest part is often in the middle of the campaign when little things have to be communicated effectively. At this point, using social media to communicate is probably not the best idea, especially since influencers are always overwhelmed with messages.

Establishing a strong connection with an influencer is important, and it’s always a good idea to begin with proper communication.

4. Pricing

Pricing may not be the most pressing issue for marketers, but it’s an issue nonetheless. With influencer marketing, prices often vary from one influencer to another, and it’s hard for businesses to know whether they’re paying the right price.

There are multiple problems… fake followers, engagement rates, wrong audience and many more. Marketers need to know these things in order to determine whether the price they pay is correct. They need a system with collected data to determine the correct price for their marketing campaign.

Influencers also face similar problems, as they too are uncertain on how much they should charge for their services. Finding the middle ground between influencers and marketers is a hard task, but some websites managed to do it.

There’s a Solution to These Problems

All of these problems can be fixed with a simple collection of data that’s available to both parties, and that’s exactly what these websites did.

Social influencer platforms are built to make the process of creating a successful influence marketing campaign as easy as possible. They collect all the data, measure the results and offer a way to communicate in an easy and manageable way. On top of that, they also provide good pricing estimates since they work with so many different influencers and brands, so they have all the data to back it up.

If you want to know more about it, check out the article below in which we covered this topic and provided a list of the best platforms to use.

Here’s a list of top 5 platforms to find influencers for your marketing campaigns!

Best Influencer Platform To Advertise your Products

That article contains all the important information about all the different platforms, and it’s the only thing you need to create a successful campaign for your business.

Give it a quick look, and you will see why these platforms make it so easy to conquer these difficulties that we talked about. Influencer marketing = made easy. 

Here’s Why You Should Use Influencer Platforms To Promote Your Brand

Looking for easy, simple & cheap marketing method to promote your product? 

Marketing has always been among the most evolving and ever-changing fields out there and it’s no different today. Marketing is constantly going thru updates, and one of the most recent additions is of course influence marketing.

Using social media influencers can be a very effective and profitable strategy and there’s a ton of proofs of that – just look at Revolve, clothing company that made $700million in sales just from influence marketing.

Influencer Earnings

Finding the right influencer to promote your brand, business or just some product can often be a daunting, time-consuming task. However, it doesn’t have to be like that. There are platforms out there that will help you find the right influencers, minus all the hard work & time wasted. They are called Influencer Platforms.

Here’s why you should use these platforms to promote your brand, service or products:

Influencer Platforms Are Convenient

When it comes to finding influencers to promote your brand, it’s all about convenience.

Why You Should Use Influencer Platforms

There are literally millions of options out there, making it really hard to find the right one. That’s where influence platforms come in, bringing convenience in many ways. Influence platforms have filters that you can apply in order to narrow that huge list to a shorter, more useful one.

Using Influencer Platforms helps brands in many ways, some of the benefits are:

  • Saving Money
  • Saving Time
  • Simplicity

All of this, among other things are the reason why more & more brands use influencer platforms each new day. They’re convenient and most importantly, they work.

Easy to Experiment With

Influencer Platforms make it extremely easy to experiment in order to find the best options for your marketing campaign. They provide many useful services that make experimenting very easy. These services different for each platform, from “Cost Per Action” technology all the way to influencer search engine.

But the most important reason that it’s so easy to experiment is simply because: Influencer Platforms provide you with a lot of different options. 

You can choose from thousands of different influencers to make sure you have the best possible fit for your brand / product / service. And if one of these influencers don’t make it work for you, you can always find another one – easy & simple.

They Provide TONS of Useful Data

When it comes to marketing campaigns – it’s all about the data!

Influencer Platforms Provide Useful Data

Data & information is the cornerstone of every successful marketing campaign. It is used before, during & after the campaign to determine whether or it’s going to work out. And you will never know for sure until you have the data to back it up.

That’s where Influencer Platforms shine – everything is documented and all of that data is provided to you. You can see what works, what doesn’t and how much it all costs. Based on such data, you can experiment and try new things until you find something that works perfectly with your brand. And when you do this, money comes pouring in.

If I had to pick a single best reason to use these platforms, it would be the useful data.

Influencer Platforms Are Scam Free

Many people got burned by scammers and other types of frauds out there. These people know & appreciate safety and what it means for business. There’s nothing worse than paying some shady influencer without any contracts or protection, with no guarantee whatsoever that they will deliver.

This makes influencer platforms even better, since they serve as a middle-man between influencers and businesses, they get to manage and provide protection to both sides, preventing scams and other shady activities.

You always get what you pay for – and nothing can change that. If you want to have that extra protection and safety, just use influencer platforms and let your worries rest.

Don’t Wait Any Longer

If you’re looking for great influencer platforms to use, feel free to check out this top 5 list.

What Can We Learn From The Best Youtube Influencers

As we talked about many times before, YouTube is a fantastic platform with many possibilities, and it works great with influence marketing. Billions of people all around the world use YouTube and it’s easy to see why – there is so much quality content, in almost any specific niche, and all you have to do is search for it.

What makes YouTube so unique is, of course – it’s influencers.

The creative minds behind the YouTube channels are the ones that made YouTube popular in the first place. After all, everything you see on this platform is human-made, by people no different than you. These influencers are the reason why YouTube became what it is today, and we can all learn something useful from them each one of them.

In this article, we’re going to explore what makes the best YouTube influencers… well, the best. There are many amazing YouTube personalities, like PewDiePie, Smosh, Ninja, Joe Rogan and many more, so let’s take the best parts from all of them and combine it into one big learning experience for all of us.

Whether you’re an internet marketer, upcoming influencer, or any kind of entrepreneur, you can learn a lot from this. Well, let’s jump right into it.

Influencer Niche

Why The Best YouTube Influencers Stand Out?

To answer this question, we have to analyze some of the most popular YT influencers.

The most common thing with all of them is that they were the pioneers in their niche. That means they usually “invented” something before it even existed, or they simply “updated” something that already did exist, but they made it better.

This is one of the most important things, whether you’re trying to build your personal brand as an influencer, or simply trying to start a business selling some new product. You will have the most success if you start something early – before it goes mainstream, or if you “update” something that already exists into a new, better, perfect version.

Many popular YouTube influencers did exactly this. Just take a look at PewDiePie as an example – he was the pioneer and among the first ones to really record “gaming” videos on YouTube. Before him, you could rarely find any sort of commentary gaming video, but all of that changed shortly after. PewDiePie invented a perfect formula, a mix of gameplay, commentary and humor, and that exact formula is now replicated by many influencers all around the world. PewDiePie did it first, and now he’s the most subscribed influencer on the whole platform.

PewDiePie influencer earnings

Continue reading “What Can We Learn From The Best Youtube Influencers”

Influencer Rules on Declaring Sponsored Content & Paid Partnerships

Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.

Now suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet.

These are the words and an underlying philosophy behind The FTC — Federal Trade Commission that’s designed to protect America’s customers from scams. Other countries like Australia, Germany, the UK etc. also adopted or have similar institutions as the FTC.

Declaring sponsored content and paid partnerships is an integral part of online business, especially for influencer marketers. As social media platforms became more popular, the government started enforcing rules such as this to make sure all customers are protected. After all, we would all like to know if we’re being sold genuine or paid endorsement.

So, you might be wondering…

What are the rules on declaring sponsored content and partnerships?

The most basic rule for this, per The FTC Endorsement Guides, is — If there is a “material” connection between an advertiser and an endorser (influencer), such connection should be clearly disclosed in the post. A material connection is considered to be a monetary payment, business or family relationship or even the gift of a free product. This rule applies to both advertisers and endorsers, so each party has to make it perfectly clear.

In past, things such as free gifts did not have to be declared as sponsored content, but as of recently, that too is now covered by The FTC. Unless you want legal issues, there is no way to avoid disclosing influencer-advertiser relationships anymore.

Moving on to more details — let’s talk about platform-specific methods of disclosing paid sponsored content and partnerships.

Disclosures rules vary depending on the platform.

As an example of this, let’s take a look at Instagram and YouTube influencers specifically.

On Instagram, you can add a sub-headline to show you’re endorsing a brand, however, this is not enough. You should also add written proof as well as a hashtag #sponsored along with it. On Youtube, however, there are no such things as sub-headlines that disclose paid partnerships, so you have to mention it at the beginning of the video, as well as have it written down in the video description.

Each social media platform will have its unique twist, but the universal rule is to always have it written down as a part of the post. You also can’t hide your disclosure behind “read more” sections in the description — it has to be stated in the beginning.

Another thing that The FTC explains clearly is the use of hashtags. Every influencer and marketer should use hashtags such as #ad and #sponsored in their description, however, they should stay away from clever hashtags such as #sp, #thanks_(brand name) etc. This is explicitly stated to make sure the endorsement is as clear as possible to the audience.

Back to the free gifts — they also have to be disclosed in the post, at least mentioned as a free gift instead of a fully paid endorsement. The only time when you can endorse a product without disclosing it is when you’ve bought the product yourself. If you’ve spent your own money on it, you can endorse it as you like, just make sure it’s not a continuing trend as that can be seen as a paid endorsement.

The FTC rules for influencers and advertisers are rough, but also crucial in the world of marketing. You should always be aware of the basic principles so you can follow them to avoid getting in trouble — and I hope this article helped you with that.

If you want to know more details about this, check out The FTC’s official endorsement guide for influencers & marketers by clicking on the link here.

 

 

What’s a Fair Price to Pay Social Influencers?

With influence marketing on the rise, there a lot of questions coming up from both sides of the coin. Influencing is at its highest, and it’s only getting bigger as time goes by. Social influencers are looking for ways to build their brand and increase their influence, while marketers are looking for profitable endorsements.

When it comes to influence marketing, the most common question usually is:

“What’s a fair price to pay for influencer endorsements/shoutouts?”

There are a lot of different factors that go into this calculation, so we are going to explore all of them. The purpose of this article is to explore and determine a “fair price” to pay for social media influencers, so both marketers and influencers can use it to achieve their desired goals.

Let’s jump right into it!

Influence Marketing Costs

In this specific marketing niche, nothing is set in stone – everything is always changing. Since each influencer is different, there is no universal price for every single one of them. It’s all about finding the middle ground with your desired influencer.

Cost of influencer endorsement depends on many things, such as:

  • Number of followers / subscribers of that influencer
  • Engagement rate of his/her fans
  • Campaign size / length
  • Type of campaign
  • Type of platform

All of these and many more are important factors when determining the price you have to pay for influencer to endorse your brand or product. The first bullet point is probably the most important one, as most people look at it as the key factor. When it comes to price and number of followers, the golden rule usually is:

$100 for 10,000 followers on social platforms, $200 on YouTube.

Or in short, $1 per 100 followers. YouTube subscribers are slightly more valuable since they’re harder to come by compared to other platforms such as Instagram. There’s also more effort required by the influencer to promote successfully on YouTube.

In short, influencers charge about $100 per post mention for 10,000 followers but there are also other things like story mentions, “IG takeover” and sponsored posts. A lot of it also comes down to engagement rate. Accounts with higher engagement rate can charge more money per follower, and that’s a specialty of micro-influencers – If you’re looking to promote in a very small niche, micro influencers are the best option.

Campaign details are also very important, as some influencers only agree to endorse products that are willing to commit long-term. That means instead of a single post, they require advertisers to commit to at least 1-3 months worth of content, which can be beneficial to both sides.

The larger and longer your campaign is, the less expensive it will be. That’s why every marketer should consider larger investments as they can yield higher returns on investment. And, as already mentioned – it also matters which platforms you use.

Here’s an example of rates from a lifestyle blogger, thanks to Later.com:

Influencer rates

As you can see, one Instagram post costs $1000, which is very close to that “golden rule” formula that we mentioned earlier. But you might be wondering…

“What is the easiest way to get in touch & work with influencers?”

The Easiest Way to Work With Influencers

Finding the right influencer, negotiating a price and managing the campaign can be a daunting task for any of us. It is a difficult process that involves a lot of different factors, but there’s a great solution to these problems – they’re called influence platforms.

Influence platforms are built in mind to make the process of influence marketing as easy as it can possibly be! You can use influence platforms to find influencers, communicate with them, negotiate a fair prize and manage your campaign, all in one.

You can find our list of top 5 best influencer platforms here. 

Best Influencer Platform To Advertise your Products Continue reading “What’s a Fair Price to Pay Social Influencers?”