How a Makeup Artist Built a Billion Dollar Beauty Brand

Huda Kattan, a U.S.-born daughter of Iraqi immigrants, is one of the most successful women influencers in the world. She is listed in the Forbes’ top 50 list of the world’s richest self-made women and her net worth is estimated to be $550 million. Her make-up brand, Huda Beauty, has an estimated value of $1 billion according to Forbes.

However, things weren’t always like that. Huda Kattan used to be just another woman with a passion for makeup and beauty, until she went online and started off her influencing career.

Huda Kattan Influencer
Source: Forbes

Huda Kattan grew up in Oklahoma in a small town where, by her own words, she often felt like a stranger. Her ethnicity was different from her peers, which stirred a lot of problems and often caused her to be bullied. Because of all that, she started to wear makeup at a young age and fell in love with it. She wanted to finally embrace her name and nature, not hiding from the world anymore – and she did exactly that with her Huda Beauty brand.

After her short career in business and finances, she finally decided to quit and become a full-time makeup artist. In 2010, Huda Kattan started a beauty blog, Huda Beauty, which officially kicked off her career as an internet influencer.

The blog, that was mostly filled with “how-to” videos in regards to makeup, quickly took off and took the internet by storm. A lot of girls all around the world loved her content, and she gained worldwide fans on her social media profiles. Slowly but surely, she started gaining traction and building her name as an influencer in beauty niche. As she started to gain popularity among internet fans, Huda decided to finally start her own business, selling beauty products.

Huda Kattan quickly realized that she had a knack for business. She borrowed her first $6000 from her sister and invested some of her own money in order to push her first product to the market – premium false eyelashes that worked perfectly. Her products sold out on the first day, and the key factor was an endorsement from Kim Kardashian herself, who helped Huda build the name she has today. She sold $1.5 million in the first year, and $10 million next year, and the brand has only been growing ever since. Kim Kardashian helped a lot to build this brand, and it is a perfect example of how powerful influence marketing really is. To this day, Huda Kattan is still linked and compared to Kim, with people calling her “The Kim Kardashian of Online Beauty”.

Huda Kattan Kim Kardashian influencers
Kim Kardashian and Huda Kattan in the center

Huda Kattan now runs her Instagram account with 28 million followers, and her YouTube channel has 2.5 million subscribers as well. Most of her sales come from online efforts, purely from influence marketing from her various social media platforms. She claims she never spent a $ on marketing, and she did it all through organic, influencer efforts.

Being a true businesswoman that she is, she doesn’t want to stop there. Huda is also focused on retail sales, and her brand is the top selling in Sephora stores. Her brand sells more than 200 different beauty products that are unique. Kattan says that she eventually wants to build a brand as popular as L’oreal, and she’s on a good path to do exactly that.

We can only wait and see what happens with Huda Beauty from now on, but a $1 billion dollar brand is a pretty good start from someone who started off as a simple influencer. By the end of 2018, the brand will be in more than 900 stores all across the world, and the company will open its first U.S. office in San Francisco or LA.

Huda Beauty’s revenue for 2018 is expected to be roughly $300 million. 

 

How Two Guys With No Experience Bring $700Million in Sales From Influence Marketing

If you haven’t heard of Revolve just yet – you’re definitely missing out.

Who Are They?

Revolve is an LA Based e-com clothing brand that took the fashion industry by the storm. They are expected to pull $1 billion in sales this year with 70% of that coming purely from influence marketing, insane – right?

The company was founded in 2003 by Michael Mente and Mike Karanokilas.

And the most interesting part is… none of them had any experience in fashion whatsoever.

With background in data science and business, these two fellas built something amazing in a field that was completely new to them. The entire business strategy is based on useful data that’s extracted by the company, and it’s used to quickly spot and analyze trends within the fashion industry. Revolve claims they can target exactly what their customers want.

What Revolve does is simple – they use huge amounts of data to figure out which trends are going viral in the world and they give it to designers who will produce clothing that perfectly matches the desired size, color and everything else that matches the given data.

And what do you get in return? Billion dollars in sales, for a start.

How Did They Get There?

The Company owes much of it’s success to influence marketing, and they admit so themselves. With back-end that is packed with a lot of useful data, Revolve really makes it work perfectly with their amazing front-end strategy. Much of the company’s reputation and sales comes from their powerful social media presence.

If you head over to their Instagram page, you will notice that all of their posts and products are endorsed by many famous influencers. However, the company admits that their best return on investment often comes from much smaller, micro-influencers that have high engagement rates, so that should tell you something.

According to Forbes, Revolve sponsors trips to many exotic locations for it’s influencers, while paying them to wear the company’s clothing and post pictures on social media. In return, company gets a powerful image that broadcasts to millions of people all around the world. Revolve does this by giving their influencers a lot of freedom to come up with a unique and creative way to present brand’s clothing in the best way.

Additionally, Revolve credits it’s influence marketing strategy for bringing in approximately $700 million dollars in revenue, each year.

Amazing, isn’t it?

If you’re an upcoming influencer who’s looking to get her/his foot in the door – don’t wait any longer. The best way to get started is to join some of the best influencer platforms, where you can easily find great brands to work with, right this moment.

Influencer Platforms are used by both brand and influencers to get in touch with one another and create powerful campaigns that change the world, just like Revolve did.

How to Find The Right Influencer to Endorse Your Product

Are you looking for the best influencers to advertise your product / store? 

For all of us with eCommerce stores and products that we want to sell, it can be quite a difficult task to drive relevant traffic to our products. One of the most popular methods of outreach is to use popular influencers to share our product with their audience. Influence Marketing has been on a rise recently and a lot of people are getting into it. The hard part?

Finding the right influencer for our product.

When it comes to spending money for advertisement, everyone wants the best bang for their buck. If you want to get the best results, you need to find the right influencer.

I’m here to help you do exactly that!

Step 1: Know Your Customers Inside & Out

This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers.

  • Who are they?
  • Where are they from?
  • What do they do?
  • What is it that they need?
  • Can they afford it?

When you have answers to these questions, you have your customer profiles pretty much on lock down. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her.

Perfect Influencer For Endorsement

Why is this the first step?

If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. The results? = Successful marketing campaign.

Step 2: Find Influencers Relevant To Your Niche

If you have customer profiles for your product, finding the right influencer will be an easy task. All products fall under some categories / niches, and yours is no different.

Perhaps you’re selling trendy watches?

That’s great! And who buys trendy watches? Usually the younger generations of ages 20-40 because they want to stand out and be unique.

So now you go and search for influencers who have similar audience. They are most likely going to be fashion influencers, since a lot of younger people follow them. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. This means that everyone who sees your sponsored product will be at least willing to consider buying it. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever.

Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him.

Step 3: More Engagement Always Wins

After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything.

Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! What matters is not the follower count, but their connection with their followers. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more.

How to find influencer for your product

When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. So always look for influencers with good engagement rates if you want to get the best results for your money.

Step 4: Use Authentic Influencers

What do I mean by authentic influencers?

Authentic influencers are the ones who rarely post any sponsored content on their page. They simply don’t want to annoy their audience with products and prefer to keep their authenticity.

But…

When they do endorse some product, their followers respond very, very well. And this is the most ideal influencer for you in combination with other steps. But how do you get them to endorse you?

Well, don’t worry – it’s not THAT hard!

Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. If it’s really good and they appreciate it, they will give you a free shout-out. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning.

Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition.

OR: You Can Use Influencer Platforms

Influencer platforms are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. They are simple, easy to use and most importantly – they work!

Click here to find more about the best influencer platforms for your business. 

Best Influencer Platform To Advertise your Products

Anyway…

When the perfect influencer matches up with you, success is almost guaranteed.

Keep reaching out and don’t give up!

10 Simple Ways To Boost Engagement On Your Instagram Posts

Instagram is a great platform that allows you to do so many things. On top of that, it’s actually very entertaining and fun to use. However, it can sometimes get extremely overwhelming to think about all the small details that affect your Instagram profile. One of those details is Engagement Rate – the holy grail of every successful Instagram page.

If you want to succeed on Instagram, you have to have high engagement rate.

What Exactly Is Engagement Rate? 

Engagement Rate is simply a metric used to determine how your audience responds to your posts. You can actually calculate it yourself:

Average # of Likes + Comments / #Number of Followers = % Engagement Rate

Just as an example: Let’s say you have an average of 150 likes and 20 comments per post. And with that, you have 1000 followers on your Instagram account. So your formula would look like this: 150+20 = 170 / 1000 = 0.17 * 100 = 17% Engagement Rate.

In order to calculate average # of likes / comments per post, you have to calculate likes & comments from all your posts, and then divide them by the number of posts. It’s a lot easier to just use some online website calculators like Phlanx for this. 

Simple, right? But…

It’s a little bit more complex than that. We can only calculate it like this because this is the only info that we have. However, Instagram’s algorithm works a little bit differently to calculate engagement rate, and it considers other things like story replies for example.

Why does this matter? 

Because Instagram pages with higher engagement rate (the hidden algorithm one) get recommended more often to new, random users. This way you’re getting more organic traffic (think of it like SEO for Instagram) to your page, without even knowing about it.

So, that’s what Engagement Rate is. And that’s why it matters. And with that…

Let’s take a look at 10 ways you can boost engagement on your posts to make your growth skyrocket, bringing you one step closer to success.

1. Focus On The Right Audience

The first step to take is to know the right audience for you. When you know the right audience, you can put all of your effort towards appealing to them, and that will make things a lot easier for you. If you focus on the right audience, your content will naturally be more attractive to them and in return – you will have way more engagement than if you just shared your content with random people.

One way you can do this is to find a specific niche to focus on. Finding a specific niche will make a huge difference when it comes to engagement rates. It’s no wonder that those photographers with less than 10 000 followers sometimes make more money than accounts with 100 000 followers. The reason? – they found the right audience.

With the right audience, all of your posts will be welcomed and eagerly awaited. This means your followers will like and comment on your content more often, unlike some random strangers who don’t care about you or your page.

2. Post High Quality Content Only

If you want to have great engagement, you have to put in some time and effort in order to create the best pieces of content. Ever wondered why those infographics go viral? Well, they’re pretty, entertaining and informative – and they took a lot of effort to be made.

This is how your content should be as well. Your audience will really appreciate high quality posts that they can relate to. Let’s face it – nobody likes to be spammed and showered with low quality content, it’s too common and it’s everywhere. However, high quality content is rare and when you do find it, you really come to appreciate it.

“But what do you mean by high quality content Tom?!” 

Well, that will depend on your niche/business. But whether you’re a photographer, fashion guru, passionate traveler or simply a business selling some product, there’s something you can do to provide higher quality.

That can be something as simple as posting a higher quality, well-edited and properly mapped out picture or creating great caption for it (more on that later).

3. Utilize Instagram Stories

Using Instagram stories is one of the best ways to impact that secret Instagram algorithm that will grow your page organically.

Why?

Because people love to interact with IG stories and live feeds. Usually, when you post a story, it’s something a little more raw, spontaneous, “in the moment” and your followers enjoy this because they feel more connected to you. They will reply to your stories, vote on polls, ask questions and all of this counts towards that engagement rate.

There’s a lot of very cool ways to use instagram stories, so feel free to express your creativity and experiment with it. And your followers will love that as well! Win/Win.

4. Use Proper Hashtags

Using hashtags is another great way to improve your engagement. They can help you reach some audience that you normally wouldn’t be able to. It’s simple. More followers, more interaction, better engagement rate.

If you’re a part of a specific niche, this will be a little bit easier as you can use those specific hashtags to reach your desired audience. And if you’re not – worry not. There are still a lot of ways to find perfect hashtags that will help you increase engagement, and bring you some new followers too.

If you want some help – check out this article for Instagram hashtag hacks.

5. Great Captions Make a Huge Difference

Looking back through history in Instagram, you have to admit one thing: The most memorable posts you’ve seen all had amazing captions to ’em. Great caption comes like icing on the cake – it’s the final, finishing touch to complete an amazing picture.

It can often be hard to come up with a good caption, it’s a difficult task, yes. Personally, I sometime spend more time thinking of caption that the picture itself. It’s hard work but it’s necessary in order to have great post.

And every audience loves great captions because they make pictures come alive. When you share your thoughts, experience or memories through captions, it really connects your audience to that post – giving them even more reason to engage with it. If you give them a great, unique story, they will shower you with their engagement and as a result, your connection will grow even further, and that’s always a good thing for your page.

5.1. Use Call-To-Action in Captions

A good trick to use with captions is to have a “call-to-action” at the very beginning or at the end of your post description. It can be something as simple as asking your audience:

  • What do you think of this picture? or
  • What do you think about this story? (that you just told in description)

It’s an incentive for them to comment on the post and engage with you, and it works well. You can use many call to actions so feel free to experiment with them and see what works the best for you and your audience.

6. Post At The Right Time

Timing can be a very important thing when it comes to engagement. Think about it:

When are you more likely to get more likes? At 6PM or at 3AM?

Well it’s obviously the former. You want to make sure you’re posting when most of your audience is online and active. This will lead to your post being seen by more people and therefore you will have more engagement.

However, there are a lot of different variables when it comes to the “right time” to post, and sometimes even 15 minutes can make a huge difference. You could actually bump your engagement by quite a bit just by posting 15 minutes earlier than you normally would. Sounds insane, right?!

Well, not really. We have a whole post dedicated to this topic – check it out!

7. Interact With Your Audience

The more you engage with your audience, the more they will engage with you. 

It sounds too good to be true, but it actually is. The truth is that people like being noticed and appreciated by their favorite Instagram pages and influencers, and if you give them even a small dose of interaction, they will be very grateful for that.

But Tom, what do you mean by “interacting” with my audience? 

Well, it’s simply responding to their responses to you! You probably get a lot of comments on your posts, compliments like “great stuff, love it” or their own thoughts on the matter. You want to take some time to respond to all of these, simply by saying “thank you!” or providing some additional clarification if they have questions. People love when you interact with them, and in return – they will engage with you more often. You just have to give them the incentive to do so.

You may also be getting a lot of responses to your stories, or simple DMs asking you all kinds of questions, well, all of this is considered important if you’re looking to stand out. Give your followers some interaction and build connections with them. Great connections always lead to more engagement and better results and most importantly – success.

7.1. Do a Livestream

Live-streaming is another great way to interact with your audience – they get to ask you questions in real time, and they get to see you at the same time. Doing regular, weekly / monthly live streams is a great way to build connection with your followers and as I said earlier, great connections lead to great results.

8. Use Instagram Ads

Using ads can sometimes be seen as a bold and aggressive move, but it’s really not. If you have a great ad marketing strategy, you can target the perfect audience and expand your following / engagement by broadcasting your posts to them.

And the best part is that these people don’t even follow you in the first place. That means it’s completely new and original traffic that’s going to interact with you. And since they don’t follow you, they count to your engagement rate only in a positive way (remember that formula from earlier?).

Don’t let anyone tell you that using ads on Instagram is a bad, unethical thing.

If you provide amazing, high-quality content, it is your DUTY to share it with the best audience. You’re not doing anything unethical or morally wrong. And besides, they can choose whether they want to engage with your or not. Instagram ads are definitely a big plus in my book – use them to skyrocket that engagement rate and your follower count.

9. Host Contests / Giveaways

What better way to get people to engage with you than to give them something for free?!

Everyone loves getting free stuff. If your budget (or time) allows it, you should definitely consider hosting some contests / giveaways. It doesn’t have to cost you that much. Give your audience more reason to engage with you, share your content and participate in fun and entertaining contests – for a reward. I promise you that every and any kind of audience will be receptive to this kind of interaction. It’s a proven formula for a long time now – you’re giving out value for free and in return you are getting something much more valuable in return.

10. Analyze The Data

And finally, the best way to boost your engagement rate is to analyze all the data.

Yes, all of these methods work and they will bring great results. However, analyzing your data, statistics and studying the charts will lead to the best results. Why? 

Because when you analyze your data, you get to see what works and what doesn’t. You also get to see what works better than something else. When you study your statistics, you will have a lot deeper insight in to your audience and your growth in general. You can then use this fully to you advantage by doubling down on what works, and cutting out what doesn’t.

It always comes down to the 80/20 rule – 80% of results come from 20% of actions.

That means that the other 80% of your actions only bring you about 20% of the results. And this is a proven, scientific principle (The Pareto principle) that can be applied to many things in life, including your Instagram page.

Instagram has a lot of built-in features that allow you to see specific results, but you can also use 3rd party apps and websites to get even more information. Whatever you do, you can’t go wrong. Knowing the data is always the first step towards improving it. So go ahead and spend some time studying your stats before you decide to move forward, see what works and use it to your full advantage.

Final Thoughts

Engagement is such a fascinating thing to explore and study and there are definitely a lot of ways that you can improve it. These 10 methods will, if followed properly – will make your engagement rate go through the roof. In fact, it’s probably going to be the end of all of your worries.

So go ahead and use them to your full advantage. I’m looking forward to see your success with implementing these steps and, please do let me know if they helped you!

5 Tools To Find Perfect Instagram Hashtags That Boost Your Growth

You’re probably aware of how important good hashtags are for your Instagram posts. They are certainly a great way to get that extra traffic that will make the real difference. In fact, we’ve talked before about using hashtags to boost your Instagram growth.

Finding hashtags on your own can often be a daunting task.

Well, here’s some good news – There are tools that can help you find perfect hashtags.

All of them work in their own unique way, each bringing something new to the table. These are the must-use tools for developing the perfect hashtag strategy for your Instagram page.

1. All Hashtag

Hashtag Generator Tool

If you’re looking for great and versatile website – All Hashtag is definitely for you. T

his is an amazing, multi-purpose website that can help you a lot. And the best part about is that it’s completely free, and easy to use! You simply enter your main keyword in the generator and it automatically gives you a list of relevant hashtags with your main word. If you type in the word “Fitness”, you will get some great hashtags like:

  • #fitnessadict
  • #fitnessjunkie
  • #fitnessfreaks
  • #fitnesslife

All of these are great and they will bring unique audience related to #fitness topic.

However, the fun doesn’t stop there. There are even more tools that you can use on this website to analyze, even create your own hashtags. They provide the following tools:

  • Hashtag Generator – as described above
  • Hashtag Creator (useful to create quick short hashtags)
  • Hashtag Analytics (analyze a specific hashtag to get more info)
  • Hashtag Charts (hashtag rankings – daily, weekly, monthly etc.)

You can’t go wrong with this one – give it a shot!

2. Hashtagify

Instagram Hashtag Analyze Tool

When it comes to hashtag statistics, Hashtagify is the king.

This is one of those website that you can use to create an entire hashtag strategy for your page / business. They provide services such as tracking specific hashtags, tracking influencers that use it, optimizing it and on with all that – providing tons of useful data and statistics to add up to that.

However, in order to have such powerful weapon, you’ll have to pay some money. The good thing is that they offer different kind of packages with monthly/annual billing, so it will be easy to try it out with minimal costs, oh and – you can also use a free trial.

Although I have to warn you, there’s a lot of information on there, so be ready to absorb it fully. Don’t let it overwhelm you, hah!

3. HashTagForLikes

Hashtag Generator Tools

HashTagForLikes provides free hashtags for all kinds of niches and all you have to do is go to their website, find your niche and expand the section to see the most used hashtags.

This website makes your hashtag research process that we described in another thread a whole lot easier to perform. All you need is a few minutes to look up your specific niche and find out the most relevant hashtags. And it’s completely free – forever.

You can also sign up for free growth eBook to help you out on your path to success.

4. Display Purposes

Hashtag Generator Tool

Display Purposes is a great website to find smaller hashtags related to your main key word. It works similar to Hashtagify, but with a twist…!

Apart from giving your great hashtags, it also ranks them based on their relevance and popularity! Just check this out:

Instagram Hashtag Generator Website

This is a great tool to use if you want to keep it light with the hashtags and use only 8-10 of them (as you should). This way, you get to pick the best performing ones – and you can’t ask for better stat than that. Overall, you want to mix up the most popular hashtags with some smaller ones, and you will get the best results.

Instavast’s Banned Hashtags Tool

Instagram Forbidden Hashtags

Instavast provides a great tool to find out about all the forbidden hashtags on Instagram.

Why is this important? 

Because these hashtags are banned for a reason – they’re bad they shouldn’t be used. Millions of these hashtags have been used, but none of them show up on the posts. The reason you want to avoid these hashtags is to not get in trouble with Instagram. Using them can actually lead to a shadow ban, which is always bad news for business.

If you want to use a specific hashtag, but you’re not sure whether it’s allowed or not, just go to this website and test it. It’ll save you a lot of trouble, trust me.

Overall, these tools should be more than enough to craft a powerful hashtag strategy for your Instagram profile. But one thing is for sure: they will take your hashtag game to the next level.

How To Make Use Of The Instagram Post Algorithm

Nobody wants to have their content vanish right before their audience’s eyes. If you’re posting, you want your posts to be seen, right? Well…

It all comes down to that pesky Instagram post algorithm. 

It decides whether or not your posts get seen by your followers.

Back in 2016, Instagram announced some changes to their feed and they were really bad news for brands, influencers and marketers. Instagram’s feed used to be chronological, meaning that latest posts show first in the feed. Well, Instagram changed that to make sure that first posts are determined by “algorithm” which ensures only the most relevant posts get shown.

What does this mean for Influencers?

How Instagram Post Algorithm Works

Influencers will have to adapt to this by changing the way they do things. There are certain methods and facts that are known to have a strong impact on the new post algorithm – and Influencers need to make sure they use it. If used correctly, it will make a HUGE difference in what kind of results does one achieve. And it’s also worth saying that “algorithms” are slowly becoming part of every platform. Therefore, understanding how they work will have huge impact even outside this platform.

With all that being said… Let’s take a look at couple of ways you can use Instagram post algorithm to your advantage:

Engagement is King

When it comes to algorithms, high engagement is all that matters.

The better your engagement rates, the more algorithm favors you. If someone or something has high engagement rates, it is naturally perceived as valuable and because of that it will be suggested to others. In order to successfully appear on that Instagram feed, you need to up your engagement rates in general, and from that person specifically.

This means that if someone likes, comments or responds to your stories – he cares about your posts and the algorithm will notice that. Make no mistake that every single post of yours will be shown to that person if he engages with you regularly. So, the only question is: How do I improve my engagement rates!?”

Here are some ideas:

Use Instagram Stories

Instagram story gives you lots of options to make your followers engage with you. Some of those are asking questions, answering to polls or rating your story from 0 to 100. The only thing that matters is that you get that response. Whether it’s a poll answer, asked question, reply to your story or even a live stream comment – it counts as engagement!

Now, some forms of engagement may be rated higher than others, but we will never know that and Instagram surely won’t tell us. But the best way to make sure we succeed is to use every available resource.

Use Questions In Descriptions

You’re probably familiar with this method as it’s gotten quite old now. Almost every brand post will start off with a question targeted at the audience. It can be something as simple as “So, how was your day?”. Whatever it is, the point is – It works, so use it.

Using questions will lead to more comments on posts, which in return increase engagement rates. But, likes / comments / replies are only part of the whole scheme.

Timing Still Matters

Although new posts are no longer the top priority, they are still favored compared to the older ones.

There was another algorithm change in 2018 that made sure this is the case. There’s a really funny reason for this change – people were actually getting Christmas AFTER the New Year’s Eve. It was getting ridiculous.

When a post gets too old, the algorithm doesn’t care about it anymore.

So, your timing still matters and if you want your posts to be shown in your audience’s news feed – you have to post often and at the right time. (If you’re interested in knowing what’s the best time to post, feel free to check out that article)

Your Posts Can Reach New People Too

If you want to target completely new people who’ve never seen your page before – you can do that, too. And you don’t have to pay for advertisements.

Instagram’s feature “Recommended For You” does exactly this.

With this, your posts can appear in the feed of people who’ve never heard of you before. And the way it works is simple: Instagram algorithm takes this stranger’s most recent searches & interests and recommends new posts based on that input. So if somebody was searching for a lot of tennis content recently, he will suddenly have tennis related pages in his “recommended” block on feed.

How Can You Make Use Of This

The way you make use of this is by dedicating your Instagram page to a certain, specific niche. You do this by posting certain images and using certain keywords in your Bio and post descriptions (and hashtags too!). This will make it easy for algorithm to recognize it and recommended it to anyone who searches for similar content that you provide.

If your Instagram profile “stands” for something, it will get recommended to those who search for that. It’s seems way too simple but it works. This is just another reason why you should pick a specific niche in order to succeed.

Instagram algorithm is a tricky thing to understand, but it’s entirely possible to make use of it in the best way possible. By just following these methods, your posts should already see significant improvements when it comes to engagement / numbers.

Learn the rules, adapt – and make use of the system.

7 Reasons You Should Never Buy Fake Followers or Likes

Did you just recently consider the idea of having more likes / followers? 

Don’t worry, we all did. Everybody at some point wishes to have more followers on their page, our brains are simply wired that way. And this is a good thing, really. Having more followers is not bad in any way.

However…

If you’re considering about BUYING fake followers or likes, you better think twice. Yes, there are some possibly profitable uses of buying fake likes or followers, however – the cons outnumber the pros by a wide margin. There are a few reasons why this is a bad idea, and it could potentially ruin your page. Let’s take a look at some of them:

1. It’s actually forbidden

Most platforms have some sort of rule against buying followers or even likes. If you’re buying followers, you’re technically breaking platform’s Terms of Service and you could potentially get banned because of it. Nobody wants to have their account suspended – and in the end your new followers would go to waste anyway. So that’s already one very important reason why not to take this move.

Buying Fake Followers

However, for all you rebels out there… here’s some more.

2. Lower Engagement Rate

Buying fake likes or followers will actually HURT your engagement score pretty badly. And nowadays, influencing is much more about engagement rate than numbers anyway. Lower engagement rates can be seen from a mile away. Did you ever see a 100k account with less than 10 comments? Yeah, that must’ve seemed pretty weird.

Engagement rate is a holy grail of influence marketing, and you should protect it at all costs. Instead of focusing on number of followers, try to organically build great following of people who LOVE your page. On top of that, your engagement rates will skyrocket.

3. It Hurts Your Credibility

A lot of pages have been exposed for buying fake likes or followers. And once the public found out about it, they were pretty pissed. And it’s quite obvious why the public gets pretty pissed about it – if you lie to your REAL followers with fake numbers, what does that say about you?

If you’re looking to create great, life-changing page for the world, you shouldn’t devalue it by buying fake likes or followers. Instead, focus on organic growth.

4. They Take Spam With Them

If you’ve ever bought fake followers, you know what I’m talking about. (don’t judge me, I’m not proud of those days..)

Buying fake likes and followers

At start it looks all fine and dandy, you got a couple thousand of new followers and your page looks awesome. Until… they start spamming your posts and pictures with some foreign language words. You don’t even know what’s happening or why – until it hits you. These fake accounts are usually used to advertise some other products, and you REALLY don’t want additional trouble having to remove these comments every second. Spare yourself the trouble and don’t give them a chance to do so.

5. It Ruins Your Data

If you’re the type that likes to analyze data to fully use it to your advantage – this will make your life pretty hard. If you ever bought fake likes or followers, your data will be inflated with fake numbers all over the place, and you won’t be able to get rid of them.

Having proper data is a very important thing, it can tell you some game-changing things to transform your page. Don’t ruin that by buying fake numbers.

6. You’re Wasting Your Money and Your Time

The truth is, these fake numbers will not bring you any good in most of the cases. Yeah, they will make your page seem better – visually, but it doesn’t bring any benefits on it’s own. I know it seems hard in the beginning when you’re just starting out, however, if you just hang in there and focus on building your following by providing real value – you will be much more successful.

Buying Fake Followers and Likes
Live footage of people wasting money on fake followers

Don’t waste your precious money that could’ve been used in other ways – like improving your following the real, organic way. On top of that, you’re also using your time thinking, considering and worry about this when it could be used way more productively by just building your empire with blood and sweat.

7. Bottom Line: It’s Just Not Worth it

Yeah, there are some benefits. However, there are way too many negative things that come with it. If you’re looking for long-term benefit, this is a bad move. Wasting your time and money on fake followers / likes, which could also ruin your credibility and get you suspended at the same time – is just not worth it.

It’s a tough world out there and trying to get noticed in a sea of millions is not easy. However, it’s doable – and We can help you. You can find a lot of relevant material on our site that will help you succeed in this field, and it’s all completely FREE. Don’t waste your time or money any longer…

Go out there and build your online Empire!

 

 

 

These Are The Top 5 Most Profitable Niches For Influencers

You’re probably aware of why finding a specific niche is one of the most important steps to take if you want to succeed as an influencer. Good niche helps a lot, it’s less demanding, easier to master and most importantly there’s less competition. All of these things matter in path to success. Well, if you’re looking for most profitable niche ( and fun too! ), you’ve come to the right place.

Without further ado, let’s take a look at 5 most profitable niches:

1. Fitness

Just think about it…

Fitness Influencer Niche

How many times in a single day do you hear somebody talk about fitness? Probably a lot. And for a good reason. Fitness is a very popular topic nowadays, almost everybody is looking to improve their appearance or their health. Even those who are perfect in these areas – want to stay perfect! There’s such a high demand in this niche and it’s not going away.

Now, you could pick a few smaller niches within Fitness niche. Let’s say something like weight-loss, running, yoga, workout programs… the point i’m trying to make is that there there’s a lot of room for you in here. And you could already be familiar with some of the these sub-niches. Either way, start small and build from there. Once you have an audience, it’s very easy to profit in this niche. You can sell programs, products, courses, even books.

2. Travel

This is one of those dream niches for many reasons. First of all, it’s very fun – I mean, who doesn’t want to get paid to travel the whole word?! It sounds like a dream come true to most of us. I can already feel that wanderlust energy in the air. Succeeding in this niche will not only bring you joy, fun and happiness, but money as well.

Travel Influencer Niche

There’s billions to be made in this niche. From agencies paying for endorsements while giving you money to luxury hotels paying you to be one of the first visitors. Have you heard of this place called Dubai? Hah, I bet you have! Well, one of the reasons Dubai is one of the most known destinations at the moment is exactly because of influencers. A lot of popular people are paid to go there and the story spreads around.

Travel is a niche like no other. If you have a deep love and connection to traveling and exploring new places, give it a shot – maybe your visit to Dubai is just a few months away.

3. Fashion

Fashion is one of those things that never dies, it never shuts down, it never sleeps. It’s constantly innovating, updating, revisiting, remaking. Fashion is always trending and there will always be demand for it. And of course – there will always be demand for fashion icons. I’m fairly certain this niche produced more millionaires than any other. ž

Influencer Fashion Niche

If you have an eye for fashion, and love to talk about topics like clothes, shoes, lipsticks, fancy glasses – this is a place for you. And the demand is there too. People are always looking to up their fashion game. If you can establish yourself as an expert within fashion niche, you will certainly be very successful.

There are so many ways to earn with this niche too – from affiliate marketing, sponsoring products, selling books / courses, even creating your own unique product. It’s fun, it’s engaging but most importantly – it’s profitable.

4. Entrepreneurship

Entrepreneurship has seen incredible growth over the past few years. Just look at the success of someone like Gary Vaynerchuk, for example. Everyone wants to get into this whole earn money online thing – and you could earn money capitalizing on that fact!! Being an Influencer is part of this niche too. Every influencer is an entrepreneur – somebody who builds his own name, brand, business – whatever you call it.

Entrepreneur Influencer
All credits to Gary Vee – Father of all hustlers.

The demand is there, people want to make money, show them how – and you will make it too. And if you think you have to be a millionaire to start, you’re very wrong. You can research on these topics easily or just speak from your own experience, most people are just starting out, they don’t need complex advice – they want to know how to start.

You could sell books, courses, seminars, you can even sell products that help people who are into the whole Entrepreneurship journey. Like time-management apps. The potential is unlimited and it’s up to your imagination to decide. But the money is definitely there.

5. Relationships

And finally we have Relationships – something that every human being on this planet struggles with, one way or another. Just think about it, an audience of more than 7 billion people. Jeez!! And everyone is looking for some kind of advice. Like for example – ME! I’m desperate and I need help, how do I figure this whole relationship thing?!

Relationships Influencer Niche

Well the market is certainly there, and you could earn some good profit for helping people like me to achieve more success in relationships. There’s actually a lot of things you can talk about, from how-to-get-laid to how-to-make-your-partner-buy-you-a-gift. Ah, the amount of potential topics! If you can reach a specific audience, be it male or female, and actually impact their lives with your advice – you’re all set. It’ll be an easy job to profit once the audience is there.

These 5 niches, all unique and extremely fun in their own way are one of the most profitable ones out there. Instead of overthinking, simply pick one of them and get to work. You won’t be disappointed with any of the choices.

Good Luck!

 

 

Why Finding a Niche Will Make You a More Successful Influencer

There’s been a lot of buzz around Influencers in the recent years and it’s becoming a very saturated market. And normally, whenever such market gets too big, it becomes harder and harder to stand out from the crowd. And if you can’t stand out, then it’s pretty hard to succeed and make a lot money $$$.

To combat this market over saturation, you have to find yourself a niche to dominate. This will mean less competition and make it overall easier for you to succeed. And you may be thinking “How does that work?!”. Well, you better buckle up for this one cause you’re about to find out the real power of finding a niche.

Influencer Niche

Less is More

You have probably heard of that phrase before. It’s used to prove the point that sometimes less complex & simple solutions lead to better results. I believe it’s a pretty fitting phrase when it comes to Influencers and niches. Yes, I know everyone wants to be the next Kylie Jenner, PewDiePie, Ninja… but for now that’s gonna have to be a plan for some later days. When starting out, you need to start with small but sure steps, and gradually increase improve on them as time goes by.

The best way to kick-off your career is to become a Micro-Influencer within some specific, preferably unsaturated niche.

By finding a specific niche (like Travel – even smaller like African Travel Only), you’re competing with less people and at the same time – your audience is more focused. It’ll be way easier to find a sponsor or join an affiliate network. Influence Marketing is always looking for large, niche specific pages to work with. Therefore, it is only logical to start off small and building a high quality following within that niche before branching out. Growth is always easy, the hardest part is setting your foot into the door.

As mentioned earlier, the smaller the niche is – the better. Travel niche was just one example of that, but another example could be something like Fashion niche, but only focusing on “Street Wear”. The smaller you go, the less competition you will encounter, but don’t worry about your partners. There will always be someone who is looking to promote his street wear product, or any other for that matter.

Influencer Niche

Money Is In The Loyalty

I remember a couple of years back, there was this viral article titled 1000 True Fans, and the premise was that you don’t need millions of fans or customers to be successful, you only need 1000 “true fans” that will buy everything you throw at them. Many people have stood behind this idea and I think it’s safe to say: It’s true and it works.

This theory is very useful for niche influencers who are looking to attain success. When you choose a specific, those people that do follow you will treat like you a God of their favorite religion. They will listen to anything you say and buy anything you tell them to buy. When you pick a specific niche and become an expert on it, you sort of do have those godlike powers – you know the ins and the outs of that niche. For this reason, your followers will trust you deeply and they will remain true, loyal fans for years to come.

Niche Influencers

 

Pick Your Niche And Get To Work

There’s no doubt that finding a niche is a key to success in the Influencing world. There’s a lot of benefits and only a few disadvantages that can be easily overcome later on. Take this proven success formula and use it to your full advantage. Now.

Oh and, check out this article on the top 5 most profitable influencer niches if you want to know what are some of the most profitable niches for Influencers at this very moment. Now GO, and CONQUER!

Epic and Easy Tips For An Awesome Twitter Bio To Boost Growth

Twitter is a great platform that allows you to kick-off your online presence and attain high quality followers. According to Statista.com, It’s the 4th most used social media platform in the West, just behind FB, YT and Instagram. That’s a lot of following that can be utilized to your advantage to obtain strong online presence for your brand.

Twitter growth

Twitter “Bio” section is one of the most important things for your Twitter page. Everyone who checks your profile out will look at that little box to get the quick summary of You. You have to make sure it’s up to the task (to seduce your visitors!).

The first step that you should take in your mission to conquer Twitter, is to have awesome, unique and creative description of your profile. This little “Bio” section is very limited (160 words only), so it takes some wit and knowledge to properly utilize it to your advantage. Let’s give you some useful tips that you can use to dominate this media!

Twitter Growth Hack

 

Keep it Simple

For real now, Twitter gives people 160 characters and somehow… they still manage to over-complicate their bio!! It’s unclear, all over the place and doesn’t communicate the message properly. When someone checks your profile, they want you to cut straight to the point and tell them what is it that you’re all about. There’s no reason to over-complicate things and list 5 different companies that you work for. To keep it as simple as possible, try to answer these questions:

  • Who are you
  • What do you do
  • Why should they care about you

Congratulations. You just beat 90% people at your Bio game!

Add Some Personality

The worst thing you can do (besides over-complicating) is having just another generic, dull bio. The recipe for success is to add a slight touch of your personality into the mix. It doesn’t have to be anything special, just some small, interesting detail about yourself. You can also use your wit to entice some laughs, that always works.

This guy seems to know what I’m talking about:

Twitter Growth

 

Use Relevant Keywords

This is an important one. Not because of some weird “keyword” trick that everyone abuses, but simply because it helps people know what what to expect. So if you’re a photographer, you should probably use the word “photographer” in your bio – guaranteed success. But for real, use a few relevant keywords to whatever it is that you’re doing and it will just fine. Don’t use hashtags here, they are old and boring.

Links, Links, Links!

All things considered, the goal of your twitter page should not be to increase the number of your followers. It’s to get your followers to do something for you: read your blog, visit your website, buy your product, join your newsletter etc.

Twitter Growth

For this reason, you should your Bio as a way to get your followers to take the next step. It can be anything really, just make sure it’s something about YOU and not just a plain sales link to some random product that they never heard about. The good think about this is that Twitter gives you an extra slot just for your website or any other link. You can also use your “location” option to describe your link instead of proving your location.

Here’s some links you could use:

  • Your Website
  • Your Blog
  • Your Daily/Weekly/Monthly Newsletter
  • Your LinkedIn Profile
  • Your Instagram Profile
  • Your YouTube Channel
  • you get the point.

Whatever You Do, Avoid…

Mainstream buzzwords!!!

For real, everyone is on this buzzword train nowadays (Growth Hacker, Dropshipping Guru, Shopify Expert etc. – you get the point). Yes, it’s a keyword. But try not to use it in a cheesy way and instead find some creative, unique way to get your keyword across. Instead of using growth hacker example, try something like “My job is to make others adore you” – hey, at least it’s not overused.

Your Twitter Growth Is Close…

As said earlier, most people who visit your profile will first take a look at your Twitter Bio, so you got to make sure it looks awesome. Apply these tips and enjoy the swarm of people trying to grab your attention, hah!