What’s The Best Time of The Day to Post on Instagram?

What Is The Best Time To Post On Instagram?

We all know Instagram is super competitive, highly-populated platform and in order to succeed in this environment – you have to use EVERY single thing to your advantage. And we also know that there are TONS of those “single” things that can be used. Well, one of those things is:

Posting on specific time.

You probably had these weird moments where some of your posts just DOUBLE in engagement. I know I did. And let me tell you, it happens for a reason. You probably hit the perfect time frame to do that. So, let’s figure out how to do that EVERY single time!

One thing to note – best time to post will depend on a few things.

The Usual Best Time To Post

Okay, let’s first talk about what will apply to most people. Many of you may think that the best time to post would be Sunday – however, this is wrong. Although you may think everyone is just home, chilling and enjoying their free time on social media, but in reality, most people are off on the road or doing something entirely different. Let’s take a look at this image from sproutsocial on the topic of Instagram engagement:

Instagram Best Day To Post
Image by sproutsocial.com

As you can see here, Sunday is the worst day when it comes to engagements. And surprisingly, the best days are in middle of the week. Wednesday/Thursday/Friday work the best for many reasons. Compared to Monday/Tuesday, they are not as intense when it comes to work, so people have more time to spend browsing Instagram. And compared to weekends, people are using their phones more often since they’re most likely not off to some great adventure.

Now when it comes to TIME, as in when during the 24 hours – you can also see some interesting patterns there. The highest engagement usually happens really early in the morning, from 5 AM to 6 AM and in middle of the day – 4 PM to 5 PM. 

Early mornings work well because most of people check Instagram upon waking up and middle of the day is usually the time just after coming home from work.

However, all this is way too general and you shouldn’t look much into it. 

So what should you do instead?

Know Your Audience

This is the most precious piece of information you can have when it comes to your boosting your Instagram engagement rate. Let’s take a look at 2 situations as an example. So, let’s say you want to post an image related to partying, having fun, festivals. You do the following:

  1. You post the image at 6 AM
  2. You post the image at 8 PM

Which one do you think will have more engagement?

– Well of course the second one!

People don’t want to read about parties and festivals at 6 AM. (Thanks Captain Obvious!) However, at 8 PM it’s a whole ‘nother story. This is why it’s very important to know your target audience, the working-class will be more effective during non work times and your “productivity page” will probably be the most effective at night, lol.

The point is, if you get inside the heads of your audience, you will know the what’s, how’s, why’s and when’s of how their life. This means you will find out when it’s the best time to post your photo / video. And this is the reason I said you shouldn’t look too much into the graph. Because it will depend based on your profile, audience and their behavior.

However, with information that you’ve learned from this reading, you should have more than enough insight to figure out when is the best time for YOU to post.

Now go out there and slay it!


These Are The Best Filters To Make Your Instagram Feed Look Amazing

When it comes to Instagram, it’s all about that visual appeal.

You may have noticed that certain pages immediately caught your attention – simply because they were very compelling on first look. Usually, these pages will use a certain style for all of their photos, making them stand out from other pages who mix it up. This could mean anything from really bright to darker “themes” that make their page really awesome and unique once opened. This is a very powerful method to improve your Instagram page and you should definitely use it to your advantage.

One of the ways to achieve this is by using built-in Instagram filters.

Best Instagram Filters


Let’s take a look at few filters with unique styles that will make your Instagram feed look amazing and visually irresistible!


Instagram Valencia Filter

Valencia filter adds some brighter, yellow / pink-ish contrast to the picture, making it seem more vintage and lighter. Valencia brings you back to those “childhood” days with it’s unique tint. It’s also a very versatile filter that can be used with almost anything. If you want your pictures to seem like a memory book from the good old days.

It’s a good idea to use it with nature / environment photographs so you can highlight those natural, light colors, although you could also use it with food items for example.

X Pro II

Instagram X Pro Filter

X Pro II is one of those darker themed filters that adds a lot of darker highlight and makes pictures really stand out. It focuses on the center of the photo and creates a shadow around it – highlighting it even further. This filter will add dark pink / purple-ish effect to your photos and really make them stand out. X Pro makes your pictures look lively and optimistic and it’s best used to highlight exactly those emotions.

It’s best used to highlight certain elements in very bright backgrounds. Pictures of nature, city skylines or any objects that you want to highlight in a dull environment.


Instagram Willow Filter

If you’re a fan of Black & White photography, you’re gonna love this one. Instagram has a few b&w filters, but Willow is by far the most natural looking. It doesn’t have any weird focus and sharpening issues, it just takes your pictures and turns it to black & white. What makes it so great is the fact that it’s very soft and doesn’t ruin the picture whatsoever. It can turn almost any picture into something unique and appealing.

Black & White is a style that can be really amazing when you correctly pull it off and many pages certainly make good use of it. It can also make some bad selfies & pictures look pretty great with a single touch. It’s best used for lower quality photos – like selfies and close up (macro) pictures of objects or close quarter streets.


Instagram Mayfair Filter

Mayfair is one of those “can’t go wrong” filters when it comes to Instagram. It’s often used as a safe choice when there are no good fits – and for a good reason really. Mayfair is a great filter that adds warmer colors to your picture, while also highlighting the center area.

It’ll be a great addition to any image with bright background, especially if you want to highlight a certain element with it. It’ll add warmer, slightly pink-ish colors that lighten up the mood and make your picture stand out with certain liveliness and joy.


Instagram Earlybird Filter

Much like Valencia, Earlybird gives your pictures that vintage look with lots of shadows while still keeping those original colors. It’s a lot more subtle and “older” than valencia and it radiates with that unique hipster-like energy. Definitely a great choice for if you’re looking to build that sort of vintage / hipster style on your page.

It’s great for throwback photos and selfies, but it can also be used with natural photos like this one as it really makes that natural color blend in with the shadows to give it that cool, old school loook.


Instagram Kelvin Filter

Kelvin is one of the most used filters in the fashion niche – and it’s easy to see why. Kelvin adds that bright red color to photos that really make it shine and stand out. It’s a great use to capture attention with flashy and attractive colors. Although it may seem a little too aggressive to some, it can achieve amazing results when used properly.

So, if you’re looking for that flashy, bright red look – definitely give Kelvin filter a shot!

Final Words

All of these filters add a unique effect to pictures that can make your page really stand out from the competition. If you’re able to find a perfect filter for your niche, it will transform your page into something awesome. These filters are definitely among the best ones available but if you still don’t think they will fit you, I’ve got some good news – Instagram has plenty of other choices for you.