Influencer Marketing With Twitter?

Does influencer marketing actually work with Twitter?

Twitter is rarely considered the go to place for influencers due to the amount and popularity on Instagram and Youtube.

So is Twitter a useful source for influencer marketing and should we be using it more? Before I go into the details myself, I’ll let Twitter speak for itself first:

“For marketers today, it’s not “if” you should be partnering with creators but more so “why and how” to partner with them. What’s even more important for brands to understand is that there is a unique why and how for every platform – especially for Twitter.”

Using influencers and developing influencer marketing campaigns to increase brand awareness is very much a viable tactic on Twitter. Statistics from Twitter’s official blog posts show that brands have a lot to gain on this platform. Twitter is a platform where followers are way more engaged with their favorite influencers, so it’s also fairly logical to conclude that influencer marketing campaigns will do well with Twitter!

Influence Marketing on Twitter

Let’s explore a few reasons why influence marketing works on Twitter, and also the best methods to incorporate when engaging in it.

First off, let’s talk about Twitter influencers.

Twitter Influencers

Compared to other social media platforms, influencers on Twitter are connected with their audience differently. Twitter is a platform built for discussion, therefore, the influencers are very much engaged and connected with their audiences. This, of course, makes them a lot more attractive to marketers looking to promote their product or services.

When it comes to influencers, the number one thing marketers look for is high engagement rate.

That’s why Twitter influencers are one of the best choices for this level of marketing. You could argue that Twitter users are less likely to fall for marketing tricks, but this is only the case for low-quality marketing.

Influence Marketing on Twitter

That’s why it’s very important to choose the best influencers for your brand and create a compelling campaign that will draw people in. With influence marketing, it all comes down to execution. When the campaign is executed correctly, success is very likely. If you want the best results, use influencer platforms and agencies to help you with your campaigns.

Another very cool feature of Twitter is that your tweets can go viral, meaning thousands of people outside of your following can see them. This takes marketing to a whole ‘nother level if used correctly.

Is it Worth Becoming a Twitter Influencer?

When it comes to influencing, Instagram and YouTube are far more appealing to the majority of people. Yes — there’s more profit and fame to be made on these platforms, but they are also very overcrowded and specific in their approach. It’s very hard to stand out, especially now that millions of people are trying to do the same.

However, Twitter is a platform for A different breed of influencer — those who appreciate discussion and ideas, rather than showing off and entertaining. If you’re one of those people who would rather discuss and share ideas, rather than simply entertain, then Twitter might be the right platform for you to pursue your influencer career.

What Kind of Brands Should use Twitter?

Twitter demographics differ from other platforms, for all the reasons already mentioned. This platform is used to share, discuss and consider ideas rather than just entertain people. However, nobody said that ideas can’t be entertaining — most tweets go viral because of their entertainment value, contained within the educational and relatable content.

If you’re trying to promote a make-up product, Twitter is probably not the right platform for you. However, if you’re trying to sell an idea, spark discussion or move people in the right direction (and that can be done with a product), then Twitter can be of great use to you.

Conclusion

Twitter is a great platform for both marketers and influencers, and they can both profit greatly from it. In the end, it all comes to down a good strategy that’s executed properly, and that should be your focus at all times.

If you want to take your Twitter game to the next level, feel free to check out all of our posts related to Twitter — you will learn a lot. Good luck!

 

WHAT HAPPENED TO VINE?

Remember Vine?

You probably remember some of those crazy viral videos from a few years back — that was the time when everyone was competing to make the goofiest gif possible. Those short videos were called vines, and they inspired many popular features of today’s apps, such as Instagram’s short video & boomerang.

What happened to Vine

Vine was a short-form video hosting service & a social platform where users could share 6-second looping video clips. The company was bought by Twitter in 2012, just before its official public launch. Twitter clearly saw the opportunity in short form videos, and they weren’t wrong!

Taking videos wasn’t anything new and groundbreaking, but Vine had a secret that made it so popular and viral. Because the videos hard to be short (6 seconds), users had to use their creativity to the max. Within months, it appeared that Vine probably would never become the everyday video sharing tool its founders had envisioned.

Instead, Vine became something much bigger, and much more interesting. Vine’s culture quickly shifted towards creativity and experimentation, which brought about plenty of fun & entertainment for everyone.

What happened to Vine

Vines became a worldwide phenomenon, with people all around the world contributing and creating awesome videos. The Vine social media platform quickly went viral, spreading its name all across the globe, but also speeding up its demise.

Launched on January 24, 2013, by December 2015 Vine had 200 million active users.

However, in 2016 — Twitter announced it would be shutting Vine down.

What happened?! 

Vine Shut Down

In January 2017, Vine website was archived by Twitter.  The official story was that Vine was no longer profitable, therefore it had to be shut down. Users would still be able to see their old vines, but new ones could not be created through the platform.

There are many reasons for Vine’s demise, but it’s safe to say that other social media platforms had a large role in it. Because of Vine’s immense popularity, other platforms started to copy and use Vine’s features for their own benefit.

Also, Vine’s trendiness slowly wore off, and the promises of “internet fame” started to die out. Vine had a simple but fatal problem — it didn’t bring anything else to the table.

Other social media platforms took Vine’s idea and did something similar on their own:

  • Instagram added a short-video service in their stories
  • Snapchat also did a similar thing
  • YouTube vine compilations were more popular than the Vine itself

For all these reasons, it was clear that Vine could no longer sustain itself financially, so Twitter decided to shut it all down. No matter how trending something is, if it can’t make money, it’s eventually going to die out.

What happened to Vine
Credit: CNN

Vine was a one trick pony whose trick was easy to pull off — so other social platforms did exactly that. There’s nobody to blame here really. Vine was a unique idea that certainly worked, but it had to die out eventually. Making short videos was cool, but it wasn’t enough to build an entire social platform around it.

Many influencers who started off on Vine went to YouTube or Instagram anyway, which also reflected negatively for Vine.

For us — Vine can serve as a perfect example of an awesome idea that simply couldn’t work in the long run. And you can bet that there will be even more “Vines” in the future.

If anything, it just goes to show how powerful platforms like Instagram, Facebook or Twitter are — they stood the test of time no matter what happened.

 

 

 

A Solution For The 4 Biggest Challenges with Influencer Marketing

At this point, influence marketing is one of the most profitable & popular fields when it comes to internet marketing. There are many benefits of using influencers that result in a positive ROI for brands and businesses. When done correctly, it is THE BEST way to market products and brands. However…

The most difficult part about influence marketing is dealing with all the logistics and overcoming certain challenges. With those out of the way, a successful campaign is almost guaranteed.

In this article, we will cover the 4 biggest challenges with influence marketing, and I will provide you with a simple solution to all of them. Let’s get straight to the point.

What are the most significant problems with influencer marketing?

1. Finding the Right Influencers

By far the most common problem that most marketers face is finding the right influencers to work with. This is the crucial part of any influencer marketing campaign and businesses have to pay special attention to it. If the right connection is established between a brand and an influencer, a successful campaign is almost guaranteed.

To be honest, the process of finding the right influencer can be quite challenging and I totally understand why most brands fail at this step. Having to research, understand, contact and negotiate with a potential “fitting” influencer can be such a daunting task.

But…

There is a solution to this problem, and to all others as well.

2. Measuring Campaign ROI

Another difficult task with influence marketing is to measure the ROI of a single campaign. It’s hard to exactly know whether your campaign is working or not. Yes, influencers can promote your product, but they can’t track impressions, engagement or conversion. This lack of data is a big turn off for many businesses, and it’s totally understandable.

Tracking the returns on investment is a crucial part of every campaign, and it’s no different when it comes to influencer marketing. Although this can be a difficult issue to tackle, there is a solution to this one as well.

Providing a unique URL or discount code can work in some cases, but it often fails to cover the entire ROI data for most campaigns. However… marketers always find a way to get things to go their way, and it’s no different with this one – you will see.

3. Proper Communication

Communication is one of the most important things in every business transaction. When communication is done efficiently, there is less trouble for both sides. This issue is also present with influencer marketing, and it can be somewhat irritating for marketers.

Most influencers will only use their social media platforms, which creates problems for brands and businesses that have a built-in system for communication. The hardest part is often in the middle of the campaign when little things have to be communicated effectively. At this point, using social media to communicate is probably not the best idea, especially since influencers are always overwhelmed with messages.

Establishing a strong connection with an influencer is important, and it’s always a good idea to begin with proper communication.

4. Pricing

Pricing may not be the most pressing issue for marketers, but it’s an issue nonetheless. With influencer marketing, prices often vary from one influencer to another, and it’s hard for businesses to know whether they’re paying the right price.

There are multiple problems… fake followers, engagement rates, wrong audience and many more. Marketers need to know these things in order to determine whether the price they pay is correct. They need a system with collected data to determine the correct price for their marketing campaign.

Influencers also face similar problems, as they too are uncertain on how much they should charge for their services. Finding the middle ground between influencers and marketers is a hard task, but some websites managed to do it.

There’s a Solution to These Problems

All of these problems can be fixed with a simple collection of data that’s available to both parties, and that’s exactly what these websites did.

Social influencer platforms are built to make the process of creating a successful influence marketing campaign as easy as possible. They collect all the data, measure the results and offer a way to communicate in an easy and manageable way. On top of that, they also provide good pricing estimates since they work with so many different influencers and brands, so they have all the data to back it up.

If you want to know more about it, check out the article below in which we covered this topic and provided a list of the best platforms to use.

Here’s a list of top 5 platforms to find influencers for your marketing campaigns!

Best Influencer Platform To Advertise your Products

That article contains all the important information about all the different platforms, and it’s the only thing you need to create a successful campaign for your business.

Give it a quick look, and you will see why these platforms make it so easy to conquer these difficulties that we talked about. Influencer marketing = made easy. 

Epic and Easy Tips For An Awesome Twitter Bio To Boost Growth

Twitter is a great platform that allows you to kick-off your online presence and attain high quality followers. According to Statista.com, It’s the 4th most used social media platform in the West, just behind FB, YT and Instagram. That’s a lot of following that can be utilized to your advantage to obtain strong online presence for your brand.

Twitter growth

Twitter “Bio” section is one of the most important things for your Twitter page. Everyone who checks your profile out will look at that little box to get the quick summary of You. You have to make sure it’s up to the task (to seduce your visitors!).

The first step that you should take in your mission to conquer Twitter, is to have awesome, unique and creative description of your profile. This little “Bio” section is very limited (160 words only), so it takes some wit and knowledge to properly utilize it to your advantage. Let’s give you some useful tips that you can use to dominate this media!

Twitter Growth Hack

 

Keep it Simple

For real now, Twitter gives people 160 characters and somehow… they still manage to over-complicate their bio!! It’s unclear, all over the place and doesn’t communicate the message properly. When someone checks your profile, they want you to cut straight to the point and tell them what is it that you’re all about. There’s no reason to over-complicate things and list 5 different companies that you work for. To keep it as simple as possible, try to answer these questions:

  • Who are you
  • What do you do
  • Why should they care about you

Congratulations. You just beat 90% people at your Bio game!

Add Some Personality

The worst thing you can do (besides over-complicating) is having just another generic, dull bio. The recipe for success is to add a slight touch of your personality into the mix. It doesn’t have to be anything special, just some small, interesting detail about yourself. You can also use your wit to entice some laughs, that always works.

This guy seems to know what I’m talking about:

Twitter Growth

 

Use Relevant Keywords

This is an important one. Not because of some weird “keyword” trick that everyone abuses, but simply because it helps people know what what to expect. So if you’re a photographer, you should probably use the word “photographer” in your bio – guaranteed success. But for real, use a few relevant keywords to whatever it is that you’re doing and it will just fine. Don’t use hashtags here, they are old and boring.

Links, Links, Links!

All things considered, the goal of your twitter page should not be to increase the number of your followers. It’s to get your followers to do something for you: read your blog, visit your website, buy your product, join your newsletter etc.

Twitter Growth

For this reason, you should your Bio as a way to get your followers to take the next step. It can be anything really, just make sure it’s something about YOU and not just a plain sales link to some random product that they never heard about. The good think about this is that Twitter gives you an extra slot just for your website or any other link. You can also use your “location” option to describe your link instead of proving your location.

Here’s some links you could use:

  • Your Website
  • Your Blog
  • Your Daily/Weekly/Monthly Newsletter
  • Your LinkedIn Profile
  • Your Instagram Profile
  • Your YouTube Channel
  • you get the point.

Whatever You Do, Avoid…

Mainstream buzzwords!!!

For real, everyone is on this buzzword train nowadays (Growth Hacker, Dropshipping Guru, Shopify Expert etc. – you get the point). Yes, it’s a keyword. But try not to use it in a cheesy way and instead find some creative, unique way to get your keyword across. Instead of using growth hacker example, try something like “My job is to make others adore you” – hey, at least it’s not overused.

Your Twitter Growth Is Close…

As said earlier, most people who visit your profile will first take a look at your Twitter Bio, so you got to make sure it looks awesome. Apply these tips and enjoy the swarm of people trying to grab your attention, hah!