FAMEBIT REVIEW: The Influencer Marketplace For YouTubers

Famebit Influencer Platform Review. Is Famebit Legit?

In 2013, influencer marketing was a relatively new, but rapidly growing area in marketing. Companies quickly discovered the sheer impact that influencers had on their thousands of social media followers/subscribers. This is around the same time when several influencer marketing platforms started appearing, including Famebit.

Famebit Influencers

Famebit was launched in 2013, with the aim of connecting brands to influencers on one easy-to-use platform. While it’s typically used by YouTubers, content creators on Instagram, Facebook, Tumblr, and Twitter can also find sponsored work with Famebit.

The platform provides an online marketing space where brands can post about various sponsorship gigs they have available to influencers. Influencers can then log into the interface and can read more about these paid sponsorships, and negotiate their price.

Famebit is now owned and operated by Google. In 2016, Google acquired it for a reported $36 million. Now, the platform has built a community of over 65,000 influencers across different verticals.

While Famebit seems to be a pretty comprehensive influencer marketplace for YouTubers, it can be a tough platform to navigate. Below we are going to go over Famebit’s key features, how it works, pricing, and our honest thoughts on the platform.

About Famebit

Famebit strives to provide a win-win environment for content creators and brands. It provides an easy and effective way for content creators to choose from a variety of opportunities with different brands, across several industries.

Famebit also prides itself on being fully transparent with influencers. The platform is free to use, there are no contracts, and influencers do not have to give up their rights to their social media accounts. In addition, it helps to mitigate the relationship between influencers and brands by ensuring the influencer hiring process goes smoothly.

Famebit is also beneficial for agencies and brands that are looking for their next brand ambassadors. Several large brands, like Adidas, Sony, and Canon, are already using the platform.

Prior to hiring an influencer, brands can set their desired budgets, starting at just $100 per campaigns. Additionally, they can review proposals from content creators, view their profiles and audience demographics, allowing brands to select the right influencer for their campaigns. Best of all, brands and agencies can take advantage of these features for free.

Furthermore, Famebit finally released an Android app for busy, on the go influencers. The app released its 1.0 version in September 2018.

How does it work for content creators?

Getting started on Famebit is supposed to be easy enough. Firstly, you need to have at least 5000 followers on a channel/account in order to join Famebit. Once you have joined the platform, you’re free to browse the many sponsorship opportunities for either YouTube, Instagram, Twitter, of Facebook.

After you’ve found a few opportunities that have piqued your interest, you need to submit a proposal. The idea behind submitting the proposal is to entice brands to want to hire you. This is also where you’ll provide the brand with your desired fee. Content creators can choose to set expiration dates on the proposal offers as well.

Once your proposal has been reviewed by the receipting brand, you will be able to see the status of your offer on the home page.

Credit: Famebit

After you’ve connected with a brand on Famebit, you can message back and forth on the message board with them.

As for Payment, Famebit has several methods. International influencers can be paid via eCheck/Local Bank Transfer, Wire Transfer, PayPal, or they can choose to hold their payments. Influencers from the United States are given several payment methods to select from. They can choose to receive payment through direct deposit, checks, PayPal, or they can also choose to hold their payments.

What do brands see when they look at your Famebit profile?

When brands look at your Famebit profile, all they see are stats that will help them understand who your audiences are, what kind of engagement your account(s) have, and how much reach you have (eg how many followers or subscribers you have on your channel). For example, here are some of the stats that Famebit pulls to showcase to brands:

    • Total number of videos
    • Total number of views
    • Audience Age
    • % of Male/Female
    • Average number of views
    • Audience location
  • Subscriber count

Below is a screenshot of what brands see when they view your Famebit profile:

Credit: Famebit

As you can see, the only information that is shared publicly on your profile is not too invasive. The data will simply help brands decide whether or not you would be a good fit as their brand ambassador.

Pricing

Doesn’t use a traditional payment model like a subscription-based model. Instead, Famebit uses a model the company refers to as “The Bounty Model”, which allows Famebit to make money off the transactions that occur between influencers and brands. The company’s self-service pricing model charges both influencers and brands a 10% service fee for those connections.

For influencers, the 10% fee is only taken once their content is approved, published, and payment has been sent. The 10% will only be deducted from the brands once they have reviewed and approved influencers’ content.

Famebit also has another pricing model called their “VIP Service” for brands, where the company deducts a 30% service fee from brands. This service is targetted towards larger brands, fast-growing startups, and agencies that want to use more YouTube content. As explained by Famebit, “For a small management fee, our team of experts handles everything including, setting strategies and custom packages for content and media, curating custom talent lists, and managing execution, deliverables, and amplification of hundreds of branded videos at a time to drive meaningful results.”  

Our thoughts on Famebit

Influencers:

Overall, the whole proposal to approval process is quite simple for influencers. Famebit informs you about the status of your proposal at every stage. You’ll know if your proposal is pending approval, has been approved, or declined.

On the downside, Famebit has no vetting process for influencers. The company’s only requirement is that content creators have 5000 followers/subscribers. This doesn’t help Famebit to rule out influencers with fake followers.

Moreover, we also noticed that, although Famebit advertises that its a marketplace for Instagram influencers, we could not connect with our Instagram account when trying to sign up. As you can see with the screenshot below, registering an Instagram account doesn’t seem possible.

Credit: FameBit
Brands

FameBit’s mission is to bring creators and influencers together, and while Famebit seems to have good intentions, it does a poor job at executing. It appears as though brands have to rely on influencers to do the heavy lifting.

Famebit makes it pretty difficult for brands to find their ideal content creators. The reason being that the filters on the FameBit search function do not allow brands to easily target their ideal influencers.

The following are Famebit’s filters:

    • Reach: The reach filter allows brands to search for influencers within specific ranges of followers/subscribers. The search function is a slider scale, which allows you to select any range between 1,000-100,000,000 followers or subscribers.
    • Audience Gender: This is where you could choose to target a majority female or male demographic.
    • Audience Age: Here you can choose various age ranges, or you can indicate a specific age.
    • All Creators vs. Featured Creators
    • Audience Country
    • Creator’s Country
  • Channel Category: This relates to influencer niche’s, eg: Health and Fitness.

This in itself is an issue. It means that brands will probably miss a lot of influencers in their search queries. With a Google-owned platform as large as Famebit, one would assume that brands would be able to search for content creators in a more effective manner. Ultimately, Famebit falls a bit short when it comes to connecting brands to influencers.  

Conclusion

Overall, Famebit is a decent influencer marketplace for YouTubers. There is definitely some value for video creators that are looking to monetize their content. Moreover, with over 65,0000 influencers to choose from it’s a good resource for brands that are looking to use more branded YouTube content.

On the other hand, Instagram, Facebook, Tumblr, and Twitter influencers would be better off using an influencer marketplace that provides better support for these social media platforms.

5 Reasons to Use YouTube Influencers to Endorse Your Brand

As you already know, Influence Marketing is one of the most popular and profitable internet marketing methods! Here’s 5 reasons to use Youtube influencers to promote your brand.

This always depends depending on the brand and product, but some platforms have certain advantages over others. In this article, we’re going to explore 5 reasons why brands should use YouTube influencers for their influence marketing campaigns.

Without further ado, here are 5 reasons to use YouTube influencers to endorse you:

1. Reach

If you’re worried about whether your marketing campaign will reach a large audience or not, then you should stop.

YouTube is one of the largest platforms in the world, with just slightly below 2 billion active monthly users. That’s more than enough people to reach, and you certainly won’t have problems finding your desired audience. The only thing you as a market have to do is to find the best influencer for YOU and YOUR brand, which may be a little confusing.

Successful Twitch Influencers

The best way to find influencers for your campaign is to use influencer platforms. They make the process way easier, especially if you’re a beginner in this market.

Reaching millions has never been easier than now, so what are you waiting for?

2. Video Marketing Trumps Everything

If you’re into marketing, you know that video is the most natural medium to convert your potential customers. Video marketing speaks louder than words, pictures or audio alone. You can combine everything in one to make sure your brand or product is presented in the best light. That’s why YouTube influencers are very important when it comes to influence marketing, and they are not going to go away anytime soon.

If your brand or product is somewhat confusing, you should definitely consider using YouTube to promote is, as this platform allows you to explain in the simplest way.

3. Lifetime Return on Investment

This part is what makes YouTube influence marketing better than any other platform. On every other platform, your campaign is a one-time thing, it happens and it’s over.

On YouTube, however, that video with your marketing campaign will remain available for years to come. Even 10 years later, you will still be reaping the rewards of your campaign. This is the main reason why YouTube influencers are so compelling to endorse your product.

If you find the perfect influencer to endorse you, all the growth that happens after your campaign will be in your favor, even many years later. No other platform can promise you such return on investment – that’s what makes YouTube amazing for influence marketing.

4. Easy to Convert Audience

Another great benefit of using YouTube influencers is the ability to convert your audience with ease. With marketing in general, the hardest part is actually making your audience convert and buy your product. Yes, they will hear how amazing it is, but they won’t actually buy, and that’s a problem.

YouTube makes this part easy with description links and video attachments. On top of that, compared to other platforms – YouTube audience is way more willing to leave and visit an external site.

Think about it, how often do you leave your Instagram page for example? In my case, not so often. If I’m browsing Instagram, I don’t want to leave and check out this product, but YouTube is a different beast when it comes to that, and that’s why it works so well.

5. Works for Any Niche

Since the reach is so vast and versatile, YouTube influence marketing will work for almost any niche. No matter what your brand or product is, you can always find some influencers that operate within your niche, and that’s a priceless thing.

This is very important for some smaller, very specific niches that struggle to find the desired audience, and that’s why YouTube influencers can help them a whole lot in this process.  Continue reading “5 Reasons to Use YouTube Influencers to Endorse Your Brand”

What Can We Learn From The Best Youtube Influencers

As we talked about many times before, YouTube is a fantastic platform with many possibilities, and it works great with influence marketing. Billions of people all around the world use YouTube and it’s easy to see why – there is so much quality content, in almost any specific niche, and all you have to do is search for it.

What makes YouTube so unique is, of course – it’s influencers.

The creative minds behind the YouTube channels are the ones that made YouTube popular in the first place. After all, everything you see on this platform is human-made, by people no different than you. These influencers are the reason why YouTube became what it is today, and we can all learn something useful from them each one of them.

In this article, we’re going to explore what makes the best YouTube influencers… well, the best. There are many amazing YouTube personalities, like PewDiePie, Smosh, Ninja, Joe Rogan and many more, so let’s take the best parts from all of them and combine it into one big learning experience for all of us.

Whether you’re an internet marketer, upcoming influencer, or any kind of entrepreneur, you can learn a lot from this. Well, let’s jump right into it.

Influencer Niche

Why The Best YouTube Influencers Stand Out?

To answer this question, we have to analyze some of the most popular YT influencers.

The most common thing with all of them is that they were the pioneers in their niche. That means they usually “invented” something before it even existed, or they simply “updated” something that already did exist, but they made it better.

This is one of the most important things, whether you’re trying to build your personal brand as an influencer, or simply trying to start a business selling some new product. You will have the most success if you start something early – before it goes mainstream, or if you “update” something that already exists into a new, better, perfect version.

Many popular YouTube influencers did exactly this. Just take a look at PewDiePie as an example – he was the pioneer and among the first ones to really record “gaming” videos on YouTube. Before him, you could rarely find any sort of commentary gaming video, but all of that changed shortly after. PewDiePie invented a perfect formula, a mix of gameplay, commentary and humor, and that exact formula is now replicated by many influencers all around the world. PewDiePie did it first, and now he’s the most subscribed influencer on the whole platform.

PewDiePie influencer earnings

Continue reading “What Can We Learn From The Best Youtube Influencers”

Top 4 Most Profitable Niches for YouTube Influencers

For Influencers (especially successful ones), a lot of it comes down to picking a good niche to get involved with. The biggest influencers out there are in most cases the ones who came to a specific niche and made a special addition to it.

Successful YouTube influencers are making a lot of money, and a lot of it is because of influence marketing. If you want to get started, you’re going to have to pick a specific niche, and some of them are more profitable than others – that’s just the reality of it.

In this post, we will explore some of the most profitable YouTube niches for influencers.

How Not to Pick a YouTube Niche

First off, I believe it’s just as important to clarify how NOT to pick a niche.

Although it can be profitable, you should never pick a niche that you’re not comfortable with. All of us have talents for something, and it’s just about finding that “something”. There’s no reason to try and be something we are not. Some influencers are comfortable talking about their life, others like to educate people and some simply want to entertain – all of this is amazing and you just have to pick what works for you.

With that in mind, here are 4 most profitable YouTube niches for influencers:

1. Lifestyle

Lifestyle is a gigantic niche with lots of different sub-niches.

Lifestyle niche for influencers

These niches are something like Vlogging, Travelling, anything that can be connected with one’s lifestyle. For influencers, this niche can be very profitable, especially when done correctly. When you’re influencing in this niche, you have endless options to monetize your work. If you’re not sure how – check out top 6 ways influencers make money on YouTube.

For influencers in lifestyle niche, the hardest part is to stand out. Once you do, this niche becomes an excellent way to make money while also giving you a lot of popularity and respect.

If you feel comfortable sharing your personal life with others – this one’s for you!

2. Educational

By educational niche, I think of anything that serves as a tutorial for someone else.

It can be a long, philosophical explanation of a difficult concept, or it can be a simple video on “How-to” fry an egg. Both of these examples belong to the educational niche, so you can already see how wide-spread it really is.

Education niche is awesome – influencers get to teach people about meaningful things in life, while also making a lot of money. As long as we exist, there will be a need for educational content so it’s never going to run out of popularity – it will simply update and get better.

You can teach anything you want, and you can pretty much find products or brands to endorse anything you teach, so it’s an easy way to make money. If you like sharing your ideas or teaching others about life, this niche is the perfect choice for you.

3. Tech

Technology is awesome – it allowed us to have things like YouTube in the first place.

If you are perhaps a technology geek, this niche is definitely for you. Tech niche can be very wide-spread as well, from stuff like product reviews to simply talking about technology and the future. The potential content is never-ending, and it only gets richer as times goes by.

When it comes to money, influencers can make A TON in this niche. People watch tech videos because they’re interested in it, so it’s a great way to pitch some product and make money in the meantime. On top of that, being a well-known tech guy will bring you a lot of free stuff to your doorstep, so that’s also a big plus.

If you like technology – take a shot as a YouTube influencer in tech niche.

4. Gaming

Gaming is a huge industry with an enormous audience and lots of money.

Gaming Influencer Niche

One of the most popular YouTube influencers – PewDiePie, actually started out as a gamer himself. He was one of the first to do it, and look at him now, over 66 million subscribers, making millions each month.

There’s not much to say – if you’re a fan of video games, this niche is for you.

There are a lot of ways you can influence within this niche, whether by entertaining, educating or merely informing your audience. The options are endless and so is the way to monetize your channel. If you’re a successful youtube influencer in the gaming niche, it will be an easy task to make money off of your work.

Continue reading “Top 4 Most Profitable Niches for YouTube Influencers”

4 Steps to Dominate The YouTube Algorithm

When it comes to growing your YouTube influence, it all comes down to that algorithm. Most channels rely on it entirely, especially smaller ones that are trying to blow up. If you’re an influencer, you have to dominate the youtube algorithm if you want to have any success on this platform.

But don’t worry… it’s not all so hard, in fact – it’s simple once you know the steps.

In this thread, we are going to explore 4 steps you can take to dominate the YouTube algorithm, so you can finally achieve some success in your career as an influencer.

Let’s get started!

1) Optimize Your Video for SEO

The first and most important part is to optimize each video for YouTube’s algorithm. This is a relatively simple task, but it’s often done wrong. SEO is important for any platform and the same goes for YouTube.

When it comes to YouTube’s SEO, it’s about video title, description, thumbnail, and tags.

All these specific parts are significant and yet most people don’t pay attention to them. If you want your video to be successful with the YouTube algorithm, you have to give it correct descriptions. Your title should be clear and on point, with a proper description that explains it fully. On top of that, you should also use proper thumbnails and tags to get some extra advantage.

Before publishing your video, make sure it’s fully optimized for the YouTube algorithm.

2) Increase Your “Time Watched”

Ahh, it’s the golden metric of YouTube success – The “Time Watched” statistic.

This stat basically comes down to how much time your viewers spend watching your video. The length doesn’t really matter here, although it helps if the video is longer. If all of your viewers watch your entire video, it’s going to send good signals to the YouTube algorithm.

Great videos are compelling and people want to fully watch them. That’s what makes this specific step so important for that YouTube algorithm domination.

For you as a content creator and influencer, this means you should always publish only the best stuff. Don’t waste your time publishing low-quality videos, as they won’t give you results anyway. Instead, you should spend some extra time to create amazing content that will leave your subscribers wanting more. Such content is going to dominate YouTube algorithm, bringing you a lot of new viewers.

3) Its All Decided in The Beginning

It doesn’t take the YouTube algorithm long to decide whether your content is good or not.

If your video doesn’t pick up any meaningful traction in the first few hours/days, it won’t be favored by the algorithm.  That’s why it’s very important to promote all of your videos just as you publish them in order to get the most out of the algorithm.

If you’re an influencer, you surely have other social media platforms and forums that you use, so go ahead and post your video there. You want to get as much engagement as you can in the beginning and that will signal the YouTube algorithm to push your content forward to even more viewers.

This is also the most important step when it comes to placing your video in “Trending” section on YouTube. If it has a lot of views in the beginning, it’s going to dominate within the YT algorithm.

4) Pick a Specific Niche

On almost any platform for influencers, it always comes down to picking a niche.

The reason it’s so important with YouTube is because your content will have more chance to be discovered by others if it belongs to a specific niche. Of course, YouTube promotes individual videos, but their ultimate goal is to promote specific channels to specific viewers. And if all of your content belongs to a specific niche, it will be way easier for that algorithm to connect you with potential viewers.

If you want to absolutely dominate the YouTube algorithm, then pick a specific niche for your channel and stick to it. Eventually, YT will connect you with your desired viewers and that’s priceless for any influencer.

Continue reading “4 Steps to Dominate The YouTube Algorithm”

Top 6 Ways Influencers Can Make Money On YouTube

YouTube is an excellent platform for Influencers who are looking to make some money and perhaps even start a full-time career. It’s a unique platform that allows you to express your ideas and creativity, while simultaneously earning some money at the same time.

There are many different ways to make money on YouTube, where most popular influencers like PewDiePie make millions just by doing their own thing. However, some methods are better than others and in this article, we’re going to explore the top 6 ways influencers can make money on YouTube.

1. Apply for YouTube Partner Program

The best way to start making money as an influencer on YouTube is to become a Partner. You can do this by applying to this program once you’ve fulfilled a couple of requirements.

top ways influencers make money on youtube

You need 4000 watch hours and 1000 subscribers to be eligible, which shouldn’t be hard but it will require some time investment on your part.

Once you’re approved as a YouTube Partner – you will have a chance to monetize your videos to make money from advertisements, as well as other unique features such as channel subscriptions. YouTube Ads work on a CPM basis, where you get paid for every 100 viewers that saw your ad. You just have to make sure your videos are compliant with YouTube’s terms of service and you can be on your way to making a lot of money influencing people from all around the world.

2. Affiliate Marketing

Another top way to make money as a YouTube influencer is to become an affiliate for various brands and products. This is great because you don’t have to ruin the credibility of your videos with sponsored content, all you have to do is leave an affiliate link and tell your viewers to buy using it – if they want to.

Affiliate Marketing is very profitable and it can make you millions over a few years. Think about it, the more videos you have – the better your affiliate earnings will be. This is a proven long-term strategy so make sure you use it to it’s fullest.

3. Selling Merchandise & Products

Once you have your foot in the door, it’s all about making the name for yourself. In the beginning, this step may be a little hard to pull off. When you’re a small influencer working from your home, it may be hard to have your own products and merch to sell.

But don’t let that stop you – because this is one of the best methods to make money as an influencer. Selling merchandise and products can make you more money than anything else if done correctly. However, you will have to invest some money before you can do pull this off, but it’s all worth it.

Influencers are powerful internet celebrities with a lot of… influence – and their followers would buy anything with their name on it.

4. Crowdfunding

If you have a lovely audience, crowdfunding is the way to go. Many viewers would love to see more content from their favorite influencer, and they are willing to pay for it. It’s often hard to invest a lot of time on YouTube, especially if you’re making enough money doing so. However, crowdfunding can fix that problem for you.

There are some great options in this step, such as Patreon that allow your viewers to support you and your work by giving you money. In fact, some channels live entirely off of crowdfunding so it’s definitely a good option for almost any influencer.

5. Sponsored Content

This is probably the most disliked way for your audience, but it can make you a lot of money. Nobody likes to see sponsored content, especially if it’s not relevant to your work. However, if you can find a sponsor that’s in-line with your influencing style, it can be a great way to make a lot of money.

Making sponsored videos to endorse some brand or a product can be a game-changer in this business. If you’re a somewhat successful influencer, you will have a lot of great options to make money from sponsors – take advantage of that opportunity.

6. Join Influencer Platforms

Finally, we have a step that can help you to finally start making money as an influencer. If you’re struggling to find sponsors or affiliates – this is a solution.

Join influencer platforms that make it extremely easy to find clients to work with. If you’re looking for some platforms to join, check out our top 5 list of best influencer platforms. 

Best Influencer Platform To Advertise your Products

 

Does Influencer Marketing Work on YouTube?

YouTube has been around for a while now and most of us use it on a regular basis. It’s useful platform, whether you use it for educating yourself or just binge watching 10 episodes of rare animal documentaries (I know). It’s a great platform for almost anything and it contains a lot of epic content that can entertain us for hours, every single day.

What makes YouTube so special is all the amazing people that create content there, all with their unique personalities and characteristics. They’re mainly known as Influencers.

What Exactly is Influence Marketing?

Influence marketing is the future of all online marketing, there’s no denying it. You may have heard the story about two guys who made $700 million from influence marketing alone, if you didn’t – feel free to read it here.

In this age, influencers are basically celebrities who use internet to their best ability. In past it used to be all about TV but times are changing very quickly. Influencers now have large, loyal audiences and their opinions matter, a lot. For all these reasons, many brands are using influencers to endorse & promote their products, making a lot of money in the process – for them & for the influencers.

Influencer Celebrities

For popular internet celebrities, influence marketing is a great way to make money and live off of their online presence.

For marketers, it’s a way to reach large, niche audience that might be interested in their offer.

Influence marketing + youtube = $$$

Using YouTube for Influence Marketing

Now when it comes to YouTube as a platform, it has a lot of different components to it. The best thing about it is that you can use your creativity to come with interesting videos and ways to monetize your content. It’s all up to you.

Let’s split this up in two categories: Marketers & Influencers

1. Marketers

If you’re a marketer trying to advertise and promote your product, you will find a lot of good options on YouTube. The best part about it is that you can find almost any specific niche to target, so even if you’re selling something like “tarantula pet food”, you can still find channels that focus exactly on that topic.

There are also different options of promotion on YouTube, where it’s video mention or just a link in the description leading to your product. You get to pick the best influencers and make a deal with them that will benefit both of you. More information about this will be available soon on our website!

Choose your Influencer

2. Influencers

If you’re interested in becoming a YouTube influencer, I have some good news for you. You have picked one of the best platforms for this! There are so many amazing opportunities on YouTube for you to become a successful influencer.

If you’re looking to make money, you can definitely explore a lot of options, such as video promotion, endorsement or even that advertising money. Youtube works on a CPM basis, which translates to “Cost per Mile” or cost per thousand views. That means that the more viewers you have on average basis, you will make more money from CPM methods, and you will also reach a bigger audience to promote your affiliate links.

It’s just like any other platform – the larger your channel is, the more you make. For this reason, you should focus all of your efforts to grow your channel before you even begin to think about making money.

If you’re not sure where to start, you should explore some of the best influencer platforms, as they are the best option for almost any influencer to start making money.

Click here to check our top 5 list of best influencer platforms! 

 

This is how much KSI & Logan Paul made after their fight

Popular YouTube stars, KSI and Logan Paul took the internet by storm with their recent boxing match hosted inside Manchester Arena in front of 21.000 people. It was dubbed the “The Largest Event in YouTube History”. Apart from the huge venue, there will millions of fans watching over the internet via pay-per-view entries and even illegally on sites like Twitch.tv. Now…

The fight ended up being a draw, and boxers agreed to split the profits regardless of the results. A rematch is expected to happen in 2019. 

We all knew a lot of money was going to be made here. The fight was very hyped from the beginning and we all know how crazy the online community is. And a lot of money was made indeed. From ticket sales, pay-per-view costs, sponsors, there was a lot of ways to profit from this fight. Venue tickets went from 30 £ all the way up to 495 £ for those VIP seats. On top of that, pay-per-view costs were $10 on YouTube platform.

Let’s try to figure it how much money was EXACTLY made by these YouTube stars:

KSI LOGAN EARNINGS

Enter: 2+2 = 4 – Quick Maths.

Okayy, let’s try to come with some estimates as to how much money was actually made. First off, Manchester Arena was sold out. That’s 21 000 tickets sold. Let’s assume that about 1000 of those were gifted, that still makes it 20 000 tickets. Now, there was a different price on each ticket, but let’s say the average was something like 150 £.  That’s 3 Million £, just slightly short of $4M.

Now, pay-per-view costs were $10 on various streaming platforms. KSI actually reported that more than 1 million people bought the pay per view. That’s roughly $10 Million. And YouTube takes 30% of that, while the rest is split between the boxers.

Quick Note: Both Boxers agreed to split the “purse” 50/50 regardless of who wins. That means all the earnings were split in half between the fighters and their brothers. 

So, just from that alone we now have roughly $15 Million dollars earned. There some rumors that each fighter earned about $30-40 millions, but both of them denied these claims.

But… when it comes to boxing – the real $$ money $$ is in the sponsorship. And on top of that, there’s also merchandise sales. And those numbers are strictly kept as a secret, so there’s no real way to know how much they made. However, judging by the estimates…

It’s quite possible that they made over 15 Million Dollars each. 

Ksi & Logan Paul fight earnings

It’s worth nothing that a good amount of money was lost due to illegal watching. It’s believed that over 1 200 000 people have watched the fight on Twitch.Tv streaming platform alone. That’s additional $10 million that could’ve gone to pay-per-view ticket sales. But then again, the reason the fight was so popular is exactly because of these free platforms, so let’s not be quick to judge them.

What Boxers Said

Logan Paul actually said that he’s not even sure if he made any profit at all. Whaat. He believes a lot of the money went towards preparations, costs such as:

  • Administration
  • Production
  • Coaches
  • Travel
  • Accomondation
  • Managers
  • Lawyers
  • Agents

On top of all that, he had to split half of HIS half with his brother, Jake. And while it’s hard to believe that he didn’t make any profit, it’s true that a lot of additional costs had to be accounted for. The Internet still believes they made at least couple of millions each in pure profit from this fight. 

Moving Forward…

With all that being said, the REAL money is yet to be made. There’s a second fight scheduled to take place in the United States in 2019. Originally scheduled to happen in February, however… KSI requested to postpone it to May 2019.

Since the first spectacle ended up being a draw, it’s only logical to conclude that the next fight will bring even more hype. And with that – more money. We’re yet to see the peak of this event, and as time goes by, the estimates are growing larger and larger.

If 10 years ago someone told me that popular YouTubers would be earning millions from a single boxing match, I would have to call him insane on the spot. But… here we are. 

Stay tuned, the best is yet to come.