YouTube has been around for a while now and most of us use it on a regular basis. It’s useful platform, whether you use it for educating yourself or just binge watching 10 episodes of rare animal documentaries (I know). It’s a great platform for almost anything and it contains a lot of epic content that can entertain us for hours, every single day.

What makes YouTube so special is all the amazing people that create content there, all with their unique personalities and characteristics. They’re mainly known as Influencers.

What Exactly is Influence Marketing?

Influence marketing is the future of all online marketing, there’s no denying it. You may have heard the story about two guys who made $700 million from influence marketing alone, if you didn’t – feel free to read it here.

In this age, influencers are basically celebrities who use internet to their best ability. In past it used to be all about TV but times are changing very quickly. Influencers now have large, loyal audiences and their opinions matter, a lot. For all these reasons, many brands are using influencers to endorse & promote their products, making a lot of money in the process – for them & for the influencers.


Influencer Celebrities

For popular internet celebrities, influence marketing is a great way to make money and live off of their online presence.

For marketers, it’s a way to reach large, niche audience that might be interested in their offer.

Influence marketing + youtube = $$$

Using YouTube for Influence Marketing

Now when it comes to YouTube as a platform, it has a lot of different components to it. The best thing about it is that you can use your creativity to come with interesting videos and ways to monetize your content. It’s all up to you.

Let’s split this up in two categories: Marketers & Influencers

1. Marketers

If you’re a marketer trying to advertise and promote your product, you will find a lot of good options on YouTube. The best part about it is that you can find almost any specific niche to target, so even if you’re selling something like “tarantula pet food”, you can still find channels that focus exactly on that topic.

There are also different options of promotion on YouTube, where it’s video mention or just a link in the description leading to your product. You get to pick the best influencers and make a deal with them that will benefit both of you. More information about this will be available soon on our website!

Choose your Influencer

2. Influencers

If you’re interested in becoming a YouTube influencer, I have some good news for you. You have picked one of the best platforms for this! There are so many amazing opportunities on YouTube for you to become a successful influencer.

If you’re looking to make money, you can definitely explore a lot of options, such as video promotion, endorsement or even that advertising money. Youtube works on a CPM basis, which translates to “Cost per Mile” or cost per thousand views. That means that the more viewers you have on average basis, you will make more money from CPM methods, and you will also reach a bigger audience to promote your affiliate links.

It’s just like any other platform – the larger your channel is, the more you make. For this reason, you should focus all of your efforts to grow your channel before you even begin to think about making money.

If you’re not sure where to start, you should explore some of the best influencer platforms, as they are the best option for almost any influencer to start making money.

Click here to check our top 5 list of best influencer platforms! 


Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.