So the growing popularity of social influencers has convinced you into becoming one, but there’s just one question…
How many followers do you need to be an influencer?
Well here’s some good news.
Believe it or not you don’t actually need that many followers to become a successful influencer:
Big brands and companies have focused on using celebrity influencers for many years both online and offline. These companies have the capital to be able to pay the crazy big bucks that celebrities demand for a sponsored post. The good news for you is that things are now changing!
Due to the increasing clicks costs on most advertising platforms like Facebook, Google and Native advertising platforms, the average marketers or product owners are now looking more and more into influencer marketing!
Influencers can be extremely successful for promoting products online!
The average marketer doesn’t have the huge advertising budget that the big fortune 500 companies have to splash out. This means that micro influencers are becoming hot and in-demand!
Micro influencers have anywhere from 200-20,000 followers and are much cheaper than using the big celebrities with millions of followers! But.. they do have extremely high engagement rates which is awesome for promoting online products!
More and more influencer marketing platforms are accepting micro influencers and feeding them with tons of paid sponsorships, you might not get accepted by some of the big brands but it’s a foot in the door and as you grow your account and develop your skills as an influencer you’ll start to see more and more of the bigger names selecting you for paid posts.
So to answer the question of how many followers do you need to be an influencer: Anywhere from 200+