How Much Money Does PewDiePie Make?

Felix “PewDiePie” Kjellberg is one of the most popular internet celebrities for a few years now. He was one of the first real “influencers” to come on the YouTube stage, and he hasn’t stopped ever since. He started his YouTube channel back in 2010, and since then, he’s crossed 100 Million subscribers and made more than $120,000,000 as reported by Forbes magazine. His estimated net worth in 2019 is somewhere between $55-60 million. 

pewdiepie net worth

PewDiePie owes most of his success to influence marketing, and most of his earnings come from his very loyal fanbase. As of August 2019, he has over 100 million subscribers on his YouTube channel, making his channel rank #1 per amount of subscribers. His videos have accumulated a total of 18 BILLION+ views so far, which is unbelievable for a single guy who records from the comforts of his home.

But how could one single guy dominate an entire platform competing with real celebrities and companies all over the world? 

All I can say to that is – It’s the power of internet influencers.


But the question that remains is: how much money does he make right now? In this article, we’ll try to figure out exactly that, so stay tuned! Starting off…

How Much Does PewDiePie Make?

Obviously, PewDiePie’s main source of income is his YouTube channel, but apart from that, he gets additional money from sponsors and affiliate links. If you’re interested to see some of the best ways YouTube influencers make money, feel free to check this out.

How much money does PewDiePie make

YouTube’s advertising revenue comes down to X amount of $ per 1000 views. That depends on many things, such as interaction, engagement, amount of subscribers and so on. PewDiePie reportedly makes $7.50 per 1000 views in his channel. Last year his videos from that month accounted for 120 000 000 views. On top of that, add up all of his other videos that are gaining views each second, which is just impossible to calculate.

Adding the numbers up, it leaves us with slightly over $1,000,000 per month. 

And that’s just from YouTube and its advertising.

On top of that, PewDiePie sells his own merchandise and has affiliate links to his recording setup, stuff like headphones, greenscreen, PC etc.  If that wasn’t enough – he probably gets money from all the other sponsors, like the video games that he plays, it’s just insane!

It’s entirely possible that he makes more money from other sources compared to his YouTube channel revenue. It is impossible to precisely calculate all of those earnings, but there are viable estimates that can be given.

Oh, and there’s something I completely forgot. You might be wondering about Pewdiepie’s other social platforms? Instagram, Twitter, Twitch? He probably makes a decent amount of money on all of those platforms as well, and let’s not forget that he also wrote a book.

However, just recently, PewDiePie was at a risk of losing a lot of his guaranteed revenue, and you might be wondering how exactly that happened.

PewDiePie Drama

Back in 2017, PewDiePie got a lot of media attention for his racist remarks during one of the live streams on his Twitch channel. While playing a popular Twitch game – PUBG, he called one random guy the N-word, which pulled a lot of negative attention to him.

How much does pewdiepie earn

Because of that, he lost a lot of his sponsors like Disney, and many more, including having some of his YouTube perks removed and videos demonetized. All of that drama dropped his income by about 20%, but it threatened to do much more than that. On top of all that, he also had a lot of drama for calling another streamer a “Twitch thot”, suggesting that she’s on the platform just to make money. This didn’t help his reputation either.

PewDiePie apologized for his mistakes, and everything seems to have settled down for now. He still managed to retain most of his core fanbase, and he keeps getting more subscribers and making more money with each month.

We’ve been through a lot of information and numbers so far, so let’s make a conclusion.

So.. How much money does PewDiePie make per year?

Given all the data, we can say for sure that PewDiePie makes more than $12,000,000 each year from YouTube alone. On top of that, he also makes money from influence marketing and things like sponsors, affiliate links and selling merchandise.

With his numbers and roughly 150,000,000 video views each month, we can safely estimate that he makes millions from his merchandise sales and sponsors as well. With all that said…

PewDiePie is guaranteed to make at least $20,000,000 per year.

PewDiePie net worth

And to be honest – I’m probably being a little modest when I say that. When it comes to influencer marketing, there are simply too many ways to make money, so it’s impossible to know for sure.

If anyone is still unsure about the influence of influence marketing, PewDiePie can serve as a case study of its power. Internet celebrities aka “Influencers” are taking over, and it’s just a matter of time before they completely overtake the market.

If you’re still wondering whether you should take your chance as an influencer, just do it.

Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.