There’s been a lot of talk lately about Twitch platform and Influencers who are trying to get into it. More and more people are starting to realize how great this platform really is, and that’s really cool!

If you’re trying to start a career streaming on Twitch, you have a lot of options laid before you. There are many great ways to make money as an Influencer on Twitch. But it always comes down to the exact numbers, rather than methods.

In this article, we’re going to explore some numbers to determine how much money can be made, and how many average monthly viewers do you need as a Twitch Influencer to make a living out of doing this.


Exactly How Much Money Can You Make On Twitch?

The exact numbers are obviously impossible to be determined. There are too many factors, from number of subscribers to a random donations and affiliate sales. But even so, let’s try to arrive at a decent average number based on the statistics.

The most popular Influencer on Twitch, Ninja – makes close to a million EACH MONTH.

How Much Money Ninja Makes

According to this website for Twitch statistics, he currently has 73000 subscribers on his channel. That’s a lot of sources of income that come through almost every month. As we mentioned in our earlier article about Twitch’s subscription system, these subs are split into three tiers:

  • Tier 1 = $4.99 / month
  • Tier 2 = $9.99 / month
  • Tier 3 = $24.99 / month

With that in mind, it’s impossible to determine how many of those 73000 subscribers have Tier 3 subscriptions for example, but the general rule is that 80% of subscribers belong to the first tier, 15% to the second one and only the most loyal 5% actually sub with tier 3.

If my math is correct, that’s just short of $400.000 each month from subscriptions only, given that twitch takes at least 20% cut from their partners. But keep in mind that most of Ninja’s earnings comes from his clothing company, sponsors and donations.

That’s a lot of money right there. And even smaller Influencers can still make a lot of money just from subscriptions. Also, do keep in mind that smaller communities are often more loyal and thus willing to invest more, so on average you will have more subscribers than Ninja per 1000 viewers on your stream.

The golden rule of “making a living by streaming on twitch” is: An average of 500 viewers per stream can make you just enough money to go by, which is usually between $3000 to $5000 per month.

Making Money on Twitch.Tv

But What About Other Methods?

Well that’s the best part! You can usually make more money with other methods than with subscriptions. That can be anything such as donations, affiliate sales, cheers, selling products… anything really. If you want to know some of the best ways to make money by streaming on Twitch – check out this article.

All donations are 100% yours – so if someone decides to donate $100 to you, you get to keep all of that, Twitch takes nothing. Donations can be a very meaningful income for Twitch Influencers, especially if done properly.

With average of 500 viewers, you can make anywhere between $500 to $10000 each month just from donations. Your viewers love “special moments” and if you can create a lot of those, they will be more likely to donate to you.

On the other hand, you have things such as affiliate sales, game sales, sponsorships… and although this won’t make you a lot of money per say, you can still get a lot of valuable items, merchandise and even be invited to large events.

I remember back in 2015 during my League of Legend days, when RedBull was sponsoring $500 and 100 cans each month to some of it’s streamers, and they were relatively small Influencers with only few hundred viewers on average.

Calculating Influencer Earnings

To Conclude…

  • The Golden “Make a Living From Streaming” Rule: Average at least 500 viewers / month
  • Subscriptions are very important, 100 subscribers = up to $700 / month
  • Micro-Influencers have more engagement and better followers
  • Donations can bring you a ton of money… if you know how to incentivize your viewers, by creating unique emotional moments, you can make up to $10.000 with only a handful of active followers. And remember, one good follower may donate more than all of the rest, so make sure you create strong connections with your viewers.
  • Sponsors / Endorsements are a great way to make additional cash and get invited to large events at the same time, oh and also – free merch!
  • Twitch “celebrities” can easily make $1.000.000 a year, and they average anywhere from 10.000 to 50.000 viewers per stream.
  • And final conclusion… Twitch is an awesome platform for Influencers to make money.



Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.