An excellent way to drive traffic to your site, reach new people, build brand awareness, and increase sales lies in knowing how to find influencers. But how do you find influencers in your niche?
We’ll share with you the best tips and tools for the development, launch, and perfecting an effective influencer marketing strategy and show you how to find influencers who can support and even improve your marketing strategies.
What Is an Influencer?
An influencer is an online body who has an audience that listens and believes in what the Influencer has to say.
Their followers are generally very loyal and are frequently influenced by their opinions and shared interests.
If you’re looking to become an influencer then feel free to read our article: how to become an influencer and find brands to collaborate with here >
Types of Influencers:
- Social media personalities
- Industry experts
- Thought leaders
- Lifestyle brands
An influencer doesn’t necessarily need a large audience to be considered an influencer.
The bigger influencers, commonly referred to as “macro influencers” have huge audiences and a broad group of followers.
Then there’s “micro influencers” who have a smaller group of highly engaged followers that share a specific interest with the Influencer.
What Is Influencer Marketing?
Influencer marketing is when a brand uses an influencer’s reach to increase their visibility, promote their products, share their vision, and build brand awareness.
Brands can engage with influencers and ask them to:
- Spread the word about their brand.
- Share content and lead their followers to the brand’s website or social media accounts with a link.
- Become a ‘brand ambassador’, which is a spokesperson for their brand who regularly mentions and shares content about their brand.
- Write about their brand. Influencers can share a brand’s news by writing their own content about the brand’s products, or services.
Through these collaborations, brands can enjoy a variety of benefits from influencer marketing which we will explain below..
Benefits of Influencer Marketing:
Whether you work with a macro influencer celebrity like Kim Kardashian, who has 161 million followers on Instagram, or a specific niche micro influencer blogger like Cassie Amber, who shares plant based recipes and exercise programs with her 9,000 Instagram followers, you definitely have everything to gain from influencer marketing.
Influencer marketing helps to:
- Build brand awareness
- Reach your target audience
- Increase your following
- Build trust and loyalty
- Gain quality backlinks
- Acquire media and social shares
- Generate leads and drive traffic resulting in sales
Now you are aware of what influencer marketing is and how it will benefit your brand, let’s take a look at how to find influencers in your Niche.
7 Tips on how to find Influencers in your niche:
When you start looking for influencers, we suggest you use these tips to guide you.
These are some of the best practices to aid you in finding the influencers that are most likely to help you create successful campaigns.
Below we will list our top 7 tips, then elaborate on them further for your understanding.
- Know your goals before you begin
- Know the type of campaign you wish to launch
- Find influencers related to your brand
- Find influencers that promote your competitors
- Find influencers that share your target audience
- Understand the power of the influencer
- Always Track results
1. Know your goals before you begin.
When learning how to find influencers, it is very important you find the right influencers. Do not focus on finding every single influencer;
The right kind of influencers are people and brands that can help you reach your target audience and goals.
Start by building your influencer marketing campaign by first making it clear what you want to happen as a result of the work you’re putting in.
Marketing objectives may include:
- Brand awareness
- Creating brand identity
- Audience building
- Lead generation
- Customer loyalty
- Link building
When you can clearly define your objective, you can then assess influencer relationships and determine if they will help you achieve good results.
2. Know the type of influencer campaign you wish to launch.
As you figure out your influencer marketing plan,it is also important to consider what type of campaign will help you connect with the best type of influencers you need to work with.
Different types of influencer campaigns include:
- Gifting – Giving influencers gifts in exchange for brand mentions.
- Guest posting – Where an Influencer allows you to write a post for their blog.
- Sponsored content – Paying an influencer to share your content or create content that is directly tied to your brand
- Giveaways and contests – Using competitions as an incentive to get influencers to mention your brand and/or share your content.
- Influencer takeover – letting an influencer take over your social media account for a certain amount of time
- Affiliates – Sharing affiliate links with influencers so that they earn money each time someone comes through their link purchasing from your brand.
- Discount codes – Creating discount codes unique to an influencer for your offerings to their followers.
- Brand ambassadors – Collaborating with an influencer who regularly promotes your brand in exchange for discounts and other perks from your brand.
3. Find influencers related to your industry.
When you’re deciding on how to find influencers in your particular niche, a great place to begin is with well-known figures in your industry.
These Industry influencers help spread your message and build brand awareness in your target audience.
Set up a ‘Google alert’ for industry-related terms to see who is regularly producing content about topics in your Niche and browse forums to see who is regularly answering questions that relate to your industry.
4. Find influencers that promote your competitors.
Look for influencers who are already working with and writing about similar brands in your industry.
They will be more likely to share content about your brand than accounts that never mention other brands in your Industry.
Search industry-related hashtags on social media to see who is regularly talking about and sharing content about your competitors.
These engaged influencers are an ideal group to connect with.
5. Find influencers that share your target audience.
Influencers don’t always need to be connected to your industry.
There are those who share your audience and can provide just as much quality as those directly connected to your industry.
Working with influencers in an industry that is complementary to yours may help you reach even more of your audience.
Do an analysis on your target audience so you can understand what their needs are, what their interests are and other sites they visit.
This will help you identify influencers your target audience follows but who are not directly tied to your Niche. This strategy will help you connect with your audience in a space that isn’t already crowded with messages from your competitors.
6. Understand the power of the influencer.
Influencer analysis is a very important aspect of learning how to find the right influencers that can help reach your audience.
It is important to evaluate the power of the influencer to determine if they have a relevant or large enough reach to help you accomplish your objective.
Influencer ranking factors to consider:
– Their number of followers
– Engagement rate of followers
– DA score (Domain authority) of website, Alexa
– Quality of content
– Niche coverage
7. Always track your results.
As you launch a campaign, we highly suggest you track marketing metrics, this will help you figure out if you’ve reached your goals.
Once your campaign is complete, evaluate your results to determine if the campaign still needs work or if it was a success.
If a collaboration with an influencer results in the number of leads you were hoping for then you know to run another similar campaign, but If you failed to reach your goal, then adjust it to see if you can produce the results you need or stop the engagement completely and reevaluate a new approach.
Utilise what you learn to help you succeed in future campaigns.
How to Find Influencers in your niche: 8 Tools
We know that manually searching for influencers can be a tedious task so instead of taking the maual approach we suggest using the following tools to help you find influencers in your niche for your campaigns.
The following tools will help you find, assess and reach out to top bloggers and social influencers.
CollabFluence – Rated #1
CollabFluence has been voted the #1 platform for influencer marketing, instead of finding influencers the platform helps influencers find you!
CollabFluence has put a twist on the typical “influencer search engines” whereby you can search through loads of influencers and then reach out to them through email or instagram DM.
Instead CollabFluence allows brand owners to list their products on the platform and influencers can then reach out to you instead of wasting time trying to outreach to them! Pretty simple but also extremely effective!
The platform starts at a very reasonable $19 per month and boasts over 20,000 active influencers.
Enter your topic and receive a list of influencers, companies, bloggers and journalists who mentioned the same topic in their bio or recently shared relevant content.
Upgrade to their paid version and receive unlimited searches and other features that help you research authors and see what type of content they regularly share.
Keyhole can be used to follow relevant topics to your industry as well as find the brands regularly covering your niche.
Create a tracker for a target phrase and use the dashboard to monitor a variety of things like tweets, Instagram posts, and blog posts related to the phrase.
Identify top influencers talking about the topic and use the influencers tab to find top accounts related to the topic.
Use Followerwonk to find influencers specifically on Twitter and then browse their audience to decide if they are right for your type of campaigns.
Their free account allows you to enter a topic and find users who have the term in their bio.
Upgrade to the paid account and you can dive a lot deeper and get insights about the people who follow them aswell.
There is also ways of finding influencers without doing research of your own. These paid providers offer a variety of services that help you connect with and manage your relationships with influencers.
GroupHigh ststes that it is “the World’s Largest Blogger Database.” It has information on well over 50 million websites.
You can use the platform to find influencers but also use it to help manage your influencer collaborations and guest blogging outreach.
This media database has information on over 300,000 influencers, publishers and media outlets. An account allows you to access the database and perform distribution tasks, monitor reach of your campaign/s and use analytics to determine a value to your exposure and earned media.
The ‘TapInfluence’ Marketplace connects content creators with marketers. Use the platform to browse profiles of over 50,000 influencers, and search through profile categories to find the right person or brand for your campaign/s.
‘Influencity’ helps you find the most relevant influencers and measure your campaigns in real time. Find influencers based on the type of followers they have, content they produce and then manage your campaigns from just one dashboard.
Create an Influencer Marketing Strategy:
A strategic and well-thought-out influencer marketing campaign that is relevant to your objectives, your audience, and niche can lead to epic results for your brand.
Now that you know how to find influencers in your industry, you can begin to craft effective influencer campaigns that will help boost your brand visibility, drive good traffic, generate quality leads, and increase sales.