Are you looking for the best influencers to advertise your product / store?
For all of us with eCommerce stores and products that we want to sell, it can be quite a difficult task to drive relevant traffic to our products. One of the most popular methods of outreach is to use popular influencers to share our product with their audience. Influence Marketing has been on a rise recently and a lot of people are getting into it. The hard part?
Finding the right influencer for our product.
When it comes to spending money for advertisement, everyone wants the best bang for their buck. If you want to get the best results, you need to find the right influencer.
I’m here to help you do exactly that!
Step 1: Know Your Customers Inside & Out
This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers.
- Who are they?
- Where are they from?
- What do they do?
- What is it that they need?
- Can they afford it?
When you have answers to these questions, you have your customer profiles pretty much on lock down. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her.
Why is this the first step?
If you want to find the perfect influencer for your product, you first learn about your customers, then you find the influencer whose audience overlaps with your average customer profile. The results? = Successful marketing campaign.
Step 2: Find Influencers Relevant To Your Niche
If you have customer profiles for your product, finding the right influencer will be an easy task. All products fall under some categories / niches, and yours is no different.
Perhaps you’re selling trendy watches?
That’s great! And who buys trendy watches? Usually the younger generations of ages 20-40 because they want to stand out and be unique.
So now you go and search for influencers who have similar audience. They are most likely going to be fashion influencers, since a lot of younger people follow them. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. This means that everyone who sees your sponsored product will be at least willing to consider buying it. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever.
Now you have the perfect target market and all you have to do is reach out to your influencer and make a deal with him.
Step 3: More Engagement Always Wins
After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything.
Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! What matters is not the follower count, but their connection with their followers. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more.
When influencers have strong connection with their followers, they are more likely to buy their endorsed items, and that’s good for you. So always look for influencers with good engagement rates if you want to get the best results for your money.
Step 4: Use Authentic Influencers
What do I mean by authentic influencers?
Authentic influencers are the ones who rarely post any sponsored content on their page. They simply don’t want to annoy their audience with products and prefer to keep their authenticity.
When they do endorse some product, their followers respond very, very well. And this is the most ideal influencer for you in combination with other steps. But how do you get them to endorse you?
Well, don’t worry – it’s not THAT hard!
Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. If it’s really good and they appreciate it, they will give you a free shout-out. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning.
Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition.
OR: You Can Use Influencer Platforms
Influencer platforms are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. They are simple, easy to use and most importantly – they work!
When the perfect influencer matches up with you, success is almost guaranteed.
Keep reaching out and don’t give up!