If you haven’t heard of Revolve just yet – you’re definitely missing out.
Who Are They?
Revolve is an LA Based e-com clothing brand that took the fashion industry by the storm. They are expected to pull $1 billion in sales this year with 70% of that coming purely from influence marketing, insane – right?
The company was founded in 2003 by Michael Mente and Mike Karanokilas.
And the most interesting part is… none of them had any experience in fashion whatsoever.
With background in data science and business, these two fellas built something amazing in a field that was completely new to them. The entire business strategy is based on useful data that’s extracted by the company, and it’s used to quickly spot and analyze trends within the fashion industry. Revolve claims they can target exactly what their customers want.
What Revolve does is simple – they use huge amounts of data to figure out which trends are going viral in the world and they give it to designers who will produce clothing that perfectly matches the desired size, color and everything else that matches the given data.
And what do you get in return? Billion dollars in sales, for a start.
How Did They Get There?
The Company owes much of it’s success to influence marketing, and they admit so themselves. With back-end that is packed with a lot of useful data, Revolve really makes it work perfectly with their amazing front-end strategy. Much of the company’s reputation and sales comes from their powerful social media presence.
If you head over to their Instagram page, you will notice that all of their posts and products are endorsed by many famous influencers. However, the company admits that their best return on investment often comes from much smaller, micro-influencers that have high engagement rates, so that should tell you something.
According to Forbes, Revolve sponsors trips to many exotic locations for it’s influencers, while paying them to wear the company’s clothing and post pictures on social media. In return, company gets a powerful image that broadcasts to millions of people all around the world. Revolve does this by giving their influencers a lot of freedom to come up with a unique and creative way to present brand’s clothing in the best way.
Additionally, Revolve credits it’s influence marketing strategy for bringing in approximately $700 million dollars in revenue, each year.
Amazing, isn’t it?
If you’re an upcoming influencer who’s looking to get her/his foot in the door – don’t wait any longer. The best way to get started is to join some of the best influencer platforms, where you can easily find great brands to work with, right this moment.
Influencer Platforms are used by both brand and influencers to get in touch with one another and create powerful campaigns that change the world, just like Revolve did.