The big boys over at Instagram are finally pushing the “Verified” feature forward to a more mainstream appeal. In their latest press release, they’ve announced several new tools to “Help Keep Instagram Safe” and one of those is a Request Verification option inside the app.

Why is this important? 

Well, for influencers who struggle with constantly having to deal with fake impersonations,  this feature will finally bring some breathing room. If you get your account verified, users will know that your page is the only one they should trust. Verification is an important step to take if you’re looking to build a popular brand or name for yourself. On top of that, the “blue check mark” just looks kinda cool to have. It makes your page more legit.

Legit Influencers

Who Can Get Verified?

We all know there’s always a whole lot confusion when it comes to these things. Some manage to get verified, others don’t – the process usually makes no sense. Well, here’s what Instagram had to say about it:


“… the blue verified badge is an important way for you to know that the account you are interacting with is the authentic presence of a notable public figure, celebrity, global brand or entity.”

Well, at least that tells us something. So if you think you belong to one of these labels, you should definitely request your verification right now. The “notable public figure” part sounds very promising to aspiring Instagram influencers. One thing is for sure, every influencer will want to have this on their profile.

Additionally, they say that the account has to be:

  • Authentic (Must represent a real person, registered business or entity
  • Unique (Only one account is allowed per business / person)
  • Complete (It has to be public, with profile bio, profile photo and at least one post, oh and – it can’t contain “add me” links to other social media services)
  • Notable (Well known, highly searched for person, brand or entity)

Does that sound like you? If so, go ahead and request that verification ASAP!

How to Get Verified?

They made the Verification process fairly easy – all you have to do is go to the app, hit that Menu button, go to “Settings” and you will have option to “Request Verification.”

Instagram VerificationThey demand you to provide them with your ID document in order to get verified.

So there we go, it’s a fairly easy process and definitely a step in the right direction for Instagram. Instagram Influencers should be pretty happy about this change. Besides making your life a lot easier, it’ll also add that extra bit of “coolness” to your profile page.

Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.