Huge news coming from San Francisco as Instagram co-founders Kevin Systrom and Mike Krieger resign from their executive positions at Instagram. 

On Monday night, Kevin Systrom, Instagram’s CEO and Mike Krieger, CTO – informed the world and Facebook of their decision to step down from their executive roles over at Instagram. This decision took the world by storm, especially since it seemingly came out of nowhere, but it did it really…?

Relationship Between Facebook & Instagram

As we know (and if you don’t, well now you do!), Facebook bought Instagram for $1 billion back in 2012 and ever since then, Instagram has been growing under Facebook’s own wings. This gave a lot of new opportunity for growth, especially with all the insight that Facebook had on how to run & operate a huge, successful social media platform.

Facebook buys Instagram


And it worked – Instagram grew huge after being adopted by Facebook. As of June 2018, Instagram grew to a total of 1 billion monthly active users, and just for reference – that number was less than 100 million back in 2012 when Facebook bought Instagram.

Instagram took the world by storm, with its unique design and features that kept getting better as each year passed by. It’s no wonder why Instagram is so popular nowadays. But with all that growth, Facebook had something to say about it.

Ever since 2016, Facebook has been on a steady decline – their numbers hit a flatline, especially in the US market. With all the drama around elections, privacy and just recently, Cambridge Analytica scandal – Facebook has gotten a really bad reputation in the public.

But their problems don’t end there…

Facebook has also been constantly reinforcing new features, and they were not meant to benefit the users. These features included a non-linear news feed, increased number of advertising content and overall – user interaction went down heavily. Many users reported their dissatisfaction with the new business model, but Facebook didn’t do too much about it. After all, these new changes brought a lot of new money on the table.

So what did this all mean for Facebook – Instagram relationship?

instagram facebook relationship

Growing Tensions

As Instagram became bigger and bigger, Facebook obviously wanted to cash in on some of that growth – and they did. The company rolled out some new features and incorporated advertising strategies that made Facebook the social media giant back in the day. Long story short, Instagram, but mainly Facebook – made a lot of $$ profits, at the cost of user experience.

But everything has its cost. When Facebook started implementing Instagram features such as stories in their own Messenger app, a lot of people had objections. And you can see exactly why, it’s obsolete and unnecessary – rarely anyone uses messenger stories.

But what it’s all really about is the aggressive stance that Facebook took when it comes to Instagram, trying to milk off its popularity as best as they can. Users were unhappy, but rumors are – so were the founders.

Kevin Systrom and Mike Krieger obviously had objections and didn’t get along with this aggressive stance that Facebook took for Instagram as a platform. Over the years, tensions grew so much and I guess the bubble just had to pop at one point – The co-founders finally quit their positions and moved on.

This is what Instagram’s ex-CEO, Kevin Systrom had to say about all this:

Instagram Founders Quit

There’s indeed a lot of pretty words that hide something deeper, “simple product that solved universal problems” – It’s not so much now, is it?

On Instagram’s press release blog, Kevin Systrom reported the following :

Kevin Systrom Quits Instagram

Apparently, the grateful co-founders are living to explore their creativity and possibly venture into new, unexplored territories. They are now ready for the new chapter, new companies, new challenges.

But what does all of that mean for Instagram?  

Future of Instagram

As of now, the future is still certain. We are left to see what will Facebook do with the remains of Instagram. However, as the core founders and directors just resigned, it’s clear and obvious that something’s about to change, maybe for the good, maybe for the bad.

Instagram is changing and nobody knows where will it end up.

However, we’re going to stay tuned and patiently wait for Instagram’s next move. One thing is for sure, Instagram is way too big to fail. And it’s going to remain a powerful platform for all influencers, maybe even a better one – who knows?!

Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.