For Dimitar Hristov, working as a luxury travel influencer has been a long-time dream. His content documents the many luxury trips he has taken around the world, men’s fashion, and lifestyle.
On his Instagram (@dhlifestyle), you’ll find everything from photos of Dimitar’s swoon-worthy colorful travel photos, to his workouts in luxury fitness clubs. If you keep scrolling down Dimitar’s Instagram page, you’ll even find a few photos of yummy healthy dessert recipes he’s concocted!
Since he was 12 years old, Dimitar has been passionate about traveling and video editing, saying: “I never get bored of trying new things and now I am extremely dedicated to this industry and I always strive to improve my skills.”
Not only has Dimitar built a large following on Instagram, but he also has his own successful blog where you’ll find details about his travel adventures. He writes blog posts about all things fashion-related, luxury accommodations he stays in around the world (eg Dubai, Morocco, Mexico, Greece, etc), and much more.
As an influencer who focuses on travel, lifestyle, and men’s fashion, he hopes that his content will spread knowledge and inspire his followers to be creative and travel the world.
Since beginning his career as an influencer, Dimitar has built a loyal Instagram following of over 110k and has had the chance to work with large brands, including Levi’s, Converse, Vitamix, Moet & Chandon, Hyundai, Daniel Wellington, and many more.
We chatted with Dimitar, who shared with us how he curates new travel content, what his key to success is, and what advice he would give to aspiring travel influencers.
Read the complete interview below.
- Would you say your Instagram account’s growth happened slowly over time, or quickly in a small period of time?
It definitely didn’t happen overnight. I started posting on Instagram back in 2014 so it took me about 4 years to grow my page. However, I believe patience is key when building an engaged audience and I’d advise everyone that is just starting out to stay consistent in order to be successful.
- What have you found to be the biggest challenge as an influencer that focuses primarily on luxury travel & fashion content?
Freelance life can be challenging as there isn’t a strict salary each month, but I absolutely love doing what I do, and the freedom and creativity that come from being my own boss so I don’t find many challenges.
- How did you get your start as a social media mogul? Was it a series of events, or one opportunity in particular that kick-started your career?
I would say there was one night that turned my life around. It was almost a year ago when I was invited to a press event and I was so nervous because it was my first big occasion. On the other hand, I was super excited because I knew I was going to meet up with so many people. After that night, I realized how important it is to network all the time and since then I always try to make new friendships.
- Do you tailor your content towards your followers, or do you simply post content that reflects your interests and personality?
That’s a great question and I get it asked all the time. I think people usually struggle to find their niche because there are so many things they’re passionate about. However, I’d suggest posting a mix of everything when they start and see which content gets the most engagement. In the beginning, I started posting mainly about fitness but over time I found that my audience engages way more with my lifestyle content so I decided to make a change.
- You’ve worked with several large and reputable brands in different industries (eg Levi’s, Moet & Chandon, Hyundai, etc). How did you initially find sponsored work?
I usually get contacted by brands directly or work on campaigns through influencer marketing platforms.
- Do you still seek out sponsorships, or do you pick and choose from the brands that come to you?
I only work with brands that I truly believe in. At the end of the day, my audience trusts me and the last thing I’d do is let them down by promoting something that I don’t really use.
- How do you agree on a price for paid posts?
It depends what are the brand requirements. If they’d like me to make a video, they would be willing to pay more because it takes more time to create such content.
- For a lot of aspiring travel influencers, funding their trips can be an issue when they get started. Do you have any advice for travel influencers who are trying to overcome these barriers?
I don’t think brands look for your number of followers anymore. So, even if you’re just starting out, try to post original content all the time and pitch yourself to hotels or resorts. If the quality of your posts is good, then you’re likely going to get a complimentary stay in exchange for social media promotion.
- What are your favorite brands to work with? In the future, are there any you’d love to work with?
I love working with brands that believe in me and give me the freedom to create great content. In the future, I’d love to work with Nike. (Big fan since a young age).
- Have you ever really struggled to work with a brand? If so, how did you handle this?
Fortunately, I haven’t had any bad experiences yet.
- Influencer marketing is increasingly becoming a competitive business. What tips would you give to aspiring influencers looking to get their start in the industry (eg how can they set themselves apart from their competitors)?
As cliche as it sounds, be unique! In order to stand out from the crowd, you have to tell your story in a unique way. I think it’s great to look for inspiration from other people’s content in the beginning but always stay true to yourself.
- Do you think you have a personal brand image?
I think so. I get hundreds of DM’s every day from people telling me how much they like my style and how I motivate them to go out and explore the world. Every time I read such messages, it makes me so energized.
- Do you have any tips for curating new content that you picked up along the way?
Take time to plan your Instagram content. It will save you in the long run and ensure your feed is unified and well executed.
- Have you ever taken any risks in terms of promoting a new product, or introducing new content? If so, what was the result?
As I said earlier, my biggest concern was to entirely change my niche. I didn’t know how my audience was going to react but fortunately, it turned out they liked my new content even more.
- Social media is used differently around the world due to cultural distinctions (eg the United States, Australia, Dubai etc). As a luxury travel influencer, is this something you need to consider when you’re posting new content?
Yes, you have to be careful what you post. For example, when I was in Dubai I wasn’t allowed to post content that includes alcohol. So, do your research before visiting new destinations because otherwise, you can get into trouble.
Follow Dimitar Hristov on Instagram @dhlifestyle