Below, we have listed our 10 favourite influencer marketing platforms that and pay, as well as some of their benefits and key features.
Whether you’re a seasoned digital creator or just starting out, influencer platforms are crucial tools for all influencers. A good influencer app will help you monetize your socials and facilitate brand-influencer relationships by allowing you to meet new brands and develop long term relationships with them.
Platform(s): Instagram, Facebook, Twitter, YouTube, Pinterest
Since its launch in 2013, Hypr has focused on using a very “data-centric” approach to influencer and brand partnerships.
Unlike many other influencer marketplaces, Hypr provides brands and agencies with in-depth influencer audience demographics in order to help connect them to the right creators for the job.
Hypr has several advanced features, which help brands and influencers to properly evaluate influencers and their audience, including: audience overlap, audience health scores, direct communication with influencers, campaign tracking, and more.
The great thing about Hypr is that creators have a better chance of being matched with relevant brands that share a similar audience base and like-values.
With over 12 million influencers on the platform, Hypr is definitely one of the most comprehensive influencer apps out there.
Despite being one of the newer influencer apps on our list, SocialElite is truly one of the best in the industry, it’s also one of the highest paying influencer apps on the market.
Unlike many other platforms, SocialElite focuses on delivering great customer experience and results for brands and influencers, equally.
Social Elite believes that their influencers’ success is a win for them too, so they provide their creators with all the support they need to do what they do best: create.
For influencers that are hoping to connect with big brands, Social Elite is an excellent platform to join. Their influencers have worked with leading brands in numerous industries, like Lyft, SalesForce, Adidas, Starbucks, Dell, and many more.
Moreover, Social Elite is easy to use. You simply have to create your profile on the app, which takes less than 1 minute, and you’re ready to go!
Whether you’re a micro influencer or a super influencer with over 2 million followers, all content creators are welcome at Ifluenz.
In order to join Ifluenz, influencers must have at least 5000 followers, which means that the interface also supports micro influencers. Ifluenz has over 8000 brands for creators to partner with, including some big names like GoPro, Skinny Mint, Zalando and Kenmore.
One of the biggest differentiators between Ifluenz and other influencer apps is its *zero* tolerance for fake followers and fraudulent activity.
The platform has an algorithm built into it which looks for irregular activity among their influencers even after they have been accepted to the app. For example, if an influencer has a big surge in followers, Ifluenz’s algorithm will pick up on it and likely ban the influencer.
Influencers that sign up the app are not charged a subscription fee, and, according to Ifluenz, content creators are paid an average of $420 per post.
Platform(s): Instagram, YouTube, Twitter, Facebook, Twitch, Snapchat, Blog
Collectively operates differently than the other companies on this list. Unlike the others, it doesn’t have a platform.
Collectively is an agency that pairs brands and influencers together when a new campaign comes up and if they feel that the influencer and brand are a good fit for one another.
This means that influencers don’t have to worry about applying to different campaigns. Instead, Collectively does all the work for you.
One of Collectively’s strong suits is that they work with very big brands, which provides digital creators with an opportunity for direct communication with them.
This being said, Collectively also predominantly works with “super” influencers, which means that influencers with smaller audiences may not get as many campaigns.
Tribe is one of the more popular influencer marketplaces, especially among micro influencers.
Their registration process is simple, however, Influencers can only join Tribe if they have upwards of 3,000 genuine Instagram followers. All new applicants are put through a vetting process in order to protect Tribe’s brand and agency partners from influencers with fake followers and poor audience engagement.
Once they have been approved, influencers can search from over 10,000 different campaigns, many of which are campaigns with large companies (eg. Dove, Ikea, Domino’s, Land Rover, and more).
When it comes to payouts, Tribe pays its influencers based on the number of followers they have.
As you can see below, creators with over 100,000 followers will earn quite a bit more for their posts than those with 10,000 followers. Feel free to read our in-depth review on Tribe here
Platform(s): Instagram, YouTube, Twitter, Facebook
Although Grapevine caters to digital creators on Instagram, Twitter, and Facebook, it’s probably best suited for YouTubers.
To join Grapevine as an influencer, you need to register with either you YouTube channel, Instagram handle, or both.
YouTubers need to have at least 2000 subscribers to be accepted, whereas Instagram influencers only need a mere 25 followers to join.
Grapevine collects 10% from each campaign you complete, which is quite a large amount. However, most influencer apps will take roughly a 5-10% cut from their influencers’ campaigns (sort of like a referral fee).
Platform(s): Instagram, YouTube, Twitter, Facebook, Twitch, Snapchat, Blog
AspireIQ (formerly known as Revfluence) is one of the easiest influencer apps to use for both brands and influencers. The application process is super straightforward and takes just seconds to complete.
Although AspireIQ has less brands and influencers than some of the other apps mentioned on this list, it’s still a great resource for influencers.
Revfluence campaigns often involve trading for product instead of payment, which makes it a great platform for influencers that are just starting out, or enjoy creating content for fun on the side.
Similarly to Grapevine, AspireIQ takes a 10% cut from each campaign. So, if a brand pays you $100 for content, AspireIQ will take $10.
Platform(s): Instagram, YouTube, Facebook, Twitch, Pinterest, blogs and Twitter.
Upfluence is a cloud-based influencer marketing app that provides great content management and search features to its clients.
Founded in 2013, Upfluence was one of the first influencer platforms to emerge and it still remains one of the most popular today.
There are over 3 million influencers in the Upfluence community, which also makes it one of the largest influencer marketplaces.
As an influencer, the biggest benefit of registering with Upfluence is that the platform allows you to have direct contact with big-name brands (Mercedes-Benz, Perrier-Jouet, Ulysse Nardin, PayPal, and more) and develop long-term relationships with them.
Platform(s): Instagram, YouTube, Twitter, Facebook, Tumblr
When brands and content creators think of influencer marketplaces and apps, Famebit is usually the first one that comes to mind.
It’s undoubtedly the biggest influencer marketing app with the most campaigns for influencers to choose from.
Firstly, to register as an influencer, you need to have a minimum of 5000 followers on at least one of their supported channels (Instagram, YouTube, Twitter, Facebook or Tumblr).
Once you have been approved by FameBit, you are free to browse thousands of campaigns with brands across various industries.
Creators are paid a minimum of $50 for YouTube content, and $25 for all other content. These payouts depend on your reach and engagement rate.
The only downside to using FameBit is that it does take longer to submit proposals to brands than on other apps.
Though, this is done deliberately to deter influencers from mass-applying to thousands of campaigns all at once. We also wrote a review on FameBit which you can read here
Over the last few years, Takumi has been making waves in the influencer marketing industry for its unique approach in establishing an influencer marketplace.
Takumi has made it easy for a lot of people to monetize their Instagram accounts and become influencers, even at a small scale.
Instead of pairing brands and influencers through a process of campaigns and proposals, Takumi allows Instagram users (that have at least 1000 followers) to choose brands that they want to work with, then post original content for these brands, and get money deposited right into your bank account!
Takumi’s model really gives influencers more control over the process, rather than leaving the power solely in the hands of the brands/agencies. Also, it’s free to sign up.