For Influencers (especially successful ones), a lot of it comes down to picking a good niche to get involved with. The biggest influencers out there are in most cases the ones who came to a specific niche and made a special addition to it.

Successful YouTube influencers are making a lot of money, and a lot of it is because of influence marketing. If you want to get started, you’re going to have to pick a specific niche, and some of them are more profitable than others – that’s just the reality of it.

In this post, we will explore some of the most profitable YouTube niches for influencers.


How Not to Pick a YouTube Niche

First off, I believe it’s just as important to clarify how NOT to pick a niche.

Although it can be profitable, you should never pick a niche that you’re not comfortable with. All of us have talents for something, and it’s just about finding that “something”. There’s no reason to try and be something we are not. Some influencers are comfortable talking about their life, others like to educate people and some simply want to entertain – all of this is amazing and you just have to pick what works for you.

With that in mind, here are 4 most profitable YouTube niches for influencers:

1. Lifestyle

Lifestyle is a gigantic niche with lots of different sub-niches.

Lifestyle niche for influencers

These niches are something like Vlogging, Travelling, anything that can be connected with one’s lifestyle. For influencers, this niche can be very profitable, especially when done correctly. When you’re influencing in this niche, you have endless options to monetize your work. If you’re not sure how – check out top 6 ways influencers make money on YouTube.

For influencers in lifestyle niche, the hardest part is to stand out. Once you do, this niche becomes an excellent way to make money while also giving you a lot of popularity and respect.

If you feel comfortable sharing your personal life with others – this one’s for you!

2. Educational

By educational niche, I think of anything that serves as a tutorial for someone else.

It can be a long, philosophical explanation of a difficult concept, or it can be a simple video on “How-to” fry an egg. Both of these examples belong to the educational niche, so you can already see how wide-spread it really is.

Education niche is awesome – influencers get to teach people about meaningful things in life, while also making a lot of money. As long as we exist, there will be a need for educational content so it’s never going to run out of popularity – it will simply update and get better.

You can teach anything you want, and you can pretty much find products or brands to endorse anything you teach, so it’s an easy way to make money. If you like sharing your ideas or teaching others about life, this niche is the perfect choice for you.

3. Tech

Technology is awesome – it allowed us to have things like YouTube in the first place.

If you are perhaps a technology geek, this niche is definitely for you. Tech niche can be very wide-spread as well, from stuff like product reviews to simply talking about technology and the future. The potential content is never-ending, and it only gets richer as times goes by.

When it comes to money, influencers can make A TON in this niche. People watch tech videos because they’re interested in it, so it’s a great way to pitch some product and make money in the meantime. On top of that, being a well-known tech guy will bring you a lot of free stuff to your doorstep, so that’s also a big plus.

If you like technology – take a shot as a YouTube influencer in tech niche.

4. Gaming

Gaming is a huge industry with an enormous audience and lots of money.

Gaming Influencer Niche

One of the most popular YouTube influencers – PewDiePie, actually started out as a gamer himself. He was one of the first to do it, and look at him now, over 66 million subscribers, making millions each month.

There’s not much to say – if you’re a fan of video games, this niche is for you.

There are a lot of ways you can influence within this niche, whether by entertaining, educating or merely informing your audience. The options are endless and so is the way to monetize your channel. If you’re a successful youtube influencer in the gaming niche, it will be an easy task to make money off of your work.

These are the 4 most profitable niches for YouTube influencers. It’s up to you to choose the one that suits you the most but always remember that it’s all about how you feel about it.

Go ahead, become a successful YouTube influencer and live your dream life, right NOW!


Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.