As we talked about many times before, YouTube is a fantastic platform with many possibilities, and it works great with influence marketing. Billions of people all around the world use YouTube and it’s easy to see why – there is so much quality content, in almost any specific niche, and all you have to do is search for it.

What makes YouTube so unique is, of course – it’s influencers.

The creative minds behind the YouTube channels are the ones that made YouTube popular in the first place. After all, everything you see on this platform is human-made, by people no different than you. These influencers are the reason why YouTube became what it is today, and we can all learn something useful from them each one of them.


In this article, we’re going to explore what makes the best YouTube influencers… well, the best. There are many amazing YouTube personalities, like PewDiePie, Smosh, Ninja, Joe Rogan and many more, so let’s take the best parts from all of them and combine it into one big learning experience for all of us.

Whether you’re an internet marketer, upcoming influencer, or any kind of entrepreneur, you can learn a lot from this. Well, let’s jump right into it.

Influencer Niche

Why The Best YouTube Influencers Stand Out?

To answer this question, we have to analyze some of the most popular YT influencers.

The most common thing with all of them is that they were the pioneers in their niche. That means they usually “invented” something before it even existed, or they simply “updated” something that already did exist, but they made it better.

This is one of the most important things, whether you’re trying to build your personal brand as an influencer, or simply trying to start a business selling some new product. You will have the most success if you start something early – before it goes mainstream, or if you “update” something that already exists into a new, better, perfect version.

Many popular YouTube influencers did exactly this. Just take a look at PewDiePie as an example – he was the pioneer and among the first ones to really record “gaming” videos on YouTube. Before him, you could rarely find any sort of commentary gaming video, but all of that changed shortly after. PewDiePie invented a perfect formula, a mix of gameplay, commentary and humor, and that exact formula is now replicated by many influencers all around the world. PewDiePie did it first, and now he’s the most subscribed influencer on the whole platform.

PewDiePie influencer earnings

Another reason why the top influencers stand out is their uniqueness and creativity. You may not be the first one to do something, but you sure as hell can be the most unique and creative one.

I believe a good example of this is a popular Twitch streamer and also YouTuber – Ninja. He became famous in 2018, long after “gaming” really went mainstream. He was not the first one to record himself playing games, but he became the largest “gameplay” YouTube influencer in the gaming scene.

Ninja has a combination of great factors working for him, including that he was the pioneer when his game came out. When Fortnite came out, not many people got into it and it wasn’t popular at the very beginning. However, as time went by, it started to gain more and more popularity, and so did its streamers.

Ninja is a great influencer with a mix of humor, entertainment, and just raw skill when it comes to playing video games. And just with that, he’s able to reach millions of people each month, making millions of $ in the process.

Final Conclusions

If I was to make a “bullet” list of things we can learn from the bets YouTube influencers, it would probably look something like this. You have to be:

  • Pioneer / Inventor of something new
  • Unique / Creative
  • Expert at what you do
  • Someone with a great personality

On their own, these qualities can do wonders for almost anyone. If you combine all 4 of them in one, the result is unlimited, infinite success, just like it was with these influencers.

If you want to be the best, you have to learn from the best. 


Author: Tom

Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development.