When it comes to social media and influencing, it’s all about the numbers, or so it seems. Numbers matter and that’s true. But other metrics are way important than numbers alone.
Why the number of followers matters?
There are some good reasons here, such as the fact that it makes you easier to find sponsors to work with. Everyone wants to reach a lot of people, so the number of followers matters in that sense. However, they all want to reach real people, not bots.
You might be considering the good old “follow 4 follow” method to grow your page…
Well, I’m here to tell you why that won’t work, and will actually hurt you in the long run.
Why Follow for Follow Brings no Results
Everyone wants to grow their following to attract bigger sponsors and partnerships, but what exactly are those marketers looking for?
They look for numbers of followers, sure — but they also look for real people, trying to filter out bots and fake followers. There are multiple online tools that brands use to filter out all the bad followers, and this means they will know if you used “follow 4 follow” method to grow your following. If they find out, the deal is off.
Asking for followers does grow your audience, there’s no doubt about that. The problem is that most of these followers are either bots, fake accounts or people who are doing the same thing as you. This means they don’t really care about your content, so they will never respond to your calls-to-action or engage with you.
Bad engagement rate is one of the biggest reasons why marketers refuse to work with influencers. It doesn’t matter if you have 100,000 or 1 million followers if none of them cares about the content you push forward. In the world of influence marketing, it all comes down to engagement and conversion.
Marketers who engage in influence marketing are looking to reach the audience that’s willing to buy their product, and that’s where the quality of followers comes first. It’s way better to have a hundred committed followers who would buy anything you endorse than thousands of fake followers who don’t care about your content.
You can find way better sponsors and make more profit with a small, engaged audience than just by having large numbers. That’s why you should focus on growing your influence organically, rather than going around asking for followers from accounts that simply won’t care about your content.
The Bottom Line is…
Asking for followers won’t make you achieve your desired results. You may grow your page to a certain number, but it will never work with marketers who have the tools to filter out pages with fake numbers.
It may look and feel good to have more followers, but you will never trick the system.
Instead, you should focus on organic growth, which will bring you way more results than asking for followers ever would. If you want to succeed and make a profit as an influencer, do these things instead:
- Figure the best time to post on Instagram
- Make use of the algorithm
- Maximize your Engagement Rate
- Find the best #Hashtags to boost your growth
- Track your analytics
These methods will make you a far more successful influencer than asking for followers ever would — and it really is that simple!